Next, in our blog post series breaking down Hubspot’s Ultimate Guide for Creating Social Media Buttons is LinkedIn. With over 150 million members, it is important for your business to create a presence on the world’s largest professional network.  LinkedIn’s social media buttons are described below:
LinkedIn Company Profile Plugin
What It’s For: Like Facebook’s Read more…

Social media is a great tool for marketing your small business. With the growing number of platforms, and the ever-changing layout and tools, it can be difficult to differentiate when to use which of the networks, and how to best share content and connect with your audience.
Hubspot created a great, comprehensive guide to Read more…

You keep hearing how important it is to integrate social media into your marketing efforts. Why? Because your clients are increasing the time they spend social networking. Your business has the unique ability to reach and connect with more customers than ever before.
ComScore released the graphic below, showing the growth of sites like Facebook Read more…

As we all know, social networking is increasingly important for your business. Check the list below for the top sites to establish your presence if you haven’t already.
About.me – create a custom landing page and share information about you
Facebook Page – engage with your fans and share your recent projects with photos Read more…

LinkedIn has been beefing up their advertising platform to bring it more in line with Facebook recently and today on the LinkedIn Blog, they announced that their DirectAds advertising platform has been updated to include CPC (cost per click) ads. Previously, they were just offering impression based ad packages which isn’t ideal to small Read more…

How do you generate new business? This is very good question to ask yourself.  Through surveys and discussions, we have found that a significant amount of vendors in the industry rely on referrals from their happy customers (“word of mouth”) and networking groups for business growth.  Relying solely on these two ways of generating Read more…

If you’re like me, you want your blog posts to reach as many people as possible. Feeds and social networks have made it easier, but this morning Chris Brogan highlighted a few easy ways to promote blog posts that reaffirmed most of what I do after each post I write. So I wanted to share Read more…