This post is by Jennifer Reitmeyer. Jennifer has worked in the wedding industry since 1997. In addition to owning MyDeejay, an award-winning wedding entertainment firm serving the Washington, D.C. market, she also maintains a wedding business blog, WeddingIQ, and a blogging and social media service for wedding businesses, Firebrand Messaging. Jennifer is available for small business coaching, speaking, and writing opportunities. Read more at jenniferreitmeyer.com.
The importance of social media to wedding businesses can’t be denied. Used properly, social media is completely free marketing platform that is unsurpassed in its ability to cement your brand identity, create meaningful relationships with your clients and other wedding professionals, and give your business a real, human voice that resonates with people more than a static website or a print ad ever could.
On the other hand, social media can seem completely overwhelming. Most wedding business owners use at least one social media platform for their personal interactions, but knowing how to manage a complete social media marketing program for your business is a different skill altogether. Here are my top five social media tips to make it easier.
- Decide which platforms are most useful for your business. It seems that new social media technologies are being offered all the time (this very topic was one of the highlights of Sonny Ganguly’s presentation at WeddingWire World 2015!). I think it’s safe to say, though, that the most mainstream platforms are the only really essential ones for the wedding industry. All wedding businesses can benefit from having a presence on Facebook, Twitter, and Google+, because they support easy information-sharing in the form of words and images, and are highly interactive. Pros in more creative and visual fields (or who are good at remembering to take photos of everything) can get a lot out of Pinterest and Instagram, too. LinkedIn can also serve as a good way to network with other business owners. Remember that it’s totally fine to start with just one or two of these platforms – you can learn more, and build your presence, as you go. The most important thing is that you keep up with your social media usage on whichever platforms you choose.
- Identify the voice you want to use. Most wedding pros that I know are personally invested in their business, and their brand is largely a reflection of their personality and values. It makes sense, then, that you should put some thought into exactly how you want to represent yourself on your business social media accounts. Do you want your posts to be strictly professional, sharing advice/information and announcing company news? Or do you want to incorporate personal successes and struggles as well, for a more “human” approach? Having a clearly defined voice for your social media presence will make a big difference in how you craft your content, and how your message is perceived.