Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA.
Perhaps this was your year. The best year ever. The year where everything clicked. When you heard more yes’s than no’s. Maybe you bumped up your salary. Got an office off site. Upgraded your laptop as you simultaneously celebrated meeting your sales goals.
If that sounds like you, then we need to talk. Because what I’m about to share with you needs to stick with you as you make your plans for 2017.
I get it — you didn’t get to this point because of luck. You advertised and stood on your feet for hours at wedding and events. You hit all the local networking events and took out the better part of your region for coffee. You blogged, you shared life behind the scenes on Instagram and even learned a little bit about Snapchat. It’s absolutely normal to feel like it’s time to pull back a little.
One of my best business lessons took place the summer after I graduated from college. I worked for the Nike World Headquarters in Beaverton, Oregon. At the time, they were $13 billion (yes, billion) ahead of their next closest competitor. But they never stopped. They never put the brakes on promotion and innovation. And I’ve carried that lesson with me in the wedding industry ever since.
I see it far too often — a company enjoys the fruits of their labor and then decides to pull back. They see an uptick in the number of client referrals or plans to dedicate more time to social media. So they cut back on media buys and submissions or suddenly disappear from the networking circuit. It doesn’t take long before they see a dip in client and vendor referrals, and business in general. So they ramp up their marketing again — and around and around we go.
Because here’s the thing– your competitors want you to take a break. Those eager up-and-coming wedding pros just diving into the market? They’d do anything for you to not be such a permanent fixture at every association meeting and in every real wedding feature. That upgraded listing or fab booth spot you secured three years ago? I promise, that in this competitive market, someone else already has his or her eye on it.
Should the off-season be a time of reflection, where you take a good hard look at your promotional efforts? Absolutely. But if you want to continue this era of good feeling, I’d encourage you to keep swimming. Check out these helpful past posts on business ideas and tips and get motivated for an even more successful year ahead in 2017!
It’s two months in to 2016. Have you kept up with your business resolutions?
If it is time to re-evaluate your resolutions, or if you have not even set any for your business this year, it’s not too late! Check out these top five business resolutions that you can keep from WeddingWire Education Guru Alan Berg to get you started so this year can be your most successful yet.
For more great tips, watch the full webinar here!
Every January starts with excitement about New Year’s Resolutions, but all too quickly they can be forgotten or pushed aside. Make 2016 your best year yet by setting business resolutions that you can actually keep, and that will have a lasting positive impact!
During this month’s webinar for premium members, WeddingWire Education Guru Alan Berg discussed the importance of setting challenging, yet achievable resolutions for yourself and your business each year.
Review Alan’s Top 5 Resolutions for Pros:
- Be respectful of time. As a busy Pro, you know that often, it can seem like there are simply not enough hours in the day! Save your own time, your clients time, and other professionals time, and keep your communication direct and concise. Also, work to respond to all inquires or questions in a very timely manner (aim for 24 hours or less!), even if just to acknowledge them.
- Be less connected to tech. While we all love technology and how it can make our lives more in sync, it can also be a distraction from personal interaction and taking the time to enjoy the moment. Challenge yourself to set some specific time to disconnect completely from tech each day, and focus on really connecting to the people and experiences in your life.
- Avoid hypocrisy. Wedding pros often have similar complaints when it comes to some clients. Next time you feel frustrated, take a moment to truly consider their point of view. After all, they are planning and investing in a once in a lifetime event. Wouldn’t you have questions, expect the highest quality service, and want to save some money if you could? Work to see their perspective, show empathy, and then use your experience to help them feel confident in their decision to do business with you.
- Shorten your to-do list. There is an easy way to shorten your to-do list without simply saying ‘no’ to more work! Make a daily ‘must-do’ list to go with your larger ‘to-do list.’ On this list, prioritize a handful of key actions that you must meet that day. Then, when the list is complete, move on to the next prioroity round of to-dos, or catch up on emails, calls or errands! You will feel accomplished and more relaxed, while keeping your focus on high priority items.
- Resolve to think bigger. Challenge yourself this year! What is the next big business step you hope to achieve? More revenue? More booked events? An expanded team? Consider what a better business means to you. From there, set three goals you hope to reach in 2016 that will get you to your next level. Create some metrics or programs that will help you reach your goals, and get started! Don’t forget to visit them regularly to stay on track, and see how you are progressing. A monthly check in can help!
For more great tips on creating and keeping your resolutions this year, watch the full webinar!
Commit to more education this year! All past webinars on a variety of important business topics for wedding Pros are available in the Education Center for premium Pros to view anytime, anywhere.
It’s now officially the last month of 2014, which means it’s time to think about next year! There are probably a number of items on your business’ to-do list, but you should also consider mobile marketing as an addition to your goals.
This year, mobile devices overtook desktop Internet usage for the first time ever – in January, mobile devices accounted for 55% of Internet usage in the U.S. It’s safe to say that mobile marketing is here to stay! Below are some tips for making 2015 your business’ mobile marketing year.
Assess your mobile readiness
Before you start creating your mobile marketing strategy, assess your business’ mobile readiness. Do you have an optimized mobile website? Is your business’ website responsive on all devices? Do you have the ability to create a mobile app for your business? Answering these questions can help you determine where you should start and how far your strategy can take you! Remember that there’s no sense in dedicating time or money on mobile marketing efforts if you’re not ready to provide a good mobile experience for potential clients.
Enhance your existing mobile presence
Mobile websites are different from their desktop counterparts in that the screen is much smaller and there’s no mouse, so the way a person uses your website will be different. They’ll need big, easy-to-click buttons rather than text links, and you’ll want to break up the copy on your web pages to make them easier to read on small screens. If you don’t have a responsive website design, you can easily create a mobile website with our Mobile Website Creator. Our tool allows you to paste a quick bit of code to your website, which will make it so your website is optimized for mobile devices.
Smart and effective marketing is an important key to success by growing your business awareness, sharing your great work and reaching your target audience. Check out this four part series which highlights WeddingWire CMO, Sonny Ganguly’s top 20 marketing must-dos for 2013!
Check out part three below, and review part one and part two, and visit the blog again soon for the final Marketing Resolution list for 2013!
Is it time for you to review your marketing strategies and work to measure your business’ success? Check out this four part series which highlights WeddingWire CMO, Sonny Ganguly’s top 20 marketing must-dos for 2013!
Check out part two below, and review part one here. Check back soon for the next two sections!
The start of a new year is a perfect time to evaluate your business. What defines success? What changes can you make to enhance your marketing strategy? Check out this four part series which highlights WeddingWire CMO, Sonny Ganguly’s top 20 marketing must-dos for 2013!
Check out part one below, and check back soon for the next three sections!