The big social networks are still finding new ways to innovate and introduce new features, even though they’re years old at this point. Don’t be fooled – just because networks like Facebook, Twitter or Pinterest aren’t shiny and new doesn’t mean that their updates don’t constantly influence the way businesses conduct online marketing. 2014 was still a huge year for the big social players!
If you’re just now deciding whether or not to start a new social media marketing strategy, make sure you catch up on the latest social media news and updates before you start planning for the New Year.
Before you spend time searching the news stories to find out what’s next in social media, check out the biggest updates to social networks in 2014!
Facebook’s biggest update for businesses was announced in December – new tools and insights for businesses are coming for 2015! The exciting announcement came as a result of feedback from publishers who need more social media marketing tools than just paid options. Facebook is introducing interest targeting for organic posts that allows you to target a subset of people who like your page so only that subset sees your post. Facebook will also give publishers the option to add a Post End Date to prevent users from seeing out-of-date posts from your business. Finally, Facebook will introduce Smart Publishing to help businesses publish the most relevant and timely posts automatically. Besides the Facebook redesign in March and the News Feed algorithm update in June, these new tools are the biggest Facebook news for businesses in 2014!
2014 was a big year for Twitter. Following its late-year IPO in 2013, Twitter created a new desktop design that radically changed the layout of the social network. The network then added Promoted Accounts to Twitter search so businesses could suggest their account to users searching on a similar topic. In July, Twitter helped businesses out in a big way by expanding Twitter Analytics so businesses could find out more about those following them as well as other users who show interest in their brand or activities. In the final months of the year Twitter also made strides in the e-commerce market by adding the “Buy” button to tweets as well as adding Offers to help businesses drive urgency with deals. All these features helped Twitter to solidify its presence in the top of the social media world, and businesses would do well to take advantage of these features in the New Year.