The beginning of a new year brings excitement about resolutions and goals, but often they can be forgotten or pushed aside, especially when busy season comes around. To make 2018 your best year yet, set business resolutions that you can actually keep and that will have a positive long-term impact on your business. It’s important that these goals are challenging, yet achievable resolutions for both you and your business.
WeddingWire Education Guru Alan Berg has highlighted 5 resolutions that wedding professionals can put into action:
Be respectful of time.
As a busy professional, you know that often, it can seem like there are simply not enough hours in the day. Save your own time, your clients time, and other professionals time, by simply keeping your communication direct and concise. Also work to respond to all inquiries or questions in a very timely manner (aim for 24 hours or less!), even if it is just an acknowledgement of the inquiry.
Be less connected to technology.
While we all love technology and how it can help us stay in sync and organized, it can also be a distraction from personal interaction and taking the time to live in the moment. Challenge yourself to set some specific time to disconnect completely from technology each day, and focus on connecting with people, enjoying experiences or taking time to reflect on the goals you have set.
Wedding professionals often have similar complaints when it comes to some clients. Next time you feel frustrated, take a moment to truly consider the client point of view. After all, they are planning and investing in a once in a lifetime event. Wouldn’t you have questions, expect the highest quality service, and want to save money where you could? Work on seeing their perspective, show empathy, and then use your experience to help them feel confident in their decision to do business with you.
Shorten your to-do list.
There is an easy way to shorten your to-do list without simply saying ‘no’ to more work. Make a daily ‘must-do’ list to go with your longer ‘to-do list.’ On this shortened list, prioritize a handful of key actions that you must meet that day. Then, when the list is complete, move onto the next priority round of to-dos, or catch up on emails, calls or errands. You will feel accomplished and more relaxed, while keeping focus on higher priority items.
Resolve to think bigger.
Challenge yourself this year! What is the next big business step you hope to achieve? More revenue? More bookings? A bigger team? Consider what a better business means to you. From there, set three goals you hope to reach in 2018 that will take you to that next level. Create some metrics or programs that will help you reach your goals, and get started. Don’t forget to visit them regularly to stay on track, and see how you are progressing. Checking in monthly will provide reflection and help you stay on track with these goals.
Whether your list of resolutions for 2018 is long or short and concise, adding these five actionable items is a great way to put your best foot forward in the new year.
Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA.
Perhaps this was your year. The best year ever. The year where everything clicked. When you heard more yes’s than no’s. Maybe you bumped up your salary. Got an office off site. Upgraded your laptop as you simultaneously celebrated meeting your sales goals.
If that sounds like you, then we need to talk. Because what I’m about to share with you needs to stick with you as you make your plans for 2017.
I get it — you didn’t get to this point because of luck. You advertised and stood on your feet for hours at wedding and events. You hit all the local networking events and took out the better part of your region for coffee. You blogged, you shared life behind the scenes on Instagram and even learned a little bit about Snapchat. It’s absolutely normal to feel like it’s time to pull back a little.
One of my best business lessons took place the summer after I graduated from college. I worked for the Nike World Headquarters in Beaverton, Oregon. At the time, they were $13 billion (yes, billion) ahead of their next closest competitor. But they never stopped. They never put the brakes on promotion and innovation. And I’ve carried that lesson with me in the wedding industry ever since.
I see it far too often — a company enjoys the fruits of their labor and then decides to pull back. They see an uptick in the number of client referrals or plans to dedicate more time to social media. So they cut back on media buys and submissions or suddenly disappear from the networking circuit. It doesn’t take long before they see a dip in client and vendor referrals, and business in general. So they ramp up their marketing again — and around and around we go.
Because here’s the thing– your competitors want you to take a break. Those eager up-and-coming wedding pros just diving into the market? They’d do anything for you to not be such a permanent fixture at every association meeting and in every real wedding feature. That upgraded listing or fab booth spot you secured three years ago? I promise, that in this competitive market, someone else already has his or her eye on it.
Should the off-season be a time of reflection, where you take a good hard look at your promotional efforts? Absolutely. But if you want to continue this era of good feeling, I’d encourage you to keep swimming. Check out these helpful past posts on business ideas and tips and get motivated for an even more successful year ahead in 2017!
It’s two months in to 2016. Have you kept up with your business resolutions?
If it is time to re-evaluate your resolutions, or if you have not even set any for your business this year, it’s not too late! Check out these top five business resolutions that you can keep from WeddingWire Education Guru Alan Berg to get you started so this year can be your most successful yet.
For more great tips, watch the full webinar here!
It’s now officially the last month of 2014, which means it’s time to think about next year! There are probably a number of items on your business’ to-do list, but you should also consider mobile marketing as an addition to your goals.
This year, mobile devices overtook desktop Internet usage for the first time ever – in January, mobile devices accounted for 55% of Internet usage in the U.S. It’s safe to say that mobile marketing is here to stay! Below are some tips for making 2015 your business’ mobile marketing year.
Assess your mobile readiness
Before you start creating your mobile marketing strategy, assess your business’ mobile readiness. Do you have an optimized mobile website? Is your business’ website responsive on all devices? Do you have the ability to create a mobile app for your business? Answering these questions can help you determine where you should start and how far your strategy can take you! Remember that there’s no sense in dedicating time or money on mobile marketing efforts if you’re not ready to provide a good mobile experience for potential clients.
Enhance your existing mobile presence
Mobile websites are different from their desktop counterparts in that the screen is much smaller and there’s no mouse, so the way a person uses your website will be different. They’ll need big, easy-to-click buttons rather than text links, and you’ll want to break up the copy on your web pages to make them easier to read on small screens. If you don’t have a responsive website design, you can easily create a mobile website with our Mobile Website Creator. Our tool allows you to paste a quick bit of code to your website, which will make it so your website is optimized for mobile devices.
Smart and effective marketing is an important key to success by growing your business awareness, sharing your great work and reaching your target audience. Check out this four part series which highlights WeddingWire CMO, Sonny Ganguly’s top 20 marketing must-dos for 2013!
Check out part three below, and review part one and part two, and visit the blog again soon for the final Marketing Resolution list for 2013!
Is it time for you to review your marketing strategies and work to measure your business’ success? Check out this four part series which highlights WeddingWire CMO, Sonny Ganguly’s top 20 marketing must-dos for 2013!
Check out part two below, and review part one here. Check back soon for the next two sections!
The start of a new year is a perfect time to evaluate your business. What defines success? What changes can you make to enhance your marketing strategy? Check out this four part series which highlights WeddingWire CMO, Sonny Ganguly’s top 20 marketing must-dos for 2013!
Check out part one below, and check back soon for the next three sections!