» Top Tools to Help You Work Less #4: Organization

 

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.

 

The  final installment in the Top Tools to Help You Work Less blog series focuses on top tools to keep your business Organized!  Review all top WeddingWire tested tools to help you work smarter, not harder: Website tools; Social Media and Email tools; and Insights and Analytics!

Organization and Meetings

Finally, a huge part of running your business is staying organized and working with clients! These tools will help strengthen customer connections, while keeping your ideas, projects and schedule on track.

  • Dropbox
    • Dropbox allows you to store all your files in the cloud, access them from any device, and share with others. This is a great tool for sending large files safely and easily with clients or other Wedding Pros.
  • Evernote
    • Evernote is a free virtual notepad service that enables you to save, organize and share notes, images and ideas for future use. It is accessible from your desktop, tablet, or mobile device. Evernote acts as a virtual memory and makes it easy to share your thoughts.
  • Issuu
    • Want to impress your clients with your brochures?  Does that info change often?  Issuu makes it easy to make digital copies of your brochures and sales materials.  Your customers can flip through the pages just like they do on a book.
  • Join.me
    • Have something on your desktop that you want to share with others?  Join.me is by far the quickest and easiest way to share what you’re seeing on your screen with anyone else.
  • Google Hangout
    • Ever have a bride and her mom in two different cities? Google offers a free feature called Hangout through Google+ that lets you have a video conference with multiple parties.  It’s never been easier to meet the bride, her mom and maid of honor all at the same time.

» Top Tools to Help You Work Less #3: Insights and Analytics

 

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.

 

Next up in our Top Tools to Help You Work Less series, is the top WeddingWire tested Insights and Analytics tools to help run your business effectively. Also, be sure to review top Website tools, as well as Social Media and Email tools, and stay tuned for more tools to keep you organized!

Insights and Analytics

Understanding your business Insights and Analytics are very important to growing your business! These tools help you get important feedback, measure traffic and discover ways to improve your services.

  • Survey Monkey
    • Survey Monkey is an easy to use tool that enables you to create quick, custom online surveys that you can distribute through emails or social media.  Track results in real-time with charts and filters on any type of device.
  • Kiss Insights
    • Want to get feedback right away?  Kiss insights allows you to get feedback right on your website as users hit specific pages on your site.  A survey will pop up to understand what your customer is thinking at that moment.
  • Quantcast
    • Having Google Analytics is a must have on your website, but adding Quantcast’s code is a great next step.  Quantcast will measure your traffic and give you demographic data of your site’s visitors.
  • Facebook Insights
    • Facebook Insights is a great tool on all Business Facebook pages, but it can be hard to find. It provides details about the fans of your business, including their demographics and connections. Best of all, it will tell you how effective each of your posts is and how to improve.

» Top Tools to Help You Work Less #2: Social Media and Email

 

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.

 

As the next installment of our Top Tools to Help You Work Less series, we reflect on some of the most effective WeddingWire tested Social Media and Email tools to help you work smarter, not harder!

Social Media

Having a social media is necessary to connect with potential clients, share your personality, and network with your community. The following tools are helpful to manage and master your social media accounts!

  • Namechk
    • Namechk is the quickest way to own all your online real estate! This tool allows you to check if your desired username or vanity URL is still available on dozens of popular social networking and bookmarking websites!
  • HootSuite
    • HootSuite is a social media dashboard that allows you to manage all of your social media accounts across Facebook, Twitter, and LinkedIn in one place. This dashboard allows multiple team members to post across accounts, as well as pre-schedule messages!
  • Tumblr
    • Love to blog, but don’t have the time?  Tumblr is a micro-blog that leverages all the benefits of blogging without all the effort.  Create simple blog posts that are links, images, videos, quotes or even audio recordings.  Even better, you can do it all from your phone!

Email 

Email is still a powerful tool to promote your services and reach new clients. The following tools will help you easily send and track professional email campaigns, which do not end up in the spam box.

  • Mail Chimp 
    • Mail Chimp helps you design emails, share them on you social networks, integrate with services you already use and track your results. This tool is great for small businesses and allows you to analyze data from your desktop, tablet and mobile device.
  • Litmus
    • Litmus allows you to test and track your email campaigns. Easily set up email design tests, spam filter tests, and email analysis across Gmail, Outlook, Yahoo! and more. It is the quickest way to see how your emails will look across email providers.

Be sure to check back for top tools to help with Insights and Analytics, as well as Organization and Meetings, and review the top Website tools!

» WeddingWire Tested: User Approved

Develop a strong online presence and stay on top of your business with these WeddingWire tested tools!

From organization and social sharing to analytics and design, these tools will help you take your business to the next level and make your work life a bit easier, while saving you valuable time!

Evernote

Evernote is a virtual notepad service that enables you to save, organize and share notes, images and ideas for future use. You can keep your notes in organized categories, and they can be shared with others. You quickly and easily can access Evernote from your computer, internet browser, and mobile application from your smartphone or tablet.

Wunderlist

Wunderlist is a free, easy to use, collaborative task manager. Keep your personal and professional life on track with this tool, which is able to sync both “to do” lists, and gives the ability to share individual tasks and full lists with other – making collaborating easy!  In additional to accessing the task manager from a PC or Mac, Wunderlist works across popular mobile platforms, including iPhone, Android and iPad, so you can access all your items on the go!

99 Designs

99 Designs is the #1 marketplace for graphic design, and is a resource for basic design needs that you would like to outsource. This is a great tool for logo design, web design and collateral items. You simply create a contest for your design needs and budget, and designers compete to win your business, with your input.

Crazy Egg

Crazy Egg provides web analytics and usability tools that allow you to visually understand your website. A heatmap is an easy way to understand what users do on your site through a visual representation of where users click and actions they take. Crazy Egg’s Confetti feature allows you to distinguish all the clicks you get on your site segmented by referral sources, search terms and more.

» Top Tools to Help You Work Less #1: Websites

 

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.

 

In today’s fast-paced, technology-driven world, it is often difficult for wedding professionals to find enough hours in the day to catch their breath, let alone stay on top of all the latest trends. The good news is that there are many online tools available to make your work life a little easier!

We’ve gathered some of the top WeddingWire tested tools that we use at our offices.  These services will help you effectively market, run and grow various elements of your business, including your website, social media, emails, analytics and organization. It’s time to work smarter, not harder!

Website

With tech-savvy brides, it is crucial to have a strong online presence. The following tools will help you find new sources of traffic, while making sure there are no issues!

  • Domize
    • Looking for new url’s for your business?  Domize is the quickest way to see if the domains you want are available.  Instead of doing one search at a time, you will see all available url’s.
  • Google Keyword Tool 
    • Google provides a free Keyword Tool to help you research the best keywords for your business and improve your SEO. Simply enter some keywords and Google will tell you how competitive it is and how many people search for the keyword.
  • SEO for Firefox
    • Want to be an SEO expert, but find it too complicating?  Install the free SEO for Firefox extension to your Firefox browser.  As you browse the web this tool will give you all the SEO details a professional would, from page rank to the number of links a site has.
  • Google Webmaster
    • This free tool tells you how the world’s largest search engine views your site, analyzes search data and where links to your site are coming from.  Most importantly, Google Webmaster will alert you via email if any issues or malware arise on your website.

Check back soon for more ways to work smarter, not harder including top tools for social media, email, insights and analytics, and organization and meetings!