» 4 Simple Steps for Wedding Vendors to Get More Traffic From Pinterest

Pro to Pro Insights

Christopher Lin, Lin & Jirsa PhotographyThis post was written by Christopher Lin. Chris is the co-founder of Lin and Jirsa, an award-winning Los Angeles wedding photography and cinematography studio founded in 2006. Chris has used his marketing, SEO and business expertise to help build Lin and Jirsa into a company that shoots over 300 weddings annually serviced by over 30 talented creatives. Along the way, Chris and his two business partners also created SLR Lounge, where an international team of writers and photographers share their education with the community.

Pinterest and weddings are a perfect marriage; brides and grooms need a place to gather and share ideas and Pinterest provides that perfect, pretty, organized platform.

But as wedding professionals, I’m sure I don’t have to tell you that. Whether you’re a photographer, florist, planner, or any other wedding vendor, you’ve probably all had clients send you links, saying, “I want something that looks like this,” with a link to a board they created. So how do you take advantage of this situation to drive traffic to your website? For our photography studio, Lin and Jirsa, we receive around 12% of our traffic from Pinterest, as you can see in the screenshot of our Google Analytics below:

Lin and Jirsa Pinterest analytics

Here are the 4 simple steps to getting more traffic from Pinterest (modified from our book, Photography SEO and Web Marketing):

Step 1:  Upload Images to Your Blog or Website

Pinterest can drive a ton of traffic to your site because the images on Pinterest are linked directly to the site from which it is originally pinned. So, the first step is to upload images featuring your work on to your blog or website. Do not upload images directly to Pinterest, because then you lose the link value.  

Step 2: Add The Ability to “Pin” Directly On Your Website  

If your website is on WordPress, there are plugins like Pinterest Pin It Button. If you’re on Squarespace, follow these instructions here. Every content management system should have an easy solution.  If you can’t figure it out, hire an expert – this is an investment worth making. Continue reading

» This Just In: The 2015 WeddingWire FallBook is Here!

Check out the 2015 WeddingWire FallBook for seasonal wedding inspiration!We’re thrilled to present our newest digital wedding magazine…the 2015 WeddingWire FallBook!

We’re particularly proud of this issue, as it includes helpful advice and inspiration not just for engaged couples and wedding professionals, but for wedding guests as well! You’ll find the work of many wedding and event professionals from around the country in the book, too.

Here is a sampling of the top stories from this issue:

  • A fall-themed styled shoot, produced by the WeddingWire team, and featuring the work of talented wedding professionals.
  • Four unique fall real weddings – including a fun destination event in Costa Rica!
  • The “Guest Guide” – a section for engaged couples to share with their guests. It includes a wedding guest timeline, gift and attire ideas, and much more.
  • Bridal fashion ideas for pre- and post-wedding events
  • Registry advice, engagement ring tips, and much more!

Enjoy our 2015 FallBook! Interested in being featured? Visit RealWeds.com for more information on submitting real weddings to our editorial team.

» Submit to be in the WeddingWire FallBook!

Showcase your best fall real weddings, inspire engaged couples, and build your brand as part of the WeddingWire FallBook!

WeddingWire FallBook 2015

Simply submit photos and videos of your favorite past fall real weddings (late September through late December) and fall-themed styled shoots to be featured in our upcoming e-magazine. If your submission is selected, we’ll link to your Storefront and share your work with thousands of couples across WeddingWire, social media, email, and more.

Easily upload your photos and videos at RealWeds.com by Monday, July 20th to be considered. Get started »

Want to get inspired? Check out our latest SummerBook to see examples of real wedding features!

You can also submit to RealWeds.com any time to be featured on WeddingWire, Project Wedding, and GayWeddings.com.

» 7 Ways to Stay Creative and Inspired

The following post was written by WeddingWire Education Expert Andy Ebon. Andy is the Founder of Wedding University and The Wedding Marketing Blog, and is an International Public Speaker, Writer and Consultant based in Las Vegas. Andy travels across North America and beyond, presenting to Associations, Wedding Industry Conferences, Regional Gatherings, and Local Meetings.

In the throes of the busy wedding season, it may seem like all you’re able to do is keep up with status quo; you prepare for one wedding, work the event, and then move on to the next. There’s often little time left to devote to creativity, which means you can start to feel like a weddings robot.

Idea! light bulbFew people can maintain creativity, but certain habits can rejuvenate you when you’ve fallen into a rut. Here are some solid ideas to keep you creative and inspired, even during the busiest of times:

Change your morning routine

If you are a creature of habit, change things up! Take a different route to your favorite coffee shop. Maybe pick a different copy shop. You’ll see and meet different people. Change your coffee order; pick a bagel instead of croissant. You know it’s time to do this, when your barista asks, “The usual?”

Pace yourself

Don’t just work til you drop from exhaustion; take breaks. Set a timer for 60-90 minutes, then take a breather. Work in sprints. Take 20 minute breaks to refresh. Get out of the building, take a walk, read fiction, call an old friend, turn on some high-energy moving and dance for a few minutes. In short, shake yourself up, so you’ll look forward to the next task at hand.

Carry a notebook and a pen

Smart ideas, blog topics, and other creative thoughts hit you at random times. Don’t get caught short without a way to record those ideas. I like the process of letting the ink flow, but you might prefer dictation on your smartphone. Cool! How you save the ideas is not the key – just make sure to save them for future action.

Change your soundtrack

Listen to different radio station or music channel. Dig through old CDs and rediscover some of your music. Unclick your favorite, predictable playlist and randomize from your entire collection. Pick up some nature tracks like rain or ocean waves, and let them be this afternoon’s background.

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» The 2015 WeddingWire SummerBook is Here!

The highlight of our summer is finally here: the 2015 WeddingWire SummerBook!

Read the SummerBookWe’re excited to share this season’s digital wedding magazine with you to spur your summer wedding inspiration! From stunning real weddings to our list of out-of-the-box venues, our 2015 issue features the work of brilliant wedding and event professionals from across the country. Check out a sample of the top stories and advice below:

  • Top fruit-inspired wedding décor to help you incorporate the season’s tangy citruses and juicy melons into your next wedding palette
  • Six wide-ranging real weddings featuring top Pros from around the country to provide inspiration for all your clients
  • A new section on summer wedding cake trends and the top flavors, fillings, and frostings real WeddingWire cake bakers are loving this season
  • Six curated looks for every kind of couple in our Styles for Every Aisle feature, inspired by the latest trends from Bridal Fashion Week
  • Inventive escort card ideas, popular reception seating styles, top groom FYIs, and much more!

We hope you enjoy reading the 2015 WeddingWire SummerBook just as much as we loved putting it together!  And if you’re interested in getting featured in an upcoming magazine or on our site, check out RealWeds.com for more information on submitting real weddings to our editorial team.

» Get Published in the WeddingWire SummerBook!

Showcase your work, inspire couples, and grow your business as part of the WeddingWire SummerBook!

Submit photos of your past summer real weddings (late June through late September) and summer-themed styled shoots to be featured in our upcoming e-magazine. If your work is selected, we’ll link to your WeddingWire Storefront and share your photos with thousands of couples across WeddingWire, social media, email and more.

Easily upload your photos at RealWeds.com by Monday, April 13th to be considered! Plus, check out our latest SpringBook to see examples of past real wedding features!

Submit your photos now »

Summerbook 2014 Feature

Photos by Katelyn James Photography

 

» Introducing…the 2015 WeddingWire SpringBook!

The WeddingWire team is thrilled to share the brand-new SpringBook with you!

We have to admit, we think it’s a pretty great read, particularly to help kick off wedding season. Our newest online-only, interactive magazine features both helpful advice and gorgeous inspiration from wedding Pros like you! This season’s e-mag includes:

  • Five stunning spring real weddings, featuring the work of wedding professionals from around the country
  • A must-read bridesmaid guide that covers everything from etiquette to fashion, bachelorette parties, gifts, and more
  • “Breaking Down the Bouquet,” which not only inspires with gorgeous bouquet photos, but provides helpful information on the flowers included
  • Plus, you’ll find scenic venues, registry and wedding-day timeline advice, and much more!

So head over to our full 2015 WeddingWire SpringBook and share your comments and questions with us. If you’re interested in being featured in a future e-magazine, stay tuned for more information on our 2015 SummerBook—we’ll be sharing details very soon!

WeddingWire 2015 SpringBook

Cover photo by Vicki Grafton Photography

» It’s Here! The 2014 WeddingWire FallBook

It may still feel like summer outside, but at WeddingWire we’re dreaming about fall foliage, pumpkin-flavored everything, apple-picking…and of course, fall weddings! That’s right, our 2014 WeddingWire FallBook is finally here, and we’re thrilled to share it with you! As always, our newest interactive magazine features fresh inspiration and advice from Wedding Pros like you – in fact, over 200 WeddingWire Pros are featured in this issue. Check out just a sampling of the features:
It’s Here! The 2014 WeddingWire FallBook

  • We interviewed over 30 caterers for our WeddingWire Catering Guide, where the Pros share their top advice for wedding-planning couples.
  • Our Groom’s Guide will help guys with the wedding planning process from start to finish (there’s even some tips from the grooms on the WeddingWire team!).
  • We received an incredible number of real wedding submissions on RealWeds.com, and had the hardest time narrowing it down to just four! Check out the amazing real weddings featured in our FallBook.
  • Plus, you’ll find beautiful vineyard wedding venues from around the country, reception styling ideas, unique bouquets, colorful accessories, and more!

Be sure to check out our full 2014 WeddingWire Fallbook and feel free to share your comments and questions with us. Interested in being featured in our upcoming e-magazines or WeddingWire in general? Check out RealWeds.com for more information on submitting real weddings. While we’re not officially on the hunt for winter real weddings just yet, watch this space for the big announcement!

» Get Published in Our WeddingWire SpringBook!

Get Published in Our WeddingWire SpringBook!With the frigid temperatures here at WeddingWire HQ, spring seems pretty far away. But the Editorial and Design teams are already hard at work on our WeddingWire SpringBook – and once again, we’re looking for real wedding submissions for our exciting and inspiring interactive magazine (if you haven’t seen our WinterBook, check it out!). We are actively searching for spring real weddings that meet the following criteria:

  • Weddings must have taken place in the spring (late March – early June) within the past two years.
  • An abundance of creative details (bouquets, centerpieces, stationery, food, favors, and more!)

  • Submission must include at least 75 photos – mostly color, if possible
  • High-quality images with no watermarks

We’ll link to your WeddingWire Storefront, and the Storefronts of the other Pros who participated in the wedding. Engaged couples are loving our interactive magazines, so a published real wedding is a great publicity opportunity for your business and your fellow Pros!

To submit a real wedding, please fill out the Real Weddings Submission form here, and note in your message that you’re interested in being featured in our SpringBook. You may send a link to a blog post or gallery on a photo-sharing site so that we may see the images as clearly as possible. We also accept submissions via Two Bright Lights.

Please make sure you have the permission of the couple and photographer before contacting us – if your wedding submission is accepted, we’ll want to reach out to the couple for a brief interview. And please disclose if the wedding has been or will be featured in another publication. All submissions are due by Friday, January 24th.

Any questions? Post any questions in the comments section and we’ll get back to you as soon as possible. We can’t wait to see your real weddings!

Photo by Candace Jeffery Photography

» Announcing the 2013 WeddingWire WinterBook

Announcing the 2013 WeddingWire WinterBook!We’re excited to share this year’s last edition of our seasonal e-mag, the 2013 WeddingWire WinterBook! Our WinterBook is full of expert advice on creating an amazing winter wedding celebration – stress-free!

WeddingWire is also happy to share with our Pros that while our WinterBook is great for providing inspiration for engaged couples, we’ve made it even more vendor-focused to showcase the wonderful work that all our wedding and event professionals do! The WinterBook features:

  • The top 10 winter wedding venues in the country
  • Stunning real weddings you’ll absolutely adore, featuring full vendor lists
  • Creative winter cocktail recipes – yum! – with recipes from around the country
  • The latest wedding dress trends from New York Bridal Market
  • Our favorite winter wedding color palettes
  • Over 70 gift ideas for bridesmaids, groomsmen, parents and more!

Our WinterBook is interactive and easily shareable! It’s full of great ideas that you can click through to learn more about or pin to one of your own boards in one quick step.

We hope this issue will provide you with fresh, stylish ideas and endless inspiration. Check out the full 2013 WeddingWire WinterBook and let us know what you think!

» Getting Press: Inspiration Shoots

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.

Sometimes it’s easy to feel like you’re stuck in a proverbial wedding rut. The realization tends to hit once you’ve put the finishing touches on what appears to be your five thousandth wedding featuring mason jars.

Inspiration shoots are a great way to combat this, giving you a chance to flex your creative muscle during down time while adding depth to your design portfolio. Given the tremendous amount of work that goes into an inspiration shoot, it’s common to want to submit yours to a potential blog or magazine for further exposure. The issue? It can often be as challenging as convincing that couple they need to off the mason jar addiction!

Regardless of your service category, setting up an inspiration shoot to showcase your business, share your personality and stay creative is a great way to gain positive business exposure and remind you why you love the industry! Consider working with other Pros if relevant to your service to work together to create a special shoot that will generate some positive PR!

Here are some tips to get started:

Do your research. Take the time prior to the shoot to do your due diligence. Comb a slew of wedding media outlets to first see if they even accept inspiration shoots. From there, identify the type of content that tends to get picked up by your favorite Editors and then dig deeper to find a theme that is both fresh and exciting. In other words? Lay off the chevron and aim for something a bit more novel.

Set your expectations accordingly. If you’ve already completed your research, then your expectations should already be in check as you proceed with the big shoot. As you begin to assemble your inspiration shoot team, it’s important to share your intentions for submitting while also making it clear that you cannot guarantee a press pickup. At the end of the day, there are a million and one variables that can affect the outcome and if a team member comes into the shoot expecting a several page magazine feature, they may be in for a major disappointment if it doesn’t come to fruition.

Keep the lines of communication open with your team. Each member of the inspiration shoot will more than likely be donating their time gratis so if you have intentions of submitting, do so in a swift manner so that the vendors can be free to use the images for their portfolio in a timely manner.   Should the shoot be picked up (hurrah!), then it’s in your best interest to inform the team quickly. Not only will they enjoy seeing the rewards of their hard work, they can be instrumental in promoting the feature.

And finally, remind yourself that a potential press mention is only one of the many benefits of a successful inspiration shoot. The opportunity to collaborate with new talent, as well as to add fresh inspiration to your portfolio can be equally rewarding.

So toss aside those mason jars, and consider making a date with some of your favorite wedding Pros for an inspiration shoot that will knock your client’s socks off!

» Editor’s Note: Beating Writer’s Block

Kim Forrest is one of WeddingWire’s editors. She manages content creation on both WeddingWire and EventWire. Kim has been writing about weddings for nearly a decade, and has been quoted as a weddings expert in the New York Times, Washington Post, Slate, and more. 

So, you’ve started your very own blog. Maybe you’ve been consistently creating content for a month or two, but now you find yourself stuck with nothing more to write about. You have writer’s block, a totally common ailment that all writers face every now and again. Rather than let your blog sit dormant (not the best idea if you’re looking to grow followers and social shares), let us help you get your creative juices flowing with our tips for beating writer’s block!

We’ve done the brainstorming for you and created some fun topic ideas for your business based on your wedding industry category. Now you simply have to set aside some time, get ready, set, and start blogging! And, remember, beautiful, unique and interesting images showcasing your work is always important to include on your blog (such as the photo below)!

Photo Credit: K. Thompson Photography

Venues

“A Venue For All Seasons” – Share (professional) photos of your venue in different seasons, highlighting how the space could be utilized and decorated at different times of year and for different style events. This shows the beauty and versatility of your space!

Caterers

“Real Couple’s Menu” – Outline a creative menu from a recent wedding, and discuss how you worked with the couple to make their vision come to life. Share professional photos of the food, if you can!

Flowers

“Flower of the Week” – Write a post featuring a specific blossom. Talk about why you love the flower so much and share some photos of bouquets or centerpieces you’ve created using the particular bloom.

Wedding Planners

“If I Could Plan It” – Design a dream “wedding” for a recently-engaged celebrity. Which flowers would you suggest Jennifer Aniston use at her wedding? Which venue would you choose for Kelly Clarkson? This is a fun way to let your imagination run wild and show couples how creative you can be!

Band, DJ or Ceremony Music

“What’s That Song?” – Share a few under-the-radar songs that would work well at various moments throughout the wedding, or your favorite “crowd pleaser” songs that always get the party started or create a special unforgettable moment.

Dress and Attire

“Perfect Pairs” – Showcase a wedding gown that you carry in your salon, along with a bridesmaid dress that would look great alongside it. Give insight into the designer, the style and fit. This makes a great weekly feature!

Photographers/Videographers

“Real Weddings and Events” – You’re in luck. You can easily share real weddings and events on your blog. But instead of just featuring photos or video of the event, be sure to get some quotes from the couple and feature a full vendor list to give credit where it’s due. Use great descriptive words to explain the event, and people searching for similar inspiration will more likely find your work! Request that your featured couple, and the other Pros involved with the event, share your post on their social networks to gain added exposure.

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