» How to Respond to a Negative Review

Negative reviewsReviews are key to your online reputation, and it can be frustrating to receive a review that you may not be satisfied with or feel you don’t deserve. Although you may disagree with the review, it’s important to be professional in your response. Here are some suggestions for responding to negative reviews you may receive on your WeddingWire account:

  • Never write a response while you’re still upset. Take a few hours or even a day before responding to a negative review. Your response is public, so you want to make sure you don’t say something that you will regret later. When you’re calm and ready to address the issue, then you can carefully write your response.
  • Check and re-check your response. Before posting the response, have someone else read it as well just to make sure it does not come off as defensive. Try reading your response from the perspective of a potential client– you want them to see that you are open to feedback and always professional in your communication.
  • Don’t play the “He Said, She Said” game. Remember, the customer is always right (even when they’re wrong!). Apologize for any mishaps you may have caused, or that even may have been outside your control, and point out your other great reviews as proof of your other satisfied customers. Always let them know you value their business and that ultimately your goal was to help create a fantastic event.
  • Keep it simple. Try not to post a long response; leaving a short 3-4 line response is best! Address the reviewer’s concerns, apologize and leave it at that.

What’s the best way to move on after a negative review? Keep collecting more reviews! The more recent reviews you receive, the lower that review gets pushed on your list. Use our Review Collector Tool to keep collecting positive reviews, and you’ll soon forget all about that negative review. Remember, a less than perfect review every so often also adds to credibility, after all, no one is perfect 100 percent of the time!

Pro tip: Don’t forget to respond to positive reviews, too! Let your reviewers know that you appreciate them taking the time to respond to them and return the compliments. Responding to both positive and negative reviews helps show potential clients that you listen to your clients and want to help them have the best experience. It also shows you value the time they took to write the review after their event.

Editor’s note: This article was originally published in October 2013 and has been updated for freshness and accuracy.

» Get Ready for the 2017 WeddingWire Couples’ Choice Awards!

Couples-Choice-Awards-2017-announcement-imageWhen searching for the perfect wedding team, couples rely on reviews from other clients to understand the value of the experience your business provided for their special day. In fact, 87% of engaged couples read reviews when searching for their wedding pros. Reviews give your business credibility and encourage more couples to reach out to learn about your services.

Exciting news — the WeddingWire Couples’ Choice Awards® are coming soon! This annual awards program recognizes the top 5% of WeddingWire professionals leading the industry in high quality reviews from newlywed couples. Recipients of the Couples’ Choice Award are determined based on their demonstration of excellence in quality, service, responsiveness, and professionalism each year.

To be eligible for the award in 2017, we encourage you to reach out to your past clients and request reviews! You have until December 31st, 2016 to collect reviews from your clients this year in order to qualify for the prestigious award.

Here are three easy tips to help you collect more reviews quickly:

Start with gratitude

Email or write a handwritten note to your past clients expressing congratulations on their nuptials and how thankful you are for sharing a part of their special day. Your sincerity will be appreciated and will reinforce why they chose your business to be part of their wedding team. Be sure to invite them to leave you a review on WeddingWire, and make it clear that their feedback matters to your business and helps secure future clients.

Showcase your reviews

You earned great reviews, so let your past clients help sell your business for you! Add your reviews to your website, printed materials, and social media to let your past clients help set you apart from the competition. By showcasing your reviews, your clients will notice how committed you are to producing excellent work — and will be encouraged to leave you a review when their wedding is complete since it clearly matters to your business.

Make it easy

After spending months planning their wedding, sometimes couples want a break from their to-do list. Luckily, we make leaving a review easy for both you and your clients! Simply share a direct link to your personalized review URL, or send an automated email from the Review Collector to request reviews from your clients. By directing them right to source to share a few words about their experience with you, it greatly increases the chance they will complete the process. After all, 1 in 5 couples will write a review when asked, and that number increases to 1 in 3 if they are reminded at least once!

Request reviews from your 2016 clients and be on your way to earning more great reviews before 2017!

» Your Reviews Are Working Harder for You

We have added a new search and filtering functionality to the reviews on your Storefront. Couples are now able to easily find reviews related for the type of event they are planning. We’ve found through user testing that more relevant reviews can resonate even stronger with potential clients. For example, if they’re planning an outdoor wedding, users can easily select that particular search term to see just the reviews of past clients who had that type of wedding. Similarly, if a user wants to see anytime a particular employee was mentioned and they search by name, all reviews mentioning will display with that search term bolded in each review.

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With this new functionality, it’s more important than ever to collect reviews from all your clients to showcase your offering! We automatically ask questions about which services each couple uses after they complete the review to make sure they will be associated with the correct filters.

We make it easy with the WeddingWire Review Collector. Just add your client’s contact information and customize your email. We’ll take care of sending reminder emails on your behalf if they don’t take immediate action. Request reviews »

Don’t forget! Couples’ Choice Awards 2017 is coming soon. The deadline for your reviews to be considered is December 31, 2016. Make sure you ask your clients for reviews today to help boost your chances of winning.

Questions? Visit the Support Center for more information about your account or email support@weddingwire.com at any time

» Do You Deserve an A+? Share Our Back-To-School Reviews Sweepstakes

Do You Deserve an A+? Share Our Back-To-School Reviews SweepstakesWith the summer months winding down and students heading back to school, we’re giving your clients the chance to win $500!

As part of our Back-to-School Reviews Sweepstakes, couples who write two or more reviews on WeddingWire for at least two separate pros now through September 30, 2016, are automatically entered to win $500. For extra credit, entries double if your clients write four or more reviews.

Since 38% of engagements occurring between November and February, a whole new class of engaged couples is right around the corner! Getting reviews now from your 2016 clients will help other engaged couples decide to book your business, plus you’ll earn more reviews towards our our WeddingWire Rated® program and the WeddingWire Couples’ Choice Awards®, awarded each year in January.

Remember that customers look at the quality, quantity, recency and consistency of your reviews, meaning that you should be collecting at least one review each month. What better way to build your online reputation and encourage future clients to reach out than with the prospect of winning a cash reward?

We’ve added custom language to the Review Collector tool in your account so you can start spreading the word to your past clients!

Start requesting reviews now to fill out your 2016 ‘report card’ >>

If you have any additional questions regarding our latest reviews contest, please see our Official Rules.

» Updates to Your WeddingWire Account: September 2015

New WeddingWire account updates and features in September 2015

Today we rolled out some exciting new additions and improvements to your WeddingWire account. Read more about our September 2015 updates below!

All mobile everything

By now, we all know how important a good mobile experience is for your business! Because of that, we’ve updated WeddingWire mobile (also known as m.weddingwire.com) to properly display all Storefront videos across all mobile devices. Video is a great way to engage potential customers and set yourself apart from the competition.

Upload new videos »

Learning more about couples

As the wedding industry continues to evolve, we’re learning and growing right along with it. To stay ahead of the curve, we launched a new optional Q&A after a user submits a review. Through these questions, we’ll be able to better understand couples’ wedding experience and continue to provide the best service to keep them coming back to your Storefront when they search for their wedding team.

Always improving

We are continuously working to best serve you, which includes updating existing features, as well. Recently we’ve updated proposals to prevent clients from requesting changes after you’ve converted it a contract, added functionality to allow you to upload a .csv in the Review Collector, and much more! As always, please share your feedback and needs with our team at pros@weddingwire.com.

» 1,000 Reasons to Love May Review Contest

1,000 Reasons to Love May ContestIn addition to fresh flowers and warmer temperatures, WeddingWire is giving your clients 1,000 more reasons to love spring.

During the month of May, each wedding review written on WeddingWire is another chance for your clients to win $1,000! Invite your clients to review you all month long and they could win money just in time for the summer months.

We know that the spring and summer months can be extremely busy for many wedding and event professionals, and it can be hard to get couples to follow up after the big day. The prospect of winning some extra cash is a great incentive to motivate your clients to write a review of your business!

Remember that customers look at the quality, quantity, recency and consistency of your reviews, meaning that you should be collecting at least one review each month. And with 88% of consumers trusting online reviews as much as personal recommendations, reviews go a long way towards building your online reputation.

To make it easy to share this contest with your clients, we’ve added pre-populated messaging in the Review Collector to help you spread the word when you request reviews. Additionally, you can share with your clients on Facebook, Twitter or Pinterest, as well as within your emails and more. Each review written during the May review contest is another chance to win, so start collecting now!

If you have any additional questions regarding our December reviews contest, please see our Official Rules.

» 8 Best Practices for Displaying Your Reviews

8 Best Practices for Displaying Your ReviewsBy now, it’s clear: Reviews and testimonials are extremely important for wedding and event professionals. Your WeddingWire Storefront already features your reviews prominently to help engaged couples evaluate whether or not your business is a good fit, but it’s important to extend those reviews beyond your Storefront to feature them on your website, blog or other branded online sites.

We offer awards for the quantity and quality of your reviews through annual programs like the WeddingWire Couples’ Choice Awards® and WeddingWire Rated, which both include badges you can proudly display on your website. In addition, premium WeddingWire members can highlight one review to be featured at the top of their reviews on their Storefront, but you may have a ton of great reviews that you want to show the world! If you want to start displaying your reviews in other places online, use these best practices to get started.

  1. Select reviews from customers who best represent your ideal prospect. You know your ideal customer: that bride or groom who loves your services and sees the value in your expertise without having to negotiate. Those customers are often the easiest to please and would therefore be more likely to write you a stellar review. Put your best foot forward by featuring this type of review!
  2. Select reviews that include specific details about your service. Reviews that detail how nice or professional you are can still be valuable, but when featuring reviews on your website or blog it’s important to select those reviews that go into specific detail about your business. This gives web visitors and prospects a better idea of what to expect, and lends more credibility to the reviewer.
  3. Feature several short reviews instead of a few long ones. If you have limited space, it’s best to display several shorter reviews instead of one or two long reviews. Short reviews will make it easy for those who like to skim through the list, and featuring reviews from multiple clients shows that your business is able to satisfy a variety of clients with different needs and budgets.
  4. …But don’t be afraid of long reviews. If you’re featuring reviews on multiple pages of your website or blog, you can leverage one or two longer reviews on each page. For example, if you have separate pages for your DJ services and lighting and décor services, feature a review that mentions specific details about your DJ services on the DJ page and a review that mentions specific details about your lighting and décor services on the lighting page.
  5. Include names, titles and locations when possible. While reviews you receive on WeddingWire may not include the full name of the reviewer depending on his or her privacy settings, that doesn’t mean your business can’t use names if you have permission from the client. If you have a good relationship with the client, feel free to reach out for approval on using more details about them on your website.
  6. Feature the reviewer’s head shot. When you reach out to your client for permission to use more identifying information to accompany the review, why not ask for a recent head shot? Visual confirmation that the reviewer is a real person can be extremely powerful when combined with an already favorable review.
  7. Don’t forget the quotation marks! This may seem silly, but quotation marks are a huge visual indicator that the review is unedited and straight from the reviewer. Forgetting to include them may indicate to visitors and prospects that you’ve made edits or changed the review in some way. Always include quotation marks to ensure readers know that the review is a direct quote.
  8. Be consistent in formatting. Though you should never edit a review, you can make sure that the name, title, location and/or headshot formatting is consistent across all the reviews you display. Also think about the styling of the review – you can use big block quotation marks or italic text to distinguish the review from the rest of the page. However you choose to style your reviews, keep it consistent so that the reader can easily follow and understand what the reviews say about your business.

Displaying your WeddingWire reviews on your website or blog is a great step towards using what your customers say as part of your sales process to help manage your online reputation! These best practices will help your business convince more visitors that your business is the right choice boost conversion rates on your contact forms.

Don’t have that perfect review yet? Keep collecting reviews! Start here.

» Congratulations to the Winners of our December Review Contest!

Congratulations to the Winners of our December Review Contest!During the month of December, we asked WeddingWire couples to leave reviews for their wedding professionals for a chance to win a $1,000 Amazon gift card for themselves AND a $1,000 Amazon gift card for the Pro they reviewed.

We’re happy to announce that the winners of our December Review Contest are Brian and Amanda of Dallas, TX for their review of Black Tie Sounds and Lighting!

To make it easy for our Pros to prioritize and collect reviews, we added pre-populated messaging in the WeddingWire Review Collector tool to help spread the news about the contest. The Review Collector allows premium Pros to create email templates for review requests and schedule them to send on a future date.

When it comes to collecting reviews, WeddingWire is the most trusted resource for engaged couples searching for their wedding team, with over two million reviews and counting! And don’t forget – you can earn awards for the quantity and quality of your reviews through annual programs like the WeddingWire Couples’ Choice Awards® and WeddingWire Rated.

While this contest ended in December, we offer an ongoing review program that rewards reviewers with up to $75 in gifts just for writing reviews. Feel free to share with your clients as an added incentive all year round!

Congratulations again to Brian, Amanda and Black Tie Sounds and Lighting, and good luck to all our Pros collecting reviews all year round!

» Give a Little, Get a Lot in Our December Reviews Contest!

Give a Little, Get a Lot in Our December Reviews Contest!With the holiday season upon us, we know it can be hard to focus on your business. That’s why this month WeddingWire is helping your business collect as many reviews as possible by the end of the year with our December reviews contest!

For each review written on WeddingWire during the month of December, the couple AND their reviewed vendor will be automatically entered to win one of two $1,000 Amazon gift cards.

In addition to the prospect of winning $1,000 for you and your client, here are a few ways WeddingWire can help you collect and manage reviews from your past clients:

Remember, the biggest obstacle for receiving reviews is not asking! To make it easy, we’ve added pre-populated messaging in the Review Collector to help you spread the word when you request reviews. Additionally, you can share with your clients on FacebookTwitter or Pinterest, as well as within your emails and more. Each review written is another chance to win, so start collecting now!

If you have any additional questions regarding our December reviews contest, please see our Official Rules.

Interested in increasing your online reviews? Find out how WeddingWire can help your wedding business manage your online reputation.

» How Reviews Impact Your Business’ Success

In today’s modern world, reviews function as online recommendations for your business from past clients. You’ve likely heard about collecting reviews online, but if you’re still wondering if reviews really make a difference in your business’ growth, rest assured that yes, they do!

Check out our latest infographic to learn why reviews matter, and how WeddingWire is here to help!

How Reviews Impact Your Business' Success

Questions about reviews? Email pros@weddingwire.com!

» Congratulations to the Winner of our July Review Sweepstakes!

We’re happy to announce the winner of our July Review Sweepstakes! Laura from Pine Island, NY was randomly selected as the winner of our sweepstakes for her review of Travel by Emily!

Laura won $1,000 for her review of Travel by Emily, who used the WeddingWire Review Collector tool to request reviews from many of her clients during the month of July. In addition to making it easy to quickly request and track all your reviews, the Review Collector had special July messaging to remind clients about the July sweepstakes, which provided extra incentive for reviews.

Even though the contest is over, don’t stop collecting reviews now as you can earn rewards for the reviews your business receives on WeddingWire. After all, statistics show that Wedding Pros with 10 or more recent reviews on WeddingWire receive 123% more Storefront clicks! We believe in the power of reviews so much, we’ll give our Premium Pros $10 toward your next purchase for each review you receive on WeddingWire (up to $120)!

If your couples are still looking for added incentives to write reviews, be sure to mention that they can receive up to $75 worth of free gifts all year long! Our current review program rewards reviewers with a Shutterfly photo book for two reviews, and a photo print from Easy Canvas for four reviews.

Congratulations again to Laura, and good luck to all our Pros collecting reviews all year round!

Interested in increasing your online reviews? Find out how WeddingWire can help your wedding business manage your online reputation.

» One More Reason to Collect Reviews This July

Give your clients another reason to write a review about your wedding business!

One More Reason to Collect Reviews This JulyThis July, invite your clients to review you on WeddingWire and let them know they’ll automatically be entered to win $1,000! Each review they write is another chance to win, so be sure to let them know that writing a review of your business on WeddingWire could mean money in the bank.

We want to help your business collect all the reviews you can get this July! Reviews are important for your wedding business because they create consumer trust in your business and show consistency in your work. Plus, reviews can actually help increase your number of inquiries – our research shows that average Storefront traffic increases 123% for Pros with 11-20 reviews.

We know that the summer is busy for many Wedding Pros, and it can be hard to get couples to follow up after the big day. In addition to the prospect of winning $1,000, here are a few ways to help you collect reviews from your past clients:

  1. Give them time. Don’t ask for a review the day after the wedding – they’re most likely on their honeymoon (and not checking email!). Wait 2-3 weeks following the event to make the request.
  2. Use the WeddingWire Review Collector tool to create a template for your review request email. You can schedule it to send at a certain date and time following an event, so you can set it and forget it.
  3. Follow up if they don’t write your review right away. Give them a few days to get to it, and then send a gentle reminder.
  4. Reply to all your reviews, whether good or bad. Writing a review is not a requirement for your past clients, so say thanks to the glowing reviews and reply professionally to the not-so-glowing reviews. Anyone who reads your replies afterward will know you learn from each experience.
  5. Show off your reviews on your website, blog, social networks, newsletter, email signature or even in your showroom! Couples will see your rave reviews and look forward to the moment when they’ll get to write their own.

Share our sweepstakes with your clients – it’s a win-win! We’ve got pre-populated messaging in the Review Collector to help you spread the word when you request reviews, and you can share with your clients on your website, social networks, emails and more.

If you have any additional questions regarding our July review sweepstakes, please see our Official Rules.

Interested in increasing your online reviews? Find out how WeddingWire can help your wedding business manage your online reputation.