» Social Media Guide #3: Facebook

The next featured tool in our overview of Hubspot’s Ultimate Guide for Creating Social Media Buttons is Facebook.  Learn more about how to effectively use Facebook’s Like and Share buttons to promote your business!

Facebook Like Box

What It’s For: Like Twitter’s Official Follow Button, the Facebook Like Box enables your business to promote its Facebook business page on your website/blog, highlight other users who have already liked your page, and feature recent posts on your page. The box also allows visitors to become a fan of (AKA ‘like’) your Facebook business page with just one simple click without leaving your site, enabling you to promote your Facebook presence and easily increase your page’s fan count.

How to Implement It: To generate a Facebook Like Box for your website, visit https://developers.facebook.com/docs/reference/plugins/like-box/. Include the URL for your Facebook business page as well as your customization preferences. Then generate the HTML code, and place it on your website where you want it to appear.

Facebook Like Button

What It’s For: Facebook’s Like button is basically a button that enables visitors to easily give a virtual thumbs up to your content. By clicking the Like button, a story also appears on the user’s Facebook profile and in their friends’ News Feed with a link back to your web page, whether it’s a blog post or a specific landing page. Use this button to make it easy for visitors to endorse your content and share it with their Facebook connections.

How to Implement It: Visit https://developers.facebook.com/docs/reference/plugins/like/ to customize your Like button and grab the code to place on your website.

 

 

 

Facebook Share Link

What It’s For: While Facebook no longer supports its official Facebook Share button and has officially replaced it with the Like button, there are still some valuable use cases for implementing a Facebook share link on your content, and it’s not difficult to do. While the Like button does automatically share content to the user’s profile and get displayed in their friends’ News Feeds, the button still doesn’t enable users to add a comment or message to the content they’re liking. Creating your own Facebook share links provides your visitors with the option to customize their messaging around the content they’re sharing. These links can then be added to web pages, blog articles, landing pages, or within content like ebooks/whitepapers.

How to Implement It: To create your own Facebook share link, replace the red highlighted URL with the URL of the content you want to promote. Then link the full URL to the anchor text you want to appear in your content.

http://www.facebook.com/share.php?u=http://bit.ly/vOKpgC

Interested in learning more about what Facebook offers? Review all of Facebook’s official social media plugins in one place: https://developers.facebook.com/docs/plugins/.

For additional posts in our Social Media Button Guide series, we gave an overview of follow vs. share buttons, and twitter. Also, be sure to check back for overviews of LinkedIn and Google+!

» The ‘Like’ Button: How to Get It & Where to Put It

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
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How to Get It
Facebook allows you to quickly create a ‘Like’ button for your website. The first step is to visit the developers section of Facebook at:

https://developers.facebook.com/docs/reference/plugins/like/

Enter your website url and then choose the layout you would like best. You can choose from the standard ‘Like’ button, which shows how many people like your site and also if any of their friends also like it as well. There is also a more compact button you can put on your website (shown above) or a box version that is typically great for blogs. They all work the same, so choose based on which aesthetics will work best with your site. You can also decide if you want the button to say the words ‘Like’ or ‘Recommend.’ I find that people feel it is a little easier to like something versus making a full recommendation, but you can go either way here. Make any last changes to the style of the button and then hit ‘Get Code.’

Simply add your personalized ‘Like’ button to your homepage. The next thing you know people will be liking your website. You’ll get more traffic and better SEO results. Now that is something to truly Like!

Where to Put It
You should add a facebook ‘Like’ button somewhere prominent on your homepage. Typically, this is put towards the top of the page or in a key area where brides and grooms will look. Again, you want the ‘Like’ button to be on your main url for your homepage. That way as you get more and more likes, it will boost the search ranking of the most important page on your site…your homepage.

» SEO Benefits of Being ‘Liked’

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
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Adding the ‘Like’ button to your website’s homepage can improve your search engine optimization (SEO). In the past year, Google, Yahoo! and Bing have updated their algorithms for how they rank websites. Where you rank is dependent on numerous factors, including the content on your site, the keywords you use and the number of other sites that link to you. What has changed is that search engines now count the amount of social activity on your site and one of the largest drivers of that is the facebook ‘Like’ button. The goal of a search engine is to provide the user with the best possible search results and they have found that a critical factor is including the number of ‘Likes’ a website gets into the equation.

So if you are on page one for specific keywords in Google, but your website does not have much social activity (shares on facebook, twitter, etc) then over time you may lose some ranking. On the other hand, if you are sitting on page two but people have been hitting the ‘Like’ button and sharing your website on social media sites, your rankings will get a boost. So adding the ‘Like’ button to your homepage not only will get people to visit your website from facebook, but it will also make sure you show up higher in search results! The ‘Like’ button will improve your SEO over time.

» From Business Page to Home Page

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
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In the past couple years you have likely built a business page on Facebook, which is one of the best marketing decisions you can make. It includes your logo, some basic details and allows you to share updates with your followers. Best of all, it is free (outside of the time spent making updates!) Your business page is a great tool to market your business to users on Facebook.

Ensure your page is successful by constantly growing your followers and posting good content. And don’t forget to also cross promote your Facebook page so that you can increase the number of followers or ‘Likes’ you have. It is a good strategy to include a link to your business page on your own website, your newsletters and even your email signatures.

The only challenge with the business page is that all of that traffic goes to Facebook. When a customer clicks ‘Like,’ they are liking your business on Facebook. There is nothing wrong about that, but what about getting people to like your own website? Why should all those likes be posted on Facebook?

The time has come to take the next step and add the Facebook ‘Like’ button to your own website. Leading sites across the web have started to add the like button to their homepages. Why? Because when people hit the ‘Like’ button they like your homepage and your own url. When that news gets shared back into Facebook, their friends and family will see what they liked. And if those friends and family click on the link it will bring the user back to your own website! You get all the benefit of the likes.

» It’s OK to Be ‘Liked’

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
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We all enjoy being liked by our friends and family! As humans, it is our nature to want those around us to like us. It is no different in the online world either. You want your brides and grooms to like not only you, but also your business, your website, your blog, your facebook page and more. The great thing about being liked online is that it is easy for everyone to see your popularity!

Facebook has made the ability to ‘Like’ products and services easier than ever before. All it takes is a simple click of the mouse to let people know what things you like in the digital world. In fact, it is so easy that people like items they see on Facebook, but also quickly like their favorite movies, celebrities and products. For instance, I personally like Coca-Cola, Saved by the Bell, Beyonce and more. I have over 170 different items that I have ‘Liked,’ including numerous wedding businesses.

Many times we are afraid of whether people would actually want to ‘Like’ a business, or in particular your business. Today’s customers are built in a different way. They are happy to like all sorts of things and then share it with the world. You will find that your brides and other wedding professionals will like you without much effort. You just have to make it easy to get liked!

Over the next week I’ll share with you: