» Social Media Bios That Attract Couples

social bios

Social media profiles tend to give you limited space when it comes to writing your bio. Facebook gives you 255 characters for your “About” section and Instagram only gives you 150 characters. In order to spark couple’s curiosity and intrigue them to learn more, you need to make every character count. Here’s how:

Show personality!

The keyword in social media is social. Couples want to see that your business is operated by people – people who have personalities that they can relate to. If they can immediately get a sense of your style and personality, they will be more likely to like and trust you. Doing this will also help you attract ideal clients, rather than couples who don’t fit your style.

If you’re stuck on how to infuse your personality into your bio, here are a few ideas:

  • Use Emojis throughout your bio.
  • Use exclamation points to show enthusiasm!
  • Write how you would speak. Say it out loud and make sure it feels natural.
  • Include quirky phrases that you regularly use out loud when talking with clients.

Stop focusing on yourself…

Most businesses go straight for the traditional approach of creating a business-focused company bio. They explain what the business does. Sounds like it would make sense, right?

A business focused bio would sound something like this: Bella Photography offers engagement and wedding photography to couples in Florida.

That absolutely describes what Bella Photography does, which is great, but there are a lot of photographers out there who shoot weddings. How are Bella Photography services any different? How would hiring Bella Photography over someone else benefit a couple?

You need to differentiate yourself quickly so that you don’t lose the attention of a potential client when they come across your social media profile. Continue reading

» 5 Ways to Market Your Business in the Busy Season

Now that summer is upon us, wedding professionals across the country face an extremely busy time of year: wedding season! While we know that the most popular months to get married are June, September, and October, it’s critical to remember those couples who are only just getting started planning a winter wedding. Here are a marketing strategies your business can use to keep new clients coming in despite all the rushing around you’ll be doing in the busy season.

1. Keep gathering reviews

With all your weddings and events happening in the spring, summer, and early fall, it’s important to gather as many client reviews as possible. Each review is another chance for your clients to spread the word about your business, and each review is valuable for potential clients who are researching your business and other professionals in their area. Plus, recency is still a big factor when couples are evaluating your wedding business, so it’s essential to continue collecting them even if your calendar for the next few months is full!

2. Tailor your content

Blogging is a great marketing tool no matter the time of the year! Continue creating great content about your business with an off-season twist – think about where your potential clients are in the planning process and try to appeal to them with the right content for that stage. Are there things couples should know about your business when they first start planning? Is there a particular time period couples should focus on your business category versus others in the planning process? Gain more readers by targeting them with the right message at the right time.

3. Offer off-season deals

Take advantage of those couples who are engaged but not getting married during the busier months by offering discounts or deals for the slower times on your calendar. Remember there are still a significant number of engaged couples who choose not to get married in the warmer months, and they’re still doing their wedding planning while others are taking their trips down the aisle. Think about popular off-season dates like Christmas, New Year’s or Valentine’s Day and provide special offers, discounts or free add-ons now that help make your business stand out as the perfect choice for their winter wedding needs.

4. Boost your social

One of the best ways to stay top-of-mind even when your workload is full is to continue being active on your social networks. Use social media to offer special discounts, collect reviews and testimonials, share your own content, and run contests or promotions. Your posts will appear within your followers’ social streams, and if you’re creating and posting engaging content, they’ll be more inclined to share your posts with their own networks. Plus, with all the weddings on your calendar, you’ll likely have a ton of real wedding photos and details to post! When their wedding date moves closer, you’ll be the business they remember.

5. Focus on other events

If your business works on more than just weddings – corporate events, sweet sixteen parties, baby showers – ramp up your marketing efforts for those events when the wedding season slows down. By decreasing your marketing budget for promoting weddings and compensating by increasing your budget for promoting your events services, you’ll be able to focus on events that tend to happen all year round. Balancing your efforts in this way will be easier on your budget and help you boost your conversions in your secondary lines of business.

Editor’s note: This article was originally published in April 2015 and has been updated for freshness and accuracy.

» WeddingWire Networking Night Chicago

This week, local wedding professionals gathered at Carnivale for WeddingWire Networking Night Chicago!

At the Networking Night, wedding professionals had the opportunity to enjoy an unique venue space, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned about how to better reach engaged couples through social media from WeddingWire’s Regional Manager of Customer Success, Katey McBurney.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Check out the photo strips from the event here!

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Michelle from Spoon Photo & Design!

» 4 Ways to Use Your WeddingWire Reviews on Social Media

Reviews are the best way to earn a couple’s trust and get them excited to book you for their wedding. Couples searching for vendors can easily see your WeddingWire reviews, but you can also showcase your reviews on social media to help attract couples who follow you or stumble on your profile.

Paragraphs of text generally do not perform as well as photos, videos, or slideshows on most social media platforms. This means, you will need to get creative with how you share your reviews in order to reach a larger audience and get the most engagement possible.

Here are four ways to use your WeddingWire reviews on social media:

Create a Graphic Featuring Your Review

Use a program like Canva or Photoshop to create an image displaying your review. Start by copying and pasting a review and the couple’s names in a text box. Customize the font style and color to make the text eye-catching. Then, add elements such as stars, your logo, flowers, and/or borders surrounding the paragraph of text to make the graphic visually appealing and reflective of your brand.

Use the Instagram Carousel Feature

Instagram allows you to post up to 10 photos at a time, giving users the ability to swipe through a series of pictures in a single post. Take advantage of this feature by showcasing a photo along with your work. Here’s how to do this:

  1. Pick a review that a couple submitted on WeddingWire about you. Make a graphic featuring this review.
  2. Start a new post in the Instagram app.
  3. Click on the “Select Multiple” button.
  4. Select a photo featuring your work from this specific couple’s wedding.
  5. Select the graphic you made showcasing the review from the couple.
  6. In your caption, tell your audience to swipe right to see what the couple had to say about your work!

You could also switch the photos around so that way the review comes first and the wedding photos come second in the carousel. Either way, this type of post is powerful because it shows potential clients your work, along with what past couples thought of it at the same time!

Use the Carousel Feature on Facebook to Share Your WeddingWire Profile

Facebook also has a Carousel feature that allows you to upload up to five photos that users can scroll through, each of which includes a headline underneath it. You can use the carousel to showcase photos of your work and send people to your WeddingWire profile.

Here’s how to do this:

  1. Go to your business page and click to share a photo.
  2. Select “Create a Photo Carousel.”
  3. Write a caption that features a review and encourages couples to click to see more testimonials.
  4. Enter the URL for your WeddingWire profile as the destination URL and click the blue arrow.
  5. Upload up to five photos of your work.
  6. Click on the text below each image and paste short quotes (3-5 words) pulled from your reviews under each image.
  7. Publish your post!

This type of post is unique and engaging, so it is excellent for getting couples to click and read your reviews.

Showcase Your Reviews on Your Website

Include your WeddingWire reviews on your services pages, contact page, and sales pages on your website. At the end of the review, link to your WeddingWire profile and encourage couples to click through to see more reviews. This way, when a couple is perusing your website, they will see multiple reviews about your work, as well as the option to click and read more.

» 4 Simple Ways to Outsmart Pinterest’s Smart Feed

Most couples (about 96%, actually) use photo sharing sites like Pinterest in the ‘dreaming’ phase of wedding planning. That means all those couples are using Pinterest for wedding inspiration, ideas, and planning. However, Pinterest is not a social networking site. It is a search engine. Pinterest users do not use the platform to interact with peers. They use the platform as a tool to plan purchases, find inspiration, and view tutorials.

Since Pinterest is a search engine, they have an algorithm called the Smart Feed, which determines what pins show up in a user’s feed at any given time. In order to succeed with Pinterest, you will have to show the Smart Feed that your account shares quality content that Pinterest users will love. Here’s how to do it:

Makeover your profile 

Start by sprucing up your profile. You want couples to land on your profile, fall in love with it, and take action by following you or clicking on your website. Here are a few key elements to update:

  • Ditch your logo, and use a headshot or staff photo as your profile picture. Pinterest users are more interested in content from people, not companies, so this will appeal to them more.
  • Make sure you include keywords like your service category, your location and your style in your display name, bio, board descriptions, and pin descriptions. This will help you get found in search results.
  • Delete old pins that have few repins and/or favorites. You may love your content, but the Smart Feed will lower your ‘quality score’ if they see lots of pins that no one is taking action on. Removing them will help future pins get seen.

 

Use board covers to make your profile stand out 

Board covers are used to visually label each of your boards. It helps your profile appearance match your branding, and makes you stand out when couples click to see your profile. Make 800×800 pixel board covers (you can use a site like Canva if you aren’t Photoshop proficient), then upload each cover to the corresponding board. Click to edit each board and select your uploaded image to set it as the board cover.

Pinterest Board Covers Example

 

Pin 15+ times per day

This may sound super overwhelming, but the Smart Feed favors users who pin frequently and consistently. Once you start pinning at least 15 times per day, you will start to see growth in followers, repins, and favorites. Plus, the more your pins are seen, the more clicks to your website you will get! Use an application like BoardBooster to automate all of your curated pins, then manually add 5-10 original pins per week, each with a link to your website.

 

Optimize your pins

When you post your own original content, follow these guidelines:

  • Always post vertical photos, not horizontal. In fact, the taller your photo is, the better. 735×1102 pixels is the recommended photo size, but my pins sized at 735x1305p pixels perform best.
  • Use bright, high-quality images. Do not post them if they are grainy or blurry.
  • Include a keyword rich description for every pin. Never pin without a description.
  • Pin each photo to one board, then repin each to all other boards with topics that it relates to in order to increase your quality ranking in the Smart Feed.

Take all of these steps to start sending Pinterest couples to your website and dramatically increase your Pinterest statistics. It will take some time for Pinterest to start showing your pins in couples’ feeds more, but it will be worth it in the long run. Happy pinning!

» WeddingWire Networking Night Sacramento

This week, local wedding professionals gathered at Vizcaya for WeddingWire Networking Night Sacramento!

At the Networking Night, wedding professionals had the opportunity to enjoy a stunning venue space, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned about local-industry statistics and how to better reach engaged couples through social media from WeddingWire’s Regional Manager of Customer Success, Megan Hayes.

Thank you to all the wonderful professionals who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Meagan from Meagan Lucy Photographers!

» WeddingWire Networking Night Charlotte

This week, local wedding professionals gathered at the Separk Mansion for WeddingWire Networking Night Charlotte!

At the Networking Night, Charlotte pros had the opportunity to enjoy a stunning venue space, network with other local professionals across all service categories, and meet members of the WeddingWire team. Plus, they learned about how to better reach engaged couples through social media from WeddingWire’s Regional Manager of Customer Success, Katey McBurney.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Tammy from Blissful Honeymoons & Destination Weddings!

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» WeddingWire Networking Night Fort Lauderdale

This week, local wedding professionals gathered at The Venue Fort Lauderdale for WeddingWire Networking Night Fort Lauderdale!

At the Networking Night, Fort Lauderdale pros had the opportunity to enjoy a stunning venue space, network with other local professionals across all service categories, and meet members of the WeddingWire team. Plus, they learned more about local industry statistics and how to better reach engaged couples through social media during a brief presentation by WeddingWire’s Regional Manager of Customer Success, Megan Hayes.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and amazing photos from the evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Yamille of DoubleTree Ocean Point Resort & Spa!

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» Engaged Couples Don’t Just Like, They Love Snapchat!

snapchat-geofilters

Snapchat is a quickly growing social media site — and the favorite site of many of your current (and future) couples! In fact, it’s the top social site in growth this year, and 10 billion photos and videos are being shared on the site daily! As social sharing moves more visual than ever before and video grows in importance, getting comfortable on visual-first social sites like Snapchat is important.

One of the biggest social trends we have seen this year is that many weddings are getting shared live on Snapchat. From venue details to behind the scenes looks at the wedding party to the reception celebrations and speeches — couples and their guests are sharing the full wedding experience with their followers.

Couples love to see their day celebrated by their guests, and also want their wedding experience to be special. A great way to encourage posts and customization is by adding a Snapchat Geofilter for their wedding day. To help, WeddingWire has made it easy for couples to pick a design and get it set up with Snapchat for their big day with our free Geofilter designs!

How to Geofilters work? Couples can simply select their favorite design, and easily click through to set it up on Snapchat by uploading their design, picking a time and geofence for the filter and then submitting it to Snapchat for approval (there is a fee required by Snapchat).

If you haven’t set up a Snapchat account, we encourage you to give it a try! If you would like to start posting on Snapchat for your business, focus on becoming a storyteller for your business and authentically capture content in the moment. Share behind-the-scenes photos and videos of you wedding prep, peeks at your daily lives, and of course the beautiful finished product of your work. To grow a following, cross-promote your Snapchat account across your marketing materials and other social channels. Learn more about Snapchat Marketing by reading this recent post!

Photo by Krista A. Jones Photography

» How to Incorporate Instagram into Your Marketing Strategy

How to Incorporate Instagram into Your Marketing StrategyInstagram is one of the most popular social media apps, with over 500 million monthly active users. The mobile-based photo-sharing social network, launched in 2010, has had an undeniable impact on the social media industry. But many businesses still question whether to take the plunge and allocate time and resources to creating an Instagram presence. If you’re still on the fence about using Instagram for business, it’s officially time to re-evaluate.

Instagram and Millennials

Recent research shows that 26% of online adults use Instagram, a number that has increased from 17% in 2013. With a combined 75% of adults on Instagram falling between the ages of 18-29 and 30-49, Instagram is one of the best ways to reach Millennial couples who are recently engaged or approaching engagement.

Instagram is beloved by its users, who primarily use the app to effortlessly edit and add filters to both photos and videos from their mobile devices. The visual focus, when first launched, offered a simpler alternative to Facebook, with fewer status updates and links. Studies indicate that consumers are able to recall visual content longer than text, which keeps users coming back. Today, Instagram is the second most used social network, with approximately half of their users accessing the site daily.

Couples often engage with social media when they’re multi-tasking, whether at work or at night when they’re unwinding in front of the TV or in bed. This makes it that much more important to post interesting content so that you can capture the short attention span of your prospective clients. Our research shows that 34% of couples say they’ve contacted a vendor though a social network, and Instagram is quickly moving up the ranks in popularity.

Instagram as a marketing strategy

If you haven’t yet incorporated Instagram into your social media marketing strategy, we’ve got you covered! Follow these 5 easy tips to get started with Instagram for your business: Continue reading

» To Snap or Not to Snap: Snapchat Marketing Explained

To Snap or Not to Snap: Snapchat Marketing ExplainedThe numbers are in: Snapchat, the image-sharing mobile app, is officially a success. Nearly one in five Americans will use Snapchat this year, and the app’s user base is exceeding Twitter and Pinterest in the U.S. for the first time. Yet despite its recent acclaim as most popular app among teens and its tremendous potential as a marketing tool, Snapchat’s marketing capabilities remain a mystery to many small business owners. The app already has various features, such as geofilters and Stories, that could undoubtedly be useful for advertising.

If you’ve never used Snapchat before, here’s a quick guide to the fast-growing mobile app:

  • Snapchat is a mobile app that allows users to share photos and videos that are only available for a short period of time. The user sending the snap selects the amount of time it will be available for viewing. After the photo or video’s time limit is up, it’s no longer visible to the recipient!
  • Users can add text, emojis, and filters to their snaps. Recipients can reply with text or with a snapped photo or video of their own. Snapchat filters range from photo-enhancing color filters to silly animated filters built for selfies to geo-filters that only appear when users are in a certain area.
  • Recipients can save a photo snap through a screenshot – and the app lets the sender know when a recipient takes a screenshot. However, as the sender, you can save the photo or video to your smartphone even before sending it along.
  • The latest Snapchat feature, Memories, offers a way to save and share old snaps in a private archive within the app. Users can set their Memories as private, or share them with others. Memories can also be combined with new snaps to create a longer narrative.
  • There are two ways to snap – you can send them directly to other users, or add to your Story. A Snapchat Story is a series of snaps in chronological order, and they’re available for viewing more than once. Although they don’t immediately disappear, Stories are only available for 24 hours.
  • Snapchat users can add friends by their username, by phone number, Snapcode (a unique scannable code), or by searching for nearby users. Similar to Facebook, both users have to approve when someone wants to follow and send snaps to the other. Users who don’t accept when another user follows them simply don’t receive the snaps.

Though it may seem silly and sophomoric, Snapchat is reported to have overtaken Facebook as the most-used social network among 12-24 year olds. In fact, WedInsights data suggests that among individuals between the ages of 25-34, Snapchat is among one of the most-used as well (albeit behind Pinterest and Instagram). Your target audience is on Snapchat, and they’re using it daily.

Some businesses are becoming early-adopters of Snapchat and attempting to use it for marketing purposes. Snapchat marketing is a bit less traditional from other social networks, particularly because posts disappear and there’s no way to send or post links. However, in January of 2015 Snapchat released Discover, a version of Snapchat Stories for editorial and brand teams. While Discover is reserved for massive brands and news outlets, the added flexibility and advertising implications indicate more to come for businesses on Snapchat in the future.

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» Facebook Advertising: Getting Started

Facebook Advertising: Getting StartedIn addition to advertising partners like WeddingWire, you have many online channels available to your business – email, website, social media, search, just to name a few – so it can be hard to keep up with all the options to know what you could be missing! But when it comes to easy-to-use platforms that work with a wide range of budgets, Facebook Advertising is definitely an option worth noting.

Using Facebook Advertising, you can reach your audience as well as friends of those in your audience. There are several ad types to meet a variety of needs, and you don’t need a large budget to start testing. You’ll be able to see exactly how your ad is performing with access to advertising metrics for each ad you create. Below we share everything you need to know to get started with Facebook ads!

Creating your ads

Creating your ads on Facebook is a fairly simple process, but it does require some forethought. Do your research by taking note of any ads you see that got your attention, and think about the combination of words and imagery that made the ad so successful. It’s easy to find inspiration from other ads – even those that are not related to the wedding industry – if you pay attention!

To create your ad, you have two options for the ad creative – the images or videos you use:

  • Use existing post: Did one of your posts perform well? Put money behind it! You can select an existing post to promote to your desired audience instead of starting from scratch. Just remember that you can’t change the link destination of your post, since the post was previously published with that link.
  • Create new ad: Create something new and unique for your Facebook ad! Combine a great message with photos or videos of your work to attract new clients. Use the text box to write up to 90 characters above your ad’s image. Use the headline (25 characters) to lay out a clear call-to-action for those who want to learn more about your ad. You also have a link description box beneath your headline to write up to 30 characters more about your business. For images, you have the following options:
    • Single image: Select a single image to make a splash and get attention. If your image has text, be sure that the text doesn’t cover more than 20% of the image or your ad will likely be taken down. To make sure you’re following guidelines, use Facebook’s grid tool.
    • Multiple images: If you’d like to feature several photos of your work in your ad, select the carousel ad format. Showcase 3-5 images in your ad that all direct to your website. This is a great way to feature several products or service types in a single advertisement.
    • Video: Video is all the rage on social media these days, and now you can incorporate video instead of images in your advertisements. It’s great if you have professional videos or clips at your disposal, but it doesn’t have to be fancy – try recording a short video and posting it organically on your page to see how your audience reacts before you spend money on it.

For a full description of all the ad types available on Facebook’s platform and their design/text requirements, check out the Facebook Ads Guide!

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