» WeddingWire Update from the CEO

We are excited to announce that WeddingWire recently welcomed new investors to our company, while also strengthening our relationship with Martha Stewart Living Omnimedia (MSLO). Catalyst Investors (www.catalystinvestors.com), a New York-based private equity firm, acquired a stake in WeddingWire by purchasing MSLO’s minority stake in WeddingWire. At the same time, WeddingWire further developed its partnership with MSLO to continue to drive success for local businesses.

As you may recall, Martha Stewart Weddings became the first WeddingWire Network partner in 2008, and since then Brides.com, ProjectWedding.com, and Weddingbee.com have been added to the network. This year, we extended our partnership with MSLO. WeddingWire currently powers the local resources on MarthaStewartWeddings.com and will do so for years to come.

Moreover, we are thrilled to announce that their flagship site, MarthaStewart.com, has joined our brand new EventWire Network, set to roll out in the beginning of next year. We invite you to preview our new EventWire site at http://www.eventwire.com.

The sale of MSLO shares in WeddingWire to Catalyst Investors is separate from the partnership. We continue to have a very close partnership with Martha Stewart Living Omnimedia and are happy to have helped them realize a sizeable return on their investment in WeddingWire. Furthermore, we are excited to be working with Catalyst Investors to continue to grow WeddingWire in 2012 and beyond. They not only bring a wealth of experience, but also provide a broad array of resources that we will have access to. Catalyst Investors beat out several other investors for the opportunity to invest in WeddingWire.

Now for the important stuff: What does this mean for you? The short answer: More exposure for you on MSLO sites. Click here for the official press release.

On behalf of everyone at WeddingWire, we want to thank you for your continued support. I still cannot believe that we have only been operating for 5 years in the wedding industry. It seems just like yesterday that folks were showing up in my living room with the common goal of building a more direct marketplace for the wedding industry. Today, our staff of over 100 employees remains relentlessly committed to building the most effective, efficient platform to help you grow your business online. In these 5 years, WeddingWire has become the largest wedding network and continues to be one of the fastest growing resources for engaged couples and local Wedding Pros in the market. We are delighted that MSLO will continue to grow with us as part of the WeddingWire Network, and that we have a strong partner like Catalyst to help us continue to serve local businesses in the future.

Happy Holidays,

Timothy Chi
CEO
WeddingWire, Inc.

» 2009 Wedding MBA: “Pimp My Marketing” Plan

pimp-my-marketing-1

WeddingWire had a great time at the 2009 Wedding MBA Convention, the world’s biggest convention dedicated to teaching you how to make money in the wedding business, last week in Las Vegas.  WeddingWire’s CEO, Timothy Chi, and CMO, Sonny Ganguly, had the opportunity to educate attendees in a two part ‘Pimp My Marketing’ series on the latest trends to help increase online exposure and further reach to today’s engaged couples.  We have had such a great response on the material we discussed that we decided to share the information with the entire WeddingWire Community.

Again, we had a great time meeting all the attendees at this year’s convention. We hope to see everyone at the 2010 WMBA Convention, which will be in Las Vegas again!

» WeddingWire travels to NYC

We traveled to NYC earlier this week to attend two great events:

Martha Stewart Weddings Bridal Market Event

The Martha Stewart Weddings team hosted their annual Bridal Market event this past Monday at the Tavern on the Green.  We were invited to attend and network with guests! The event was beautiful and we had a great time socializing with the Martha Stewart Weddings team and attending guests.

Here are a few pictures:

Vanessa Holden and Darcy Miller (Martha Stewart Weddings), Mrs. Bee (Weddingbee), Lee Wang and Lynn Carter (WeddingWire)

Carine Halabi (Carine’s Bridal Atelier), Darcy Miller (Martha Stewart Weddings), Lynn Carter, me, and Megan Hermeling (WeddingWire)

Vanessa Holden and Darcy Miller (Martha Stewart Weddings), Mrs. Bee (Weddingbee), Lee Wang and Lynn Carter (WeddingWire)

Vanessa Holden and Darcy Miller (Martha Stewart Weddings), Mrs. Bee (Weddingbee), Lee Wang and Lynn Carter (WeddingWire)


The Wedding Salon

We attended the Wedding Salon bridal showcase on Wednesday, where the latest wedding trends were displayed. The Wedding Salon bridal showcase brings together the leading vendors and the top spenders in the wedding industry. This year’s show took place at beautiful venue, The Prince George Ballroom, and showcased a variety of great vendors. We even got to meet one of our featured NYC officiants, Rabbi Andrea Frank!

Take a look at some pictures:

Rabbi Andrea (A Featured WeddingWire vendor and Katie Peck (WeddingWire)

Rabbi Andrea Frank (A featured vendor listed on WeddingWire) and Katie Peck (WeddingWire)

Table design by Marc Wilson Design

Bridal Model and me

Bridal model and me

Table design by the Lincoln Center

Table design by The Lincoln Center

» WeddingWire vendor catalog and tools are live on MarthaStewart.com

Martha Stewart Weddings - Powered by WeddingWireThis week we announced the completion of our integration with the MarthaStewart.com Weddings website. Engaged users planning their weddings will now be able to search our vendor catalog right on MarthaStewart.com. In addition, our robust suite of planning tools is also going to now live on their website as well.

This marks a few months of development that has gone into this integration project and we’re really excited about it. As WeddingWire vendors, your listing now will get published on both sites, which means increased visibility for you.

Find your listing on MarthaStewart.com/weddings here.

P.S. – Your reviews show up as well so be sure to continue asking your past clients for those reviews.