Though they may not seem like a big factor in your search engine optimization (SEO) strategy, links are important because they show search engines the relationships between pages. Through links, search engines can analyze a variety of factors that affect your search ranking, including the popularity of your website based on the number of pages linking to your website and the popularity of those pages. Links to your site also build your website’s authority based on the notion that trustworthy sites are usually linked to other trustworthy sites rather than spam.
The best link building strategies build links that are relevant, direct and one-way. Quantity and quality are both vitally important, so you shouldn’t start submitting your links to low-quality directories that don’t provide meaningful value. Below are a few legitimate ways you can build a link building strategy for your business without negatively impacting your SEO.
OK, so the point of guest blogging is not to build backlinks, but it’s definitely a perk! We’ve mentioned blogging as a successful strategy for businesses to accomplish a number of marketing goals like search engine ranking and social media engagement, but blogging can also help you accumulate high-quality, relevant links back to your website. You can also invite guests to blog on your own website, which helps your business establish links with other websites with good search engine authority. The more great websites your business’ website is linked to, the better you look to search engines. However, the more lower-quality websites your business’ website is linked to, the more likely it is that Google views you as a less trustworthy source.
Create infographics and more visual content
The best content you create is the most shareable content. Infographics or other designed graphics are a great way to break up your content into smaller, more digestible chunks that are easy and fun to share on other blogs and social media. Visual content is easy to reference and include in other posts, so try to start working more infographics into your blogging or content schedule. Pin it on your own Pinterest board for extra sharing juice! Free websites like Canva allow you to create infographics and other designed visual content, even if you’re not a graphic designer.
Good Search Engine Optimization (SEO) is critical to generating traffic for your Storefront and website, and should be a top priority for your business. Achieving a strong SEO ranking will enable your business to show up more frequently in relevant searches, reach higher placement on search pages, and ultimately drive more traffic to your website.
We know that SEO can sometimes seem daunting, so that’s why we’ve made it easy to optimize your WeddingWire Storefront and business website with our new SEO Tool for paying members.
SEO Tool Features:
- Optimize your WeddingWire Storefront for Search Engines in 3 Easy Steps:
- Create a Unique URL: A customized URL will point directly to your Storefront and will get indexed by search engines
- Add primary keywords attached to your website link
- Fill in the best SEO content for your business with the help of WeddingWire’s content tool, which creates unique local content for search engines. Adding additional content that includes keywords associated with your business will help make your Storefront more attractive to search engines.
- Get Indexed in Top Search Engines:
- Your WeddingWire Storefront is automatically indexed across the top 3 search engines—Google, Yahoo!, and Bing—with your customized SEO settings. In addition, your reviews get pushed into your Google search result. Being indexed in the top Search Engines allows for potential clients to quickly find your Storefront when searching for services that you provide in your region, and makes you stand out from the competition.
- Add SEO Links from the #1 Wedding Network:
- One step in developing your overall SEO structure is to establish strong, direct one-way links. The general rule with links is: the more links directing to your website from other relevant websites with strong, established SEO, the better your overall search ranking will be on top search engines. Good news! Each of the WeddingWire network sites, including WeddingWire, Martha Stewart, Brides and more, provides a one-way direct link to your business website, passing link juice to your site and enhancing your SEO.
Learn more about optimizing your Storefront, getting indexed in top search engines, and SEO links in our Education Center. Get started today!
||This post written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
Remember that the two most important things to Search Engine Optimization (SEO) are: Consistency and Patience. In order to be successful, you must keep your SEO consistent across each page of your site and blog. Furthermore, attaining high rankings does not happen overnight. You should create a strategy and expect to wait 6-12 months to see the rewards. Search engines are strict when it comes to their SEO guidelines. If you follow them correctly, you will find that your business will move towards the top.
However, if you make the search engine angry, you will likely lose significant ranking, or even worse, be removed completely from search results. For a moment, let’s focus on the things that you should avoid in your SEO strategy. Here are the first 5 ways from our list of the top 10 ways to make search engines angry:
1. Too Many Keywords
Adding keywords to your document title, meta description, meta tags and throughout the content on your site is extremely critical to seeing positive results. They help search engines understand what is on each page. That being said, there is a fine balance. Don’t go overboard in the number of keywords you use. If you stuff the same keywords over and over onto the same page you will get penalized. We suggest focusing on 5 main keywords per page of your site, with the primary focus being on the 1-2 most important keywords. Furthermore, many businesses use a long paragraph that simply lists all of their keywords, but makes no sense to their consumer. Try to write for people first and search engines second. You want the copy on your site to make sense, while also having a focus on a couple of your most important keywords.
2. Duplicate Content
Avoid duplicating content anywhere on your site, whether that is content from your site or from external sources. Instead, quote the relevant parts of the content and provide a link to the original source. Search engines hate seeing duplicate content across the web and it is one of the easiest ways to lose rankings.
3. Too Many Links
Having links to key areas on your site is the best way to move your visitors around, but don’t post too many links on a single page. Google suggests less than 100 links per page, but we would suggest keeping it below 25. The SEO strength of your site will pass through to those links to other areas of your site. The fewer links you have to internal and external pages means the more power you can pass to the links that are listed. Also, make sure you know all the places where you link to externally and that the content on these sites is relevant to your business. So as a wedding business, try to avoid links to sites that have nothing to do with weddings or your category. Continue reading