» WeddingWire Networking Night Tampa

This week, local wedding professionals gathered at The Rusty Pelican for WeddingWire Networking Night Tampa!

At the Networking Night, wedding professionals had the opportunity to enjoy an waterfront venue space, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned from a panel of their peers on the challenges and opportunities in the Tampa wedding market, moderated by Senior B2B Marketing Manager, Colleen Duggan.

Thank you to all the wonderful professionals who joined us! We’re excited to share highlights from the event including our latest issue of WedInsights, and photos from the evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Robert from Mobile Mixology!

» How and When to Start Expanding for Business Growth

Business growth means something different to everyone but, in most cases, it’s a step in the right direction. However, it’s important that a company’s growth comes at the right time in order to be successful; otherwise, you may find that your company is growing faster than your schedule and financial resources can afford.

For this reason, it’s important for business owners to map out their growth plan so they have an idea of when and how they will be able to accommodate the added work that comes with a next-level business. The decision to grow is not one to be taken lightly, so come into your development with an open mind and a step-by-step plan.

If you’ve thought hard about it and decided that growing your business is the direction you want to take, you’ll want to be sure to have a team on hand to guide you throughout the transition. Even if you’re a solopreneur, don’t feel like you have to do this alone. Start by finding a business coach who can help you develop your next step (whether it’s bringing on employees or adding a new service), while still maintaining the brand you’ve worked so hard to create. An accountant and/or financial advisor are other great additions to have on the team, as you will see a change in your finances and will need to ensure your solvency.

business growth wedding professionals wedding vendor

Prior to expanding your business in any way, it’s important to be sure your business has policies and procedures in place to ensure things run smoothly and consistently regardless of where you are in your journey. For example, if you plan on bringing on new team members, have an onboarding guide in place to help them through the first few weeks of their employment.

Even if bringing on employees isn’t a part of your plan, chances are it will be a decision down the line if your business continues to grow. One person can only do so much! Once you’ve gathered more clients or are offering more services, it may make sense to hire an assistant to help you with the business administration side of things.

As your company develops, be sure that you are open and honest about changes with your industry peers, as well as your clients. Transparency is the key to building trust among your network, so don’t think about launching a new product or starting a side-hustle without communicating your intentions to your target audiences.

With some careful planning and a lot of honest ambition, you are sure to push your business to the next level in no time! Remember that everyone’s timeline is different, so don’t feel pressured by competitors or other companies in your industry. Growth should be organic, so stick to what feels right.

This post was written by Jennifer Taylor. Jennifer Taylor is the owner of Taylor’d Events Group, a planning firm that specializes in celebrations of all kinds in the Pacific Northwest and Maui. She is also the creator of The Taylor’d Plan, a self-administered class for wedding planners who are new to the industry and looking to grow and develop their skills.

» The Business Case for Being an Open Book

While it may seem prudent to hold all of your secrets close, there’s a certain level of respect that comes with a company that prides itself in transparency. However, being an open book isn’t as easy as simply blasting your latest company news on Facebook. Transparency is rooted in a deep regard for competitors and industry peers. The aim is to foster open communication.

 

So, what exactly does it mean to be an open book?

Be open with what’s going on in your company—both good or bad. In the past, I’ve earned business simply by letting people know we were low on bookings when other planners were already booked for their date. At the same time, it means being open with clients, competitors and the rest of your network about changes that may affect them, like the addition of a new staff member or a new product in stock.

 

What’s the ideal relationship with competitors?

It can be tough to open up to other companies that share your ideals and target the same prospective clients. However, with a positive attitude, two competing companies can work together to share best practices for their specialty. This can be mutually beneficial for everyone involved. Don’t worry about losing clients to a competitor. In fact, don’t even think about them as competitors. In the wedding industry, there will always be engaged couples looking to book. In our market, we have a group of planners that meet quarterly to discuss our goals, share resources and encouragement. We are always happy to celebrate someone else’s successes!

 

What should you keep to yourself?

Although it’s great to be transparent about company changes and major goals, there are some things you’ll want to keep to yourself. For example, if you’re having problems with an employee or another vendor, be cautious about sharing too many details. Keep people’s names and reputations out of it and, if you must ask for advice, do so anonymously.

When it comes down to it, it’s entirely up to you how transparent you are with your company. Just know that clients, creative partners, staff and everyone else will respect your commitment to openness and honesty.

 

This post was written by Jennifer Taylor. Jennifer Taylor is the owner of Taylor’d Events Group, a planning firm that specializes in celebrations of all kinds in the Pacific Northwest and Maui. She is also the creator of The Taylor’d Plan, a self-administered class for wedding planners who are new to the industry and looking to grow and develop their skills.

» WeddingWire Networking Night Los Angeles

This week, local wedding professionals gathered at Noor for WeddingWire Networking Night Los Angeles!

At the Networking Night, LA wedding professionals had the opportunity to enjoy a gorgeous venue space, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned about building relationships in a business with little to no repeat customers from WeddingWire Contributor, Bethel Nathan.

Thank you to all the wonderful professionals who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Heather from Lisa’s Bon Appetit!

» Wedding MBA 2017: Special Savings for WeddingWire Members

Don’t miss three exciting days of education for wedding professionals at Wedding MBA this October 2-4th in Las Vegas!

wedding mba weddingwire

Did you know you can save extra on your ticket just by being a WeddingWire member? Register on the Wedding MBA website with the code WW3624 to save an extra $20 on the current price (your discount will be applied at checkout).

What will you experience at Wedding MBA?

  • Engaging education to promote your business success. Attend the event for more than 150 seminars geared toward business, technology and trends in the wedding industry. This year, there are category-specific seminars on the first day to supplement the industry relevant main presentations to attend.
  • Presentations from industry leaders and experts. Attend inspirational and informative presentations from top industry influencers including WeddingWire CEO Timothy Chi, CMO Sonny Ganguly, Education Experts Alan Berg, Kathryn Hamm, Meghan Ely, and many more. View the full list of WeddingMBA speakers and sessions here.
  • Networking and celebrating with industry peers. Make new friends while attending the daily sessions, the annual much-anticipated WeddingWire Party, the WeddingWire Happy Hour and more. Plus, meet with members of the WeddingWire team to discuss your account and see what fun surprises we have in store at our Lounge!

Check out the highlights from last year’s event for an inside look at the conference, and get your ticket before the next price increase. See you in Vegas this fall!

wedding mba weddingwire 2016 wedding mba weddingwire 2016 wedding mba weddingwire 2016 wedding mba weddingwire 2016

» WeddingWire Networking Night San Diego

This week, local wedding professionals gathered at the Handlery Hotel San Diego for WeddingWire Networking Night San Diego!

At the Networking Night, San Diego pros had the opportunity to enjoy a stunning venue space, network with other local professionals across all service categories, and meet members of the WeddingWire team. Plus, they learned more about building relationships in an industry with little-to-no repeat customers during a brief presentation by WeddingWire Contributor, Bethel Nathan.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Jennifer of The Crossings at Carlsbad!

WWNN San Diego wedwire-16 wedwire-41 wedwire-83 wedwire-94 wedwire-123

» Mapping Out Your 2017 Business Goals

Pro to Pro Insights

Jennifer Taylor, Taylor'd Events GroupThis post was written by Jennifer Taylor. Jennifer Taylor is the owner of Taylor’d Events Group, a planning firm that specializes in celebrations of all kinds in the Pacific Northwest and Maui.

Now that the year is coming to a close, think back to your 2016 business resolutions as you start to map out your 2017 business goals. How many did you stick to? How many were put on the backburner? If you’ve never been able to “cut out junk food” or “get to bed earlier,” chances are you didn’t have a system in place to keep you accountable. Forget about those resolutions – put those in the past and prepare yourself to set some realistic, achievable goals for the best year ahead of you.

The new year is the perfect time to evaluate what did and didn’t work in the past and work on actionable solutions to boost your business to the next level.

Hmapping-out-2017ere are some helpful ideas to get you started:

Perform a full 2016 review

Prior to setting your goals, it’s essential that you know what needs to be addressed in your business. There’s no point having a goal to boost your social media presence if you’re already posting regularly. Spend some time analyzing all aspects of your business – from marketing efforts to the sales process to client interaction to bookkeeping. Keep your eye out for weak spots that could use some help – these are the areas that you should set your goals.

Write out your goals

It’s fine to start out with basic ideas of what you want to improve in your company, but you will need to get specific and fully flesh out your thoughts. Do your best to quantify your goals, as it will make it easier to track your progress and determine success. For example, if you want to boost your bottom line, create a goal that reads, “To increase revenue by 10% by the end of the year.” You’ll also want to set a deadline – the end of 2017 is a great one. A lot can happen in 12 months!

Break it down, if necessary

You may need to break your goals down into smaller steps. In our example above, you may try increasing your revenue through different methods – perhaps you want to spend more time networking and building referral business, as well as put an ad in your local wedding magazine. These are smaller objectives that will help you reach your ultimate goal and, in turn, will make your endgame seem a lot more approachable.

Hold yourself accountable

Once you have all of your actionable goals and objectives in mind, set up a system that will keep you accountable. If you want to focus on your blogging in 2017, create a post calendar to help guide your writing. If you want to kick that nasty spending habit (even if they are ‘business expenses!’), set a to-do each week to review your expenditures. Make it so that you can’t simply ‘forget’ about your goals, since they are staring back at you each and every day.

If there’s one takeaway to keep in mind, it’s to stay committed. Commit to yourself and to your company that you will reach your goals. When you hit the end of 2017 and look back, you’ll be thrilled with the progress you made. What better excuse to throw an office party or treat yourself to a massage?

» Taking Full Advantage of the Off-Season

Pro to Pro Insights

Jennifer Taylor, Taylor'd Events GroupThis post was written by Jennifer Taylor. Jennifer Taylor is the owner of Taylor’d Events Group, a planning firm that specializes in celebrations of all kinds in the Pacific Northwest and Maui.

When it comes to planning ahead, there is no better time than the off-season to get organized and map out your next steps in business development. Whether it’s streamlining your client intake procedures or doing research on an idea you’d like to capitalize on, it’s best to make the most of the time during your off-season. If you can’t make time for it now, how do you plan to handle it when your days are filled with events?

off-season-blogHere are a few ways you can take advantage of your off-season and put your business in a better position for the year to come:

Jumpstart your social media

Has your social presence been lacking? Do you need a total overhaul on your accounts? Now is the time to map out your social media plans for the upcoming season. If posting to Facebook and Instagram is too time-consuming when you’re busy with other work, look into programs like Later and Schedugram that allow you to pre-schedule your social media posts. That way, you only have to set aside an hour or two of your time each month to plan out your posts.

Streamline your emails

Email drafts are a lifesaver – in addition to making your life easier, they also set a standard procedure for others as they send emails (or future employees if you’re not quite there yet). Although you’ll certainly want to tweak each email for its recipient so it stays genuine, creating drafts of your frequent emails will save you a lot of time in the future. Consider writing up drafts for initial responses to inquiries, follow ups, welcome emails and anything else that you find yourself sending out a lot.

Rebranding and Website Redesign

Rebranding is a major process and takes a lot of time and preparation – certainly not what you want consuming your time while you’re in the middle of peak season. If you’ve been thinking about changing your name, updating your logo or even doing a complete overhaul, start preparing as the off-season begins and aim for a launch date around the beginning of the next season. Even a simpler website redesign can take some time, so don’t wait to get started!

Planning a new project

If you’ve been thinking about launching a new service or building an extension of your company, the off-season is the ideal time to do your research and begin implementing the first steps of your plan. Give yourself enough time to map it out and understand that it is a work in process – it’s not something you can finish overnight!

» Why You Shouldn’t Offer Multiple Wedding Services

Pro to Pro Insights

Leila Lewis, photo by Valorie Darling PhotographyThis post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and editorial roles for business and lifestyle publications. Since transitioning into the wedding business in 2004, Leila has over 10 years of wedding marketing experience under her belt, and is the industry’s go-to for wedding public relations services, brand development and business consulting.

As a business consultant that specializes in collaborating with wedding industry creatives, I am consistently working with different wedding professionals who are trying to kick-off their new business or revamp their old business. Commonly wedding pros that come to me for business help are what I like to call “slashers” — pros who offer more than one wedding service.

What is a slasher?

blog-slashers-finalA slasher is someone who offers multiple services and/or products. They may be a wedding photographer, but are also a wedding planner/stationery designer/DJ/caterer. If you’re a creative person, it’s easy to fall into the trap of being a slasher and wanting to offer up a wide variety of your skills and passions to your clients. You’re already in the wedding industry and have an eye for aesthetic, so you decide to take on different hobbies that relate to the industry: calligraphy, baking, floral design, etc. While these skills can help you for all things wedding-related, tacking it on as another tab on your website can confuse your clients and can actually distract your business instead of helping to it grow if you’re not careful.

How can being a slasher affect your business?

You might think that having more service options will increase your amount of business, but that’s not always true.  Often, it can be better to pick your area of expertise, and hone your skills and offerings in that specific area to do it very well.

Continue reading

» How to Get Big Results with a Small Team

Pro to Pro Insights

Leila Lewis, photo by Valorie Darling PhotographyThis post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and editorial roles for business and lifestyle publications. Since transitioning into the wedding business in 2004, Leila has over 10 years of wedding marketing experience under her belt, and is the industry’s go-to for wedding public relations services, brand development and business consulting.

Be Inspired started with just two employees, and over the years we’ve grown into a team of 12 and the majority of my employees have been with me for many years. Through all the growth, I’ve learned that having a quality team is more important than having a large team.

How to Get Big Results with a Small TeamIf you follow my tips you can make your smaller team more successful than ever.

  1. Don’t hire based on resume

With any team, especially smaller ones, you need to be extra picky when hiring new employees. If your team is small, you need hard workers who will thrive in your environment. Their resume may read perfect experience for the position, but if their personality does not fit with the rest of your team, it’s not going to work out. One person who doesn’t fit into the work environment can throw the whole thing off and negatively affect your business. Understand your business’ culture and be specific.

  1. R-E-S-P-E-C-T

With a smaller team, you are most likely sharing a space with the same people 8 hours a day, 5 days a week. To prevent burnout and frustration with each other, create a company culture based upon respect. There is a time and place to for personal conversations and the more respect within the company, the easier it will be for your employees to understand boundaries.

  1. Have Company Outings

At Be Inspired PR, we’re all about having fun outings together as a squad. We’ve gone on a whale watching trip, done sweat-dripping work out classes, and most recently had a pool party! It’s a great way to just let loose out of the office and have some fun. But company get-togethers can be in office too! Whether it’s walking to a local favorite restaurant or ordering in, group lunches are the perfect way to strengthen the feeling of being a team.

  1. Keep it simple

When you have a small team it’s crucial that everyone is clear about their tasks and responsibilities. That way nobody steps on anybody’s toes and there is a clear sense of who is leading what. Of course, there are always opportunities for collaboration, but for everyday tasks it’s more successful to keep things streamlined.

A small team can be just as successful as a big one when managed in the right way. Maintain the respect between your employees, but also treat them well. With a small team, it may seem easier to manage, but it’s crucial that everyone pulls their own weight.

» Becoming an Entrepreneur in Someone Else’s Business

Pro to Pro Insights

Jennifer Taylor, Taylor'd Events GroupThis post was written by Jennifer Taylor. Jennifer Taylor is the owner of Taylor’d Events Group, a planning firm that specializes in celebrations of all kinds in the Pacific Northwest and Maui.

So you love the wedding industry, but aren’t so keen on the responsibilities that come with owning your business…

While it may seem like everyone in the industry is starting their own business, remember that it’s entirely acceptable if that’s not in your sights. Every professional has a different path and, just because you’re not into the idea of running the show, that’s not to say you can’t be a valuable asset in the industry. If anything, many small business owners need support so there’s certainly a place for you to put your skills to good use.

Becoming an Entrepreneur in Someone Else’s BusinessOn the other hand, some future entrepreneurs are simply not quite ready to launch their business, whether for financial or experiential reasons. Either way, finding a workplace in the industry will help you develop your local network and provide you with the experience to really make a name for yourself.

If you’re new to the industry, look for a company that will push you to grow as a professional and are eager to help with your career path. While searching for the very best fit, don’t limit yourself to a specialty. Even if you want to focus on event planning eventually, getting some experience with a catering company or at an event venue will provide you with some down-and-dirty experience that will help to expand your skill set.

Be prepared to hear from other entrepreneurs that you should start your own business or that “you’d be so good at it!” Even though you would be great at it, that doesn’t mean it’s the right venture for your career. There are many reasons to avoid starting your own business, so don’t let peer pressure make you feel like you’re missing out.

When you do find the right place to nurture your skills, be sure to settle all of the nitty-gritty before hitting the ground running. You’ll want to determine whether you’re a payroll employee or an independent contractor – this affects your taxes significantly, so be sure to understand your role. In addition, you’ll need to know how you’ll get paid – are you making a percentage of your clients’ billables or are you paid hourly?

Once everything is sorted out, it’s time to start hustling – and hard! Just because you’re not the business owner doesn’t mean you won’t play a big role in the company, so be prepared to do everything you can to push the business to its full potential. You are an equal part of the company’s successes and failures – keep that in mind!

As you learn the ropes, don’t be afraid to ask about other aspects of the business that you may not be involved in like writing a business plan or handling all of the expenditures – this will help you understand the owner’s decisions and give you an opportunity to be more helpful along the way. It’s really the best way to become a valued member of the team, so don’t shy away from immersing yourself into the company’s culture.

Sure, getting a job is important, but getting the right job is even more important – for you and the company alike. Find a place that values your skills and will help you boost your reputation within the industry. If the first or second places aren’t ideal, keep looking!

» Everything You Need to Know About Live Streaming

Pro to Pro Insights

Ashley Jones, Ashley Ann EventsThis post was written by Ashley Jones of Ashley Ann’s Events. As a talented, award-winning wedding and event designer, Ashley has made a name for herself by offering unique and professional designs and productions. Ashley is a Master Flower Builder with a knack for transforming unconventional spaces. In the business world, Ashley offers speaking engagements for entrepreneurs on a variety of topics, including social media lead generation, sales funnels, and business growth. She has been featured on CNN Money, Fox News, KATV, STAND’s 30 Under 30, and several other media outlets and publications. 

By now, you’ve probably noticed that many celebrities and businesses are leveraging live streaming apps like Facebook Live or Periscope to reach wider audiences with fresh, engaging videos. Rather than recording a video and uploading it later, live streaming allows you to instantly connect with your followers in a more organic (and less time consuming!) way. Live streaming gives everyone in the world access to you instantaneously.

	Everything You Need to Know About Live StreamingI’m a huge fan of live streaming. One of the biggest benefits I’ve noticed is how quickly you can build a wider audience of followers. Using Periscope, I’ve been able to build an audience of a little over 20,000 followers in only about 5 months. I have followers in Russia, Canada, Australia, the UK, and of course the United States. It takes much more time on other social media platforms to build an organic audience of this size.

Another reason I love live streaming is its emphasis on the visual. As wedding professionals, our livelihood is based on not only the visual appeal of our work, but also our personality and friendliness towards our clients. Because it’s instantaneous, live streaming allows potential clients to see you and get a much better view of your personality than a scripted and pre-recorded video. Plus, research shows that visuals are processed in the brain 60,000 times faster than text, so it’s a much faster and more effective way to connect.

Another recent study shows that using video on landing pages can increase conversion by 80%, and I can personally attest to this – when I post a video on my Instagram compared to a photo I consistently get 3 times the views and engagement. Periscope, in particular, is a great platform because Periscope users consume nearly 40 years of watch time every day. Continue reading