Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.
Whether you’re a seasoned business in your area or are new to the scene, marketing is something that should be in the forefront of your business operations. The tricky part is that a business’ marketing approaches are constantly changing and evolving; from PR and social media to more traditional advertising methods, the options are endless.
When considering your own methods, don’t discount your relationships with the businesses around you. Leveraging relationships with your creative partners is a great way to introduce your business into their network. Below we’ve got some tips on creating and maintaining your vendor-to-vendor relationships.
Establishing a Relationship
It may take some effort to find the right people to work with. If no one comes to mind when thinking of whom you’d want to work with, then it’s time to consider networking. Attend events at your local associations, meet people, exchange cards, and most importantly, follow up.
Make sure that you are the easiest person to work with, whether it’s at an event or setting up a meeting with them (no Saturday appointments in June!). Market yourself as part of their team and be an all-around resource of information to solidify your place as an essential part of the process.
Maintaining a Relationship
Don’t let all of your efforts be for nothing – set up a system to maintain your relationships. Make sure you are staying in touch with them regularly to keep yourself on their minds (think birthday cards and holiday cards). Include them in your real wedding submissions. If you worked with a vendor and the wedding gets published, be sure to give them a shout out in any promotions.