Engaged couples send out dozens of online inquiries during the planning process trying to find the perfect vendor team for their wedding day. While some couples may know a little (or a lot) about your business prior to submitting a lead, how you respond and the speed of your response will determine the likelihood of booking.
Below we share data from Volume 4 of the WeddingWire WedInsights Series to help you understand the impact your response time and communication style have on the likelihood of booking wedding clients:
80% of couples use email to submit inquiries
Couples have become expert multi-taskers and take every opportunity they have to do wedding research and submit leads – often during work or school. Furthermore, many couples like to have a record of the conversation in their email so they can easily reference it at a later date. Since they won’t always have the time to schedule a phone call with you, make sure you’re responding to inquiries in a way that’s convenient for your prospective client. If they reach out via email, respond via email.
Most couples expect to hear back from a vendor within 24 hours
One way to increase your likelihood of booking a client is to respond quickly – within 24 hours to be exact. Our data shows that couples have an all-around more positive perception of a vendor when they respond quickly. The faster you respond, the more likely your prospective client is still thinking about your business and will continue the conversation. Think about the leg up you’d have if you’ve already had two conversations before your competition has even replied!