» How to Choose the Right Industry Association

If you are looking to take your business to a new level, whether you’re new or have years of experience, joining an industry association could be just the game-changer you’ve be looking for. Association memberships grant access to power networking, collaborative relationships and leadership opportunities, all of the tools that can put a great business on the fast track to even bigger things!

Why Join?

Professional associations have a lot to offer. Many local chapters offer regular get-togethers where you can meet like-minded individuals, share ideas, swap stories and exchange thoughts. Some organizations pair these meetings with educational opportunities, prestigious speakers and exposure to new concepts to provide additional support for member businesses.

Some organizations also have national chapters, broadening the available networking opportunities substantially. There are often annual conferences for members and even the ability to attend meetings of other chapters.

Which Association is Best for You?

The events industry has several major associations, all of which support our professionals, and each with a different set of strengths and benefits. Some of the major organizations include:

WIPA

The Wedding International Professionals Association (WIPA) was formed to provide an opportunity for networking and continued education. There are nine chapters around the country and the option of joining “at-large.” The organization offers meetings, mentoring programs, up-to-date information and news for a tight-knit community of professionals.

ILEA

The International Live Events Association (ILEA) is an international association with 51
chapters worldwide. Membership is offered to creative event professionals and offers access to invaluable resources, a career center, exclusive events and the ability to compete for coveted awards.

NACE

The National Association for Catering and Events (NACE) has 40 chapters across the nation and hosts numerous events throughout the year to increase education in the industry and give members a platform to showcase their work to peers. Local chapters offer leadership opportunities as well as regular networking gatherings. The annual NACE Experience conference is one of the industry’s most heralded events and considered a can’t-miss by many.

MPI

Meeting Professionals International (MPI), the largest meeting and event industry association in the world, focuses on high-level education and business practices. The organization’s 90 chapters are located across North America, South America, Europe, and Asia. Members can access a network of peers and many educational opportunities.

You’ll also want to be mindful of locally grown organizations- and remember, you can always take matters into your own hands and create your own opportunities. I founded Tri-Valley Wedding Professionals years ago to fill a need in our community and we’re now hundreds of members strong.

No matter which industry association you choose, an investment will be necessary to become a member. This investment is only worth it if you plan to actively participate by attending meetings, offering your services and seeking leadership roles. There is next to no benefit if you simply pay your dues and never show up. Associations are communities that rely on every member to help make them great.

In addition to those listed above, the events industry has many niche associations, like ADJA for DJs or WPJA for photographers, that offer numerous benefits to members. We recommend doing a bit of research on the associations related to your niche, choosing at least one that appeals to you and fits your business goals, and joining today!

 

Kevin Dennis is the owner of Fantasy Sound Event Services, a full-service event company based in Livermore, California. Dennis is the current chapter president for Silicon Valley NACE, and a past national president for WIPA.

 

» WeddingWire Networking Night Westchester

This week, local wedding professionals gathered at The Davenport Mansion on the Sound for WeddingWire Networking Night Westchester!

At the Networking Night, wedding professionals had the opportunity to enjoy breathtaking panoramic waterfront views of the Long Island Sound while networking in the historic and recently renovated mansion. Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and how to better reach engaged couples through social media from WeddingWire’s Associate Director of Customer Success, Kyle Mihalcoe.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Rabbi Andrea Frank from Rabbi Andrea Frank – The Jewish Wedding Traveling Rabbi!

» WeddingWire Networking Night NYC

This week, local wedding professionals gathered at Tribeca Rooftop for WeddingWire Networking Night NYC!

At the Networking Night, wedding professionals had the opportunity to enjoy a beautiful NYC skyline view, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned local-industry statistics and how to better reach engaged couples through social media from WeddingWire’s Associate Director of Customer Success, Kyle Mihalcoe.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

  • The beautiful event space, delicious appetizers and beverages provided by Tribeca Rooftop
  • Gorgeous photos from the evening captured by Silverfox Photography & Entertainment
  • Fun & upbeat DJ services provided by Hank Lane Music
  • Stunning floral arrangements by Floral Sentiments
  • Our WeddingWire logo sprinkled throughout the event space via decals on the doors and elevators provided by “I DO” Wedding Decals
  • AV services provided by AV Workshop

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Sharryann from A Little Bit Fancy!

 

» 4 Ways to Nail Networking: Turning Connections into Powerful Partnerships

This certainly won’t come as a surprise but bears repeating- networking is necessary for growing your business! Building a strong network creates a solid foundation for your company to expand and bring in more business, so if you haven’t been creating opportunities to meet new people, it’s time to reevaluate your schedule and make it a priority.

With that in mind, being strategic about your networking is the best way to ensure that you’re getting to know the right people and making the best impression possible. Here are some of my best practices for putting your best foot forward:

Choose events that fit your brand

There are many wedding and event industry associations that help bring professionals together, but they are each unique in their own ways. Do some research into the organizations around your area to see which best suits your brand and your values. If you find that the selection is limited in your market, consider starting your own group. Grab a few of your like-minded peers and start meeting regularly, then promote your meetings to other professionals in the area. Chances are they’ve been looking for the same opportunity as well!

Prepare as much as possible

Before attending a networking event, do your homework and find out who else is attending. Note anybody that you’d like to meet, so you can keep your focus while mingling. While you’re at it, research the venue and the sponsors of the event so you can get an idea of who is responsible (and who to thank at the end of the night!). Pick out an outfit that makes you feel confident and double check that your business cards are ready to go.

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» WeddingWire Networking Night Denver

This week, local wedding professionals gathered at Baldoria on the Water for WeddingWire Networking Night Denver!

At the Networking Night, wedding professionals had the opportunity to enjoy an waterfront venue space, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned from a panel of their peers on the challenges and opportunities in the Denver wedding market, moderated by Regional Sales Director, Lee Hagen.

Thank you to all the wonderful professionals who joined us! We’re excited to share highlights from the event including our latest issue of WedInsights, and photos from the evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Valen from Pink Floral and Events!

» WeddingWire Networking Night Tampa

This week, local wedding professionals gathered at The Rusty Pelican for WeddingWire Networking Night Tampa!

At the Networking Night, wedding professionals had the opportunity to enjoy an waterfront venue space, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned from a panel of their peers on the challenges and opportunities in the Tampa wedding market, moderated by Senior B2B Marketing Manager, Colleen Duggan.

Thank you to all the wonderful professionals who joined us! We’re excited to share highlights from the event including our latest issue of WedInsights, and photos from the evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Robert from Mobile Mixology!

» How and When to Start Expanding for Business Growth

Business growth means something different to everyone but, in most cases, it’s a step in the right direction. However, it’s important that a company’s growth comes at the right time in order to be successful; otherwise, you may find that your company is growing faster than your schedule and financial resources can afford.

For this reason, it’s important for business owners to map out their growth plan so they have an idea of when and how they will be able to accommodate the added work that comes with a next-level business. The decision to grow is not one to be taken lightly, so come into your development with an open mind and a step-by-step plan.

If you’ve thought hard about it and decided that growing your business is the direction you want to take, you’ll want to be sure to have a team on hand to guide you throughout the transition. Even if you’re a solopreneur, don’t feel like you have to do this alone. Start by finding a business coach who can help you develop your next step (whether it’s bringing on employees or adding a new service), while still maintaining the brand you’ve worked so hard to create. An accountant and/or financial advisor are other great additions to have on the team, as you will see a change in your finances and will need to ensure your solvency.

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Prior to expanding your business in any way, it’s important to be sure your business has policies and procedures in place to ensure things run smoothly and consistently regardless of where you are in your journey. For example, if you plan on bringing on new team members, have an onboarding guide in place to help them through the first few weeks of their employment.

Even if bringing on employees isn’t a part of your plan, chances are it will be a decision down the line if your business continues to grow. One person can only do so much! Once you’ve gathered more clients or are offering more services, it may make sense to hire an assistant to help you with the business administration side of things.

As your company develops, be sure that you are open and honest about changes with your industry peers, as well as your clients. Transparency is the key to building trust among your network, so don’t think about launching a new product or starting a side-hustle without communicating your intentions to your target audiences.

With some careful planning and a lot of honest ambition, you are sure to push your business to the next level in no time! Remember that everyone’s timeline is different, so don’t feel pressured by competitors or other companies in your industry. Growth should be organic, so stick to what feels right.

This post was written by Jennifer Taylor. Jennifer Taylor is the owner of Taylor’d Events Group, a planning firm that specializes in celebrations of all kinds in the Pacific Northwest and Maui. She is also the creator of The Taylor’d Plan, a self-administered class for wedding planners who are new to the industry and looking to grow and develop their skills.

» The Business Case for Being an Open Book

While it may seem prudent to hold all of your secrets close, there’s a certain level of respect that comes with a company that prides itself in transparency. However, being an open book isn’t as easy as simply blasting your latest company news on Facebook. Transparency is rooted in a deep regard for competitors and industry peers. The aim is to foster open communication.

 

So, what exactly does it mean to be an open book?

Be open with what’s going on in your company—both good or bad. In the past, I’ve earned business simply by letting people know we were low on bookings when other planners were already booked for their date. At the same time, it means being open with clients, competitors and the rest of your network about changes that may affect them, like the addition of a new staff member or a new product in stock.

 

What’s the ideal relationship with competitors?

It can be tough to open up to other companies that share your ideals and target the same prospective clients. However, with a positive attitude, two competing companies can work together to share best practices for their specialty. This can be mutually beneficial for everyone involved. Don’t worry about losing clients to a competitor. In fact, don’t even think about them as competitors. In the wedding industry, there will always be engaged couples looking to book. In our market, we have a group of planners that meet quarterly to discuss our goals, share resources and encouragement. We are always happy to celebrate someone else’s successes!

 

What should you keep to yourself?

Although it’s great to be transparent about company changes and major goals, there are some things you’ll want to keep to yourself. For example, if you’re having problems with an employee or another vendor, be cautious about sharing too many details. Keep people’s names and reputations out of it and, if you must ask for advice, do so anonymously.

When it comes down to it, it’s entirely up to you how transparent you are with your company. Just know that clients, creative partners, staff and everyone else will respect your commitment to openness and honesty.

 

This post was written by Jennifer Taylor. Jennifer Taylor is the owner of Taylor’d Events Group, a planning firm that specializes in celebrations of all kinds in the Pacific Northwest and Maui. She is also the creator of The Taylor’d Plan, a self-administered class for wedding planners who are new to the industry and looking to grow and develop their skills.

» WeddingWire Networking Night Los Angeles

This week, local wedding professionals gathered at Noor for WeddingWire Networking Night Los Angeles!

At the Networking Night, LA wedding professionals had the opportunity to enjoy a gorgeous venue space, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned about building relationships in a business with little to no repeat customers from WeddingWire Contributor, Bethel Nathan.

Thank you to all the wonderful professionals who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Heather from Lisa’s Bon Appetit!

» Wedding MBA 2017: Special Savings for WeddingWire Members

Don’t miss three exciting days of education for wedding professionals at Wedding MBA this October 2-4th in Las Vegas!

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Did you know you can save extra on your ticket just by being a WeddingWire member? Register on the Wedding MBA website with the code WW3624 to save an extra $20 on the current price (your discount will be applied at checkout).

What will you experience at Wedding MBA?

  • Engaging education to promote your business success. Attend the event for more than 150 seminars geared toward business, technology and trends in the wedding industry. This year, there are category-specific seminars on the first day to supplement the industry relevant main presentations to attend.
  • Presentations from industry leaders and experts. Attend inspirational and informative presentations from top industry influencers including WeddingWire CEO Timothy Chi, CMO Sonny Ganguly, Education Experts Alan Berg, Kathryn Hamm, Meghan Ely, and many more. View the full list of WeddingMBA speakers and sessions here.
  • Networking and celebrating with industry peers. Make new friends while attending the daily sessions, the annual much-anticipated WeddingWire Party, the WeddingWire Happy Hour and more. Plus, meet with members of the WeddingWire team to discuss your account and see what fun surprises we have in store at our Lounge!

Check out the highlights from last year’s event for an inside look at the conference, and get your ticket before the next price increase. See you in Vegas this fall!

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» WeddingWire Networking Night San Diego

This week, local wedding professionals gathered at the Handlery Hotel San Diego for WeddingWire Networking Night San Diego!

At the Networking Night, San Diego pros had the opportunity to enjoy a stunning venue space, network with other local professionals across all service categories, and meet members of the WeddingWire team. Plus, they learned more about building relationships in an industry with little-to-no repeat customers during a brief presentation by WeddingWire Contributor, Bethel Nathan.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Jennifer of The Crossings at Carlsbad!

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» Mapping Out Your 2017 Business Goals

Pro to Pro Insights

Jennifer Taylor, Taylor'd Events GroupThis post was written by Jennifer Taylor. Jennifer Taylor is the owner of Taylor’d Events Group, a planning firm that specializes in celebrations of all kinds in the Pacific Northwest and Maui.

Now that the year is coming to a close, think back to your 2016 business resolutions as you start to map out your 2017 business goals. How many did you stick to? How many were put on the backburner? If you’ve never been able to “cut out junk food” or “get to bed earlier,” chances are you didn’t have a system in place to keep you accountable. Forget about those resolutions – put those in the past and prepare yourself to set some realistic, achievable goals for the best year ahead of you.

The new year is the perfect time to evaluate what did and didn’t work in the past and work on actionable solutions to boost your business to the next level.

Hmapping-out-2017ere are some helpful ideas to get you started:

Perform a full 2016 review

Prior to setting your goals, it’s essential that you know what needs to be addressed in your business. There’s no point having a goal to boost your social media presence if you’re already posting regularly. Spend some time analyzing all aspects of your business – from marketing efforts to the sales process to client interaction to bookkeeping. Keep your eye out for weak spots that could use some help – these are the areas that you should set your goals.

Write out your goals

It’s fine to start out with basic ideas of what you want to improve in your company, but you will need to get specific and fully flesh out your thoughts. Do your best to quantify your goals, as it will make it easier to track your progress and determine success. For example, if you want to boost your bottom line, create a goal that reads, “To increase revenue by 10% by the end of the year.” You’ll also want to set a deadline – the end of 2017 is a great one. A lot can happen in 12 months!

Break it down, if necessary

You may need to break your goals down into smaller steps. In our example above, you may try increasing your revenue through different methods – perhaps you want to spend more time networking and building referral business, as well as put an ad in your local wedding magazine. These are smaller objectives that will help you reach your ultimate goal and, in turn, will make your endgame seem a lot more approachable.

Hold yourself accountable

Once you have all of your actionable goals and objectives in mind, set up a system that will keep you accountable. If you want to focus on your blogging in 2017, create a post calendar to help guide your writing. If you want to kick that nasty spending habit (even if they are ‘business expenses!’), set a to-do each week to review your expenditures. Make it so that you can’t simply ‘forget’ about your goals, since they are staring back at you each and every day.

If there’s one takeaway to keep in mind, it’s to stay committed. Commit to yourself and to your company that you will reach your goals. When you hit the end of 2017 and look back, you’ll be thrilled with the progress you made. What better excuse to throw an office party or treat yourself to a massage?