Most couples (about 96%, actually) use photo sharing sites like Pinterest in the ‘dreaming’ phase of wedding planning. That means all those couples are using Pinterest for wedding inspiration, ideas, and planning. However, Pinterest is not a social networking site. It is a search engine. Pinterest users do not use the platform to interact with peers. They use the platform as a tool to plan purchases, find inspiration, and view tutorials.
Since Pinterest is a search engine, they have an algorithm called the Smart Feed, which determines what pins show up in a user’s feed at any given time. In order to succeed with Pinterest, you will have to show the Smart Feed that your account shares quality content that Pinterest users will love. Here’s how to do it:
Makeover your profile
Start by sprucing up your profile. You want couples to land on your profile, fall in love with it, and take action by following you or clicking on your website. Here are a few key elements to update:
- Ditch your logo, and use a headshot or staff photo as your profile picture. Pinterest users are more interested in content from people, not companies, so this will appeal to them more.
- Make sure you include keywords like your service category, your location and your style in your display name, bio, board descriptions, and pin descriptions. This will help you get found in search results.
- Delete old pins that have few repins and/or favorites. You may love your content, but the Smart Feed will lower your ‘quality score’ if they see lots of pins that no one is taking action on. Removing them will help future pins get seen.
Use board covers to make your profile stand out
Board covers are used to visually label each of your boards. It helps your profile appearance match your branding, and makes you stand out when couples click to see your profile. Make 800×800 pixel board covers (you can use a site like Canva if you aren’t Photoshop proficient), then upload each cover to the corresponding board. Click to edit each board and select your uploaded image to set it as the board cover.
Pin 15+ times per day
This may sound super overwhelming, but the Smart Feed favors users who pin frequently and consistently. Once you start pinning at least 15 times per day, you will start to see growth in followers, repins, and favorites. Plus, the more your pins are seen, the more clicks to your website you will get! Use an application like BoardBooster to automate all of your curated pins, then manually add 5-10 original pins per week, each with a link to your website.
Optimize your pins
When you post your own original content, follow these guidelines:
- Always post vertical photos, not horizontal. In fact, the taller your photo is, the better. 735×1102 pixels is the recommended photo size, but my pins sized at 735x1305p pixels perform best.
- Use bright, high-quality images. Do not post them if they are grainy or blurry.
- Include a keyword rich description for every pin. Never pin without a description.
- Pin each photo to one board, then repin each to all other boards with topics that it relates to in order to increase your quality ranking in the Smart Feed.
Take all of these steps to start sending Pinterest couples to your website and dramatically increase your Pinterest statistics. It will take some time for Pinterest to start showing your pins in couples’ feeds more, but it will be worth it in the long run. Happy pinning!