» Engaged Couples Don’t Just Like, They Love Snapchat!

snapchat-geofilters

Snapchat is a quickly growing social media site — and the favorite site of many of your current (and future) couples! In fact, it’s the top social site in growth this year, and 10 billion photos and videos are being shared on the site daily! As social sharing moves more visual than ever before and video grows in importance, getting comfortable on visual-first social sites like Snapchat is important.

One of the biggest social trends we have seen this year is that many weddings are getting shared live on Snapchat. From venue details to behind the scenes looks at the wedding party to the reception celebrations and speeches — couples and their guests are sharing the full wedding experience with their followers.

Couples love to see their day celebrated by their guests, and also want their wedding experience to be special. A great way to encourage posts and customization is by adding a Snapchat Geofilter for their wedding day. To help, WeddingWire has made it easy for couples to pick a design and get it set up with Snapchat for their big day with our free Geofilter designs!

How to Geofilters work? Couples can simply select their favorite design, and easily click through to set it up on Snapchat by uploading their design, picking a time and geofence for the filter and then submitting it to Snapchat for approval (there is a fee required by Snapchat).

If you haven’t set up a Snapchat account, we encourage you to give it a try! If you would like to start posting on Snapchat for your business, focus on becoming a storyteller for your business and authentically capture content in the moment. Share behind-the-scenes photos and videos of you wedding prep, peeks at your daily lives, and of course the beautiful finished product of your work. To grow a following, cross-promote your Snapchat account across your marketing materials and other social channels. Learn more about Snapchat Marketing by reading this recent post!

Photo by Krista A. Jones Photography

» The Force of the Social Media Four

It can be challenging to stay on top of the latest social media sites and trends — especially while you are busy running a successful wedding business. But there’s no need to feel overwhelmed. Social media doesn’t have to require lots of time to make a big impact on your client reach!

This infographic shares the four key social media sites where you will make the greatest impact with your target audience of engaged and pre-engaged couples today. Review these tips from WeddingWire CMO Sonny Ganguly to learn how to leverage the social media four: Facebook, Pinterest, Instagram and Snapchat.

The-force-of-social-four

» Like, Love or Dislike It: Social Media Matters

social-media-matters-webinarWebinar recap!

It’s challenging to stay on top of the latest social media sites and trends — especially while you are busy running a successful business. However, social media doesn’t need to require lots of time to make a big impact on your client reach.

During this month’s webinar hosted by WeddingWire Chief Marketing Officer Sonny Ganguly, we discussed the ‘big four’ social media sites your clients are loving — and where you need to be active this engagement season. Plus, Sonny shared expert tips to effectively leverage each top social media site to your business advantage.

Here are some of the webinar highlights:

  • Visual sharing on social sites is key. This is part of the reason that Instagram and Snapchat have risen to popularity so quickly! Overall, 3.3 billion photos are shared on top social sites daily. Don’t miss an opportunity to show off your work on a regular basis!
  • Your clients love social media. The majority of today’s engaged couples are Millennials in their twenties and early thirties. 89% consider themselves active on social media and 56% report that they would only consider booking pros they can find on social media.
  • How do they use social while planning their wedding? First, they turn to virtual pinboard site Pinterest to get inspired. Next, they move to Facebook to learn more about vendors they are interested in, and also turn to Instagram to see your aesthetic.
  • They follow the wedding pros they’re interested in. 61% of couples ‘follow’ or ‘like’ the professionals they want to learn more about. Why? Most commonly to get inspiration for their wedding, to see the quality of your work and to get more info about your business.
  • Where should you invest the most of your time? The top four sites to invest your time and connect with your clients today are: Facebook, Instagram, Pinterest and Snapchat. You can cut back on time on Twitter, Google+ and Tumblr due to a lack of interaction with your clients or general sharing traffic on those sites this year.

For more great social media tips, stats and information about connecting with couples on top social sites, watch the full webinar! Don’t forget that past webinars are available within Premium member’s accounts to view anytime.

» To Snap or Not to Snap: Snapchat Marketing Explained

To Snap or Not to Snap: Snapchat Marketing ExplainedThe numbers are in: Snapchat, the image-sharing mobile app, is officially a success. Nearly one in five Americans will use Snapchat this year, and the app’s user base is exceeding Twitter and Pinterest in the U.S. for the first time. Yet despite its recent acclaim as most popular app among teens and its tremendous potential as a marketing tool, Snapchat’s marketing capabilities remain a mystery to many small business owners. The app already has various features, such as geofilters and Stories, that could undoubtedly be useful for advertising.

If you’ve never used Snapchat before, here’s a quick guide to the fast-growing mobile app:

  • Snapchat is a mobile app that allows users to share photos and videos that are only available for a short period of time. The user sending the snap selects the amount of time it will be available for viewing. After the photo or video’s time limit is up, it’s no longer visible to the recipient!
  • Users can add text, emojis, and filters to their snaps. Recipients can reply with text or with a snapped photo or video of their own. Snapchat filters range from photo-enhancing color filters to silly animated filters built for selfies to geo-filters that only appear when users are in a certain area.
  • Recipients can save a photo snap through a screenshot – and the app lets the sender know when a recipient takes a screenshot. However, as the sender, you can save the photo or video to your smartphone even before sending it along.
  • The latest Snapchat feature, Memories, offers a way to save and share old snaps in a private archive within the app. Users can set their Memories as private, or share them with others. Memories can also be combined with new snaps to create a longer narrative.
  • There are two ways to snap – you can send them directly to other users, or add to your Story. A Snapchat Story is a series of snaps in chronological order, and they’re available for viewing more than once. Although they don’t immediately disappear, Stories are only available for 24 hours.
  • Snapchat users can add friends by their username, by phone number, Snapcode (a unique scannable code), or by searching for nearby users. Similar to Facebook, both users have to approve when someone wants to follow and send snaps to the other. Users who don’t accept when another user follows them simply don’t receive the snaps.

Though it may seem silly and sophomoric, Snapchat is reported to have overtaken Facebook as the most-used social network among 12-24 year olds. In fact, WedInsights data suggests that among individuals between the ages of 25-34, Snapchat is among one of the most-used as well (albeit behind Pinterest and Instagram). Your target audience is on Snapchat, and they’re using it daily.

Some businesses are becoming early-adopters of Snapchat and attempting to use it for marketing purposes. Snapchat marketing is a bit less traditional from other social networks, particularly because posts disappear and there’s no way to send or post links. However, in January of 2015 Snapchat released Discover, a version of Snapchat Stories for editorial and brand teams. While Discover is reserved for massive brands and news outlets, the added flexibility and advertising implications indicate more to come for businesses on Snapchat in the future.

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