» Why You Should Never Buy Followers on Social Media

The desire to feel validated and popular, paired with the difficulty of earning followers organically leads a lot of businesses to want to buy followers – after all, a higher number of followers will make you look better to couples checking out your page… right? Not necessarily.

Having the ability to show off thousands of followers sounds nice in theory, but buying followers can be harmful to your brand in more ways than one. Here’s why:

Buying followers impacts your credibility

Nobody else may know that you bought followers, but if couples who check out your social profiles figure out that your followers are fake, it will significantly impact your credibility and trustworthiness – the two things you were hoping to build. You don’t want couples to start wondering things like, “If you are paying your way to internet popularity, what else might you not be totally upfront about?”

Fake followers are obvious

There are so many ways to spot fake followers. If someone sees your company’s Facebook or Instagram account one day and notices that you have a certain number of followers, then comes back the next day to see that you have ten times the amount of followers from the day before, they will know something is up.

Furthermore, fake followers never have realistic profiles. They often have a randomly generated username, similar profile pictures and bios, and rarely have more than one post published to their account. If someone notices that those are the types of accounts following you, they will know for sure your followers aren’t real.

People may think poorly of your content

Consider this scenario: a couple goes to your profile or company page and sees how “popular” you are with such a large following. When they start exploring your posts, they are probably expecting many likes, shares, and comments, but instead, they see almost no interactions with your content. Their first reaction will likely be that no one is interested in the content you share, and therefore it isn’t worth checking out.

SEO will take a hit

If your follower count is disproportionately higher than the number of people you follow and the number of posts you have published, Google may actually flag your account as fake and penalize your profile and website in search rankings. This is because having fewer posts with an abnormally large number of followers is a common indication of a fake account, and Google wants to show users quality search results. If links to your website are primarily being shared on what is flagged as a fake account, Google will interpret that as spam. In short, quality content gets prioritized when it comes to SEO and purchased followers can impact your quality score.

So how do you gain real followers organically?

  • Post examples of your work, behind the scenes snapshots, photos with couples, and go live on Facebook to showcase you and your business to couples
  • Interact with your followers
  • Be authentic and have personality so couples know you are genuine and real
  • Publish posts often, but don’t spam followers with promotional content
  • Run giveaways for couples – For example, if your photo gets 100 likes or comments, a participant could win a fun freebie related to your business

Growing your social media following organically is almost always the better practice. Instead of spending money on a following that will do nothing for your business, invest your time using the above tactics to create a following that will be far more likely to gain value from your posts and therefore more likely to engage with you and your business.

» 3 Reasons Marketing in Facebook Groups Can Hurt Your Business

Have you ever joined a Facebook Group for local wedding vendors and couples, excited to find a place to connect with potential clients – only to find that every group is flooded with vendor after vendor pitching themselves, each one offering a lower price than the last?

This is a common scene in local Facebook communities, often titled “Wedding Buy/Sell/Trade” or “Yard Sale” groups. Couples will post in these groups looking for vendors, but because it is so easy for anyone to join and market in these groups, it becomes oversaturated with local vendors who fall into the trap of competing to offer the lowest price.

The tricky part is that with so many posts popping up from couples planning their weddings in Facebook groups every day, it is easy to fall into the trap yourself and start commenting on posts that ask for vendors with rates way under your standard pricing.

Here are three reasons this is hurting your business:

  1. Since there are so many vendors trying to quote their lowest rates in an effort to compete for business in these groups, the couples who join and post in local Facebook wedding groups tend to be deal seekers. Of course, this is not always the case, but if you have higher end pricing or simply do not want to discount your rates, it can become difficult to find prospects willing to pay full price. 
  2. If you spend a lot of time in these groups marketing to couples that aren’t your ideal clients, you are losing time that could be spent building your business elsewhere – like updating your WeddingWire Storefront, preparing for bridal shows, or working on a referral program. If you feel like you post and comment often in Facebook groups, but it’s getting you nowhere, try focusing your energy on other avenues that you know work for you. 
  3. Participating in lowest-bidder comment threads in these groups can devalue your work. If you find yourself commenting on every post and handing out discounts to all of the couples who contact you in these groups, it makes your discounted rates the norm – meaning it will become more and more difficult to find couples and get referrals from people who are willing to pay for your full priced packages.

So what should you do instead? Focus on your ideal client. These couples are the ones who are most likely to love the work you do and write reviews that will attract more ideal clients in the future. Think about how your ideal client researches wedding vendors and the unique qualities they are looking for in their search. Then use those things to determine how to market to them and how to convey your brand on WeddingWire, from your photos to your profile description.

Make sure to highlight the characteristics they are looking for in a wedding vendor throughout your profile so that your ideal clients will be even more interested in what you have to offer. Then when you do get inquiries, you won’t feel as pressured to give discounts or “beat” other vendors in the market – all while saving time after leaving those Facebook groups!

» WeddingWire Networking Night St. Louis

This week, local wedding professionals gathered at Randall Gallery for WeddingWire Networking Night St. Louis!

At the Networking Night, wedding professionals had the opportunity to enjoy a historic venue space, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned local-industry statistics and how to better reach engaged couples through social media from WeddingWire’s Regional Manager of Customer Success, Megan Hayes.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Deb from Artistry Crowning Beauty!

» WeddingWire Networking Night Chicago

This week, local wedding professionals gathered at Carnivale for WeddingWire Networking Night Chicago!

At the Networking Night, wedding professionals had the opportunity to enjoy an unique venue space, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned about how to better reach engaged couples through social media from WeddingWire’s Regional Manager of Customer Success, Katey McBurney.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Check out the photo strips from the event here!

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Michelle from Spoon Photo & Design!

» WeddingWire Networking Night Southern New Jersey

This week, local wedding professionals gathered at The Carriage House for WeddingWire Networking Night Southern New Jersey!

At the Networking Night, wedding professionals had the opportunity to enjoy an gorgeous venue space, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned about local-industry statistics and how to better reach engaged couples through social media from WeddingWire’s Regional Manager of Customer Success, Katey McBurney.

Thank you to all the wonderful professionals who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Anna from Ramblewood Country Club!

» WeddingWire Networking Night Philadelphia

This week, local wedding professionals gathered at The Franklin Institute for WeddingWire Networking Night Philadelphia!

At the Networking Night, wedding professionals had the opportunity to enjoy an amazing venue space, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned about local-industry statistics and how to better reach engaged couples through social media from WeddingWire’s Regional Manager of Customer Success, Katey McBurney.

Thank you to all the wonderful professionals who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Brian from The Philly Keys!


» WeddingWire Networking Night Sacramento

This week, local wedding professionals gathered at Vizcaya for WeddingWire Networking Night Sacramento!

At the Networking Night, wedding professionals had the opportunity to enjoy a stunning venue space, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned about local-industry statistics and how to better reach engaged couples through social media from WeddingWire’s Regional Manager of Customer Success, Megan Hayes.

Thank you to all the wonderful professionals who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Meagan from Meagan Lucy Photographers!

» WeddingWire Networking Night Charlotte

This week, local wedding professionals gathered at the Separk Mansion for WeddingWire Networking Night Charlotte!

At the Networking Night, Charlotte pros had the opportunity to enjoy a stunning venue space, network with other local professionals across all service categories, and meet members of the WeddingWire team. Plus, they learned about how to better reach engaged couples through social media from WeddingWire’s Regional Manager of Customer Success, Katey McBurney.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Tammy from Blissful Honeymoons & Destination Weddings!

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» Everything You Need to Know About Live Streaming

Pro to Pro Insights

Ashley Jones, Ashley Ann EventsThis post was written by Ashley Jones of Ashley Ann’s Events. As a talented, award-winning wedding and event designer, Ashley has made a name for herself by offering unique and professional designs and productions. Ashley is a Master Flower Builder with a knack for transforming unconventional spaces. In the business world, Ashley offers speaking engagements for entrepreneurs on a variety of topics, including social media lead generation, sales funnels, and business growth. She has been featured on CNN Money, Fox News, KATV, STAND’s 30 Under 30, and several other media outlets and publications. 

By now, you’ve probably noticed that many celebrities and businesses are leveraging live streaming apps like Facebook Live or Periscope to reach wider audiences with fresh, engaging videos. Rather than recording a video and uploading it later, live streaming allows you to instantly connect with your followers in a more organic (and less time consuming!) way. Live streaming gives everyone in the world access to you instantaneously.

	Everything You Need to Know About Live StreamingI’m a huge fan of live streaming. One of the biggest benefits I’ve noticed is how quickly you can build a wider audience of followers. Using Periscope, I’ve been able to build an audience of a little over 20,000 followers in only about 5 months. I have followers in Russia, Canada, Australia, the UK, and of course the United States. It takes much more time on other social media platforms to build an organic audience of this size.

Another reason I love live streaming is its emphasis on the visual. As wedding professionals, our livelihood is based on not only the visual appeal of our work, but also our personality and friendliness towards our clients. Because it’s instantaneous, live streaming allows potential clients to see you and get a much better view of your personality than a scripted and pre-recorded video. Plus, research shows that visuals are processed in the brain 60,000 times faster than text, so it’s a much faster and more effective way to connect.

Another recent study shows that using video on landing pages can increase conversion by 80%, and I can personally attest to this – when I post a video on my Instagram compared to a photo I consistently get 3 times the views and engagement. Periscope, in particular, is a great platform because Periscope users consume nearly 40 years of watch time every day. Continue reading

» How to Incorporate Instagram into Your Marketing Strategy

How to Incorporate Instagram into Your Marketing StrategyInstagram is one of the most popular social media apps, with over 500 million monthly active users. The mobile-based photo-sharing social network, launched in 2010, has had an undeniable impact on the social media industry. But many businesses still question whether to take the plunge and allocate time and resources to creating an Instagram presence. If you’re still on the fence about using Instagram for business, it’s officially time to re-evaluate.

Instagram and Millennials

Recent research shows that 26% of online adults use Instagram, a number that has increased from 17% in 2013. With a combined 75% of adults on Instagram falling between the ages of 18-29 and 30-49, Instagram is one of the best ways to reach Millennial couples who are recently engaged or approaching engagement.

Instagram is beloved by its users, who primarily use the app to effortlessly edit and add filters to both photos and videos from their mobile devices. The visual focus, when first launched, offered a simpler alternative to Facebook, with fewer status updates and links. Studies indicate that consumers are able to recall visual content longer than text, which keeps users coming back. Today, Instagram is the second most used social network, with approximately half of their users accessing the site daily.

Couples often engage with social media when they’re multi-tasking, whether at work or at night when they’re unwinding in front of the TV or in bed. This makes it that much more important to post interesting content so that you can capture the short attention span of your prospective clients. Our research shows that 34% of couples say they’ve contacted a vendor though a social network, and Instagram is quickly moving up the ranks in popularity.

Instagram as a marketing strategy

If you haven’t yet incorporated Instagram into your social media marketing strategy, we’ve got you covered! Follow these 5 easy tips to get started with Instagram for your business: Continue reading

» Social SEO in 5 Minutes a Day: Part 2

Pro to Pro Insights

Kathy DalPra, Bride AppealThis post was written by Kathy DalPra. Kathy is the owner of Bride Appeal. She takes the overwhelm out of SEO, sales and website conversion so wedding businesses can turn more curious visitors into high paying clients. Kathy’s strategies began to develop during her time as bridalpreneur when she took a struggling website to the top of Google; gaining targeted traffic, press mentions and celebrity customers along the way. Today Kathy shares her methods with other event professionals at brideappeal.com.

Welcome to the second installment of my tips for boosting your rankings and getting your brand in front of more prospects by investing just 5 minutes a day on social media. If you’re just joining us, start with Part 1 and continue on below!

4. Link Love

If you’re new to SEO, let’s get you up to speed on a critical ranking factor: links to your website. Also known as “backlinks.”

When quality websites link to your website, it’s kind of like receiving a vote for the value or authority of your website. It sends a signal to search engines that other online resources and real people feel your website content is valuable and worth sharing.

In other words, getting backlinks helps your website rank higher.

And based on recent comments from Google and Bing, it sounds like social sharing may affect your website authority, and subsequently your ranking, in a similar way.

While Google doesn’t come right out and confirm that having your webpage links shared across social media can help your webpages rank higher, they certainly hint strongly at it:

“Facebook and Twitter pages are treated like any other pages in our web index, and so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it then we can return that in our search results.”

In the same interview, Google also said that a link does carry more weight depending on the person who shares it on Twitter or Facebook.

And Bing echoed Google’s statements with this:

“We take into consideration how often a link has been tweeted or retweeted, as well as the authority of the Twitter users that shared the link.“

These statements suggest two things:

  1. If one of your webpages or blog posts is shared on Twitter (and likely other social platforms as well), Google and Bing can see this and possibly list it in their search results or, at the very least, recognize that your page is gaining in value because it is being shared on social media.
  2. When your website pages or posts are shared often and by influential users on Twitter, it increases the weight, or perceived importance, of your website page, giving it a ranking boost. The more these activities, or signals, add up, the more chances your page has to rank higher.

This means that if a major industry influencer on Twitter retweets your website link, it could give your domain and that specific page a little SEO boost, helping it to rank higher over time.

Continue reading

» Social SEO in 5 Minutes a Day: Part 1

Pro to Pro Insights

Kathy DalPra, Bride AppealThis post was written by Kathy DalPra. Kathy is the owner of Bride Appeal. She takes the overwhelm out of SEO, sales and website conversion so wedding businesses can turn more curious visitors into high paying clients. Kathy’s strategies began to develop during her time as bridalpreneur when she took a struggling website to the top of Google; gaining targeted traffic, press mentions and celebrity customers along the way. Today Kathy shares her methods with other event professionals at brideappeal.com.

You can snatch up more rankings and get your brand in front of more prospects by investing just 5 minutes a day.

In this article, I’ll show you how to do so even if you’re not a technical SEO jedi.

Every week I hear from wedding and event professionals who are putting off their wedding SEO altogether because they think they have to ‘get it perfect’ before it will work.

Listen, even my SEO is not perfect and yet Google is my #1 source of traffic.

There are hundreds of SEO strategies we can employ in our business, but we only need to start with a few simple ones to reap the rewards.

So why not begin with an activity you’re already doing? Social media networking!

By simply leveraging the social media accounts you’re already toying around with each week, you can get your company more visibility in both search engines and within the social networks themselves.

All you need to do is view your social activity like an SEO strategy and invest 5 minutes a day.

So let’s dive into Part 1…

1. Dominate Google with Your Social Profiles

A few years back a wedding photographer called me in a panic because competitors who shared her business name in the same geographical area were outranking her in the search engines.

She was losing business left and right to fresh prospects who recently heard of her, but were landing on someone else’s website!

She might not have had that problem at all if she knew how to dominate Google’s first page for her brand name.

Kind of like this…

ocial-profiles-in-search-results

Yes, your social media accounts can rank in search engines too.

When people search for your company name, personal name or even your profession on a local level, they can stumble on one of your social media profiles, not just your website.

Continue reading