Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.
Whether you’re a seasoned business in your area or are new to the scene, marketing is something that should be in the forefront of your business operations. The tricky part is that a business’ marketing approaches are constantly changing and evolving; from PR and social media to more traditional advertising methods, the options are endless.
When considering your own methods, don’t discount your relationships with the businesses around you. Leveraging relationships with your creative partners is a great way to introduce your business into their network. Below we’ve got some tips on creating and maintaining your vendor-to-vendor relationships.
Establishing a Relationship
It may take some effort to find the right people to work with. If no one comes to mind when thinking of whom you’d want to work with, then it’s time to consider networking. Attend events at your local associations, meet people, exchange cards, and most importantly, follow up.
Make sure that you are the easiest person to work with, whether it’s at an event or setting up a meeting with them (no Saturday appointments in June!). Market yourself as part of their team and be an all-around resource of information to solidify your place as an essential part of the process.
Maintaining a Relationship
Don’t let all of your efforts be for nothing – set up a system to maintain your relationships. Make sure you are staying in touch with them regularly to keep yourself on their minds (think birthday cards and holiday cards). Include them in your real wedding submissions. If you worked with a vendor and the wedding gets published, be sure to give them a shout out in any promotions.
This post is by Jennifer Reitmeyer. Jennifer has worked in the wedding industry since 1997. In addition to owning MyDeejay, an award-winning wedding entertainment firm serving the Washington, D.C. market, she also maintains a wedding business blog, WeddingIQ, and a blogging and social media service for wedding businesses, Firebrand Messaging. Jennifer is available for small business coaching, speaking, and writing opportunities. Read more at jenniferreitmeyer.com.
Last month, I shared some tips on working effectively with photographers to secure the images you want and need for your marketing. That was just one example of how a good relationship with other Pros can benefit our businesses, and it illustrated the value of professional partnerships. Partnering with other wedding vendors should be a priority for any business owner in this industry, for a number of reasons:
Partnerships create opportunities to collaborate. Vendors with great relationships can find a variety of ways to work together: co-hosting an industry event; organizing and executing a styled shoot; dually offering a special promotion to clients; even launching a new venture like a blog or a side business. I’ve done several of these things myself and I’ve always appreciated the experience of working alongside others I respect, as well as the added benefit of exposure to one another’s network of clients and colleagues.
Partnerships generate referrals. Practically every wedding vendor gets asked for suggestions in other service categories. And when that question arises, we naturally think of other professionals we trust. Partnering with other vendors often results in referrals not only to clients, but also to other vendors and to opportunities we might never have had otherwise (wedding shows, media exposure, speaking engagements, guest blogging…the list goes on and on!).
Partnerships build credibility. Being associated with other reputable, high-quality Pros is a boost to your own reputation – clients and vendors alike tend to think more highly of business owners who can work well with others in their field. Face it: if one of your colleagues recommends you for something – let’s say an award, or placement in an exclusive vendor list, or a leadership position in an organization – that recommendation is more likely to be considered than if you were “nominating” yourself.
We are excited to announce a new special offer for members of The International Association of Professional Wedding Officiants (IAPWO). The IAPWO is a global membership organization committed to supporting professional wedding Officiants and their businesses, with members receiving education, tools, benefits and more as they commit to upholding the standards of excellence for their vocation.
IAPWO members receive a special 15% discount* off of Featured and Professional premium advertising listings for new and lite members of WeddingWire. Along with an upgraded business listing on WeddingWire, premium members also receive access to industry leading business management and client management tools, a dedicated Customer Success Rep, free educational webinars and more!
To learn more about IAPWO, check out their website and educational articles today.
*This discount is valid for IAPWO members only. 15% off discount applies for Featured & Professional Officiant listings only, and just for new business. No other discounts or offers may apply. Discount expires on 12/31/15. Some exclusions may apply.
We are excited to announce a new partnership with the American Disc Jockey Association (ADJA), the nation’s largest trade association for professional disc jockeys! ADJA members have access to a special discount on select WeddingWire memberships to power your business.
ADJA members can save up to $150 off select premium WeddingWire memberships to boost your online exposure on the #1 Wedding Network, with over 40 million visits each month across the leading wedding sites, including WeddingWire.com, Martha Stewart Weddings, Brides.com, Weddingbee and Project Wedding. Additionally, premium members receive access to industry leading business management tools and educational articles, webinars and more!
ADJA also produces the annual industry event, The Las Vegas DJ Show. The event’s goal is for DJ’s to “boost your spirit, and boost your business,” and this year’s event will be September 8-11 at the Las Vegas Convention Center. Learn more today!
Attention members of the National Association of Mobile Entertainers (N.A.M.E.)! Did you know as a N.A.M.E. member you have access to receive a special discount on select WeddingWire memberships to provide business tools and premiere online advertising exposure on the largest Wedding Network?
N.A.M.E. is the largest Association for working entertainment professionals in the U.S. Members now have the opportunity to save up to $150 for Spotlight and Featured premium packages on WeddingWire for new or renewal business, gaining exposure across the full network, including: WeddingWire, Martha Stewart Weddings, Brides.com, Project Wedding, Weddingbee. Additionally, premium members receive access to industry leading business management tools and educational articles, webinars and more!
Learn more about this partnership!
WeddingWire has joined together with the Association of Bridal Consultants (ABC), the largest group of wedding planners in the world!
We are excited to provide all ABC members a special $100 discount on select premium WeddingWire memberships to access leading marketing and client management tools, top education resources, plus guaranteed placement across our #1 Wedding Network (including WeddingWire, Martha Stewart Weddings, Brides.com and more)!
For full details about this new partnership, click here!
WeddingWire has joined together with the National Association of Mobile Entertainers (NAME), the largest Association for working entertainment professionals in the U.S. We are excited to provide all NAME members a special $100 off discount for any premium package for new or renewal business.
Premium packages get exposure across the #1 Wedding Network including WeddingWire, Martha Stewart Weddings, Brides.com, Project Wedding, and Weddingbee, as well as access to industry leading business management tools and educational articles, webinars and more!
For full details about this new benefit, click here!
In our commitment to help grow your business, WeddingWire continually updates and expands our online Education Center which houses articles, webinars, and other tools for Wedding Pros. We are excited to announce our new Education Partner, WedLock, the Online Learning Community for Wedding Pros.WedLock, a resource for small businesses in the wedding industry, provides online forums, monthly webinars and a bi-monthly journal.
With a wealth of knowledge from industry experts, WedLock aims to help your business with marketing, networking, and much more. As a WeddingWire member, you will now have access to recent WedLock articles featured in the Education Center! Stay tuned for more articles to come.
In addition, Wedlock is now offering special deals exclusively for WeddingWire members, including 15% off and a free bonus offer! For more information, click here>>