» Prediction for the Future of Technology #10

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
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We live in a world like never before. In the last five years, we have shared the details of our lives with our friends, family and sometimes strangers on sites like facebook and twitter. The challenge is that we have no idea what repercussions will be down the road.

College students who share their photos on facebook may one day want to run for political office, but all the details of their lives will be accessible to the media and to the public. We will start to care more about our privacy and what gets shared with our different circles. There will be more privacy controls in the future, but we will also change our behavior to be less in the public eye.

» Prediction for the Future of Technology #9

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
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This year, for the first time more smartphones will be sold in the U.S. than laptops and desktops combined. This is a signal for 5-10 years down the road where our main computers will actually be our cell phones.

As mentioned, cloud computing will allow us to access our information anywhere and from any device, which will make our small smartphones more powerful than today’s very best computers. You will no longer need to drag along a heavy laptop or have an unsightly computer. Your phone will be able to connect to any monitor and access your information easily.

» Prediction for the Future of Technology #8

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
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Currently, we store our information and files on hard drives and usb drives, all of which are tied to a physical device. It is difficult to access our information when those devices are not with us. Our information will all shift to the world of cloud computing.

That means that you’ll be able to access you information from anywhere, whether on a laptop or your mobile phone. The song you love will always be accessible whether you’re in your car or in another country!

» Prediction for the Future of Technology #7

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
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If you have seen the TV show Knight Rider in the past you will remember ‘KITT,’ an intelligent, talking car. Well, that day where you talk to your car is upon us. Toyota has launched a social networking service for its vehicle owners called ‘Toyota Friend.’ It allows you and your car to talk to each other. You may receive a message saying that your Prius’ battery isn’t charged or that the 10,000 mile service is coming up. You can then send a message back to your car saying that you’re sorry and you’ll take them to the mechanic soon!

This is not the stuff you watch on TV; it is available in real life. Apple’s latest iPhone 4S has a feature called Siri, which is a personal assistant built into the phone. You’ll be asking your phone for directions, to send a text or to find a restaurant. We will talk to the things we own and it won’t seem crazy!

Watch the new Siri technology in the video below:

» Prediction for the Future of Technology #6

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
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Soon our electronic devices will start to have relationships… with each other! Near Field Communication, or NFC for short, is going to take off in the US. It will allow our devices to easily communicate with each other and share info. Instead of exchanging business cards, you will be able to exchange contact details by simply putting your phone close to another person’s phone. Rather than purchase a physical ticket to get on the subway, you’ll use your phone to pass through the gates.

Most importantly, NFC will make it easy for us to pay in the real world. Instead of carrying credit cards and cash around, all we will need is our phone. Simply touch your phone at your favorite store or in the back of a cab and you’ll be on your way. The next generation of iPhone and Android powered devices will have NFC built into them, which will drive rapid growth.

» Prediction for the Future of Technology #5

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
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We have just begun to touch the surface of what location data can do to improve our lives. Popular location based network Foursquare allows its users to share where they have been and see nearby deals. In the future, with the help of our mobile devices, we will be able to use our location to get better information.

So when you search for a restaurant on your phone, it will automatically pull back the best new places around you. Or if you land in London, you’ll be able to instantly get local maps and info to make your trip better. You’ll no longer need to clip coupons either. When you walk into Best Buy, you’ll be able to receive the current coupons for that particular location directly on your phone!

Want to get your business in on the action? Learn how to add deals to Foursquare here.

» Prediction for the Future of Technology #4

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
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Youtube has become the 3rd largest site in the US as we turn to the web to watch videos. Our consumption of online videos is expected to continue to expand five times by 2015. Your cable provider will be channels 1-200, while Youtube will become channels 201-50,000. Youtube will be able to create customized ‘channels’ of content that are specific to each and every niche.

Furthermore, new mobile devices and tablets will allow us to consume video anywhere. We won’t have to come home to watch our shows or use a DVR. Rather, we’ll be able to sit on the beach and watch the Superbowl on an iPad! Media will become on demand, anytime and anywhere.

» Prediction for the Future of Technology #3

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
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Search Engine Optimization (SEO) is critical to our business success. Making sure you’re listed on the first page for your keywords will deliver more brides and grooms to your site. However, search engines are starting to tweak their algorithm’s to incorporate your social media activity as well into their rankings. So the more you tweet, share on facebook or post to youtube will start to help amplify your search results.

Social media and SEO will start to blend, where results will be based not on what Google thinks, but based on what our friends and circles like. It is time to add the facebook like button or twitter tweet icon to your website and blog.

Learn more from some of our past posts about SEO:

5 On-Page SEO Rules of Thumb
10 Ways to Make the Search Engines Angry: Part I
10 Ways to Make the Search Engines Angry: Part II
The Value of Staying Consistent

» Prediction for the Future of Technology #2

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
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People are going to stop visiting our business websites from their computers and we must be prepared. By 2014, more people will access the internet from mobile devices than from their desktops and laptops… combined! That means more than half of our visitors will be visiting our websites from mobile phones and tablets. As business owners, we will need to mobilize our business websites as soon as possible. Furthermore, we will use our mobile devices for all aspects of our daily lives.

So while we think we use our mobile phones a lot today, we will be stuck to them like glue in the future! Mobile devices will replace our wallets as we start to use them for our daily transactions. They will open doors. They will monitor our health and so much more. The last five years was the social revolution; the next five years will be the mobile revolution.

Learn more on how to get started and mobilize your business today.

» Sonny’s Top 10 Predictions for the Future of Technology

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
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Technology is changing how brides and grooms plan their weddings. Today it’s all about getting their attention through online advertising, facebooking, tweeting, blogging, search engine optimizing, mobile browsing…Oh my! The last five years has seen a rapid evolution in how we market our businesses, but technology is going to evolve at an even faster rate in the next five years! We need to be prepared for the future of technology and what it means for our company, our employees and our customers.

Over the next few weeks I will share my Top 10 Predictions for the Future of Technology, here is #1:

Social media has been the darling of the last five years. Facebook boasts over 750 million users and ranks as the 3rd largest country in the world, just behind China and India. Last year we sent 25 billion tweets on twitter, but just five years earlier we had no idea what a ‘tweet’ was. Social media’s growth is unlike anything we have experienced, but that growth is going to slow.

The majority of Americans visit Facebook each month and studies show that as we continue to add more friends, our usage rates decline over time. We tend to be the most social when our networks are built with people we know closely, but as our circles grow we change our behavior patterns. We become less social! Social media will continue to dominate, but the growth will slow.