What is the foundation of social media? A simple question with multiple ways to respond, but I found a great post this morning that discusses the 5 C’s that make up the foundation of social media marketing.

Conversation: Go where the conversations are taking place – Facebook, Twitter, Myspace, YouTube, etc.  Establish accounts and create Read more…

What is the difference between marketing and advertising? Although it seems like a simple question, it is very common to confuse the definition of the two.
By definition marketing is the activity, set of institutions, and processes for creating, communicating, and delivering offerings that have value for consumers and society at large (American Marketing Association).  Read more…

In order to maximize on what Twitter has to offer, it’s important to build your community. To do this you have to start by figuring out what your objective is. Do you want to keep your followers up-to-date on your business? Do you want to share dialogue with followers, maybe potential clients? Do you Read more…

Check out the results of a survey, summarized in eMarketer and Mashable yesterday, that outlines the benefits of embracing social media marketing.  Respondents were from the Marketing Executives Networking Group.
Customer engagement took first place, with 85% of surveyed executives citing it as the main benefit of using social media marketing.  Only 21% of executives, Read more…

You can now use Twitter People Search to track them down! Twitter is much more useful when you can find the accounts of your friends, colleagues, competitors or companies that interest you.  So whether you are searching for a friend or for WeddingWire, just click the “Find People” in the navigation bar at the Read more…

Interested in learning how Google Analytics and Google AdWords works? Here are three useful Google slideshows I found in a Mashable blog post this morning that you might find useful as you prepare your marketing plans for the New Year:

An Introduction to Google Analytics – A quick explanation of what Google Analytics is and Read more…

With the current state of our economy, many companies are turning their efforts to Inbound Marketing because it is a more efficient way to market their business than traditional, Outbound Marketing.
Let’s take a look at the difference between the two types:

Outbound Marketing: Main goal is to find customers.
Inbound Marketing: Main goal is Read more…

With over 1/3 of all engagements projected to happen over the holidays and the New Year quickly approaching, now is the time for you to hone in on your marketing efforts! Over the next few days I will cover some different ways to help you do this.  Today, let’s take a look at email marketing. Read more…