» Spread Holiday Cheer and Get More Reviews this Month

reviewincentive-dec16-b2bnewsletterGive your clients another reason to review your business this December. Now, when couples review their wedding team on WeddingWire, they’ll get rewarded by earning gift cards to favorite retailers like Amazon, Starbucks and Sephora – just in time for the holidays!

How does it work?

Couples simply need to review 5 of their wedding professionals by 12/31/16 to earn a $5 gift card to the retailer of their choice, or review 10 wedding pros to earn a $10 gift card!

Reviews help your business too!

87% of couples read reviews when deciding which wedding pros to contact, so make sure you have recent reviews of your business to catch their eye. The Review Collector within your account makes it easy to request reviews from your clients, and will even send auto-reminders on your behalf so they won’t forget. Plus, we’ve included a message within the customizable review request to let them know that they can earn gift cards for reviews submitted this month!

All reviews submitted by 12/31/16 will help you qualify for 2017 Couples’ Choice AwardsⓇ, so send your review requests today to your 2016 couples!

» Get Ready for the 2017 WeddingWire Couples’ Choice Awards!

Couples-Choice-Awards-2017-announcement-imageWhen searching for the perfect wedding team, couples rely on reviews from other clients to understand the value of the experience your business provided for their special day. In fact, 87% of engaged couples read reviews when searching for their wedding pros. Reviews give your business credibility and encourage more couples to reach out to learn about your services.

Exciting news — the WeddingWire Couples’ Choice Awards® are coming soon! This annual awards program recognizes the top 5% of WeddingWire professionals leading the industry in high quality reviews from newlywed couples. Recipients of the Couples’ Choice Award are determined based on their demonstration of excellence in quality, service, responsiveness, and professionalism each year.

To be eligible for the award in 2017, we encourage you to reach out to your past clients and request reviews! You have until December 31st, 2016 to collect reviews from your clients this year in order to qualify for the prestigious award.

Here are three easy tips to help you collect more reviews quickly:

Start with gratitude

Email or write a handwritten note to your past clients expressing congratulations on their nuptials and how thankful you are for sharing a part of their special day. Your sincerity will be appreciated and will reinforce why they chose your business to be part of their wedding team. Be sure to invite them to leave you a review on WeddingWire, and make it clear that their feedback matters to your business and helps secure future clients.

Showcase your reviews

You earned great reviews, so let your past clients help sell your business for you! Add your reviews to your website, printed materials, and social media to let your past clients help set you apart from the competition. By showcasing your reviews, your clients will notice how committed you are to producing excellent work — and will be encouraged to leave you a review when their wedding is complete since it clearly matters to your business.

Make it easy

After spending months planning their wedding, sometimes couples want a break from their to-do list. Luckily, we make leaving a review easy for both you and your clients! Simply share a direct link to your personalized review URL, or send an automated email from the Review Collector to request reviews from your clients. By directing them right to source to share a few words about their experience with you, it greatly increases the chance they will complete the process. After all, 1 in 5 couples will write a review when asked, and that number increases to 1 in 3 if they are reminded at least once!

Request reviews from your 2016 clients and be on your way to earning more great reviews before 2017!

» Your Reviews Are Working Harder for You

We have added a new search and filtering functionality to the reviews on your Storefront. Couples are now able to easily find reviews related for the type of event they are planning. We’ve found through user testing that more relevant reviews can resonate even stronger with potential clients. For example, if they’re planning an outdoor wedding, users can easily select that particular search term to see just the reviews of past clients who had that type of wedding. Similarly, if a user wants to see anytime a particular employee was mentioned and they search by name, all reviews mentioning will display with that search term bolded in each review.

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With this new functionality, it’s more important than ever to collect reviews from all your clients to showcase your offering! We automatically ask questions about which services each couple uses after they complete the review to make sure they will be associated with the correct filters.

We make it easy with the WeddingWire Review Collector. Just add your client’s contact information and customize your email. We’ll take care of sending reminder emails on your behalf if they don’t take immediate action. Request reviews »

Don’t forget! Couples’ Choice Awards 2017 is coming soon. The deadline for your reviews to be considered is December 31, 2016. Make sure you ask your clients for reviews today to help boost your chances of winning.

Questions? Visit the Support Center for more information about your account or email support@weddingwire.com at any time

» How to Take Home More Industry Awards

A key way to expand your business and stand out from the competition is through winning industry awards. Whether you’re a new business or a seasoned pro, earning both recent and frequent accolades, collecting stand-out client reviews, and sharing your best work is a pivotal part of your business success.

In our latest infographic, get insights from Education Expert Meghan Ely of OFD Consulting with these six helpful tips to earn more industry awards!

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For more information, watch the full webinar! All past webinars are available within your WeddingWire account under the Education tab for Premium members to view on-demand at any time.

» Go for the Gold: How to Take Home More Industry Awards

september-premium-webinar-awardsWebinar recap!

An easy way to expand your business and stand out from the competition is through winning industry awards. Whether you’re a new business or a seasoned pro, earning accolades, collecting client reviews, and showcasing your hard work is a pivotal part of your success.

In this month’s webinar for Premium members, WeddingWire Education Expert and Owner of OFD Consulting, Meghan Ely, shared her tips for how to submit for and win more prestigious awards that build your credibility in the wedding industry.

Here are a few steps to earning more industry awards:

  • When deciding which awards to apply for, first take a close look at your business goals. Ask yourself how earning the award would help you meet these goals and then pick your top choices to actively pursue.
  • Once you decide to submit, always read and then reread the guidelines. It’s easy to overlook an element that could make or break your entry, or notice it too late in the process, simply by not paying enough attention to detail.
  • Create a plan for your submission before jumping in. Once you carefully review the guidelines and submission details, draft an outline of what you need to do and strategically plan your approach before you start writing.
  • Use facts and figures to stand out and impress the judges. By bringing your work to life with stats and examples, you can showcase the difference your business has made, and why you deserve to earn the award through a compelling story.
  • Share images that help support your story where applicable. However, it’s important to get approvals you may need from photographers to use their images. Also, make sure you do not rely on the images alone to tell your story.
  • Ask a friend to review and proofread your entry. A second set of eyes is key to making sure your story makes sense to an outside point of view, and that you are not overlooking and grammatical mistakes that could be easily avoided.
  • If you win — spread the news! Share your win on social media, and showcase your expertise by adding your award to all your marketing materials on and offline. This will impress clients and industry colleagues alike, and help you stand out in a competitive industry.

To learn more great tips from Meghan, watch the full webinar now!

Did you know that you can view all past webinars any time in your WeddingWire account? Watch recorded webinars at your convenience on a variety of topics to support your business growth from SEO to social media to sales and beyond.

» Do You Deserve an A+? Share Our Back-To-School Reviews Sweepstakes

Do You Deserve an A+? Share Our Back-To-School Reviews SweepstakesWith the summer months winding down and students heading back to school, we’re giving your clients the chance to win $500!

As part of our Back-to-School Reviews Sweepstakes, couples who write two or more reviews on WeddingWire for at least two separate pros now through September 30, 2016, are automatically entered to win $500. For extra credit, entries double if your clients write four or more reviews.

Since 38% of engagements occurring between November and February, a whole new class of engaged couples is right around the corner! Getting reviews now from your 2016 clients will help other engaged couples decide to book your business, plus you’ll earn more reviews towards our our WeddingWire Rated® program and the WeddingWire Couples’ Choice Awards®, awarded each year in January.

Remember that customers look at the quality, quantity, recency and consistency of your reviews, meaning that you should be collecting at least one review each month. What better way to build your online reputation and encourage future clients to reach out than with the prospect of winning a cash reward?

We’ve added custom language to the Review Collector tool in your account so you can start spreading the word to your past clients!

Start requesting reviews now to fill out your 2016 ‘report card’ >>

If you have any additional questions regarding our latest reviews contest, please see our Official Rules.

» Account Updates to Reviews and Messages

We’ve made some updates to your WeddingWire experience to help you connect with more couples searching for their wedding team. Learn more about these updates to reviews and messages below!

Additional Details in Reviews

Recent reviews now display more information about the services you provided for past clients. These details are listed to give users more context about what offerings that reviewer used from your business, such as whether a venue was booked for a ceremony, reception, or rehearsal dinner; or if they had additional services such as event set-up, uplighting or catering.

How do we get this information? After submitting a review, couples are able to complete an optional set of questions based on your business category, as well as the types of services you provide as noted in the FAQ section of your Storefront. If the user completes these optional questions, the additional information will be listed with their review to help confirm which if your business services they used for their wedding that other couples may be interested in.

Review Enhancement

Read Your Reviews>>

Quick Replies to Messages

It can be difficult to stay on top of your leads while also managing current clients, especially during busy season! Now, in addition to personal message replies, you can also let a couple know if you’re unavailable on their requested date with a ‘quick reply’ right from your message notification email or within your account. Simply click on ‘Not Available’ to auto-generate a customizable message to thank them for their inquiry, and indicate you’re booked on their date. Continue reading

» Infographic: Building Your Reputation Through Wedding Industry Relationships

A strong reputation is one of the best marketing tools you can have as a wedding professional – so don’t be afraid to network locally with potential clients and build relationships with other wedding pros! By reaching out to your peers, you can create professional connections that can lead to more referrals which means more leads. It’s important to get involved in your community to spread your name and your business skills in order to develop a powerful reputation.

Check out our latest infographic, which provides important highlights from our recent webinar all about building your reputation through wedding industry relationships, hosted by WeddingWire Education Expert Andy Ebon.

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To learn more, watch the full webinar available any time to all Premium members. And check out the latest industry data and reports available at WedInsights.com!

» Help Your Clients Win $5,000!

Help Your Clients Win $5,000!If you’re one of the 77% of wedding professionals who has a goal of collecting more online reviews to increase your credibility, we’re here to offer a few thousand more reasons to request reviews from your clients.

For reviews written on WeddingWire from now until May 31, 2016, your clients will be entered to win $5,000 toward their wedding expenses! Invite your clients to review you all month long and they could win money just in time for the summer months ahead.

79% of wedding pros say online reviews are critical to their business, but 48% say collecting online reviews is difficult. Our review contest provides you with another reason to reach out if you’ve already sent a request, and it’s a great incentive for those clients who are still paying off their balances.

Since we know prospective clients like to read reviews to learn more about your business from past couples who have used your services, collecting more reviews helps your online reputation and helps other couples searching for vendors like you.

Easily share this contest with your clients on Facebook, Twitter, Pinterest, or add a note in your emails. Remember, each review counts as one entry – so spread the love by letting them know they could win some major moola!

If you have any additional questions regarding our latest reviews contest, please see our Official Rules.

» Congrats to the 2016 Weddi Awards™ Winners

Weddi Awards 2016

We are pleased to announce the 2016 Weddi Awards™ winners!

The Weddi Awards™ is WeddingWire’s annual award program distinguishing exceptional businesses and individuals in the wedding industry in the categories of Professional Achievement, Customer Excellence and Innovation + Creativity. Review the full list of winners, and navigate to the award categories, then click on each award name to find out the individual winners.

All winners were announced at the Weddi Awards™ reception at WeddingWire World 2016 last week. Winners receive a trophy to showcase their win, materials to help spread the word, and bragging rights on the Weddi Awards™ website for the year!

Thank you to all those who participated in the Weddi Awards program this year through nominations, voting, judging and collecting great amounts of reviews, endorsements and traffic to great features on WeddingWire. We appreciate your commitment to success and integrity in the industry, as well as your support of colleagues and other Pros.

We look forward to continuing to evolve, expand and improve the program in the future. Stay tuned for details for the 2017 Weddi Awards™ program later this year via the Weddi Awards™ website!

» Infographic: 10 Creative Ways to Use Your Reviews

Reviews are a great way to showcase your business, all from the mouths of happy past clients! Beyond just collecting reviews, make sure you make your reviews easy to find, and consider adding them to all your marketing collateral including emails, websites, materials and more.

Our latest infographic highlights 10 creative ways to use your reviews to boost your business from WeddingWire Education Guru Alan Berg, who presented on the topic during a recent webinar for premium members.

Nov_Webinar_Infographic_10CreativeWaystoUseYourReviews

Ready to get started? Check out and manage your WeddingWire reviews, request reviews from past clients, and showcase your great reviews!

» Voting is Now Live for the Weddi Awards™!

Weddi_Award16_logo_stacked-teal-black-TMThe Weddi AwardsTM, WeddingWire’s latest awards program for distinguishing exceptional service in the wedding industry, has now launched the voting pages for all Weddi Award nominees!

Earlier this fall, we launched the program and accepted submissions from Pros and peers to honor exceptional work in the industry through a variety of awards in the professional experience, customer excellence and innovation + creativity categories.

To vote, visit the website and click through the award pages to find out what Pros you know have been nominated, and vote for your favorite entry for each voting-based award. Each individual can only vote one time per award (per device), so pick your winner carefully!

The top three nominees with the most votes per award will move on to the final stage of the competition, and will win a free ticket to WeddingWire World 2016 and a special invitation to our Weddi Award reception at the event where the ultimate winner as determined by our panel of 11 industry judges will be announced!

If you or an industry friend has been nominated, share the news! Email, post, and tweet with a  link to their award’s voting page and ask your audience of past clients, colleagues, friends and family to vote from now through December 23, 2015 when voting closes at midnight EST. All nominees will be contacted to learn if they are in the top three per award by December 31, 2015.

For more information about the Weddi Awards™, please read our press release here.

Additional questions? Please refer to the Weddi Awards™ FAQ page, or you can reach out to us directly at weddiawards@weddingwire.com.

Good luck to all the nominees!