This post was written by Kathy DalPra. Kathy is the owner of Bride Appeal. She takes the overwhelm out of SEO, sales and website conversion so wedding businesses can turn more curious visitors into high paying clients. Kathy’s strategies began to develop during her time as bridalpreneur when she took a struggling website to the top of Google; gaining targeted traffic, press mentions and celebrity customers along the way. Today Kathy shares her methods with other event professionals at brideappeal.com.
You can snatch up more rankings and get your brand in front of more prospects by investing just 5 minutes a day.
In this article, I’ll show you how to do so even if you’re not a technical SEO jedi.
Every week I hear from wedding and event professionals who are putting off their wedding SEO altogether because they think they have to ‘get it perfect’ before it will work.
Listen, even my SEO is not perfect and yet Google is my #1 source of traffic.
There are hundreds of SEO strategies we can employ in our business, but we only need to start with a few simple ones to reap the rewards.
So why not begin with an activity you’re already doing? Social media networking!
By simply leveraging the social media accounts you’re already toying around with each week, you can get your company more visibility in both search engines and within the social networks themselves.
All you need to do is view your social activity like an SEO strategy and invest 5 minutes a day.
So let’s dive into Part 1…
1. Dominate Google with Your Social Profiles
A few years back a wedding photographer called me in a panic because competitors who shared her business name in the same geographical area were outranking her in the search engines.
She was losing business left and right to fresh prospects who recently heard of her, but were landing on someone else’s website!
She might not have had that problem at all if she knew how to dominate Google’s first page for her brand name.
Kind of like this…
Yes, your social media accounts can rank in search engines too.
When people search for your company name, personal name or even your profession on a local level, they can stumble on one of your social media profiles, not just your website.