As we move into the spring season, Pros across the country are preparing for a busy wedding season full of events. While you may have already booked most of your weddings through the fall, couples are still seeing your business as they continue to search for their wedding professionals. It’s essential that your brand presence remain strong while you’re otherwise occupied!
Below we break out the individual areas that affect your brand presence online, with tips for updating each area in preparation for the wedding season.
Brand: Add professional photos
It’s important to take time several throughout the year to update your Storefront with recent photos and information. Before you reach for that cell phone camera, though, consider getting some more high-quality images! Featuring high-resolution, professional photos that showcase your business is an important way to make your Storefront and website more appealing to visitors. We recently redesigned the look and feel of your Storefront to bring more attention to photos of your work, and we’ve seen that visitors who click the new Storefront photo carousel view an average of 22 photos per session. The more visitors to your Storefront who check out your photos, the more time they’re spending on your Storefront considering your business. Make the decision easy by giving them plenty of great photos to choose from!
Public Relations: Submit a real wedding
One of the most crucial aspects of developing strong wedding PR for your business is getting published. Whether you’re a DJ, florist, venue, caterer, wedding planner or any other wedding professional, getting published will expose your business to an even wider audience. If you’re taking our advice and adding more professional photos, your Storefront will look more attractive to our Editorial Team, who spend a lot of time browsing WeddingWire Storefronts to look for Wedding Pros to interview and feature. We also created RealWeds.com to streamline the process of submitting real wedding photos to WeddingWire and our sister site, Project Wedding. Whether you submit your own photos or your business is selected by our Editorial Team, being published on WeddingWire will help your business reach even more engaged couples.