Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!
Here’s what you need to know about what’s next in social media from February 2015:
In addition to Facebook’s existing ad products, the social network has announced new Product Ads, designed to help businesses promote products or product catalogs across all devices. These ads allow businesses to highlight their products to specific audiences, or let Facebook display the most relevant products to people. These are a great way to link directly to your products and offer discounts.
Twitter launches Curator
Twitter’s latest tool, Curator, helps media outlets and businesses figure out which topics are popular and where. Curator allows you to search through tweets, Vine videos and other data with filters to narrow down the results by location, word count, sentiment and more. Users can also select tweets from the search results to present them together in relevant groups.
Pinterest’s new spam-fighting tool
Stingray, a spam-fighting service widely used at Pinterest, can identify inappropriate and unwanted behavior on the social network in real-time. Since many social networks rely on manual moderation to keep spam posts under control, Stingray balances automatic detection and manual intervention. Rather than block the spam account, the service makes it so that the spammer’s posts are invisible to others.