» The “Real Deal” Behind Deals

Wedding season is almost here and clients are looking for great deals, so here are a few Pro tips and suggestions if you consider creating deal for your WeddingWire Storefront!

       Deals are created in your business Storefront by selecting the Deals tab. When adding a deal, make your deal title is something that’s going to catch the attention of engaged couples. Try using the words “free”, “savings” or “percent off.” These phases can jump out to a client looking for a good deal, encouraging them to act and contact you for more information. Another tip: always make sure you are following all Community Guidelines when creating your title.

·         When considering how interested parties can redeem your deal remember to think of what is easiest for your clients. Consider how many potential clients may be reviewing your listing on their mobile devices or who may not have easy access to a printer. Printing a coupon can be difficult; consider using a personalized promo code such as WeddingWire2013 or WWPromo. This way they can act fast and send the code in their email to you, or mention it on the phone, and you will easily know they found your deal on WeddingWire!

·         Additionally, all deals must have an original value. For example if you are doing a percentage off a specific package, be sure to include what the base price of the package would be. For example, if you are offering 20% off a photoshoot, be sure to include your standard rate before any discount is applied. This helps to showcase the great deal that the potential client is taking advantage of!

In your deal description, be sure to provide all the details your client should know, and what they may ask Tell them exactly what you are offering, any restrictions, and again how to redeem it. Additionally, it is helpful to add an image (especially if your deal is a tangible item). Finally, expiration dates and deal limits are great because they drive urgency and will encourage the couple to take action to get the deal before it expires!

Need some deal ideas? Here are some examples that Pros like you are using:

Venues:

  •         Discount on facility when mentioning they were found on WeddingWire
  •         Time of the year or day of the week wedding package discount

Beauty and Health:

  •         Free or discounted service to try your product out before their big day
  •         Group special for large bridal parties

Catering:

  •         Buffet upgrade
  •         Select percentage off with a certain number of guests

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» 3 Ways to Improve Your Website

As engaged couples search for the perfect Wedding Pros for their big day, they will compare many businesses. So how does your website or blog stand out from all the others? Focus on the tips below to help turn visitors into clients.

Don’t Assume. While it is pretty clear you are a photographer or an officiant or a band, make sure you tell your website visitors what you are all about. What is your main focus? What sets you apart? Tell them why they should pick you.

Make a Promise. One of the first things someone sees when they come to your website is what they are going to get from your business. Explain what you have to offer whether its capturing the moment for their wedding day, or taking care of every last detail.

Simplify. The idea used to be, the more content the better however you want to make sure you streamline your website to avoid any confusion. Make it easy to read and clear with 14 – 16pt font and images that clearly relate to the content of your page.

For more information about converting visitors, watch this video.