» Off-Season Tips for Solidifying Vendor Relationships

Photo by Anchor & Pine Collective

We’ll never stop saying it – your success in the events industry is grounded in the relationships you form and maintain. This is a people-centric business so developing ties to like-minded professionals is a critical pillar in the foundation of every strong event company.

During the busy season, the efforts that are necessary to finesse relationships are limited by your time and energy. However, the off-season provides not only opportunities to meet new people, but also an opportunity to circle back to those you’ve wanted to get to know better and find new ways to leverage your strongest ties; it is also the perfect time of year to put into place systems that will make it look like you’re the king or queen of networking the rest of the year!

Here are just a few ways you can solidify your vendor relationships during your off-season.

Maximize your attendance and participation in associations
It’s hard to participate and be present during peak season, because you simply can’t be in two (or three, or five) places at once. So during your next lull, double-down on your commitment to attending all available networking and educational events.

Look for opportunities to attend meetings, deliver professional development as a speaker to your peers, and contribute your time, product and services whenever the opportunity arises to the organizations you support with your membership. Make a big impression now to stay on your colleagues’ radar when you can’t actually attend.

The off-season is also a great time to vet new associations or positively respond to invitations to be a guest or guest speaker at new groups. You may or may not ultimately join, but your willingness to support other professionals will someday be returned in kind.

Be strategic
Think about the ways that you can be relevant to others when you can’t actually be face-to-face with them. Do you have a blog or active social media platforms? During the off-season, work with your colleagues to exchange content and pre-schedule posts that offer valuable information to each other’s audiences. You’ll each benefit from fresh and useful entries on your feeds, and will demonstrate to others how much faith you have in your business relationship.

I always advocate for generosity, believing that paying it forward is one of our strongest business-building policies. The off-season is a great time to look for creative ways to share referrals and help nudge the professionals you trust towards their own new successes. It’s also the right time to thank those businesses that have referred you during the year for their generosity. Send handwritten thank you notes, fun tokens of appreciation, and drop in for personal visits and expressions of gratitude.

Use technology to plan for the next busy season
There are apps for everything, and we strongly believe in using them to work smarter. A good to-do list or calendar app can help you create reminders of important dates like colleague birthdays, anniversaries or business milestones. Use a drop-ship service during the off-season to pre-schedule little tokens and gifts to arrive with personal notes of appreciation. In our fast-paced industry, thoughtfulness stands out more than any ad campaign or promotion.

Whether you’re at the top of your game, or just starting out, nothing is more integral to the success of your events business than your connections. Use the gift of the slow season to find new and innovative ways to extend your network and solidify your highly valuable vendor relationships.


Kevin Dennis is the editor of
WeddingIQ and the owner of Fantasy Sound Event Services, a full-service event company based in Livermore, California. Dennis is the past president for Silicon Valley NACE, and national vice president for WIPA.

 

» Networking Etiquette for Conference Season

Photo by Catherine Lea Photography

This article was written by Education Expert, Meghan Ely, OFD Consulting

We’re in the business of people. I know I’m preaching to the choir when I say this. Conference season is no different – from speaking to spectating to traveling and anything in between, we’re constantly sharing our expertise, chit-chatting with the flight attendant (maybe even calling down to the hotel desk to ask for another sleep mask?), and networking with all of the pros we get to reunite with from across the country.

Networking itself is an amazing way to maintain professional relationships and market yourself in the industry, especially when a rare in-person opportunity comes along in the midst of exchanging emails on top of emails. Putting in that face time is crucial! That being said, let’s dig into the etiquette of networking, namely during conference season.

Be mindful of investment

While this is an amazing time to introduce yourself in person rather than e-meet a fellow industry pro, remember that you’ll probably encounter a lot of jet-lagged faces and some potentially overwhelmed if they have upcoming topics or panels they’ll be speaking on. Don’t let this deter you by any means, just remember that they’re eager to meet people as well, so don’t monopolize anyone’s time.

Kylie Carlson of International Academy of Wedding and Event Planning says, “You definitely want to incorporate continuing education into your trip. But while you’re there, be mindful of the fact that people have paid to attend the conference and want to learn. Take note of their investment.”

Continuing professional relationships (the right way)

This goes for jumping back into professional relationships you might be currently cultivating as well. Kevin Dennis of WeddingIQ notes that if you’re looking to take it the extra mile by being referral-worthy, you’ll want to put in the legwork without being pushy. “Directly asking to be on the preferred vendor list will have the opposite desired outcome. You must give to receive, so boost fellow creative partners with whom you would love to work, and give out their names whenever you have the opportunity. The more you refer, the more referrals you will ultimately receive. That partnership will flourish faster than you think.”

Follow up!

Bill Tzizik, CEO of Classic Photographers, knows that following up (and following through) is the best thing you can do to set yourself up for success. “Everyone says that they’re going to follow up, but few do so in a timely manner. Have a system that works for you for collecting information on site – not just grabbing business cards.”

Do yourself this favor during the conference you’re attending – take note of those speaking on topics relative to your business and the goals you’re pursuing. This builds up for a wonderful segue into a conversation, especially if you’re growing a professional relationship and looking for a topic opening, especially for your follow-up.

Note that while they seem like great people to flock to during networking time in between sessions, the event organizers themselves are going to be the busiest people at the event. It’s better to say a quick hello to them (and any other panelists who may have tight schedules) and follow-up after. I promise they’ll be much happier you did and that phone call or email will be more memorable to them after a whirlwind conference.

The key to etiquette is to simply be respectful of time and money. Even speakers invest their own money into travel and accommodations, so you don’t want to crowd them in their downtime.

Meghan Ely is the owner of wedding PR and wedding marketing firm OFD Consulting. Ely is a sought-after speaker, adjunct professor in the field of public relations, and a self-professed royal wedding enthusiast.

» WeddingWire Networking Night Denver

This week, local wedding professionals gathered at The Maven Hotel for our WeddingWire Networking Night Denver!

Wedding professionals had the opportunity to enjoy a beautiful new venue right in the heart of Denver! Guests met with other local vendors across all service categories as well as  members of the WeddingWire team. Plus, they learned local-industry statistics and how to maximize your SEO to attract more couples, presented by Associate Director of SEO, Mike Anderson!

Thank you to all the wonderful wedding professionals who joined us! We’re excited to share highlights from the event including the educational presentation, the latest issue of WedInsights, and photos from the lovely evening below. You can also see the entire album on our WeddingWire EDU Facebook page!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

» How to Build Your Network and Collect More Content

Photo by Vanessa Joy Photography

This article was written by Vanessa Joy, Owner & Photographer of Vanessa Joy Photography.

I remember the first time I went to a wedding convention. It seemed like everyone knew everyone else; but the only person I knew was the bathroom attendant because my naturally introverted self would frequently hide there. I’m sure I’m not alone in being able to empathize with DJ Tanner from Full House, eating alone in the bathroom on her first day of high school. For the record, no, I didn’t eat in the bathroom – ew.

If you’re a budding industry professional, you may notice that a large part of the industry is who you know. Now, that’s not to say our livelihood is superficial in any way. It’s to draw attention to just how powerful networking is in our line of work. We’re a large industry, but a small community.

Networking may seem daunting, but building relationships within the wedding world is crucial not just to the success of your business, but to your enjoyment of it as well. After all, don’t you want to work with your friends every weekend? Here are 4 tips to up your networking game.

Read up on it

If you’re not a natural go-getter or social butterfly, it’s ok! Heck, I was homeschooled for 9 years of my life. Social graces were not on my side for most of my life. I had to learn them the good old-fashioned way: reading a book. Ok fine… listening to one on audible.

I do recommend Carnegie’s book, but another favorite of mine is Never Eat Alone. As an Italian, this is pretty much a rule for me anyway, but bringing it to business takes it to a whole new level. Read it and you’ll have breakfast, lunch and dinner dates at the next WeddingWire World no problem.

Use social

In what other century have you had direct access to someone’s personal line, without needing to get through their secretary? None. Thanks to social media, you have that power right at your fingertips.

Don’t underestimate what you can use social media for. I recently covered a HUGE part of this on a recent WeddingWire webinar Social Media: A Guide for Wedding Professionals. You should be using social media to connect with as many other wedding professionals as you can. Here’s an even bigger tip – connect with professionals before an upcoming conference by searching the conference’s hashtag. Bingo! You’ve made friends before you even stepped off the plane.

Stop reaching for the stars

Now I know your mom told you otherwise, but I’m here to bring you down to earth. As fabulous as it would be to take my advice from the previous tip and contact David Tutera and Silvia Weinstock and become besties immediately, it’s probably not going to happen. Why? Not only is everyone already barking up that tree, but they’ve been in the business for a while and already have their circle of tight friends.

Instead, make your own referral network. Befriend the next Marcy Blum or Fred Marcus (sorry to keep using NYC Wedding Vendors… it’s just where I’m from) by reaching out to people on your level of experience and clientele. Build each other up to be the next big thing.

Find photographers

It’s always funny to me when I hear that other wedding professionals have a hard time getting photos from photographers. You might not know this, but wedding planners, caterers, florists, bands, dj’s and venues are like the holy grail to us wedding photographers. To me, you’re the key to clients, and usually luxury clients that’ll spend more money on photography.

However, I know that it can be hard to get photos, so inside this last tip, I’ve got a few more for you that’ll help you get more photos of your work that you can use on social media to show off your services and connect with other vendors.

Offer Something, Anything

Now, I do not charge most vendors to use my photos on social media from weddings that I’ve worked. A lot of photographers feel the same way and are happy for the cross-promotion. However, contacting a photographer and expecting them to give you photos for free isn’t going to fly. It’s only polite to offer something in return, even if it’s not monetary.

Help Submit Weddings

You wouldn’t believe how much work is involved for a photographer after a wedding. Usually it’s where your wedding headaches end, and ours begin. Often when we’re being asked for photos, it’s another thing on our long to-do list.

However, if we give you photos, you can help us by submitting the wedding photos to popular magazines and blogs. If you have connections to some – even better! Obviously, make sure this is ok with the photographer first. But typically we’d be thrilled to have this taken off our plate and it’s a win-win when the photos get published.

Offer Future Collaboration

Us photographers need (and should want) to build relationships too. When you’re asking for photos, find ways to work with us again. Maybe you’re a makeup artist and you can offer to do hair and makeup for the photographer’s next headshot (we all need updated ones!). Or perhaps you’re an officiant that can provide some ceremony text that’ll make for a great blog post on the photographer’s blog. You could even suggest doing a styled shoot and get a whole group of vendors involved. The possibilities are endless, but if you start your intentions with serving other people, it’s amazing how much more you’ll get in return than you originally hoped for.

Use the Photos

Once you’ve snagged some photos and hopefully started a wonderful new work friendship, don’t hesitate to use the photos for LOTS of things! The more times you use them, the more the photographer will benefit from the cross-promotion. Make videos (super amazing for social posts) like these marketing and communication videos I’ve made right here. Use the photos alone in tons of social media posts like the ones I suggest here.

The Wedding Industry may ebb and flow but it’s always built on relationships. Spend time cultivating new ones and nurturing the ones you have and you’ll never be without work.

Vanessa Joy has been an influential photographer in the wedding community for a decade. Starting her photographic journey in 1998, she has since earned 5 college degrees, and has spoken at almost every major convention and platform in the industry such as CreativeLIVE, Wedding MBA, WPPI, ShutterFest, Imaging USA, WeddingWire World, and Mobile Beat. Recognized for her talent and more so her business sense, her clients love working with her and industry peers love to learn from her generous, informative and open-book style of teaching. Check out more of her resources at www.BreatheYourPassion.com

» WeddingWire World Florida 2018

The biggest ‘thank you’ goes out to everyone who joined us this year for WeddingWire World Florida!

On April 17, we brought WeddingWire World back to Florida! The event was hosted at the lovely Miramar Cultural Center, and what a success it was. From networking to educational workshops with passionate speakers, we loved spending the day with all of you. As we look back on World Florida, we can’t help but want to share our some of our favorite moments.

Nine brilliant presentations

Thank you to our incredible presenters Sonny Ganguly, Alan Berg, Jacqueline Nwobu, Meghan Ely, Kathryn Hamm, Michelle Loretta, Kyle Mihalcoe, Jeffra Trumpower and Athena Meyers. Their insightful presentations covered a range of topics, from SEO and marketing, to Gen Z and the latest industry insights.

1:1 Meetings with Customer Success Managers

We were so happy to have our WeddingWire Customer Success Managers available to meet with attendees 1:1. The team enjoyed providing personalized tips to help maximize listing value and boost storefront performance.

NetWORKing

Having a network of local wedding professionals to support you is so important. We loved seeing old friends reconnect and watching new relationships form. From a meet-and-greet over coffee to our sitdown networking lunch, we are happy that our attendees had time to meet and network— that is what World is all about!

Sunset cocktail reception

Sipping, snacking and networking was the perfect way to round out the day. Attendees enjoyed music from DJ Dro Entertainment, tasty local bites and many selfies in front of the “We Heart Weddings” wall. We loved getting down on the dance floor and snapping selfies with our attendees!

Our team was so excited to bring WeddingWire World back to Florida and we couldn’t have even imagined the amount of love we received. Florida, thank you for such a warm welcome!

Enjoy the Facebook album of some of our favorite moments, and be sure to check out #WeDoWorld on Instagram and Twitter for some other moments you may have missed!

A special thank you to our partners, the day wouldn’t have been the same without you!

5801 Wedding Cinema

Amanda Smith Photography

Cafe Ala Carte

Dj Dro Entertainment

EVoga Events

Over The Top Rental Linens

Plantation Florist-Floral Promotions, Inc

Type E Design

» WeddingWire Networking Night Long Island

This week, local wedding professionals gathered at The Crescent Beach Club for our WeddingWire Networking Night Long Island!

Wedding professionals had the opportunity to enjoy a stunning beachfront venue while meeting other local vendors across all service categories. Guests also had the chance to meet members of the WeddingWire team. Plus, they learned local-industry statistics and tips on using social media for business, presented by WeddingWire’s Regional Manager of Customer Success, Megan Hayes!

Thank you to all the wonderful wedding professionals who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Thanks to all that came out to see us!


» WeddingWire Networking Night Atlanta

This week, local wedding professionals gathered at Upstairs Atlanta for our WeddingWire Networking Night Atlanta!

Wedding professionals had the opportunity to enjoy a beautifully rustic event space in West Midtown! Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and tips on how to handle tough pricing questions, presented by WeddingWire’s Education Expert, Alan Berg!

Thank you to all the wonderful wedding professionals who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Thanks to all that attended!


» How to Make the Most out of Conferences (and Better Your “Today” List)

This article was written by WeddingWire Education Guru Alan Berg, CSP.

I love going to conferences. There are so many opportunities for learning, not just in the sessions, but also in the hallways and at the social events. Ideas come at you from all directions, it’s often like drinking from a firehose. If you’re like me, you come away with more ideas than you can possibly use. That’s good. You just need to learn to prioritize (more on that later). The problem I see, all too often, is when we come away from a conference, with more ideas than we can use, we end up not using any of them. Those pages and pages of notes, whether on paper or digital, end up on a shelf, never to see the light of day again. So, how do you change your conference habits (and general to-do list management) from overwhelming “shelf-help” that gets lost in the mix to truly productive “self-help”?

Why do we do it?

I’m not a psychologist, but I’m sure there’s a really good reason why we don’t take action on those pages of notes and new ideas. All I know is that I’m just as guilty of it as you are. Or, at least I used to be. I take less notes than I used to, partly because I know that the more I take, the less I’m likely to look at them. It’s more intimidating to see that I have 20 pages of notes, than 3. So, I’m more selective and try to focus my notes to my needs.

Putting it into perspective

Another reason I think we don’t take action is because we get distracted. Buzzwords are flying around, shiny products are on display and other attendees are regaling us with their stories of success. The challenge there is separating the fiction from the non-fiction. Let’s just say that some people tend to exaggerate, or selectively leave out the challenges they’re facing. It’s not unlike how on social media we tend to only see the great successes, without the struggles or investments, in money and time, that led to that success. You can’t reap the rewards unless you’re willing to make the investment (or sacrifice).

How do you measure success?

The next challenge in evaluating opportunities and new ideas is that each of us defines our success in our own way. Our needs are different. Our expenses are different. Our goals are different. Just because someone else is seeing their version of success with a new idea, doesn’t mean that will work for you. Use your own compass and plot your own course. Don’t use someone else’s map to find your path.

But, we can’t do them all!

Exactly! You can’t do them all, no one can. That’s why you need to learn to prioritize your ideas and limited time. I learned to do this over 10 years ago, at my first National Speakers Association conference. We had three very full days of meetings. On the last day, at the last session, the association national president addressed the group. He told us to make a list of all of the ideas we had heard. Then, told us we should prioritize the list, in the order of how they would most benefit our businesses. And then, and here’s the hard part, to keep the top 3 things and then physically get rid of the rest of the list. You can’t focus on 20 or 30 things. You’ll just end up diluting your time between too many things, getting nothing done. When you focus your time on only 3 things, you’ll get way more accomplished. After you complete those items, make a new list. If some of the things from your original list are still important, they’ll show up again. I can tell you, from personal experience, that they rarely do. Once you have finished the things on your list, your business, and you personally, are in a different place. Things that were important before, just aren’t important now.

“To-Do List” vs. “Today List”

I’ve been living my life that way since that conference. It was hard, at first, to erase my dry-erase board, with its myriad of ideas and projects. Sure, I took a picture of it, before erasing it, but I haven’t looked at that photo… ever. And yet, I’ve accomplished more than I ever had. The things on my short list are not my daily tasks. Replying to email, marketing and writing content are a different list. I like to refer to them as my “Today List”. The big picture items are my “To-Do List”. Writing a new book is usually on my to-do list. When I finish one, I start writing the next one. Learning a new language made it onto my new list. Then presenting in that language. Next, for me, is doing the audio version of one of my books, in Spanish. A lofty goal? Sure. But what good are goals you can easily hit? Actually, my uncle once told me never to use the word “goals, ” because it’s self-limiting. Think bigger, and you can achieve more. Don’t try to just reach a goal, try to do the best you can, every day.

So, what does your shelf look like?

Have you filed away years-worth of conference or webinar ideas, without ever acting on them? How many notebooks, filled with notes, are on your shelf, or filed away? How many things are on your big-picture, to-do list? Do you really need them all? Or, can you keep the first 2 or 3, and focus all of your energy on those? It takes a little faith and a little courage to shorten your list. If you’re like me, you’ll find it liberating, like a huge weight has been lifted. And then, when you start to get more done, you’ll be encouraged to keep making short lists. Here’s to helping yourself (and not your shelf)!

WeddingWire Education Guru Alan Berg, CSP has over 20 years experience in wedding related sales and marketing, and is an author, business consultant, a member of the National Speakers Association, and the wedding & event industry’s only Certified Speaking Professional®. Learn more at alanberg.com.

» WeddingWire World Los Angeles 2018

A big “thank you” to all the wedding professionals who joined us for WeddingWire World LA 2018!

Our team was elated to host the first WeddingWire World of 2018 at The Skirball Cultural Center in Los Angeles on February 6th. From inspiring speakers and educational workshops, to spending time catching up with so many of our favorite wedding professionals, we can’t stop beaming about World LA.  We especially miss the epic balloon installations, yummy Champagne gummy bear favors and delicious juice tasting!

Nine educational presentations
Thank you to our incredible presenters Tim Chi, Sonny Ganguly, Alan Berg, Jacqueline Nwobu, Meghan Ely, Kyle Mihalcoe, John Lincoln, Jeffra Trumpower and Kathryn Hamm, who covered everything from pricing to marketing to trends and more.

1:1 customer success sessions
In between presentations and networking, we were thrilled to have our Customer Success team members on site to meet with attendees and offer personalized account tips. We loved spending time together and hearing how everyone plans to grow their business in 2018!

Power lunch
WeddingWire World isn’t just for educational sessions! We love hosting these events because they allow wedding professionals to meet, network and share ideas. Lunchtime featured a round of networking bingo that encouraged networking with new professionals for a chance to win some WeddingWire swag. Leaving lunch with a full stomach and new connections in our contact list is a definite win in our book.

This moment
We got a kick out of WeddingWire’s Education Guru Alan Berg and WeddingWire’s Chief Marketing Officer Sonny Ganguly’s stage selfie. Between the stunning venue and incredible balloon walls, not only did our attendees have fun, but they had endless opportunities for selfies as good as Alan and Sonny’s!

Cocktail reception
To close out the day, attendees gathered for cocktails, hors d’oeuvres and more mingling. Everyone enjoyed getting to know one another and hitting the dance floor. Seeing these connections being made is what WeddingWire World is all about!

We sincerely want to thank every World LA attendee for your posts, comments and time shared with us. We can’t wait to see how you apply your knowledge from World LA to your business this year. You’ve got this!

Enjoy the Facebook album of some of our favorite moments, and be sure to check out #WeDoWorld on Instagram and Twitter for some other moments you may have missed!

And finally to our fabulous partners— thank you! World LA wouldn’t have been the same without you.

Abigail Gagne Photography
Balloonzilla
Blueprint Studios
Extreme DJ Service
Fancy Fox Productions
I Do Event Decals
Nekter Juice Bar
Royal Bee Flower Design and Event Planning
Skirball Cultural Center
Taylor Street Favors
Type E Design

» How to Solidify Your Vendor Relationships in the Off-Season

Photo by Patrick Nied Photography

This article was written by Kevin Dennis, editor of WeddingIQ.

Having strong vendor relationships will help build your business; this is something we all know to be true. From networking events to associations to mastermind groups, there are lots of ways you can start getting to know your peers and establishing relationships that are going to lead to the all-important vendor referral.

So, how do you get there? See some of my top tips below:

Make the time

During the off-season many event professionals take the extra time they have and use it to network and get their face back out there. You should be doing the same thing. Yes, you may be understandably using that time to go on vacation and get organized for the upcoming year, but don’t disappear from your community. The last thing you want is for a competitor to sweep in and start using your absence to their advantage.

Always respond

Working in the events industry means you know that being unresponsive can cost you clients and money. The same can be said for your relationships. If you’re ignoring or putting off emails from your creative partners, even if it’s just a quick hello, they may forget to reply back to you when you need them in the future. Be sure that if you aren’t in the office, you’ve got a clear out-of-office email letting them know when you will be back to respond.

Share the wealth

When vendors start referring business your way, be sure to return the favor- when it’s appropriate. There is no better way of saying thank you or showing that you value their work than by sending one of your clients to them. If you have a preferred vendor list that you give to couples, consider adding them to it. The gesture will no doubt come back to you tenfold.

Make the extra effort

Sending your creative partners a symbol of appreciation is a great way to cement your relationship. It doesn’t have to be extravagant or cost a lot of money, but it should be something meaningful and from the heart. For example, in the middle of summer, we send popsicles to our friends in the community as a reminder to stay cool down and take a break. We’ve received Starbucks gift cards from fellow event professionals that know how much we love caffeine.

Use part of your off-season to plan how you’re going to strengthen your existing relationships and establish new ones. We promise that dedicating some of your off-season time to this will ultimately be a long-term investment in your own business.

Kevin Dennis is the editor of WeddingIQ and the owner of Fantasy Sound Event Services, a full-service event company based in Livermore, California. Dennis is the current chapter president for Silicon Valley NACE, and National Vice President for WIPA.

» Who’s in Your Network?

Photo by Austin Stuart Photography

This article was written by WeddingWire Education Guru Alan Berg, CSP.

I just got back from presenting at a local wedding association meeting. This association opened the workshop to non-members, as a gesture to help educate the industry (and I’m sure it wouldn’t hurt to try to drum up a few new members). As is the case at all meetings like this, many of the people who attended already knew each other. Many already get together, outside the meetings, either socially, or to network.

Is that a clique, or a network?

There’s a fine line between a clique and a network, but it’s often hard to see the difference from the outside. For me, the difference is whether the group is open to new members. When I say group, I don’t necessarily mean a formal association. At workshops and conferences, wedding and event professionals tend to cluster in groups. I’m sure a psychologist would tell us that this is natural, human behavior. Are those groups cliques? They can often feel impenetrable, because the body language of the group feels exclusive, as opposed to inclusive. Outsiders often don’t try to join the group, assuming, in advance, that they’re not welcome. Sometimes that’s the case, sometimes it’s not.

Who’s in your five?

Do you remember the cell phone ads, “Who’s in your five?” In this case, your ‘five’ is your inner-circle (which can certainly be more than five people). Who are the industry connections with whom you socialize? It’s been said that we do business with people we know, like and trust (credit to Bob Burg, no relation). When a couple asks for a referral to another service, or when you’re booked and want to refer a colleague, why do you refer those particular businesses? Is it just because they’re the best at what they do? Or, is it because they’re good at what they do, and you saw them recently, either at a wedding, or at a networking event, or over coffee on a Tuesday?

How can you expand your network?

First, remember that you weren’t always on the inside. Too often I see wedding professionals complaining about the new company in their market, whether they’re a lower-price, or a direct competitor. Weren’t we all the new guy (or gal) at one time? Weren’t our prices lower than many, if not most competitors, when we were new to the business? For many of us, the answer to those questions is yes. Rather than shun these newbies, why not welcome them into the fold? Wouldn’t it have been nice if you were welcomed that way when you were new? Or, maybe you were.

A rising tide raises all ships

Welcoming the new businesses, and helping them do things the right way, helps everyone. We all know that it only takes one person in your market and category, who has bad customer service, or who takes advantage of a customer, to make us all look bad. I would rather compete with someone who’s doing things well, is honest and well-respected. It makes me keep myself sharp, and keep my game up.

You can teach an old dog…

Another reason to widen your network with newcomers, is that they often have new ideas that can help you. Those of us who’ve been at our craft for a while can sometimes get set in our ways. Have you ever been caught off-guard by a newcomer who’s taking market share with their new approach? Baby-boomers and Gen Xers can learn from millennials and vice versa. You may like your way, but it’s not the only way. Regardless of age, none of us can learn anything new, if we’re not open to the possibilities. So, the next time you find yourself in a group, and you see someone you don’t know, try introducing yourself and inviting them in. You may make a great business connection, or even a new friend. Who’s in your five?

alan bergWeddingWire Education Guru Alan Berg, CSP has over 20 years experience in wedding related sales and marketing, and is an author, business consultant, a member of the National Speakers Association, and the wedding & event industry’s only Certified Speaking Professional®. Learn more at alanberg.com.

» Wedding Community Comes Together for Wedding MBA 2017

Photo by What Em Sees Photography

It has been difficult to find the words for the tragic events that took place in Las Vegas last week, but it was humbling to witness the outpouring of love and acts of kindness throughout the Las Vegas community and beyond. We are grateful for the wedding community of professionals who came together to turn a time of tragedy into a week of uplifting unity and support. Despite the unfortunate events, the community of wedding professionals at Wedding MBA came together to connect, learn and celebrate unity.

The week was filled with educational presentations, networking, and plenty of selfies (with confetti!) at the WeddingWire booth. WeddingWire Education Experts and WeddingWire CMO Sonny Ganguly held nine educational sessions covering a wide variety of topics from tech trends to social media to closing sales and more.

Photos by What Em Sees Photography

The WeddingWire booth was enjoyed by all, featuring a large LED screen displaying real-time Instagram posts from conference goers using #WeDoWMBA. Selfie and boomerang booths were set up in front of fun backdrops with bubbles and confetti galore. The hoodie and t-shirt giveaways were a hit, in addition to one-on-one meetings with Customer Success Managers, a coffee bar, a beauty bar, and so much more!

Photo by Jake Klein Photography

In the spirit of unity, WeddingWire partnered with The Knot to turn our scheduled parties into one joint fundraiser in support of the Las Vegas victims and community. The fundraiser was held on Tuesday, October 3rd at Jewel Nightclub at the ARIA Resort and Casino. WeddingWire and The Knot each donated $5 per attendee totaling $16,000 given to the Las Vegas Victims’ fund on top of the suggested $10 donation for attendees.

A very special thank you to our amazing partners: Jason Jani of SCE Event Group and DJ Brian B for DJing our party, DJ Jer Events & Lighting Design for lighting up our booth and making it pop, Montell Jordan for the throwback entertainment, Ella Gagiano Studios for the in-booth headshots, Bobbie Pin Beauty for the pre-fundraiser makeovers, and The Photo Booth Group or the selfie/boomerang stations at our booth and party.

To see more photos check out the full album here. For more event takeaways and to stay up-to-date on all the latest WeddingWire happenings for wedding professionals, be sure to follow WeddingWireEDU on Instagram.

To help the victims of the Vegas tragedy, you can donate to the Las Vegas Victims’ Fund at http://wed.li/helpvegas.