» Why You Shouldn’t Offer Multiple Wedding Services

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Leila Lewis, photo by Valorie Darling PhotographyThis post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and editorial roles for business and lifestyle publications. Since transitioning into the wedding business in 2004, Leila has over 10 years of wedding marketing experience under her belt, and is the industry’s go-to for wedding public relations services, brand development and business consulting.

As a business consultant that specializes in collaborating with wedding industry creatives, I am consistently working with different wedding professionals who are trying to kick-off their new business or revamp their old business. Commonly wedding pros that come to me for business help are what I like to call “slashers” — pros who offer more than one wedding service.

What is a slasher?

blog-slashers-finalA slasher is someone who offers multiple services and/or products. They may be a wedding photographer, but are also a wedding planner/stationery designer/DJ/caterer. If you’re a creative person, it’s easy to fall into the trap of being a slasher and wanting to offer up a wide variety of your skills and passions to your clients. You’re already in the wedding industry and have an eye for aesthetic, so you decide to take on different hobbies that relate to the industry: calligraphy, baking, floral design, etc. While these skills can help you for all things wedding-related, tacking it on as another tab on your website can confuse your clients and can actually distract your business instead of helping to it grow if you’re not careful.

How can being a slasher affect your business?

You might think that having more service options will increase your amount of business, but that’s not always true.  Often, it can be better to pick your area of expertise, and hone your skills and offerings in that specific area to do it very well.

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» How to Get Big Results with a Small Team

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Leila Lewis, photo by Valorie Darling PhotographyThis post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and editorial roles for business and lifestyle publications. Since transitioning into the wedding business in 2004, Leila has over 10 years of wedding marketing experience under her belt, and is the industry’s go-to for wedding public relations services, brand development and business consulting.

Be Inspired started with just two employees, and over the years we’ve grown into a team of 12 and the majority of my employees have been with me for many years. Through all the growth, I’ve learned that having a quality team is more important than having a large team.

How to Get Big Results with a Small TeamIf you follow my tips you can make your smaller team more successful than ever.

  1. Don’t hire based on resume

With any team, especially smaller ones, you need to be extra picky when hiring new employees. If your team is small, you need hard workers who will thrive in your environment. Their resume may read perfect experience for the position, but if their personality does not fit with the rest of your team, it’s not going to work out. One person who doesn’t fit into the work environment can throw the whole thing off and negatively affect your business. Understand your business’ culture and be specific.

  1. R-E-S-P-E-C-T

With a smaller team, you are most likely sharing a space with the same people 8 hours a day, 5 days a week. To prevent burnout and frustration with each other, create a company culture based upon respect. There is a time and place to for personal conversations and the more respect within the company, the easier it will be for your employees to understand boundaries.

  1. Have Company Outings

At Be Inspired PR, we’re all about having fun outings together as a squad. We’ve gone on a whale watching trip, done sweat-dripping work out classes, and most recently had a pool party! It’s a great way to just let loose out of the office and have some fun. But company get-togethers can be in office too! Whether it’s walking to a local favorite restaurant or ordering in, group lunches are the perfect way to strengthen the feeling of being a team.

  1. Keep it simple

When you have a small team it’s crucial that everyone is clear about their tasks and responsibilities. That way nobody steps on anybody’s toes and there is a clear sense of who is leading what. Of course, there are always opportunities for collaboration, but for everyday tasks it’s more successful to keep things streamlined.

A small team can be just as successful as a big one when managed in the right way. Maintain the respect between your employees, but also treat them well. With a small team, it may seem easier to manage, but it’s crucial that everyone pulls their own weight.

» Becoming an Entrepreneur in Someone Else’s Business

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Jennifer Taylor, Taylor'd Events GroupThis post was written by Jennifer Taylor. Jennifer Taylor is the owner of Taylor’d Events Group, a planning firm that specializes in celebrations of all kinds in the Pacific Northwest and Maui.

So you love the wedding industry, but aren’t so keen on the responsibilities that come with owning your business…

While it may seem like everyone in the industry is starting their own business, remember that it’s entirely acceptable if that’s not in your sights. Every professional has a different path and, just because you’re not into the idea of running the show, that’s not to say you can’t be a valuable asset in the industry. If anything, many small business owners need support so there’s certainly a place for you to put your skills to good use.

Becoming an Entrepreneur in Someone Else’s BusinessOn the other hand, some future entrepreneurs are simply not quite ready to launch their business, whether for financial or experiential reasons. Either way, finding a workplace in the industry will help you develop your local network and provide you with the experience to really make a name for yourself.

If you’re new to the industry, look for a company that will push you to grow as a professional and are eager to help with your career path. While searching for the very best fit, don’t limit yourself to a specialty. Even if you want to focus on event planning eventually, getting some experience with a catering company or at an event venue will provide you with some down-and-dirty experience that will help to expand your skill set.

Be prepared to hear from other entrepreneurs that you should start your own business or that “you’d be so good at it!” Even though you would be great at it, that doesn’t mean it’s the right venture for your career. There are many reasons to avoid starting your own business, so don’t let peer pressure make you feel like you’re missing out.

When you do find the right place to nurture your skills, be sure to settle all of the nitty-gritty before hitting the ground running. You’ll want to determine whether you’re a payroll employee or an independent contractor – this affects your taxes significantly, so be sure to understand your role. In addition, you’ll need to know how you’ll get paid – are you making a percentage of your clients’ billables or are you paid hourly?

Once everything is sorted out, it’s time to start hustling – and hard! Just because you’re not the business owner doesn’t mean you won’t play a big role in the company, so be prepared to do everything you can to push the business to its full potential. You are an equal part of the company’s successes and failures – keep that in mind!

As you learn the ropes, don’t be afraid to ask about other aspects of the business that you may not be involved in like writing a business plan or handling all of the expenditures – this will help you understand the owner’s decisions and give you an opportunity to be more helpful along the way. It’s really the best way to become a valued member of the team, so don’t shy away from immersing yourself into the company’s culture.

Sure, getting a job is important, but getting the right job is even more important – for you and the company alike. Find a place that values your skills and will help you boost your reputation within the industry. If the first or second places aren’t ideal, keep looking!

» Everything You Need to Know About Live Streaming

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Ashley Jones, Ashley Ann EventsThis post was written by Ashley Jones of Ashley Ann’s Events. As a talented, award-winning wedding and event designer, Ashley has made a name for herself by offering unique and professional designs and productions. Ashley is a Master Flower Builder with a knack for transforming unconventional spaces. In the business world, Ashley offers speaking engagements for entrepreneurs on a variety of topics, including social media lead generation, sales funnels, and business growth. She has been featured on CNN Money, Fox News, KATV, STAND’s 30 Under 30, and several other media outlets and publications. 

By now, you’ve probably noticed that many celebrities and businesses are leveraging live streaming apps like Facebook Live or Periscope to reach wider audiences with fresh, engaging videos. Rather than recording a video and uploading it later, live streaming allows you to instantly connect with your followers in a more organic (and less time consuming!) way. Live streaming gives everyone in the world access to you instantaneously.

	Everything You Need to Know About Live StreamingI’m a huge fan of live streaming. One of the biggest benefits I’ve noticed is how quickly you can build a wider audience of followers. Using Periscope, I’ve been able to build an audience of a little over 20,000 followers in only about 5 months. I have followers in Russia, Canada, Australia, the UK, and of course the United States. It takes much more time on other social media platforms to build an organic audience of this size.

Another reason I love live streaming is its emphasis on the visual. As wedding professionals, our livelihood is based on not only the visual appeal of our work, but also our personality and friendliness towards our clients. Because it’s instantaneous, live streaming allows potential clients to see you and get a much better view of your personality than a scripted and pre-recorded video. Plus, research shows that visuals are processed in the brain 60,000 times faster than text, so it’s a much faster and more effective way to connect.

Another recent study shows that using video on landing pages can increase conversion by 80%, and I can personally attest to this – when I post a video on my Instagram compared to a photo I consistently get 3 times the views and engagement. Periscope, in particular, is a great platform because Periscope users consume nearly 40 years of watch time every day. Continue reading

» The Key to Staying Motivated as a Wedding Professional

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Jennifer Taylor, Taylor'd Events GroupThis post was written by Jennifer Taylor. Jennifer Taylor is the owner of Taylor’d Events Group, a planning firm that specializes in celebrations of all kinds in the Pacific Northwest and Maui.

Working in the wedding industry can be a fun and exciting experience, especially if you are passionate about the work. However, as great as it can be to put together a couple’s dream celebration, that’s not to say the job doesn’t come with its stresses.

Most people outside of the industry assume that our professions involve setting up a lot of pretty details and taking gorgeous shots of a couple – and it does! But it also involves client meetings, venue walkthroughs, contract negotiations and tons of paperwork that can get tedious pretty quickly.

The Key to Staying Motivated as a Wedding ProfessionalAs weary as it may be to keep up with the behind-the-scenes side of things, it’s essential to stay motivated throughout the wedding season to ensure that you’re on your game to provide clients with their dream wedding. Easier said than done, right? Let’s look at a few ways to stay motivated when everything seems to be piling up around you.

Just get it done

Ah, the old-fashioned approach. There is really nothing more motivating than checking something off of your to-do list. Start by knocking out a few smaller to-dos to get yourself going in the right direction. The feeling of accomplishment will push you to tackle some of the bigger tasks and you’ll be well on your way to a completed checklist!

Take a break

Sometimes, sitting at your desk and staring at your computer or piles of paperwork is the least motivating thing you can do. If you find yourself wasting time in the office because the inspiration just isn’t there, it’s time to unplug and take a break. It could mean walking around the block, reading a chapter of your current book or heading over to catch the afternoon yoga class – find something that helps your mind unwind and use it to your advantage. Once you get back with a clear head, the work will seem much less daunting than it did just an hour before.

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» How to Get Your Fill of Vitamin D While Working Over the Summer

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Leila Lewis, photo by Valorie Darling PhotographyThis post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and editorial roles for business and lifestyle publications. Since transitioning into the wedding business in 2004, Leila has over 10 years of wedding marketing experience under her belt, and is the industry’s go-to for wedding public relations services, brand development and business consulting.

With the summer air and the sunshine calling your name, it can be difficult to sit in your office all day while the gorgeous days pass you by – especially as friends and family take weekend trips you know you’ll be missing! While the weather in most of the country is at its best, we often find ourselves chained to our computers or workstations in the midst of the busy wedding season.

How to Get Your Fill of Vitamin D While Working Over the SummerAfraid of missing out on sweet summertime? Never fear! Here’s how you can do everything you can to get your fill of vitamin D while working in an office.

Have a walking meeting

Instead of just meeting in your office, get moving! Sitting at a desk or workstation for 8+ hours a day is unhealthy, and the fresh air and natural sunlight will help you clear your head and revive your energy for the rest of the day. Our office is on the luckier side – we’re located in Manhattan Beach, just a short walk away from the ocean – but you can take a spin around your neighborhood to keep your blood flowing. Need to take notes? Consider recording your meeting on your smartphone to write down your to-do items later.

Change up the environment

Staring at the same wall or out the same window all day every day can be difficult and make work feel stagnant. Switch up your location from time to time as an easy fix. Find a café or coffee shop (with reliable Wi-Fi!) and take your office to a new location with an outside patio. You can also meet with clients in cafés or restaurants closer to their homes or offices, which benefits both of you and makes the situation feel less formal. You’ve got the sun, your work, and, most importantly, coffee – what more do you need?

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» How to Get the Most Out of Networking Events

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Leila Lewis, photo by Valorie Darling PhotographyThis post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and editorial roles for business and lifestyle publications. Since transitioning into the wedding business in 2004, Leila has over 10 years of wedding marketing experience under her belt, and is the industry’s go-to for wedding public relations services, brand development and business consulting.

Whether you have an established business or if you’re just starting out, networking is crucial for your company to thrive. Networking can be intimidating and nerve-wracking, but with the proper tips, you can definitely take advantage of any networking event. You want to come in confident, make your mark, and guarantee that they will remember you.

  1. Do your research.

How to Get the Most Out of Networking EventsNever go into a networking event blind. You don’t need to necessarily deep dive to find every little detail, but definitely do some background research to find out the background of the company hosting the event, who will be there, what type of features the event will have to maximize networking, etc. Also, it wouldn’t hurt to prepare some conversation starters. It may seem awkward and unnatural at first, but the more you have these in the back of your head, the more prepared you will feel when you meet up with someone new.  You never know who you are going to meet, and you want to guarantee that you make a solid impression.

  1. Shake out the nerves and be confident.

When you get to the event, you may feel nervous (which is normal!), but don’t let it affect you to the point where you just freeze. You’re here to maximize your business and meet people that will only help you. The more confident you feel, the more you will succeed at these events. Take a couple of deep breaths, shake it off, and walk in and network like boss. You’ve got this!

  1. Just do it.

Do a quick scan of the room, find the person you want to talk to and just do it. You have about five seconds to go start that conversation before you begin to overthink it or worse, allow someone else to beat you to the punch. This is all about creating those new connections and you want to take advantage of these opportunities.

  1. Be genuine and keep it real.

Yes, you have the prepared conversation ignitors, but make sure to keep it natural. These connections could help build lasting relationships and give you the ability to collaborate in the future. Be genuinely curious about what they have to say and learn more about them.  Continue reading

» Starting Your Morning Off on the Right Foot

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Jennifer Taylor, Taylor'd Events GroupThis post was written by Jennifer Taylor. Jennifer Taylor is the owner of Taylor’d Events Group, a planning firm that specializes in celebrations of all kinds in the Pacific Northwest and Maui.

I probably don’t have to tell you this, but the way you begin your day has a huge effect on the rest of your waking hours, so it only makes sense to start your morning off on the right foot.

As you enter the day, be sure to make some time for yourself to be present and focus on taking care of yourself before diving into anything work-related.

Starting Your Morning Off on the Right FootWith that said, I understand more than most people how difficult it can be to really step away from work even if just for a hearty breakfast and a cup of coffee. I’m the type to check social media right when I wake up only to continue on to my email. Sometimes completing small productive tasks in the morning can help with motivation for the rest of the day.

However, my rule is that I can clean up the emails I don’t need since I know a smaller inbox will help me have a clear mind, but then I move right on to writing in my gratitude journal. Once I get to the office, I’m able to quickly sort through the leftover emails and respond to the ones that I need to.

What works for me is to assign a topic to each day of the week so I can focus my efforts on one thing, but still accomplish all of my work for the week. For example, my Mondays are dedicated to business development, while Tuesdays are for client work. When I get into the office, I already know what I’m working on so it takes only five to ten minutes to plan out my top priorities.

To-do lists are considered morning musts in my office because it helps keep us on-track with all of the things that need to be completed. They aren’t always work tasks, but it’s so helpful to be able to see all of the top priorities written out in front of you. We also make an effort to double check on to-dos for the following day so we’re not going in blindly the next morning. With due dates set, it forces you to do all of the assigned tasks instead of picking and choosing what you want to do.

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» 5 Things to Remember When Creating a Website

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Leila Lewis, photo by Valorie Darling PhotographyThis post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and editorial roles for business and lifestyle publications. Since transitioning into the wedding business in 2004, Leila has over 10 years of wedding marketing experience under her belt, and is the industry’s go-to for wedding public relations services, brand development and business consulting.

Online brand representation can make or break a company. I’ve been consulting with brands for the past 10 years, and I have seen just how effective a well-done company website can be. Your website can be visually appealing, but if it doesn’t have a few fundamental basics, then your website could have a negative impact on your business.

5 Things to Remember When Creating a WebsiteBelow I share five things to remember when creating a website for your wedding business. Some of these tips may seem like no-brainers, but 60-80% of sites I review are still missing the mark on what makes a website client-friendly!

Tell Your Potential Clients Who You Are

Many sites refer to the overall company name when describing what they do, but there is no mention of who is behind the brand. Potential clients are looking to learn everything there is to know about your company when accessing your website, especially who you are! Including an “About Me” page will allow your clients to easily access the information they want, including your name, photo, and a short bio. Use this page to your advantage and list your impressive credentials and past experience.

Include Social Media Links

If you make it difficult for potential clients to find your social media sites, they aren’t going to spend the time looking for them. Including links to your company’s Instagram, Twitter, Pinterest, and any other relevant social media accounts will allow clients to not only access the sites quickly, but will give your company credibility and relevance with the new generation of customers. Make the links clear and visible on the home page and include it on all other pages as well.

Show off!

A company website is not the place to be humble. Create a press page where you showcase any features, mentions, or positive reviews. Clients will be more inclined to work with a company who has had previous success. Include links to these features and don’t be afraid to show off your work!

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» Risk Management: Identifying Significant Risks

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Jennifer Taylor, Taylor'd Events GroupThis post was written by Jennifer Taylor. Jennifer Taylor is the owner of Taylor’d Events Group, a planning firm that specializes in celebrations of all kinds in the Pacific Northwest and Maui.

Nobody wants to face a crisis during an event – that’s a fact. However, that’s all the more reason to prepare in advance and develop a risk management plan. That way, if things go awry, you’ll be ready to mitigate the repercussions and bounce back.

Risk Management: Identifying Significant RisksThe key to a solid risk management plan is open communication between all parties involved. This includes the clients, their parents, the venue coordinator, and all of the wedding professionals on the event team.

Each event is unique, so it may make sense to develop a standard crisis plan that can be tailored to the situation at hand. For example, uncooperative weather is a common worry for outdoor events, so a rain plan is something that can be planned in advance. However, for each event, you’ll need to be familiar with the venue so that you can tweak the rain plan if necessary.

The same goes for other potential risks – use your foresight to think about what could possibly go wrong and find a solution before it does. Worried about an elaborate cake surviving the summer heat? Ensure that there is a nice and cool place for it to stay safe and sound. Concerned by a vendor’s lack of communication? Draw up a phone tree with everyone’s day-of phone numbers so each person can be reached.

Once there is a plan in place, send it along to the rest of the event team to ensure that everyone is on the same page. Communicate your expectations and what you define as a successful. Be sure that everyone understands what kind of constraints they are operating under, as it may have an effect on the level of damage control necessary. An event is truly a team effort, so include all involved parties in the crisis plan so that each has their own role that will contribute to a successful event, no matter what happens.

It will help to schedule a monthly call with the rest of the event team just to check in on everyone’s progress and ensure that everyone has what he or she needs. This is a great way to not only keep everyone accountable and avoid risk, but also to build a better camaraderie between members.

You may not even need to use your risk management plans – that’s the good news! However, if something does happen, you’ll be confident in knowing that you’re fully prepared to handle the crisis and lessen the damage that can come from it.

» Are You Competing With Yourself in Search Engines?

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Kathy DalPra, Bride AppealThis post was written by Kathy DalPra. Kathy is the owner of Bride Appeal. She takes the overwhelm out of SEO, sales and website conversion so wedding businesses can turn more curious visitors into high paying clients. Kathy’s strategies began to develop during her time as bridalpreneur when she took a struggling website to the top of Google; gaining targeted traffic, press mentions and celebrity customers along the way. Today Kathy shares her methods with other event professionals at brideappeal.com.

SEO is hard enough without us getting in our own way.

But when your expertise is creating a fabulous wedding experience, not implementing SEO, it’s common to overlook basic techniques that you’re simply unaware of.

We don’t know what we don’t know until we know it, right?

That’s why I want to break down one simple SEO mistake you might be making that could be causing you to compete with yourself in search engines; and how you can correct it today.

Here’s the simple SEO mistake I often see wedding pros making: Not choosing a preferred domain. I’ll explain…

Beginner’s Tip: Your website domain is the root web address visitors use to access your website, such as http://myweddingbusiness.com.

When browsing the web, have you ever noticed that some websites display their domain name as http://myweddingbusiness.com and others display it with a “www” in front, such as http://www.myweddingbusiness.com?

Establishing a preferred domain

Establishing a preferred domain

 

While both of these versions lead to the same website, search engines view them as two distinct web addresses, unless you specify otherwise.

So why is that less than ideal for SEO?

Well, search engines assess every individual website domain uniquely when determining whether that site is worthy of high rankings in its search results pages for a given search phrase.

Since there is only so much room at the top, each of these website addresses is competing against each other to secure a listing at the top. Search engines have to compare every single website domain (and page) with each other to determine which ones deserve the highest rankings.

So if you have not established a preferred domain, then search engines may be viewing your www website address and your non-www website address as two totally separate domains that are both fighting for a spot in the search results pages.

Which means, you might actually be competing with yourself!

“If you don’t specify a preferred domain, we may treat the www and non-www versions of the domain as separate references to separate pages.”  – Google 

In addition, when you are not deliberate about choosing a preferred domain, any marketing you do for your non-www domain version may not count toward your www domain version because, again, search engines perceive them as two distinct properties.

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» How to Leave Your Stress at Work

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Leila Lewis, photo by Valorie Darling PhotographyThis post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and editorial roles for business and lifestyle publications. Since transitioning into the wedding business in 2004, Leila has over 10 years of wedding marketing experience under her belt, and is the industry’s go-to for wedding public relations services, brand development and business consulting.

When you get home after a long day of work, many of us feel the need to decompress. After all the hours at the office, you have the physical freedom to do as you please…but many people have a hard time allowing themselves the mental freedom from the hustle of a long day at work. If you are constantly thinking about work, even when you are at home, when do you take a break? If you don’t take time to separate what you are working on during the day from your down time at night, you are sure to get burned out!

Follow these tips to leave your stress at work and help guide your mind away from unfinished projects and work responsibilities to be able to truly refresh yourself, avoid burnout, and prepare for another day.

How to Leave Your Stress at WorkMake a To-Do List

Before you leave the office for the night, make a list of things that you already know you need to do tomorrow and place it somewhere where you will see it as soon as you walk in the next morning. By writing your to-do list down and leaving it at work you’re relieving your brain of the endless cycle of trying to remember each task on that list. There’s nothing worse than laying down and closing your eyes only to picture a mental list of tasks that could prevent you from a good night’s rest! Physically leaving your list of tasks at work can help your brain leave your stress at work as well.

Unplug

After a long day of staring at a screen, it’s time to unplug and disconnect. Not only is it good for your eyes, but also great for your brain. If you’re like me, it can be hard to ignore an email, text, or call when your phone is constantly ringing. Avoid the temptation and obligation you feel to immediately read and respond to any messages that are work-related and don’t apply right now. Disconnecting from constant emails and texts will allow you to be fully present wherever you are.

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