» Social SEO in 5 Minutes a Day: Part 1

Pro to Pro Insights

Kathy DalPra, Bride AppealThis post was written by Kathy DalPra. Kathy is the owner of Bride Appeal. She takes the overwhelm out of SEO, sales and website conversion so wedding businesses can turn more curious visitors into high paying clients. Kathy’s strategies began to develop during her time as bridalpreneur when she took a struggling website to the top of Google; gaining targeted traffic, press mentions and celebrity customers along the way. Today Kathy shares her methods with other event professionals at brideappeal.com.

You can snatch up more rankings and get your brand in front of more prospects by investing just 5 minutes a day.

In this article, I’ll show you how to do so even if you’re not a technical SEO jedi.

Every week I hear from wedding and event professionals who are putting off their wedding SEO altogether because they think they have to ‘get it perfect’ before it will work.

Listen, even my SEO is not perfect and yet Google is my #1 source of traffic.

There are hundreds of SEO strategies we can employ in our business, but we only need to start with a few simple ones to reap the rewards.

So why not begin with an activity you’re already doing? Social media networking!

By simply leveraging the social media accounts you’re already toying around with each week, you can get your company more visibility in both search engines and within the social networks themselves.

All you need to do is view your social activity like an SEO strategy and invest 5 minutes a day.

So let’s dive into Part 1…

1. Dominate Google with Your Social Profiles

A few years back a wedding photographer called me in a panic because competitors who shared her business name in the same geographical area were outranking her in the search engines.

She was losing business left and right to fresh prospects who recently heard of her, but were landing on someone else’s website!

She might not have had that problem at all if she knew how to dominate Google’s first page for her brand name.

Kind of like this…

ocial-profiles-in-search-results

Yes, your social media accounts can rank in search engines too.

When people search for your company name, personal name or even your profession on a local level, they can stumble on one of your social media profiles, not just your website.

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» Optimizing Social Descriptions for SEO

The following post was written by WeddingWire Education Expert Andy Ebon. Andy is the Founder of Wedding University and The Wedding Marketing Blog, and is an International Public Speaker, Writer and Consultant based in Las Vegas. Andy travels across North America and beyond, presenting to Associations, Wedding Industry Conferences, Regional Gatherings, and Local Meetings.

Search engine optimization is a moving target, with your SEO strategy within your website as the anchor. Your website is the preferred destination for engaged couples looking for a business like yours. However, there are also whole host of social networks (i.e. Facebook, Twitter, Google+, LinkedIn, etc.,) that serve as information conduits for prospects to find your business and direct them to your website.

Optimizing Social Descriptions for SEOHaving an active social media presence on one or more platforms often results in additional listings in search engine rankings. One area that wedding businesses often overlook is the description for each social network, which can be optimized for search just as your website content.

Social networks will often offer multiple length options (measured in words or characters). A social description is the first strip of text seen when the page or site comes up in a search.  These social descriptions can be short or long, depending on the network. Below I outline how you can optimize these descriptions to help boost your off-site SEO.

Short Descriptions

A short description for a social media page is written much like those embedded in a website. This description is usually written as a complete sentence, but that is not absolutely necessary. Google, for example, skips over prepositions and conjunctions, only considering nouns and relevant adjectives. A short social description might read like this:

Music Man is a San Francisco based mobile music service offering DJs, Emcees, and specialty lighting for weddings, parties, and a wide array of special events.

If the description shown above is too long for a network’s social description, it could be edited for brevity, like this:

Music Man, San Francisco mobile music service. DJ’s, Emcees, specialty lighting for weddings, parties, special events.

It’s not as smooth as the full version, but it clearly includes keywords describing the where and what of the business.

Long Descriptions

Often 3-4 sentences, these may include more detail about company history, the owner(s) bio, awards, and so on. Not as tightly search engine specific, long descriptions combine targeted keywords with company details like overview and personality.

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» How SEO and Social Media Work Together

How SEO and Social Media Work TogetherSearch Engine Optimization (SEO) is a complex process that involves many moving parts. Our Search Engine Optimizer helps you to optimize your Storefront for search engines by researching keywords and incorporating them into your website and Storefront, but that’s just part of the battle for top placement.

In recent years, Google has also gotten better at weeding out those websites that are chocked full of popular (unrelated) keywords or those that use plug-ins and other technologies in an attempt to trick Google into giving them higher placement. As a result, more legitimate businesses are gaining back their deserved SEO traction.

How does SEO work? Google’s algorithms take many elements into account when evaluating your website. Yes, keywords are important, but what many businesses might not realize is that social engagement is a key factor in how search engines determine your search placement!

As search engines like Google become more focused on fresh, quality content, they’ve begun to acknowledge that your brand’s website is not the only place where you have a presence online. Your business likely has a presence on social networks like Facebook and Twitter, and now search engines are placing an increasing amount of importance on how your social conversations influence your brand.

Check out our suggestions below to determine how your brand can make SEO and social media work together!

Start conversations on your business’ Facebook page.

Stimulate engagement with your Facebook fans by posting interesting content often. You can ask questions, provide information or even just post information that is relevant to your brand, like photos from your last event or service. Think of your Facebook page as a community, where you interact with your fans. This will help you to start conversations with your audience and boost your online reputation.

Boost your Twitter activity.

Search engines are looking for your Twitter account’s activity, not just your number of tweets. Your tweets should be written in a way that encourages clicks, retweets, favorites and mentions. Search engines are looking for indications that your brand deserves a high ranking; other users interacting with your tweets shows that your brand has a lot of social clout.

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» Facebook Graph Search

Facebook introduced Graph Search this week, a new way to navigate your connections on the leading social network. This introduction was met by much buzz in the technology industry—as Graph Search potentially has a huge impact on the future of personalized search!

So, what is Facebook Graph Search? Graph Search is new way to navigate the more than a billion people, more than 240 billion photos and more than a trillion connections on the world’s largest social network – Facebook.

Here’s how it works:
Graph Search appears at the top of each Facebook page. A Facebook user can then enter a search query such as, “my friends in Washington, DC” or “my friends who are engaged,” and the results reveal friends who have shared this information, which can then be edited and re-named to save for future reference.

Currently, Graph Search focuses on four key areas: people, photos, places, and interests. According to Facebook, the results of a search depend on a number of factors, including information shared by a brand and a person’s connections with a brand. That means your brand page’s content could appear in a person’s Graph Search results, so it is another reason to keep your business page updated and fresh with content and images daily!

Interested in learning more? Click here for more information on this new tool, including a video explaining Graph Search and how it can be used.

Graph Search is currently available in a limited preview, also known as beta. Want access? Sign up to be on the waitlist by selecting the “join waiting list” button at the bottom of the page.

Check back soon for more Facebook Graph Search updates!