» Get Ready for the 2018 WeddingWire Couples’ Choice Awards®!

The time is almost here — the WeddingWire Couples’ Choice Awards® winners will be announced in January! Each year we recognize the top 5% of WeddingWire professionals for their commitment to quality, service, responsiveness, and professionalism in the industry through the reviews of more than a million newlywed couples.

To qualify for the 2018 award, you must have received at least 5 new reviews in 2017. You have until December 31, 2017 to collect reviews from this year’s clients!

See these 3 easy tips for collecting more reviews:

Start with gratitude

Email or write a handwritten note to your past clients congratulating them on their nuptials and letting them know how thankful you are that they chose you to share a part of their special day. Your sincerity will be appreciated and will reinforce why they selected your business. Be sure to invite them to leave you a review on WeddingWire, and make it clear that their feedback matters to your business and future couples.

Showcase your reviews

You’ve earned great reviews, so let your past clients help sell your business for you! Add your reviews to your website, printed materials, and social media to help set you apart from the competition. By showcasing your reviews, your clients will notice how committed you are to producing excellent work — and will be encouraged to leave you a review when their wedding is complete since it clearly matters to your business.

Make it easy

After spending months planning a wedding, sometimes couples want a break from their to-do list. Luckily, WeddingWire makes leaving a review easy for both you and your clients! Simply share a direct link to your personalized review URL, or send an automated email from the Review Collector to request reviews from your clients. Providing them a quick and easy way to share a few words about their experience with you greatly increases the chance they will write a review. After all, 1 in 5 couples will write a review when asked, and that number increases to 1 in 3 if they are reminded at least once!

Request reviews from your 2017 clients and set yourself up for more business in 2018!

» Want More Reviews? Start Doing These 4 Things

Photo by Rhinehart Photography

With summer weddings officially wrapped up and lots of fall weddings underway, now is a great time to start gathering reviews from recent clients. This will allow you to freshen up your WeddingWire Storefront, website, and social media channels with recent reviews before the influx of newly engaged couples starts heading your way during the winter months!

Remember, 95% of couples use reviews to select their vendors and recency is the most important factor when couples are evaluating your reviews! Couples like to hear (and see!) what they should expect – not from the vendors themselves, but from past couples who’ve been in their position.

Whether you’re new to collecting reviews or an expert, here are some top tips to remember:

  1. Just ask! Most newlyweds are very busy, and might forget to write you a review without a reminder, so start by asking them directly. If the first ask doesn’t translate to a review, make sure to remind them! 1 in 3 clients will write a review if they are reminded at least once. You can remind the couple how important reviews are to your business and how much you and future couples appreciate them.
  2. Give them time. Don’t ask for a review the day after a wedding – there is an ideal gratitude period that is around 2-3 weeks for most businesses. However, photographers, videographers, and invitation designers should send a review request after the product is delivered to the couple, whether that be before or after the wedding.
  3. Automate – but keep it personal. Automate the process of requesting reviews so that you don’t forget, but remember to keep it personal to get the best response from couples. Scheduling review requests is even easier with the Review Collector tool that is available in your WeddingWire account. The tool allows you to consistently ask for reviews but always make sure to edit the automated request to include personal details about the couple’s day. This will show that you were genuinely invested in their wedding and will reinforce your bond before they write the review.
  4. Build reviews into your culture. Make reviews a priority in your business so that reviews are top of mind for your clients from the beginning. Our best advice? Mention reviews early and often. Start mentioning them in your sales process so that your clients aren’t surprised when you ask for a review later on. In addition to client communications, build them into your team culture by training your staff to talk about reviews frequently, and try incentivizing them to collect reviews.

Pro tip: Respond to ALL reviews. Whether the review is positive or negative, responding to reviews gives you the opportunity to showcase your personality to future couples, demonstrate your responsiveness, and express how much you care about each and every client. Remember to thank all reviewers for taking the time to share their opinions and feedback. If a review is negative, make sure to respond with a future couple in mind and don’t write the response while you are upset. Keep the response simple and don’t play the “he said she said” game.

These tips came from our Premium webinar, The Power of Reviews. Premium members can access the webinar here.

» Attract More Couples with Photos in Reviews – New on WeddingWire

Photo by: Patrick Nied Photography

Clients can now add photos along with their review on your WeddingWire Storefront to help you attract future bookings.

Photos bring a visual perspective to written reviews and showcase the experience of working with a vendor. When used alongside written reviews, photos are a great way to build credibility and allow couples to see a glimpse of your past work. Photos also create a unique Storefront experience and provide the opportunity to increase user engagement, helping couples solidify their decision to book you for their wedding.

Here’s a peek of how it will look on your WeddingWire Storefront:

There’s no better time to request reviews from recent clients and encourage them to share photos of your amazing work. For tips on collecting, managing and using your reviews in creative ways see these articles:

How to Stand Out Using Your Reviews
3 Reasons Reviews are Important to Couples
4 Ways to Use Reviews on Social Media
10 Creative Ways to Use Your Reviews

» How to Stand Out Using Your Reviews

Photo by: B. Jones Photography

This article was written by WeddingWire Education Guru Alan Berg, CSP.

I’ve seen quite a few websites that have a paragraph, or even a page, that explains why a couple should hire a professional in their field (planner, videographer, invitation designer…). But by the time someone has gotten to that website, they’re already thinking that they want, or need a professional. That’s why they’re there. People don’t accidentally get to your website. They have to go through a series of steps to get there. Instead of using that valuable real estate to sell why they need someone in your field, use that space to sell you, and only you, for their wedding or event.

Evaluate the strength of your brand

A brand is many things. It’s much more than a logo or colors. Those are just visuals, to help identify your company. Your brand goes much deeper. What does it feel like, to do business with your company? What does it mean to do business with you? When choosing between you and your company, and another in your market and category, what are the differentiating factors? It’s not your bullet point list of services. Most of your competitors have a similar list, including good reviews and being nice people. What statement does it make to their wedding or event guests, to see that you are their officiant, designer or transportation company? You can have really nice products and services, and not have a strong brand.

What are you really selling?

Unless your unique selling proposition (USP) is that you’re the cheapest price, some people are seeing a difference between what you’re offering, and other options. Can you articulate why they’re choosing you? Can you go beyond a bullet point list of what services you offer, to show them why they should choose you, and only you, for their wedding or event?

Your reviews are branding gold

Like so many seemingly difficult questions, the way to express your brand is very close at hand. By heading over to your WeddingWire account, you’re only one click away from finding your brand. Click over to the Reviews tab in your dashboard for a simple exercise. Look for phrases and sentences that come up, over and over again. The way that past customers are describing their experience with you is one of the best ways, that I know, to articulate what it means to do business with you. Your happy clients say things you can’t, or won’t. They use words and phrases that would sound funny, or strange, or egotistical, if you said them. They express emotions, that show others what it’s like to choose you, and your team, and even specific members of your team. Unless you are new, and have no reviews, you’re sitting on a gold mine. You need to find those wonderful nuggets.

Let your reviews speak for themselves

Now comes the fun part. Don’t just identify those great sentences and phrases. Sprinkle them around your website, in your marketing, in your email communications and more. Answer this question: “Why should you choose (your business) for your wedding (your service)?” and then, instead of you answering the question, say “That’s a fair question, and one you should definitely ask, before deciding. Rather than tell you about our experience and professionalism, we’d rather let our couples, people just like you, tell you their experiences having us for their weddings:” Put a few bullets with those short phrases and sentences you found above. Finish it off with a strong call to action: “If these are the kinds of results you’d like for your wedding, call, text or contact us today 747.555.1234” Always ask for the sale, or at least the next steps, when you answer a question, or objection.

I have a document where I save all of the great reviews, testimonial notes, social comments, etc. Then, when I need a quote for a web page, marketing piece, or email, they’re close at hand, and searchable. So, get out your miner’s hat, and start finding the gold in your reviews and testimonials. Then, let your happy customers express your brand, and your ‘why’ to your prospects. Many other wedding and event pros are seeing success with this, and I know you can too.

alan bergWeddingWire Education Guru Alan Berg, CSP has over 20 years experience in wedding related sales and marketing, and is an author, business consultant, a member of the National Speakers Association, and the wedding & event industry’s only Certified Speaking Professional®. Learn more at alanberg.com.

 

 

» 3 Reasons Reviews Are Important to Couples

Photo by: epaga FOTO

You’ve been hearing it for years: reviews are imperative for your wedding business. We’ve seen just how important online reviews have become – and how couples are using this information throughout the entire planning process, from researching prospective vendors to making a final booking. But from the couple’s perspective, why are reviews so important?

Our WedInsights series provides wedding professionals with consumer and business insights from a variety of research and surveys conducted throughout the year. The Reviews volume is full of actionable information surrounding reviews from initial research to the actual submission of wedding reviews. Below are a few reasons your wedding reviews are important to both engaged and newlywed couples!

Couples are looking for baseline information

When couples read your wedding reviews, they’re trying to find out more about your business than you’ve provided on your Storefront or website. In fact, couples consider price and reviews to be the most important features when choosing which vendors to reach out to for their big day! Collectively, reviews provide information about your business’ personality, quality of work, and professionalism that is most likely not conveyed through your own marketing materials.

Couples want to read about the full experience

83% of searching couples like to hear what they should expect – not from the vendors themselves, but from past customers who’ve been in their position. Whether your reviews display your business in a positive or in a not-so-positive light, couples want to read about it all. Even negative reviews provide valuable information about your responsiveness, timeliness, and consistency. But don’t worry about a few unfavorable reviews: Over 50% of couples say they are more likely to consider a vendor who has a mixture of positive and negative reviews, rather than no reviews at all.

Couples want to help future couples – and vendors!

Because reviews are such a big part of the planning process, couples know that feedback is super important for other brides and grooms searching for their vendors. Furthermore, they know how important positive feedback can be for vendors. Our data shows that couples are most likely to write a review for their venue, officiant, and DJ, but that doesn’t mean your business won’t receive a review if your business doesn’t fall into one of those service categories. One in three clients will write a review if they are reminded at least once. All you have to do is ask! You can contact your previous clients using the Review Collector Tool or send them an email to request a review.

Prospective clients want to hear real stories from real couples so they can gauge whether you can help fulfill their vision and deliver quality service. The more reviews you have, the more couples can learn about your business before contacting you – meaning more qualified leads.


» 4 Ways to Use Your WeddingWire Reviews on Social Media

Photo by: epaga FOTO

Reviews are the best way to earn a couple’s trust and get them excited to book you for their wedding. Couples searching for vendors can easily see your WeddingWire reviews, but you can also showcase your reviews on social media to help attract couples who follow you or come across your profile.

Generally, paragraphs of text do not perform as well as photos, videos, or slideshows on social media platforms. This means you will need to get creative in the way you share your reviews in order to reach a larger audience and get the most engagement possible.

Here are four ways to use your WeddingWire reviews on social media:

Create a Graphic Featuring Your Review

Use a program like Canva or Photoshop to create an image displaying your review. Start by copying and pasting a review and the couple’s names in a text box. Customize the font style and color to make the text eye-catching. Then, add graphic elements such as stars, your logo, flowers, and/or borders surrounding the text to make the graphic visually appealing and reflective of your brand.

Use the Instagram Carousel Feature

Instagram allows you to post up to 10 photos at a time, giving users the ability to swipe through a series in a single post. Take advantage of this feature by showcasing a review with a corresponding photo from that wedding. Here’s how to:

  1. Pick a review that a couple submitted on WeddingWire about you. Make a graphic, as described above, featuring this review.
  2. Start a new post in the Instagram app.
  3. Click on the “Select Multiple” button.
  4. Select a photo featuring your work from this specific couple’s wedding.
  5. Select the graphic you made showcasing the review from the couple.
  6. In your caption, tell your audience to swipe right to see what the couple had to say about your work!

You can also switch the photos around so the review comes first and the photos come second in the carousel. Either way, this type of post is powerful because it shows potential clients your work, along with what past couples thought of it at the same time!

Use the Carousel Feature on Facebook to Share Your WeddingWire Profile

Facebook also has a carousel feature that allows you to upload up to five photos that users can scroll through, each of which includes a caption underneath it. You can use the carousel to showcase photos of your work and send people to your WeddingWire profile. Here’s how to:

  1. Go to your business page and click share a photo.
  2. Select “Create a Photo Carousel.”
  3. Write a caption that features a review and encourages couples to click to see more testimonials.
  4. Enter the URL for your WeddingWire profile as the destination URL and click the blue arrow.
  5. Upload up to five photos of your work.
  6. Click on the text below each image and paste short quotes (3-5 words) pulled from your reviews under each image.
  7. Publish your post!

This type of post is unique and engaging, making it excellent for getting couples to click and read your reviews.

Showcase Your Reviews on Your Website

Include your WeddingWire reviews on your services pages, contact page, and sales page of your website. At the end of the review, link to your WeddingWire profile and encourage couples to click through to see more reviews. When a couple is perusing your website, they will see multiple reviews about your work, as well as the option to click and read more.

» 7 Essentials of a Great Website

An online presence is vital for any business, but a poor online presence could be costing your business money. As busy season starts to wind down and engagement season ramps up, you should start thinking about using the next couple of months to tune up your business, including your website. Doing so will make sure you are putting your best foot forward for all of the newly engaged couples!

Your website’s job is to provide key information about your business, showcase your best work and impress clients to drive leads. When was the last time you considered if your business website is working hard enough for you?

Here’s a roundup of seven website essentials from WeddingWire Education Guru Alan Berg:

  1. Personalized Content: Aim to use conversational text on your site that connects with your target audience — engaged couples. Instead of making your content all about your business, make it all about your customer and bring life to your business.

  2. Fresh Imagery: When was the last time you refreshed your website photos? If it’s been a while, it may be time to do so! Make a great first impression with high quality, modern images that will resonate with newly engaged couples who are seeking inspiration. Not only is it a great way to show off your work and service, it’s a great way to establish credibility with a couple.

  3. Relevant Information: Take a look at your site from an outside perspective, and determine what information they need to make a simple decision of whether to contact you or book your services. Then, delete everything else. Often, too much text is overwhelming and causes your site visitors to bounce. Focus on your key takeaways and make them easy to read and digest.

  4. Simple Contact Form: Long forms get in the way of more leads! The shorter the form, the less daunting it will seem to reach out. Plus, shorter forms are more mobile-friendly. For the form, only ask for the key information you need. When you respond to their inquiry you can ask them to provide more details.

  5. Narrated Photos: Consider adding captions or other narrative context to the photos you showcase on your site. Explain the photos and how your business brought a couple’s wedding day or event to life and tie in relevant keywords to boost your SEO. Keep these brief, but it can help create a personal connection.

  6. Testimonials and Reviews: Potential clients want to hear from others like them who have used – and loved your services, so make sure your reviews are easy to find! Add your WeddingWire Reviews widget to your website, and place a soundbite from an approved client testimonial on every page so they won’t be overlooked.

  7. Straight Forward Calls to Action: Make it easy to connect with your business. Consider adding a contact form or clear button to learn more about your business to every page of your website. You can also use calls-to-action to get visitors to engage with content you would like to promote such as a real wedding videos, content downloads and more.

» 6 Ways to Optimize Your Website for Leads

With the amount of competition in the wedding industry, just getting website visits from your local market can be a big win! Once a couple makes it to your site, it’s vital that you guide them to take the next step by submitting a lead. It’s easy to get swept up in your own desires and ideas when building a website, but ultimately you need to think about how couples will view and interact with it in order to drive more conversions.

Your website is a channel that can continually be optimized, just like any of your marketing channels! Read on for six easy ways to optimize your website for generating leads and inquiries.

Reduce form fields

When it comes to creating an easy experience for website visitors, reducing the length and number of fields used is one of the easiest ways to boost conversion rates. The fewer fields the visitor has to fill out, the more likely they are to submit a lead. Inevitably, though, shortening your contact form can be a trade-off – shorter forms generate more leads, but longer forms generate higher quality leads. The key is to give a lot of thought to which fields you truly need and which fields you can forego during this initial contact. At the very least, you’ll want to acquire their name, email, phone number, and wedding date; the rest depends on your service category and routing needs. Just remember: Keep it simple!

Prioritize form placement

If you want your website visitors to submit a contact form to get in touch, give your form top placement on your website. While today’s web users are familiar with scrolling past the “fold” to learn more, placing your contact form above the “fold” guarantees that they’ll see it regardless of their next action. In fact, Education Guru Alan Berg suggests adding a contact form to each page of your website to guide visitors towards submitting an inquiry. Whichever option you choose will ultimately depend on the layout and design of your website, but whatever you do, don’t hide the contact form by placing it too far down on your homepage or creating multiple steps to get to it.

Utilize your reviews

Your WeddingWire reviews are easy to find and evaluate on your Storefront, but if a potential client is looking at your website they should be able to find them there, too. When deciding whether or not to submit a lead through your website, couples are looking for proof that you provide a high quality service and that your past clients were happy with the results. If a couple is reviewing your website, you’ve already made it through several stages of consideration and offering rave reviews from other couples will make the decision easier for them. Select a few of your best reviews and add them to your website to show couples that your service is the best choice. Make sure they are located close to your contact form so a happy client is one of the last things they see before deciding whether to contact you.

Show off your awards

Awards are one of the best ways to lend outside credibility to your business. After all, you can say how awesome your business is, but your opinion isn’t impartial until someone else verifies it! Showcase what sets you apart from your competition by featuring your awards near your form or in the header or footer of your website. Unlike other awards in the wedding industry, the WeddingWire Couples’ Choice Awards® are solely based on reviews from real newlyweds and their experiences with wedding professionals. If your business is prestigious enough to be among the top five percent of wedding professionals on WeddingWire, we’ll provide you code so you can easily feature the award on your website for all visitors to see.

Test your calls-to-action

Could the generic text on your button or contact link be the factor that’s driving down conversions? Or perhaps the color of your contact button blends with the rest of your website and is too hard to read? Test the color and text of your call-to-action or submit button to see if your conversion rates differ. Try changing your formal ‘Contact Us’ text to ‘Get in Touch!’, or use a contrasting accent color on the form button to attract more submissions.

*Quick Tip – only change one element at a time (text or color) so that you can track which change makes the biggest impact.

Track and analyze changes

All of these changes will be hard to measure if you don’t have enough information to see what’s working! Tracking the number of inquiries you receive each month is easy enough to analyze, but that’s only looking at one piece of the puzzle. It’s important to also use Google Analytics or another website analytics platform to track how many visitors you receive, how long they’re staying on your website, and how many pages they visit before submitting an inquiry or leaving your website. Keeping an eye on all of these things will help you understand the behavior of your website visitors to make changes that will improve conversion rates and increase time on the site.

Every website is different, and it may take some time to find the right combination that works, but just give it some time. You aren’t likely to see changes in leads overnight, but that doesn’t mean your updates aren’t working! You can always ask for feedback from friends and industry peers, or ask a client to explain what they did or didn’t like during their research. Happy optimizing!

» 10 Creative Ways to Use Your Reviews

Reviews are a key way to showcase your expertise – all from the voice of happy couples! Don’t just collect reviews, make sure you showcase them in creative ways to promote your excellent work. Don’t be afraid to toot your own horn – it’s an excellent way to gain new business!

10 Creative Ways to Use Your Reviews:

  1. On your website: Add your reviews and sound bites from happy couples to your website, and not just on a testimonial page! Consider adding a testimonial on all your website pages – especially your homepage.
  2. In your marketing: Add testimonials or reviews to your marketing collateral. Reviews should be on all important materials that would reach new potential clients. After all, 88% of consumers trust online reviews as much as personal recommendations!
  3. On your packages or pricing info: Reviews and testimonials from past clients are a great addition to your pricing to show the value behind your services. This will also help support the reasoning behind your cost structure, showing couples that you are the right professional to book for their wedding or event.
  4. On social media: Share your new reviews on social media to quickly reach your audience and build positive brand awareness. A few ideas include, creating a quick post on Instagram, snapping the new review on Snapchat or sharing to Facebook. This is made easy through the Facebook share buttons in the Reviews tab of your WeddingWire account.
  5. On your business cards: Make a lasting first impression by adding a great review sound bite to your business cards. Not only will this help to make you more memorable, but will also show your value, allowing you to stand out from the competition.
  6. In your promo videos: Easily add a quick testimonial right from a happy couple’s mouth with a short video. Video testimonials show a real couple and capture their genuine appreciation for your services which can make a big impact. These can then be shared on your website, social media, etc.
  7. In your wedding show booth: Create materials such as postcards, signage and more to show your reviews in your wedding show booth. This will help make your business stand out from the rest by making a couple to couple connection. Also be sure to showcase any review related awards you have won, such as WeddingWire Rated™ or the WeddingWire Couples’ Choice Awards®.
  8. In your email communication: Consider adding a favorite review to your email signature, as well as a link to your WeddingWire reviews URL. That way, interested couples can quickly click through to read your great reviews, and this will help encourage them to leave you a review post-event by showing that these reviews matter to you!
  9. On your blog: Add the WeddingWire Review Widget to your business’ blog and website to showcase your reviews on those sites. Also consider adding the Review Us button to those sites to encourage past clients to review your business to continue collecting new reviews.
  10. In your photo gallery: Couples love to see photos of your work, and tend to go to that section of your website or Storefront first. Make a lasting impression by posting quick testimonials to those pages to create that visual connection between great reviews and happy couples.

Ready to put your reviews to good use? Visit the Reviews tab of your WeddingWire account to collect more reviews with the Review Collector tool, add your reviews to your website with the Review Widget, and set a customized Review URL to grab some of your best review sound bites for your marketing!

Plus, the more reviews you have on WeddingWire, the more you stand out! Earn badges through the WeddingWire Rated™ review program, which instantly recognizes how many reviews you have and boosts your badge level with each new milestone. Aim to join the 100 Review Club for Pros with over 100 wedding reviews!

» How to Respond to a Negative Review

Negative reviewsReviews are key to your online reputation, and it can be frustrating to receive a review that you may not be satisfied with or feel you don’t deserve. Although you may disagree with the review, it’s important to be professional in your response. Here are some suggestions for responding to negative reviews you may receive on your WeddingWire account:

  • Never write a response while you’re still upset. Take a few hours or even a day before responding to a negative review. Your response is public, so you want to make sure you don’t say something that you will regret later. When you’re calm and ready to address the issue, then you can carefully write your response.
  • Check and re-check your response. Before posting the response, have someone else read it as well just to make sure it does not come off as defensive. Try reading your response from the perspective of a potential client– you want them to see that you are open to feedback and always professional in your communication.
  • Don’t play the “He Said, She Said” game. Remember, the customer is always right (even when they’re wrong!). Apologize for any mishaps you may have caused, or that even may have been outside your control, and point out your other great reviews as proof of your other satisfied customers. Always let them know you value their business and that ultimately your goal was to help create a fantastic event.
  • Keep it simple. Try not to post a long response; leaving a short 3-4 line response is best! Address the reviewer’s concerns, apologize and leave it at that.

What’s the best way to move on after a negative review? Keep collecting more reviews! The more recent reviews you receive, the lower that review gets pushed on your list. Use our Review Collector Tool to keep collecting positive reviews, and you’ll soon forget all about that negative review. Remember, a less than perfect review every so often also adds to credibility, after all, no one is perfect 100 percent of the time!

Pro tip: Don’t forget to respond to positive reviews, too! Let your reviewers know that you appreciate them taking the time to respond to them and return the compliments. Responding to both positive and negative reviews helps show potential clients that you listen to your clients and want to help them have the best experience. It also shows you value the time they took to write the review after their event.

Editor’s note: This article was originally published in October 2013 and has been updated for freshness and accuracy.

» 3 Million Reviews: Are You Feeling the Love?

weddingwire 3 million reviews

Virtual hugs are in order! With three million reviews, WeddingWire is the #1 site for couples to see newlywed feedback as they build their vendor team. We hope you’re feeling the love today, because more reviews for your business means more opportunities to reach new clients.

To sweeten the pot, we’re offering a $5 gift card to newlyweds who review at least five of their vendors before March 31, 2017. Be sure to ask your former clients to put in a good word for you to win free money toward Starbucks, Amazon or Sephora purchases. <<More contest details here>>

Wondering why reviews are so important to your business? Read up!

3 Reasons Why Wedding Reviews Are Important to Couples: We’ve seen just how important online reviews have become – and how couples are using this information throughout the entire planning process – from researching prospective vendors to making a final booking.

Your Reviews Are Working Harder for You: Couples are now able to easily find reviews related to the type of event they are planning. We’ve found through user testing that more relevant reviews can resonate even stronger with potential clients.

10 Creative Ways to Use Your Reviews: Beyond just collecting reviews, make sure you make your reviews easy to find, and consider adding them to all your marketing collateral including emails, websites, materials and more.

Thank you to all of our Pros for working so hard to collect reviews for your business!

» Spread Holiday Cheer and Get More Reviews this Month

reviewincentive-dec16-b2bnewsletterGive your clients another reason to review your business this December. Now, when couples review their wedding team on WeddingWire, they’ll get rewarded by earning gift cards to favorite retailers like Amazon, Starbucks and Sephora – just in time for the holidays!

How does it work?

Couples simply need to review 5 of their wedding professionals by 12/31/16 to earn a $5 gift card to the retailer of their choice, or review 10 wedding pros to earn a $10 gift card!

Reviews help your business too!

87% of couples read reviews when deciding which wedding pros to contact, so make sure you have recent reviews of your business to catch their eye. The Review Collector within your account makes it easy to request reviews from your clients, and will even send auto-reminders on your behalf so they won’t forget. Plus, we’ve included a message within the customizable review request to let them know that they can earn gift cards for reviews submitted this month!

All reviews submitted by 12/31/16 will help you qualify for 2017 Couples’ Choice AwardsⓇ, so send your review requests today to your 2016 couples!