» The 2015 WeddingWire SummerBook is Here!

The highlight of our summer is finally here: the 2015 WeddingWire SummerBook!

Read the SummerBookWe’re excited to share this season’s digital wedding magazine with you to spur your summer wedding inspiration! From stunning real weddings to our list of out-of-the-box venues, our 2015 issue features the work of brilliant wedding and event professionals from across the country. Check out a sample of the top stories and advice below:

  • Top fruit-inspired wedding décor to help you incorporate the season’s tangy citruses and juicy melons into your next wedding palette
  • Six wide-ranging real weddings featuring top Pros from around the country to provide inspiration for all your clients
  • A new section on summer wedding cake trends and the top flavors, fillings, and frostings real WeddingWire cake bakers are loving this season
  • Six curated looks for every kind of couple in our Styles for Every Aisle feature, inspired by the latest trends from Bridal Fashion Week
  • Inventive escort card ideas, popular reception seating styles, top groom FYIs, and much more!

We hope you enjoy reading the 2015 WeddingWire SummerBook just as much as we loved putting it together!  And if you’re interested in getting featured in an upcoming magazine or on our site, check out RealWeds.com for more information on submitting real weddings to our editorial team.

» Get Published in the WeddingWire SummerBook!

Showcase your work, inspire couples, and grow your business as part of the WeddingWire SummerBook!

Submit photos of your past summer real weddings (late June through late September) and summer-themed styled shoots to be featured in our upcoming e-magazine. If your work is selected, we’ll link to your WeddingWire Storefront and share your photos with thousands of couples across WeddingWire, social media, email and more.

Easily upload your photos at RealWeds.com by Monday, April 13th to be considered! Plus, check out our latest SpringBook to see examples of past real wedding features!

Submit your photos now »

Summerbook 2014 Feature

Photos by Katelyn James Photography

 

» Introducing…the 2015 WeddingWire SpringBook!

The WeddingWire team is thrilled to share the brand-new SpringBook with you!

We have to admit, we think it’s a pretty great read, particularly to help kick off wedding season. Our newest online-only, interactive magazine features both helpful advice and gorgeous inspiration from wedding Pros like you! This season’s e-mag includes:

  • Five stunning spring real weddings, featuring the work of wedding professionals from around the country
  • A must-read bridesmaid guide that covers everything from etiquette to fashion, bachelorette parties, gifts, and more
  • “Breaking Down the Bouquet,” which not only inspires with gorgeous bouquet photos, but provides helpful information on the flowers included
  • Plus, you’ll find scenic venues, registry and wedding-day timeline advice, and much more!

So head over to our full 2015 WeddingWire SpringBook and share your comments and questions with us. If you’re interested in being featured in a future e-magazine, stay tuned for more information on our 2015 SummerBook—we’ll be sharing details very soon!

WeddingWire 2015 SpringBook

Cover photo by Vicki Grafton Photography

» Wedding PR: Building your Media List

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.

I find myself regularly sharing tips on how to get published but the inevitable question always pops up – how do I build a list of media contacts in the first place?

Curating your own list of contacts – from blog editors and freelance writers to news editors and producers – admittedly takes a little bit (ok, a lot) of elbow grease and patience but the potential results are well worth the efforts.

Wedding PR: Building your Media ListSo how does one get started with creating a tailored media list?

First, it’s best to take pause and dig into your ultimate press goals as well as your proficiency. Media lists should not be arbitrary- instead they should be a collection of journalists whose beat (aka their general subject area) matches your expertise and who can connect you to your targeted audience. So in other words, if you’re focused on reaching engaged couples, don’t spend too much time focused on hunting down the name of the producer for the local 10am morning show.

Next, it’s time to get organized. While there are templates available, you can get the ball rolling by simply opening up an Excel file and creating the following columns: media outlet, link to the site, contact, email address (remember: journalists prefer to be pitched via email!), their social media handles and editorial deadlines (if applicable). Consider also making a column dedicated to additional notes.

If you already have a handful of media contacts, then great! Start filling in the blanks, making sure your information is current.

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» Get Featured in the WeddingWire SpringBook

Showcase your favorite spring inspired work, inspire couples, and grow your business reach by being a part of the WeddingWire SpringBook!

Submit photos of your past spring real weddings and spring-themed styled shoots to be featured in our upcoming e-magazine. If your work is selected, we’ll link to your Storefront and share your photos with thousands of couples across WeddingWire, social media, email and more.

We are actively looking for the following:

  • Weddings taken place in the springtime within the past two years.
  • Inspiring and creative details (bouquets, centerpieces, stationery, food, favors, and more!) – and lots of ‘em!
  • Submission must include at least 50 photos, mostly in color
  • High-quality images with no watermarks

We can’t wait to see what you share! Easily upload your photos at RealWeds.com by Wednesday, February 4th to be considered for inclusion.

What are you waiting for? Submit your photos »

Submit to the SpringBook

Also, be sure to check out our newly launched WinterBook to see examples of real weddings we love!

Photos by Sun & Sparrow Photography

» Measuring the Effectiveness of Your PR Push

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.

For many, now is the time to look back on a year’s worth of marketing and PR efforts, as well as finalize plans for this year and beyond. And there is one question that often lingers among my clients and colleagues – how do I know what’s actually working?

Measuring the Effectiveness of your PR PushThis can be a tricky question when it comes to public relations, as success can be defined in a number of ways. A press mention, for example, may not always lead directly to new business, but that’s not to say that you haven’t reaped other rewards for your efforts.

Below are some of the questions I’d suggest diving into as you assess your public relations progress:

How does my press list look these days?
If you’ve streamlined your efforts, then you should have an internal list of all noted press for you to reference. Simply comparing your press in 2014 to previous years’ is a good start but it’s essential to dig a bit deeper. Did you see a rise in print features versus online? Speaking engagements versus guest articles? If you made a sincere effort to increase your PR strategies in 2014 but didn’t see a substantial rise in mentions, then it’s time to go back to the proverbial drawing board to decide what changes should be made.

What kind of traffic am I seeing on my web site?
If you’ve focused on online press, such as real wedding features, then no doubt you would have received a credit for your work, along with a link to your site. The hope is that readers will be impressed and want to learn more about your services. So take the time to revisit your web site analytics to see if your online press sent more traffic to your site.  A real wedding feature is certainly cause for celebration but if you find yourself in front of an audience that consistently does not have interest in learning more about you, then you may want to consider expanding your list of targeted media outlets for 2015.

Continue reading

» Wedding PR: Preparing for 2015

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.

Wedding season has come and gone and while our first inclination is to put our feet up and enjoy the momentary quiet, it’s also the perfect time to put the wheels in motion to start strategizing for 2015.

Wedding PR: Preparing for 2015If the goal is to increase your PR strategies, or even refine current ones, now is the time to ask yourself the following questions:

What do I want to focus on?

PR can take on many forms – from real wedding submissions and guest writing, to TV appearances and speaking engagements. Now is the time to consider the target audience you’d like to reach and the best channels in which to connect with them. If you find that your favorite couples love finding inspiration through other weddings, then you’ll want to shift your focus accordingly. If your hope is to increase brand awareness among fellow wedding professionals, then public speaking may be the first “to do” to put on your list. Take time in the off season to create a road map for yourself, and you’ll no doubt be able to target your efforts for maximum impact.

What would I consider a successful outcome?

Return on investment can be tricky in PR, as it may not always boil down to a direct increase in new business.  A real wedding feature may lead to a new piece of business but more than likely, if promoted correctly, it will impress visitors to your web site and allow you to stand out from your competition. So before diving into a PR campaign, be sure to come up with your own definite goals so you can decide how to reach them.

How can I plan ahead?

A not so secret PR tip: savvy wedding professionals make it a priority to get organized in the off season so they are in a better position to execute strategies during the busier points in the year. This will take a bit of planning so now the time is to consider ways to get ahead- whether you focus on creating a media list, researching conferences to pitch or developing a media kit to distribute to editors. With real wedding submissions, decide if you have enough organizational tools in place prior to the start of the season to collect images, wedding information and vendors.

While you should certainly take the time to enjoy a successful year, commit to maximizing the time you have now by preparing yourself for the best year yet.

» Best Practices for Real Wedding Submissions

One of the most crucial aspects of developing strong wedding PR for your business is getting published. Whether you’re a DJ, florist, venue, caterer, wedding planner or any other wedding Pro, getting published will expose your business to an even wider audience. WeddingWire’s real wedding features are a great place to display your work and share your amazing weddings with our network of engaged couples.

Check out our latest infographic for five best practices to get your business published through real wedding submissions from WeddingWire Education Expert Meghan Ely.

Best Practices for Real Wedding Submissions

» Getting Ready for Winter! Send Us Your Winter Real Weddings

Kim Forrest is one of WeddingWire’s editors. She manages content creation on both WeddingWire and EventWire. Kim has been writing about weddings for nearly a decade, and has been quoted as a weddings expert in the New York Times, Washington Post, Slate, and more. 

Even though our FallBook just launched, the WeddingWire Editorial and Design teams are already starting to work on our WinterBook (yes, we are aware that it’s still t-shirt weather in many parts of the country!). We are now accepting real wedding submissions for this e-magazine and would be delighted to consider your work.

Getting Ready for Winter! Send Us Your Winter Real WeddingsVisit RealWeds.com to share your real wedding photos with us, and remember – the WinterBook will only be featuring weddings that took place during the winter season (late November through early March). However, we are looking for both wintry weddings (think snowy backdrops and hot cocoa!) and destination weddings in warmer climates, as long as they took place during the winter season! You are welcome to consider weddings from other seasons to us, but we will only consider those for WeddingWire’s real weddings section or Project Wedding.

A few other tips for submitting winter real weddings:

  • Please share at least 75 photos from the wedding
  • Posed and candid couple photos
  • Lots of detail photos, the more creative and unique the better!
  • Mostly color images, some black & white is fine
  • Images should be at least 900 pixels wide

If your work is selected for our e-magazine, we’ll link to your Storefront as well as the Storefronts of the other participating vendors and share your photos with thousands of couples. The deadline for submissions is October 17th.

Be sure to check out RealWeds.com for more information and to upload your photos!

Cover photo by Lauren Fair Photography

» Wedding PR: Tips to Get You Published

Webinar Recap!

Wedding PR Tips WebinarWedding PR can be an intimidating concept, yet it’s an imperative step for reaching (and impressing!) your target audience. No matter your business category, you are an expert in what you do and deserve to get noticed for your work. This month’s educational webinar for premium members focused on how to generate publicity for your business.

WeddingWire Education Expert Meghan Ely shared her insights on how to be your own wedding publicist, ways to make connections with the media, and how to submit a stellar real wedding or event.

Interested in getting featured? Check out these top best practices for real wedding submissions:

  • Read the submission guidelines thoroughly: Make sure you carefully read all submission guidelines, so you don’t take yourself out of the running! Usually real wedding submissions require all contact info, lots of photos, the couples’ name, a wedding date – and more unique stipulations. Don’t miss your press opportunity because you didn’t pay attention to what they wanted.
  • Offer exclusivity: Some publications want to know your work isn’t going to also be showcased by a competitor. You can get an edge up by proactively offering exclusivity. You may need to be willing to be exclusive if you want the publication to take your submission seriously or to make your submission more attractive.

Continue reading

» It’s Here! The 2014 WeddingWire FallBook

It may still feel like summer outside, but at WeddingWire we’re dreaming about fall foliage, pumpkin-flavored everything, apple-picking…and of course, fall weddings! That’s right, our 2014 WeddingWire FallBook is finally here, and we’re thrilled to share it with you! As always, our newest interactive magazine features fresh inspiration and advice from Wedding Pros like you – in fact, over 200 WeddingWire Pros are featured in this issue. Check out just a sampling of the features:
It’s Here! The 2014 WeddingWire FallBook

  • We interviewed over 30 caterers for our WeddingWire Catering Guide, where the Pros share their top advice for wedding-planning couples.
  • Our Groom’s Guide will help guys with the wedding planning process from start to finish (there’s even some tips from the grooms on the WeddingWire team!).
  • We received an incredible number of real wedding submissions on RealWeds.com, and had the hardest time narrowing it down to just four! Check out the amazing real weddings featured in our FallBook.
  • Plus, you’ll find beautiful vineyard wedding venues from around the country, reception styling ideas, unique bouquets, colorful accessories, and more!

Be sure to check out our full 2014 WeddingWire Fallbook and feel free to share your comments and questions with us. Interested in being featured in our upcoming e-magazines or WeddingWire in general? Check out RealWeds.com for more information on submitting real weddings. While we’re not officially on the hunt for winter real weddings just yet, watch this space for the big announcement!

» Share Event Photos on EventWire and Celebrations.com with RealEventPics!

Share Event Photos on EventWire and Celebrations.com with RealEventPics!

We hope you’ve checked out RealWeds.com, where you can submit real wedding photos for publication on WeddingWire and Project Wedding. But what about photos from all of those non-wedding events, from Bar/Bat Mitzvahs to birthday parties to baby showers, corporate events, and more?

We’ve just launched RealEventPics.com, where you can share your non-wedding event photos for editorial publication on either EventWire or our partner site, Celebrations.com! You can learn more about the submission process, upload your photos directly through the form, and share all the details of the event with us.

If you are selected for a feature, your work will be credited and we will link to your EventWire Storefront, and the Storefronts of all vendors who participated in the event. Being featured in editorial is a great opportunity for publicity for your business. Any questions? Email realevents@eventwire.com for more information!