Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.
Wedding season has come and gone and while our first inclination is to put our feet up and enjoy the momentary quiet, it’s also the perfect time to put the wheels in motion to start strategizing for 2015.
If the goal is to increase your PR strategies, or even refine current ones, now is the time to ask yourself the following questions:
What do I want to focus on?
PR can take on many forms – from real wedding submissions and guest writing, to TV appearances and speaking engagements. Now is the time to consider the target audience you’d like to reach and the best channels in which to connect with them. If you find that your favorite couples love finding inspiration through other weddings, then you’ll want to shift your focus accordingly. If your hope is to increase brand awareness among fellow wedding professionals, then public speaking may be the first “to do” to put on your list. Take time in the off season to create a road map for yourself, and you’ll no doubt be able to target your efforts for maximum impact.
What would I consider a successful outcome?
Return on investment can be tricky in PR, as it may not always boil down to a direct increase in new business. A real wedding feature may lead to a new piece of business but more than likely, if promoted correctly, it will impress visitors to your web site and allow you to stand out from your competition. So before diving into a PR campaign, be sure to come up with your own definite goals so you can decide how to reach them.
How can I plan ahead?
A not so secret PR tip: savvy wedding professionals make it a priority to get organized in the off season so they are in a better position to execute strategies during the busier points in the year. This will take a bit of planning so now the time is to consider ways to get ahead- whether you focus on creating a media list, researching conferences to pitch or developing a media kit to distribute to editors. With real wedding submissions, decide if you have enough organizational tools in place prior to the start of the season to collect images, wedding information and vendors.
While you should certainly take the time to enjoy a successful year, commit to maximizing the time you have now by preparing yourself for the best year yet.