» How to Incorporate Instagram into Your Marketing Strategy

How to Incorporate Instagram into Your Marketing StrategyInstagram is one of the most popular social media apps, with over 500 million monthly active users. The mobile-based photo-sharing social network, launched in 2010, has had an undeniable impact on the social media industry. But many businesses still question whether to take the plunge and allocate time and resources to creating an Instagram presence. If you’re still on the fence about using Instagram for business, it’s officially time to re-evaluate.

Instagram and Millennials

Recent research shows that 26% of online adults use Instagram, a number that has increased from 17% in 2013. With a combined 75% of adults on Instagram falling between the ages of 18-29 and 30-49, Instagram is one of the best ways to reach Millennial couples who are recently engaged or approaching engagement.

Instagram is beloved by its users, who primarily use the app to effortlessly edit and add filters to both photos and videos from their mobile devices. The visual focus, when first launched, offered a simpler alternative to Facebook, with fewer status updates and links. Studies indicate that consumers are able to recall visual content longer than text, which keeps users coming back. Today, Instagram is the second most used social network, with approximately half of their users accessing the site daily.

Couples often engage with social media when they’re multi-tasking, whether at work or at night when they’re unwinding in front of the TV or in bed. This makes it that much more important to post interesting content so that you can capture the short attention span of your prospective clients. Our research shows that 34% of couples say they’ve contacted a vendor though a social network, and Instagram is quickly moving up the ranks in popularity.

Instagram as a marketing strategy

If you haven’t yet incorporated Instagram into your social media marketing strategy, we’ve got you covered! Follow these 5 easy tips to get started with Instagram for your business: Continue reading

» Infographic: What’s the Q? Best Practices for LGBTQ Wedding Language

We’re excited to share our latest infographic, which shares highlights from our recent webinar about the best practices for wedding language when working with LGBTQ couples!

It’s very important to understand modern LGBTQ terms and how they differ in definition, such as sexual orientation, sexual identity, and gender. By taking the time to understand the history of these terms and the best practices for LGBTQ wedding language, you will make your clients feel much more comfortable when working with your business. You’ll also be more likely to get more leads using inclusive language that welcomes all types of couples to your website.

Learn more by reviewing the infographic’s tips, provided by WeddingWire Education Contributor Bernadette Smith, President of the Gay Wedding Institute

What's the Q? Best Practices for Wedding Language

» To Snap or Not to Snap: Snapchat Marketing Explained

To Snap or Not to Snap: Snapchat Marketing ExplainedThe numbers are in: Snapchat, the image-sharing mobile app, is officially a success. Nearly one in five Americans will use Snapchat this year, and the app’s user base is exceeding Twitter and Pinterest in the U.S. for the first time. Yet despite its recent acclaim as most popular app among teens and its tremendous potential as a marketing tool, Snapchat’s marketing capabilities remain a mystery to many small business owners. The app already has various features, such as geofilters and Stories, that could undoubtedly be useful for advertising.

If you’ve never used Snapchat before, here’s a quick guide to the fast-growing mobile app:

  • Snapchat is a mobile app that allows users to share photos and videos that are only available for a short period of time. The user sending the snap selects the amount of time it will be available for viewing. After the photo or video’s time limit is up, it’s no longer visible to the recipient!
  • Users can add text, emojis, and filters to their snaps. Recipients can reply with text or with a snapped photo or video of their own. Snapchat filters range from photo-enhancing color filters to silly animated filters built for selfies to geo-filters that only appear when users are in a certain area.
  • Recipients can save a photo snap through a screenshot – and the app lets the sender know when a recipient takes a screenshot. However, as the sender, you can save the photo or video to your smartphone even before sending it along.
  • The latest Snapchat feature, Memories, offers a way to save and share old snaps in a private archive within the app. Users can set their Memories as private, or share them with others. Memories can also be combined with new snaps to create a longer narrative.
  • There are two ways to snap – you can send them directly to other users, or add to your Story. A Snapchat Story is a series of snaps in chronological order, and they’re available for viewing more than once. Although they don’t immediately disappear, Stories are only available for 24 hours.
  • Snapchat users can add friends by their username, by phone number, Snapcode (a unique scannable code), or by searching for nearby users. Similar to Facebook, both users have to approve when someone wants to follow and send snaps to the other. Users who don’t accept when another user follows them simply don’t receive the snaps.

Though it may seem silly and sophomoric, Snapchat is reported to have overtaken Facebook as the most-used social network among 12-24 year olds. In fact, WedInsights data suggests that among individuals between the ages of 25-34, Snapchat is among one of the most-used as well (albeit behind Pinterest and Instagram). Your target audience is on Snapchat, and they’re using it daily.

Some businesses are becoming early-adopters of Snapchat and attempting to use it for marketing purposes. Snapchat marketing is a bit less traditional from other social networks, particularly because posts disappear and there’s no way to send or post links. However, in January of 2015 Snapchat released Discover, a version of Snapchat Stories for editorial and brand teams. While Discover is reserved for massive brands and news outlets, the added flexibility and advertising implications indicate more to come for businesses on Snapchat in the future.

Continue reading

» 10 Best Practices for Communicating with Millennials

10 Best Practices for Communicating with MillennialsSuccessfully communicating with Millennials can sound like a daunting task if you aren’t familiar with their heavy reliance on mobile devices. After all, Millennials are the “mobile generation”: everything they do or want to do can be done on-the-go. They have around the clock access to email, news, social media you name it, they can do it!  So how do you possibly get their attention in a time when there are literally thousands of modes of interaction? The key is to understand three of the most popular (and efficient) ways Millennials are interacting with the world around them: texting, email, and social media.

To give you an idea of just how “mobile” this generation is, consider this: Millennials spend an average of four hours and 22 minutes on smartphones each day, and 87% of millennials have their smartphones on them at all times. According to the same data, 80% of Millennials said that the first thing they do when they wake up is check their smartphone, and 60% said that they believe everything will be done on mobile devices in the next five years. Looking at your audience specifically, engaged couples spend 30% of their time planning their weddings on mobile devices each week. The world is shifting to become much more mobile-based, and it’s essential to adapt your business’s marketing strategy accordingly. Is your business catering to these individuals?

If your answer is no, don’t worry. By following a few simple mobile etiquette tips and adjusting your current marketing strategy to account for this mobile generation, you’ll be equipped to successfully communicate with Millennials via email, social media, and even text messaging.

Email

  1. Make your emails mobile-friendly. According to the 2016 WeddingWire Newlywed Report, about 70% of WeddingWire consumer emails are opened on mobile devices, which demonstrates how important it is that all of your business’ emails can be opened from a mobile device. WeddingWire Education Guru Alan Berg refers to this practice as “mobile end-to-end,” which means that the Millennials who are constantly on-the-go can access your content on a desktop or mobile device and enjoy the same experience.
  2. Don’t get lost in the (inbox) crowd. Once you reach your client’s email inbox, it’s important to direct them to your email amidst the hundreds of others they’re probably receiving. To do this, use a short, descriptive subject line that grabs their attention and provides all of the important information. This strategy is crucial for a generation that often weeds out emails based merely on the subject lines.
  3. KISS. This acronym – Keep It Short and Simple – is the golden rule for your email content. Millennials’ time is precious; they’re a busy generation with very little time to read through lengthy boring content. So once you’ve grabbed their attention with a catchy subject line, make your emails concise and exciting. Use images and large font to engage your clients, and be sure to keep the message short enough so you don’t lose their interest.
  4. Respond ASAP. Remember to respond as quickly as you can, because besides being courteous, doing so lets your clients know they are important. Our data suggests that most couples expect to hear back from a vendor within 24 hours, so aim for that at a minimum.

Continue reading