Kim Forrest is one of WeddingWire’s editors. She manages content creation on both WeddingWire and EventWire. Kim has been writing about weddings for nearly a decade, and has been quoted as a weddings expert in the New York Times, Washington Post, Slate, and more.
The editorial team and I peruse dozens of real wedding submissions each and every day and often encounter issues that make photos – even those of clearly beautiful weddings – difficult or impossible for us to publish. Here are some of the most common “mistakes” that we wanted to share to hopefully help make your submissions stronger and rack up those publication credits.
Just a note before we get started – these are just some common themes and I speak only from my experience at publications I have worked for. All publications are different, so be sure to read their specific instructions before sending along a submission (here are our guidelines for WeddingWire and Project Wedding, in case you’re interested).
Mistake #1: Too Many Black & White Images
Yes, black & white photography is classic, artistic, and frequently stunning. However, a blog wants to show a wedding’s color scheme to help inspire its readers. So while a few carefully chosen black & white images can be a lovely addition to a submission, keep the majority of your images in color.
Mistake #2: Not Enough Details
Again, a real wedding is all about inspiring readers – and readers want to see details, and lots of them! Send photos of the cake, the floral arrangements, the escort cards, the favors, and on and on. Blogs can only show a few couple portraits, so put the focus of your submission on the details – and make sure they are photographed clearly, individually, and straight-on.
Mistake #3: No Solo Shots
All too frequently, we receive real weddings that only feature photos of the couple together with no images of a bride and/or groom solo. Readers want to be inspired by a bride’s hair or makeup, or a groom’s style – so be sure to include solo shots (as well as close-ups of hairstyles for the brides) in your submission.
Mistake #4: Too Many Horizontal Photos
Publications need to receive a mix of horizontal and vertical photos to create a visually-appealing layout. Vertical images also look and perform better on Pinterest, which is a major source of traffic for most sites.
Mistake #5: Night Photos
If you’re photographing details, try to get photos during the day rather than at night. It’s so important for details to be well-lit in order to capture the interest of readers. Continue reading