» How to Respond to a Negative Review

Negative reviewsReviews are key to your online reputation, and it can be frustrating to receive a review that you may not be satisfied with or feel you don’t deserve. Although you may disagree with the review, it’s important to be professional in your response. Here are some suggestions for responding to negative reviews you may receive on your WeddingWire account:

  • Never write a response while you’re still upset. Take a few hours or even a day before responding to a negative review. Your response is public, so you want to make sure you don’t say something that you will regret later. When you’re calm and ready to address the issue, then you can carefully write your response.
  • Check and re-check your response. Before posting the response, have someone else read it as well just to make sure it does not come off as defensive. Try reading your response from the perspective of a potential client– you want them to see that you are open to feedback and always professional in your communication.
  • Don’t play the “He Said, She Said” game. Remember, the customer is always right (even when they’re wrong!). Apologize for any mishaps you may have caused, or that even may have been outside your control, and point out your other great reviews as proof of your other satisfied customers. Always let them know you value their business and that ultimately your goal was to help create a fantastic event.
  • Keep it simple. Try not to post a long response; leaving a short 3-4 line response is best! Address the reviewer’s concerns, apologize and leave it at that.

What’s the best way to move on after a negative review? Keep collecting more reviews! The more recent reviews you receive, the lower that review gets pushed on your list. Use our Review Collector Tool to keep collecting positive reviews, and you’ll soon forget all about that negative review. Remember, a less than perfect review every so often also adds to credibility, after all, no one is perfect 100 percent of the time!

Pro tip: Don’t forget to respond to positive reviews, too! Let your reviewers know that you appreciate them taking the time to respond to them and return the compliments. Responding to both positive and negative reviews helps show potential clients that you listen to your clients and want to help them have the best experience. It also shows you value the time they took to write the review after their event.

Editor’s note: This article was originally published in October 2013 and has been updated for freshness and accuracy.

» 4 Ways to Use Your WeddingWire Reviews on Social Media

Reviews are the best way to earn a couple’s trust and get them excited to book you for their wedding. Couples searching for vendors can easily see your WeddingWire reviews, but you can also showcase your reviews on social media to help attract couples who follow you or stumble on your profile.

Paragraphs of text generally do not perform as well as photos, videos, or slideshows on most social media platforms. This means, you will need to get creative with how you share your reviews in order to reach a larger audience and get the most engagement possible.

Here are four ways to use your WeddingWire reviews on social media:

Create a Graphic Featuring Your Review

Use a program like Canva or Photoshop to create an image displaying your review. Start by copying and pasting a review and the couple’s names in a text box. Customize the font style and color to make the text eye-catching. Then, add elements such as stars, your logo, flowers, and/or borders surrounding the paragraph of text to make the graphic visually appealing and reflective of your brand.

Use the Instagram Carousel Feature

Instagram allows you to post up to 10 photos at a time, giving users the ability to swipe through a series of pictures in a single post. Take advantage of this feature by showcasing a photo along with your work. Here’s how to do this:

  1. Pick a review that a couple submitted on WeddingWire about you. Make a graphic featuring this review.
  2. Start a new post in the Instagram app.
  3. Click on the “Select Multiple” button.
  4. Select a photo featuring your work from this specific couple’s wedding.
  5. Select the graphic you made showcasing the review from the couple.
  6. In your caption, tell your audience to swipe right to see what the couple had to say about your work!

You could also switch the photos around so that way the review comes first and the wedding photos come second in the carousel. Either way, this type of post is powerful because it shows potential clients your work, along with what past couples thought of it at the same time!

Use the Carousel Feature on Facebook to Share Your WeddingWire Profile

Facebook also has a Carousel feature that allows you to upload up to five photos that users can scroll through, each of which includes a headline underneath it. You can use the carousel to showcase photos of your work and send people to your WeddingWire profile.

Here’s how to do this:

  1. Go to your business page and click to share a photo.
  2. Select “Create a Photo Carousel.”
  3. Write a caption that features a review and encourages couples to click to see more testimonials.
  4. Enter the URL for your WeddingWire profile as the destination URL and click the blue arrow.
  5. Upload up to five photos of your work.
  6. Click on the text below each image and paste short quotes (3-5 words) pulled from your reviews under each image.
  7. Publish your post!

This type of post is unique and engaging, so it is excellent for getting couples to click and read your reviews.

Showcase Your Reviews on Your Website

Include your WeddingWire reviews on your services pages, contact page, and sales pages on your website. At the end of the review, link to your WeddingWire profile and encourage couples to click through to see more reviews. This way, when a couple is perusing your website, they will see multiple reviews about your work, as well as the option to click and read more.

» 3 Million Reviews: Are You Feeling the Love?

weddingwire 3 million reviews

Virtual hugs are in order! With three million reviews, WeddingWire is the #1 site for couples to see newlywed feedback as they build their vendor team. We hope you’re feeling the love today, because more reviews for your business means more opportunities to reach new clients.

To sweeten the pot, we’re offering a $5 gift card to newlyweds who review at least five of their vendors before March 31, 2017. Be sure to ask your former clients to put in a good word for you to win free money toward Starbucks, Amazon or Sephora purchases. <<More contest details here>>

Wondering why reviews are so important to your business? Read up!

3 Reasons Why Wedding Reviews Are Important to Couples: We’ve seen just how important online reviews have become – and how couples are using this information throughout the entire planning process – from researching prospective vendors to making a final booking.

Your Reviews Are Working Harder for You: Couples are now able to easily find reviews related to the type of event they are planning. We’ve found through user testing that more relevant reviews can resonate even stronger with potential clients.

10 Creative Ways to Use Your Reviews: Beyond just collecting reviews, make sure you make your reviews easy to find, and consider adding them to all your marketing collateral including emails, websites, materials and more.

Thank you to all of our Pros for working so hard to collect reviews for your business!

» Spread Holiday Cheer and Get More Reviews this Month

reviewincentive-dec16-b2bnewsletterGive your clients another reason to review your business this December. Now, when couples review their wedding team on WeddingWire, they’ll get rewarded by earning gift cards to favorite retailers like Amazon, Starbucks and Sephora – just in time for the holidays!

How does it work?

Couples simply need to review 5 of their wedding professionals by 12/31/16 to earn a $5 gift card to the retailer of their choice, or review 10 wedding pros to earn a $10 gift card!

Reviews help your business too!

87% of couples read reviews when deciding which wedding pros to contact, so make sure you have recent reviews of your business to catch their eye. The Review Collector within your account makes it easy to request reviews from your clients, and will even send auto-reminders on your behalf so they won’t forget. Plus, we’ve included a message within the customizable review request to let them know that they can earn gift cards for reviews submitted this month!

All reviews submitted by 12/31/16 will help you qualify for 2017 Couples’ Choice AwardsⓇ, so send your review requests today to your 2016 couples!

» 7 Ways to Improve Your Website Before 2017

november-premium-webinar-tileWebinar recap!

Your website’s job is to provide key information about your business, showcase your best work and impress clients to drive leads. When was the last time you considered if your business website is working hard enough for you?

In this month’s webinar for Premium members, WeddingWire Education Guru Alan Berg shared his tips to assess your current website’s success and target areas for improvement to boost your business — all before the end of the year!

Here’s a roundup of the seven tips:

  • Update your website text: Aim to use conversational text on your site that connects with your target audience — engaged couples. Instead of making your content all about your business, make it all about your customer and bring to life your business.  
  • Do a text purge: Take a look at your site from an outside perspective, and come up with content that they don’t need to make a simple decision of whether to contact you or book your services. Often, too much text is overwhelming and causes your site visitors to bounce. Focus on your key take aways and make them easy to read and digest.
  • Shorten your contact form: Long forms get in the way of more leads! The shorter the form, the less daunting it will seem to reach out and to ultimately work for you. Plus, shorter forms are more mobile-friendly. Focus on just the key info you need, then when you reach out ask them to provide more details like wedding date, location and style.
  • Update your old images: When was the last time you refreshed your website photos? If it’s been a while, it may be time for an upgrade. Make sure you’re making a great first impression with high quality, modern images that will connect with newly engaged couples who are seeking inspiration and wanting to see your work in action.
  • Narrate your photos: Consider adding captions or other narrative context to the photos you showcase on your site. Explain the photos and how your business brought their wedding day or event to life and tie in relevant keywords to boost your SEO. Keep these brief, but it can help make a personal connection to your site visitors.
  • Add testimonials and reviews: Potential clients want to hear from others like them who have used – and loved your services, so make sure your reviews are easy to find! Add your WeddingWire Reviews widget to your website, and place a soundbite from an approved client testimonial on every page so they won’t be overlooked.
  • Put calls-to-action on every page: Make it easy to connect with your business. Consider adding a contact form or clear button to learn more about your business to every page of your website. You can also use calls-to-action to get visitors to engage with content you would like to promote such as a real wedding video, content download or more.

To learn more about these easy ways to improve your website, watch the full webinar now! Plus, Premium members can view all past webinars any time in your WeddingWire account.

» Get Ready for the 2017 WeddingWire Couples’ Choice Awards!

Couples-Choice-Awards-2017-announcement-imageWhen searching for the perfect wedding team, couples rely on reviews from other clients to understand the value of the experience your business provided for their special day. In fact, 87% of engaged couples read reviews when searching for their wedding pros. Reviews give your business credibility and encourage more couples to reach out to learn about your services.

Exciting news — the WeddingWire Couples’ Choice Awards® are coming soon! This annual awards program recognizes the top 5% of WeddingWire professionals leading the industry in high quality reviews from newlywed couples. Recipients of the Couples’ Choice Award are determined based on their demonstration of excellence in quality, service, responsiveness, and professionalism each year.

To be eligible for the award in 2017, we encourage you to reach out to your past clients and request reviews! You have until December 31st, 2016 to collect reviews from your clients this year in order to qualify for the prestigious award.

Here are three easy tips to help you collect more reviews quickly:

Start with gratitude

Email or write a handwritten note to your past clients expressing congratulations on their nuptials and how thankful you are for sharing a part of their special day. Your sincerity will be appreciated and will reinforce why they chose your business to be part of their wedding team. Be sure to invite them to leave you a review on WeddingWire, and make it clear that their feedback matters to your business and helps secure future clients.

Showcase your reviews

You earned great reviews, so let your past clients help sell your business for you! Add your reviews to your website, printed materials, and social media to let your past clients help set you apart from the competition. By showcasing your reviews, your clients will notice how committed you are to producing excellent work — and will be encouraged to leave you a review when their wedding is complete since it clearly matters to your business.

Make it easy

After spending months planning their wedding, sometimes couples want a break from their to-do list. Luckily, we make leaving a review easy for both you and your clients! Simply share a direct link to your personalized review URL, or send an automated email from the Review Collector to request reviews from your clients. By directing them right to source to share a few words about their experience with you, it greatly increases the chance they will complete the process. After all, 1 in 5 couples will write a review when asked, and that number increases to 1 in 3 if they are reminded at least once!

Request reviews from your 2016 clients and be on your way to earning more great reviews before 2017!

» Your Reviews Are Working Harder for You

We have added a new search and filtering functionality to the reviews on your Storefront. Couples are now able to easily find reviews related for the type of event they are planning. We’ve found through user testing that more relevant reviews can resonate even stronger with potential clients. For example, if they’re planning an outdoor wedding, users can easily select that particular search term to see just the reviews of past clients who had that type of wedding. Similarly, if a user wants to see anytime a particular employee was mentioned and they search by name, all reviews mentioning will display with that search term bolded in each review.

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With this new functionality, it’s more important than ever to collect reviews from all your clients to showcase your offering! We automatically ask questions about which services each couple uses after they complete the review to make sure they will be associated with the correct filters.

We make it easy with the WeddingWire Review Collector. Just add your client’s contact information and customize your email. We’ll take care of sending reminder emails on your behalf if they don’t take immediate action. Request reviews »

Don’t forget! Couples’ Choice Awards 2017 is coming soon. The deadline for your reviews to be considered is December 31, 2016. Make sure you ask your clients for reviews today to help boost your chances of winning.

Questions? Visit the Support Center for more information about your account or email support@weddingwire.com at any time

» How to Take Home More Industry Awards

A key way to expand your business and stand out from the competition is through winning industry awards. Whether you’re a new business or a seasoned pro, earning both recent and frequent accolades, collecting stand-out client reviews, and sharing your best work is a pivotal part of your business success.

In our latest infographic, get insights from Education Expert Meghan Ely of OFD Consulting with these six helpful tips to earn more industry awards!

earn-industry-awards

For more information, watch the full webinar! All past webinars are available within your WeddingWire account under the Education tab for Premium members to view on-demand at any time.

» 6 Ways to Optimize Your Website for Leads

startup-photos-v2With all of the competition in the wedding industry, even getting website visitors in your local market can be a big win! Once they arrive on your website, however, it’s vital that you guide them to take the next step by submitting a lead to get in touch with your business. It’s easy to get swept up in your own desires and ideas when building your website, but ultimately you need to think about how your prospects will view and interact with it in order to drive more conversions.

Don’t worry; your website is a channel that can be optimized, just like any of your marketing channels! Read on for six easy ways to optimize your website for leads and inquiries.

Reduce form fields

When it comes to reducing friction for your website visitors, reducing the length or number of fields used in your form is one of the easiest ways to boost your conversion rates. The fewer fields the visitor has to fill out, the more likely they are to submit a lead. Inevitably, though, shortening your contact forms is a trade-off – shorter forms generate more leads, but longer forms generate higher quality leads. The key is to think hard about which fields you truly need and which fields you can forego until you get the chance to learn more at the next point of contact or at the appointment. At the very least, you’ll want name, email, phone number, and wedding date; the rest depends on your service category and routing needs. Just remember: Keep it simple!

Prioritize form placement

If you want your website visitors to submit a contact form to get in touch, give your form top placement on your website. While today’s web users are used to scrolling past the “fold” to learn more, placing your contact form above the “fold” guarantees that they’ll see it regardless of their next action. In fact, Education Guru Alan Berg suggests adding a contact form to each page of your website to guide visitors towards submitting an inquiry. Whichever option you choose will ultimately depend on the layout and design of your website, but whatever you do, just don’t hide your contact form by placing it too far down on your homepage or by putting too many steps between their entrance and the form.

Utilize your reviews

Your WeddingWire reviews are easy to find and evaluate on your Storefront, but if a potential client is looking at your website you want to make sure they can find them there, too. When deciding whether or not to submit a lead through your website, couples are looking for proof that your work is quality and that your past clients were happy with the results of all your efforts. If a couple is reviewing your website, you’ve already made it through several stages of consideration and offering rave reviews will help make their decision easier. Select a few of your best reviews and add them to your website to help convince prospects that your business is the best choice. Make sure you add them close to your contact form so a happy client is one of the last things they see before deciding whether to commit.

Show off your awards

Awards are one of the best ways to lend outside credibility to your business. After all, you can say how awesome your business is, but your opinion isn’t impartial until someone else also verifies it! Showcase what sets you apart from your competition by featuring your awards near your form or in the header or footer of your website. Unlike other awards in the wedding industry, the WeddingWire Couples’ Choice Awards® are solely based on reviews from real newlyweds and their experiences working with their wedding professionals. If your business is prestigious enough to be among the top five percent of wedding professionals on WeddingWire, we’ll provide you code so you can easily feature your award on your website for all visitors to see.

Test your calls-to-action

Could the generic text on your button or contact link on your form be the factor that’s driving down conversions? Or perhaps the color of your contact button causes it to blend in with the rest of your website? Test the color and text of your call-to-action or submit button to see if your conversion rates differ. Try changing your formal ‘Contact Us’ text to ‘Get in Touch!’, or use a contrasting accent color on the form button to attract more submissions. A word of caution, though – only change one element at a time (text or color) so that you can track which change truly had an impact.

Track and analyze changes

All of these changes will be hard to measure if you don’t have enough information to see what’s working! Tracking the number of inquiries you receive each month is easy enough to analyze, but then you’ll only be looking at one piece of the puzzle. It’s also important to use Google Analytics or other website analytics platforms (sometimes offered with your web-hosting platform) to track how many visitors you receive, how long they’re staying on your website, and how many pages they visit before submitting an inquiry or leaving your website. Keeping an eye on all of these things will help you understand the behavior of your website visitors and make changes that will improve your conversion rates and time on site.

Every website is different, and it may take some time to find the right combination to work for you. Remember to give it time – you likely won’t see changes in leads overnight, but that doesn’t mean your updates aren’t working! You can always ask for feedback from your friends and industry peers, or ask a client to explain what they did or didn’t like during their research. Happy optimizing!

» Go for the Gold: How to Take Home More Industry Awards

september-premium-webinar-awardsWebinar recap!

An easy way to expand your business and stand out from the competition is through winning industry awards. Whether you’re a new business or a seasoned pro, earning accolades, collecting client reviews, and showcasing your hard work is a pivotal part of your success.

In this month’s webinar for Premium members, WeddingWire Education Expert and Owner of OFD Consulting, Meghan Ely, shared her tips for how to submit for and win more prestigious awards that build your credibility in the wedding industry.

Here are a few steps to earning more industry awards:

  • When deciding which awards to apply for, first take a close look at your business goals. Ask yourself how earning the award would help you meet these goals and then pick your top choices to actively pursue.
  • Once you decide to submit, always read and then reread the guidelines. It’s easy to overlook an element that could make or break your entry, or notice it too late in the process, simply by not paying enough attention to detail.
  • Create a plan for your submission before jumping in. Once you carefully review the guidelines and submission details, draft an outline of what you need to do and strategically plan your approach before you start writing.
  • Use facts and figures to stand out and impress the judges. By bringing your work to life with stats and examples, you can showcase the difference your business has made, and why you deserve to earn the award through a compelling story.
  • Share images that help support your story where applicable. However, it’s important to get approvals you may need from photographers to use their images. Also, make sure you do not rely on the images alone to tell your story.
  • Ask a friend to review and proofread your entry. A second set of eyes is key to making sure your story makes sense to an outside point of view, and that you are not overlooking and grammatical mistakes that could be easily avoided.
  • If you win — spread the news! Share your win on social media, and showcase your expertise by adding your award to all your marketing materials on and offline. This will impress clients and industry colleagues alike, and help you stand out in a competitive industry.

To learn more great tips from Meghan, watch the full webinar now!

Did you know that you can view all past webinars any time in your WeddingWire account? Watch recorded webinars at your convenience on a variety of topics to support your business growth from SEO to social media to sales and beyond.

» Do You Deserve an A+? Share Our Back-To-School Reviews Sweepstakes

Do You Deserve an A+? Share Our Back-To-School Reviews SweepstakesWith the summer months winding down and students heading back to school, we’re giving your clients the chance to win $500!

As part of our Back-to-School Reviews Sweepstakes, couples who write two or more reviews on WeddingWire for at least two separate pros now through September 30, 2016, are automatically entered to win $500. For extra credit, entries double if your clients write four or more reviews.

Since 38% of engagements occurring between November and February, a whole new class of engaged couples is right around the corner! Getting reviews now from your 2016 clients will help other engaged couples decide to book your business, plus you’ll earn more reviews towards our our WeddingWire Rated® program and the WeddingWire Couples’ Choice Awards®, awarded each year in January.

Remember that customers look at the quality, quantity, recency and consistency of your reviews, meaning that you should be collecting at least one review each month. What better way to build your online reputation and encourage future clients to reach out than with the prospect of winning a cash reward?

We’ve added custom language to the Review Collector tool in your account so you can start spreading the word to your past clients!

Start requesting reviews now to fill out your 2016 ‘report card’ >>

If you have any additional questions regarding our latest reviews contest, please see our Official Rules.

» Account Updates to Reviews and Messages

We’ve made some updates to your WeddingWire experience to help you connect with more couples searching for their wedding team. Learn more about these updates to reviews and messages below!

Additional Details in Reviews

Recent reviews now display more information about the services you provided for past clients. These details are listed to give users more context about what offerings that reviewer used from your business, such as whether a venue was booked for a ceremony, reception, or rehearsal dinner; or if they had additional services such as event set-up, uplighting or catering.

How do we get this information? After submitting a review, couples are able to complete an optional set of questions based on your business category, as well as the types of services you provide as noted in the FAQ section of your Storefront. If the user completes these optional questions, the additional information will be listed with their review to help confirm which if your business services they used for their wedding that other couples may be interested in.

Review Enhancement

Read Your Reviews>>

Quick Replies to Messages

It can be difficult to stay on top of your leads while also managing current clients, especially during busy season! Now, in addition to personal message replies, you can also let a couple know if you’re unavailable on their requested date with a ‘quick reply’ right from your message notification email or within your account. Simply click on ‘Not Available’ to auto-generate a customizable message to thank them for their inquiry, and indicate you’re booked on their date. Continue reading