Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!
Here’s what you need to know about what’s next in social media from March 2015:
Facebook Messenger allows payments
Facebook’s standalone app for messaging, Messenger, has introduced the ability for users to tie their debit cards to their Facebook accounts in order to send money to peers through messaging. Money sent through Messenger is transferred to Facebook before the network sends it along to the user’s bank. Peer-to-peer payment apps like Venmo and Square already exist, but this new functionality is novel as many users are already using Messenger to have conversations that culminate in payments which they could not do through the network. Facebook has combined both the organization and payment for events, trips and other peer-to-peer payments.
Twitter strikes deal with Foursquare
Twitter recently announced its partnership with Foursquare to allow users to include their location in tweets. Users can include location in tweets now, but the new Foursquare partnership would allow users to be more specific in their locations. Foursquare exists now to allow users to recommend restaurants and other venues based on preferences and location, and Twitter is eager to access that data and leverage it on its own network. Twitter’s goal is to use Foursquare information to be proactive with recommendations and location data, which is a big move for both companies.
Instagram introduces new standalone app