As we move into the warmer-weather months, wedding professionals across the country face an extremely busy time of year: wedding season! Though we know the majority of weddings happen in the spring and summer, it’s critical to remember those couples who are still in the process of planning autumn and winter weddings. Here are a few ways your business can continue your marketing strategy to keep new clients coming in despite all the rushing around you’ll be doing in the busy season.
Keep gathering reviews
With all your weddings and events happening in the spring and summer, it’s important to gather as many client reviews as possible. Each review is another chance for your clients to spread the word about your business, and each review is valuable for potential clients who are researching your business and other professionals in their area. Plus, recency is still a big factor when couples are evaluating your wedding business, so it’s essential to continue collecting them even if your calendar for the next few months is full!
Tailor your content
Blogging is a great marketing tool no matter what time of the year! Continue creating great content about your business with an off-season twist – think about where your potential clients are in the planning process and try to appeal to them with the right content for that stage. Are there things couples should know about your business when they first start planning? Is there a particular time period couples should focus on your business category versus others in the planning process? Gain more readers by targeting them with the right message at the right time.