» Winter Reading List for Wedding Pros

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA

As the peak season winds down and you find more time on your hands, it’s important to make sure you’re carving in time for personal and business development. There is no better way to do this than to get your reading on! With that in mind, grab a mug of your favorite warm drink, pull up a blanket and get cozy with this reading list for wedding pros as the weather gets colder.

Never Eat Alone by Keith Ferrazzi

winter-reading-listThis is my go-to book and I recommend it to virtually anyone who asks for reading suggestions. In fact, I actually gave it away at this year’s WeddingWire World! During my first few months of starting OFD, I made sure to take the time to meet some of my favorite entrepreneurs. In the process, my dear friend Nina, who owns Classic Party Rentals of Virginia (one of my favorite people ever!), told me to buy it. Seeing as I do everything she tells me, I bought it and devoured it within days.

It’s a great book on the power of relationships with the notion that “your network is your net worth.” The wedding industry may continue to change, but by all means, relationships will always be at the forefront so this is imperative. If you’re going to read only one book on this list, let it be this one!

The Lean Startup by Eric Ries

Do you have a new idea that you’re dying to explore? Is there something you really want to get off the ground? Well, the off-season is the perfect time to map out your plan, but don’t do anything until you read this first. This book dives into the world of testing an idea and it has proven invaluable to me as I’ve contemplated the next steps of my business. This is a great read for anyone considering a pivot in their company!

Zombie Loyalists: Using Great Service to Create Rabid Fans by Peter Shankman

I’ll be honest – I’ve been a longtime fan of Peter Shankman ever since I discovered HARO. He is a customer service expert and this book is perfect for those looking to focus on developing client experience. In the wedding industry, one of the top ways that couples find their vendors is through friend referrals, so this is an incredible read to help you build a loyal fan base among your customers.

Nice Guys Finish First by Doug Sandler

We are so lucky to have Doug Sandler in the wedding industry and this book speaks to the power of kindness in the business. It’s chockful of great anecdotes from Doug’s career and truly showcases how to put systems into place to ensure the emphasis is placed on business relationships.

Get ready for a page-turning off-season! These books are both enjoyable and educational at the same time, so order your first book and get going on your off-season efforts.

» Get Ready for the 2017 WeddingWire Couples’ Choice Awards!

Couples-Choice-Awards-2017-announcement-imageWhen searching for the perfect wedding team, couples rely on reviews from other clients to understand the value of the experience your business provided for their special day. In fact, 87% of engaged couples read reviews when searching for their wedding pros. Reviews give your business credibility and encourage more couples to reach out to learn about your services.

Exciting news — the WeddingWire Couples’ Choice Awards® are coming soon! This annual awards program recognizes the top 5% of WeddingWire professionals leading the industry in high quality reviews from newlywed couples. Recipients of the Couples’ Choice Award are determined based on their demonstration of excellence in quality, service, responsiveness, and professionalism each year.

To be eligible for the award in 2017, we encourage you to reach out to your past clients and request reviews! You have until December 31st, 2016 to collect reviews from your clients this year in order to qualify for the prestigious award.

Here are three easy tips to help you collect more reviews quickly:

Start with gratitude

Email or write a handwritten note to your past clients expressing congratulations on their nuptials and how thankful you are for sharing a part of their special day. Your sincerity will be appreciated and will reinforce why they chose your business to be part of their wedding team. Be sure to invite them to leave you a review on WeddingWire, and make it clear that their feedback matters to your business and helps secure future clients.

Showcase your reviews

You earned great reviews, so let your past clients help sell your business for you! Add your reviews to your website, printed materials, and social media to let your past clients help set you apart from the competition. By showcasing your reviews, your clients will notice how committed you are to producing excellent work — and will be encouraged to leave you a review when their wedding is complete since it clearly matters to your business.

Make it easy

After spending months planning their wedding, sometimes couples want a break from their to-do list. Luckily, we make leaving a review easy for both you and your clients! Simply share a direct link to your personalized review URL, or send an automated email from the Review Collector to request reviews from your clients. By directing them right to source to share a few words about their experience with you, it greatly increases the chance they will complete the process. After all, 1 in 5 couples will write a review when asked, and that number increases to 1 in 3 if they are reminded at least once!

Request reviews from your 2016 clients and be on your way to earning more great reviews before 2017!

» It’s Impossible to be an Expert at Everything – and that’s Okay!

This article was written by WeddingWire Education Guru Alan Berg, CSP. Alan has over 20 years experience in wedding related sales and marketing, and is an author, business consultant, a member of the National Speakers Association, and the wedding & event industry’s only Certified Speaking Professional®. Learn more at alanberg.com.

Recently, I was conducting a mastermind group the other day in the UK for 10 DJ companies, who have varying years of experience (from 5 years to almost 40 years). What stood out to me was that this group, who all have good, successful companies, each have different business skills. Their technical (computer/internet/website) expertise ranged from low to very high. That’s to be expected with any group. What I didn’t expect is that one of the companies, who’s not known for his technical expertise when it comes to websites, was chiming in to help the group with some pretty technical features of Google Analytics. Quite a few of the guys in the room, including me (as I’ve consulted with him privately), were very surprised.

It turns out that he had been studying up, using websites and YouTube videos, and had picked up a few new tricks – and I’ll have to admit, I didn’t even know one or two of them. A couple of the guys in the room are pretty skilled in making websites and knew him personally, so they were even more surprised.

The point of this story? It got me thinking that each of us has our own history, knowledge and skillset.  None of us is an expert in everything, and we shouldn’t ever assume what others may or may not know. We have our own, unique expertise that comes from the combined knowledge we’ve gleaned, and that knowledge is unique to each of us.

impossible-expert-everythingWe’re each a product of our history

Many wedding pros have transitioned into their own businesses after leaving corporate, or technical jobs. They may have deep knowledge of software such as Microsoft Excel or Outlook. While others struggle to make a basic spreadsheet, they’re knocking out detailed reports with ease. However, those same people who have no problem using Excel might struggle with other areas of their businesses (i.e. marketing, design, websites, etc.). None of us is an expert at everything. When presented with a need for our business, we always have the choice of doing something ourselves, or hiring a professional. Knowing when to choose each path is something we often have to learn by trial and error.

It’s often easier to try to learn a new skill or software program, instead of hiring someone to do that task for you, especially when funds are tight. When you realize that the time you’re investing in learning that skill is time away from building your business, or away from your family, often the right answer is to hire the professional – after all, isn’t that why we want them to hire us? If you’re new at a skill, it’s going to take time for you to master it. If it’s a skill that you can profit from, maybe it’s worth investing in the training and time. For others, hiring a professional us a jump-start to that professional level. What’s that worth to you?

When is it time to make the switch?

I realized that when I switched from doing my own taxes, to hiring a professional CPA. My dad is a retired CPA and we would do my taxes together (my degree is in marketing and accounting). However, he’s been retired for a long time (he’s 86 now), so he’s not up on the latest tax laws and software. I never practiced accounting, so even though I have a good understanding, I wasn’t up on the latest info, either. So, a few years ago I hired an accountant, and the first year he did my taxes he showed me deductions I hadn’t been taking and was able to recoup some refunds from prior years. In other words, he paid for himself the first time I used him.

Too many of us fall into the trap of thinking that because we have expertise in one area, it’s automatically transferrable to another skill. We’re comfortable with using a computer, so we think we can make our own website. We’re creative, so we think we can design our own marketing collateral. It’s understandable, especially when you consider that most of us started as, or still are, small businesses, where you, the owner, is wearing many hats. When you’re bootstrapping a new business, you usually do everything yourself. As a matter of fact, Sam Walton, the founder of Wal-Mart, is purported to have said (and I’m paraphrasing) “When I started my business, I knew I’d be wearing a lot of hats. I just didn’t realize I’d be wearing them all at the same time.”

Time is slipping away

An important realization, in any business, is learning to value your time. It’s the one thing you’ll never get any more of. Sometimes it’s best to hire someone to do something you do have the skill for, just because your time is better spent on other tasks. I put off hiring an assistant for a couple of years. I knew it would be helpful, but I wasn’t sure I could justify the expense. Everything was getting done, but at what cost? The cost was my time, sitting on the sofa at night with my laptop, working, when I should have been spending time with my family, or even just relaxing.

What’s your time worth? What else could you be doing if you delegated some tasks to someone else (virtual assistant, intern, employee)? None of us is an expert at everything, no matter how long, or short, you’ve been in business. Sometimes we all need help. Becoming aware of that is the first step to accomplishing more, achieving more and profiting more.

» Taking Full Advantage of the Off-Season

Pro to Pro Insights

Jennifer Taylor, Taylor'd Events GroupThis post was written by Jennifer Taylor. Jennifer Taylor is the owner of Taylor’d Events Group, a planning firm that specializes in celebrations of all kinds in the Pacific Northwest and Maui.

When it comes to planning ahead, there is no better time than the off-season to get organized and map out your next steps in business development. Whether it’s streamlining your client intake procedures or doing research on an idea you’d like to capitalize on, it’s best to make the most of the time during your off-season. If you can’t make time for it now, how do you plan to handle it when your days are filled with events?

off-season-blogHere are a few ways you can take advantage of your off-season and put your business in a better position for the year to come:

Jumpstart your social media

Has your social presence been lacking? Do you need a total overhaul on your accounts? Now is the time to map out your social media plans for the upcoming season. If posting to Facebook and Instagram is too time-consuming when you’re busy with other work, look into programs like Later and Schedugram that allow you to pre-schedule your social media posts. That way, you only have to set aside an hour or two of your time each month to plan out your posts.

Streamline your emails

Email drafts are a lifesaver – in addition to making your life easier, they also set a standard procedure for others as they send emails (or future employees if you’re not quite there yet). Although you’ll certainly want to tweak each email for its recipient so it stays genuine, creating drafts of your frequent emails will save you a lot of time in the future. Consider writing up drafts for initial responses to inquiries, follow ups, welcome emails and anything else that you find yourself sending out a lot.

Rebranding and Website Redesign

Rebranding is a major process and takes a lot of time and preparation – certainly not what you want consuming your time while you’re in the middle of peak season. If you’ve been thinking about changing your name, updating your logo or even doing a complete overhaul, start preparing as the off-season begins and aim for a launch date around the beginning of the next season. Even a simpler website redesign can take some time, so don’t wait to get started!

Planning a new project

If you’ve been thinking about launching a new service or building an extension of your company, the off-season is the ideal time to do your research and begin implementing the first steps of your plan. Give yourself enough time to map it out and understand that it is a work in process – it’s not something you can finish overnight!

» The Key to Setting Realistic Goals

Pro to Pro Insights

Jennifer Taylor, Taylor'd Events GroupThis post was written by Jennifer Taylor. Jennifer Taylor is the owner of Taylor’d Events Group, a planning firm that specializes in celebrations of all kinds in the Pacific Northwest and Maui.

Most of us are familiar with setting goals, whether personal or professional. It could be to cut down on your caffeine habit or it could be to boost your revenue to reach a certain benchmark. Whatever they may be, goals give us direction in life and provide us with a definition of success. Either you’ve met a goal or you haven’t – right?

Now, of all of the goals you have ever set, how many would you say you’ve reached? Don’t be ashamed – we’re all guilty of creating goals and letting them fall by the wayside for a variety of reasons. (Isn’t that the point of New Year’s resolutions?)

Fortunately, there are a few measures we can take to ensure that our goals become a priority rather than an afterthought. Even if you don’t achieve them by your ideal date, any progress is welcome – as long as you are getting closer to the finish line.

Take note

There’s no shame if your best thinking is done in the shower or in bed right before falling asleep – just make sure you write it down! One of the biggest reasons people’s goals go unmet is simply because they haven’t jotted it down in a place they see every day. The process of writing something down ingrains it in your mind and seeing a reminder every day will keep it on the forefront of your mind.

Don’t hide them

Even though your goals may just be for yourself, it always helps to have a support system at your side. Share your goals with friends, family and colleagues so that they’ll keep an eye out if you need an extra boost. Get with your team at the office to discuss everyone’s goals – that way, you can develop an interlaced network of support and, together, you can all push each other to achieve short- and long-term goals for the company.

A reward never hurts

Most people seek validation to a certain extent and operate well under an incentive-based system, so create a reward structure for you and your team. If, for example, you have a personal goal to speak at a local conference, treat yourself to a spa day once you’ve booked it! This works for employees as well – there’s nothing quite as motivating as a paid day off or an all-expenses-paid trip to an industry event.

Now, it’s time to grab a notepad and write down anything that comes to mind! Oftentimes, we hold ourselves back from aiming high simply because we don’t think that we could ever achieve something. Unfortunately, lack of trying is the only surefire way to never reach a goal. Dream big and take those reach goals and break them down into manageable (and actionable) steps – that way, you’ll be able to track your progress and continue to push yourself to the next objective!

» Can You Hear Me Now? Communication Tips to Get More Replies and Bookings

July-Webinar-ImageWebinar recap!

Communicating with clients in this day in age can be very confusing. Technology has transformed not only the way we communicate, but what we should be saying and how we should be saying it.

It’s important to be familiar with the best modern communication practices in order to get more replies and book more couples! In this month’s webinar for Premium members, WeddingWire Education Guru Alan Berg shared his tips for successful communication in the wedding industry!

Here are the 6 T’s that Alan suggests for better client communication:

    • Technology. With literally thousands of apps available for communication–from Messages, to Live Chat, to email, to calling, etc.– it’s difficult to know the best way to get in touch with a couple. At the end of the day, customer convenience is the motto to live by. Follow their lead using their preferred communication type. If you’re making the first contact, email is typically your safest bet, as most couples prefer email over all other communication methods.
    • Timing. The faster you respond to a couple, the more likely it is that they will choose your business over others. Most couples expect a response within 24 hours, so if you know you won’t be able to get back to them before then, at least make contact to let them know you will be in touch soon.
    • Text. Whatever method of communication you choose, be sure to keep your message short and sweet. Also make sure that anything you send can be easily read on a mobile device. Alan suggests that you avoid using attachments and graphics when possible, as those tend not to load properly on mobile devices.
    • Tone. When it comes to your tone, the golden rule is to mirror your client. Get a feel for their manner, and respond accordingly. However, don’t feel obligated to ditch your unique voice, and don’t change your tone once you’ve booked a client. Stay true to yourself and your business personality!
    • Transition. Alan says that one of the most important elements to remember (and one that many business owners forget) is to always provide a call to action. Give your clients a sense of direction, letting them know what the next best step is. However, don’t be pushy; you don’t want to rush them or make them feel forced into an appointment.
    • Tenacity. Don’t give up on a sale if you haven’t heard back right away! Couples are very busy when planning a wedding, so follow up to remind them that you still care about their sale. Ask for the sale if they ask you a question, but avoid seeming impatient. It’s a best practice to follow up 3-5 times on a lead before you let it go, just remain professional and try different approaches to see what gets you a reply.

For more great advice, watch the full webinar, and be sure to check out Alan’s blog all about the business of weddings!

Pro tip: WeddingWire Messages is a fast and easy way to connect with couples, available now in your account! You’ll be notified about new leads or messages, and you can reply using your email, account or mobile device. You’re easily able to send attachments, manage conversations and client details, and move from inquiry to marked as booked instantly. Learn more here!

» Ready, Set, Startup: Considerations When Starting Your Wedding Business

Pro to Pro Insights

Jennifer Taylor, Taylor'd Events GroupThis post was written by Jennifer Taylor. Jennifer Taylor is the owner of Taylor’d Events Group, a planning firm that specializes in celebrations of all kinds in the Pacific Northwest and Maui.

Let me start with a disclaimer: I will not be telling you how to create, plan, or market your business since that process is different for everyone, depending on what kind of business you want to start and your goals. Instead, I’ll point you in the right direction of finding those answers and getting everything settled.

No matter the idea, I am here to tell you that it can be done – I promise!

Ready, Set, Startup: Considerations When Starting Your Wedding BusinessWhat’s In a Name?

At this point, you should already have a good understanding of what you want to do and who your target audience is. With that in mind, think about what kind of name best suits your company. While it may seem natural to use your name, consider whether you’ll want to grow or sell your business one day. If so, stay away from using your name as it may equate with a personal brand, rather than something that can be transferred to other team members or potential buyers.

Your business name also defines what you do. If you’re interested in planning all types of events, don’t pigeonhole yourself by including the word ‘weddings’ in your name because it may deter corporate or social prospects. I also advise to stay away from words like “perfect,” “greatest,” and the like – you don’t want to have that one customer tell you that their day was not perfect.

Once you have a list of potential names, test them out with friends and family to see which ones stick. Run searches on Google, social media, and your state’s business registration page to ensure that it isn’t already in use. While you’re at it, check in on the requirements that you’ll need when registering your own business.

The More, The Merrier

Once you have a good idea of your name, brand, and services, it’s time to bring in your business development team. If you don’t have an accountant already, find one that works specifically with small businesses so he or she will have a good idea of how to structure your business. This will most likely be about the time that you’re ready to register your company with the state, in which case, congratulations! You’re a business owner! But you’re not done yet… Continue reading

» Listen Up… and Sell Even More!

Listen Up and Sell Even MoreWebinar recap: Learn how you can benefit from listening up to sell even more!

Like it or not, sales skills are an important part of every successful wedding professional’s job! Do you ever talk yourself out of a sale? When was the last time you had a couple sell themselves?

This month’s educational webinar for premium members hosted by WeddingWire Education Guru Alan Berg provided key insights on how talking less, but with thoughtful intent, can help you make more sales in less time. After all, we all want to do business with people we know, like and trust!

Here are a few key tips:

  • If you want more sales, ask better questions – and really listen to the answers!
  • Ditch the pitch and instead focus on what details matter to the individual client to customize your sale to connect with each couple.
  • Let the potential client the majority of the talking so you can learn more about their day, and don’t answer questions they haven’t asked.
  • Don’t try to rush the decision making process, it can be a big decision to choose their wedding team that can take time!
  • Remember that listening applies not only to appointments and calls but also emails and texts, so don’t data dump or over-share without finding more about their needs and wishes first.
  • Close the sale when you see and hear buying signals (such as asking about price, or availability for a specific date), and don’t be afraid to ask for their business!

Want to learn more about these tips? Watch the full webinar! 

All past webinars are available in the Education Center for Premium members to view anytime right from your WeddingWire account.

» Training Staff to Align with Your Brand

Pro to Pro Insights

Jennifer Taylor, Taylor'd Events GroupThis post was written by Jennifer Taylor. Jennifer Taylor is the owner of Taylor’d Events Group, a planning firm that specializes in celebrations of all kinds in the Pacific Northwest and Maui.

Last month, we discussed the importance of having policies and procedures set in place to help streamline your business processes and guarantee that all team members are on the same page. Having a strong foundation is key to building a well-trained staff, which can be invaluable when looking to expand your company.

Training Staff to Align with Your BrandNot only does a well-trained staff bring a consistently positive client experience, but they’ll also be privy to the company’s roadmap for the future. Although wedding planning involves a number of moving pieces, laying out expectations in advance can provide a structure to support the ever-changing atmosphere of the industry.

One of the very best ways to train your staff is to take them on as interns from the get-go, rather than hiring them on as employees right away. This allows each of you to go through a trial period – while you evaluate their performance and determine if they’re a fit for your brand, they also have the opportunity to decide if your company is best suited for them. View this as a teaching period – provide them with lessons and gauge how well they learn. Be sure to get feedback from clients during the event, as they may have the best idea of how helpful the interns were.

Once hired, it’s crucial to continue empowering your employees and providing them with an atmosphere that fosters their creativity and their independence. You should have systems in place that allows them to work on their own, but you’ll still want to check in consistently to ensure that they’re working and producing the best work possible. Give them the tools to succeed, but let your team evolve based upon their own planning preferences. Everybody operates differently, so it’s especially important to value each and every person for what they bring to the table.

We provide supplemental training guides in the way of onboarding handbooks and training sessions with ourselves and with our trusted vendors. This gives them a bit of hands-on experience before truly putting them to the test and they appreciate the chance to learn from those they will be working with later down the line.

Continue reading

» Infographic: How to Stay Profitable During the Off-Season

Many pros consider this time of the year that is more quiet a bit of an ‘off-season’ before busy wedding season picks up in in few months. Even if you may be less busy during this time, it is important to focus on your business, and set yourself up for a successful and profitable year ahead!

Check out these four ways to stay profitable and focused even during the ‘off-season’ from WeddingWire Education Expert Andy Ebon. Want more information? Watch the full webinar here!

Stay Profitable During the Off-Season

» Stay Productive, Purposeful and Profitable During the Off-Season

Stay Productive during the Off-SeasonWebinar recap!

Many pros use the first few months of every year, often considered as the “off-season” to regroup before the upcoming wedding season begins in the Spring. While it’s great to use this time to refresh your business, it is important to maintain a sharp focus and use this time effectively to leverage your impact during the ongoing engagement season, and to set yourself up for a profitable year ahead!

In this month’s webinar for premium members, WeddingWire Education Expert Andy Ebon shared his perspective on how to stay productive and maximize your business impact during the off-season.

Here are a few of Andy’s tips focused on improving your profitability:

  • Grow your professional network: Join or attend a local networking group or industry event, and make new industry connections with pros you admire that you can leverage to connect with more clients in 2016, and in turn recommend their services to your clientele.
  • Calculate your gross wedding income: Make sure you take the time to find out how successful your 2015 year was for your business by determining your gross income. To find this number, determine your overall wedding revenue in 2015, and divide that by the total number of weddings you serviced. That will show your overall income per wedding. Set a goal for your gross wedding income for 2016 and evaluate how you will get there— an expanded team, more booked weddings, higher prices?
  • Compute your marketing expenses: Take the time to track your marketing expenses to determine your overall spend, and apply that to your marketing plan for 2016. Expenses include association membership, online advertising, print ads, wedding shows, continued education and more. Review your overall spend, and determine how you will use it effectively in 2016 to help reach your business goals.
  • Determine your variable cost per wedding: How much do you spend per wedding on average? This amount impacts your overall revenue, and should factor into your prices. To find your variable cost per wedding, add up the cost of good, travel and delivery expenses, payroll per event, and any additional costs you may need to consider. Then, simply divide that number by your total number of weddings last year.

For more great tips on staying productive and profitable, watch the full webinar! Plus, all past webinars are available in the Education Center for Premium members to view anytime, on topics including marketing, sales, client communication and more.

» Set Business Resolutions that You Can Keep in 2016

Business Resolutions You Can Keep Webinar recap!

Every January starts with excitement about New Year’s Resolutions, but all too quickly they can be forgotten or pushed aside. Make 2016 your best year yet by setting business resolutions that you can actually keep, and that will have a lasting positive impact!

During this month’s webinar for premium members, WeddingWire Education Guru Alan Berg discussed the importance of setting challenging, yet achievable resolutions for yourself and your business each year.

Review Alan’s Top 5 Resolutions for Pros:

  1. Be respectful of time. As a busy Pro, you know that often, it can seem like there are simply not enough hours in the day! Save your own time, your clients time, and other professionals time, and keep your communication direct and concise. Also, work to respond to all inquires or questions in a very timely manner (aim for 24 hours or less!), even if just to acknowledge them.
  2. Be less connected to tech. While we all love technology and how it can make our lives more in sync, it can also be a distraction from personal interaction and taking the time to enjoy the moment. Challenge yourself to set some specific time to disconnect completely from tech each day, and focus on really connecting to the people and experiences in your life.
  3. Avoid hypocrisy. Wedding pros often have similar complaints when it comes to some clients. Next time you feel frustrated, take a moment to truly consider their point of view. After all, they are planning and investing in a once in a lifetime event. Wouldn’t you have questions, expect the highest quality service, and want to save some money if you could? Work to see their perspective, show empathy, and then use your experience to help them feel confident in their decision to do business with you.
  4. Shorten your to-do list. There is an easy way to shorten your to-do list without simply saying ‘no’ to more work! Make a daily ‘must-do’ list to go with your larger ‘to-do list.’ On this list, prioritize a handful of key actions that you must meet that day. Then, when the list is complete, move on to the next prioroity round of to-dos, or catch up on emails, calls or errands! You will feel accomplished and more relaxed, while keeping your focus on high priority items.
  5. Resolve to think bigger. Challenge yourself this year! What is the next big business step you hope to achieve? More revenue? More booked events? An expanded team? Consider what a better business means to you. From there, set three goals you hope to reach in 2016 that will get you to your next level. Create some metrics or programs that will help you reach your goals, and get started! Don’t forget to visit them regularly to stay on track, and see how you are progressing. A monthly check in can help!

For more great tips on creating and keeping your resolutions this year, watch the full webinar!

Commit to more education this year! All past webinars on a variety of important business topics for wedding Pros are available in the Education Center for premium Pros to view anytime, anywhere.