Analytics and tracking can be confusing and trying to figure out how customers are finding you can feel impossible.  How often have you asked a potential client, “Where did you find us?” and the answer was, “The Internet.” How do you know where your customers ACTUALLY found you?  Google? Facebook? One of your online ads? Read more…

How do you generate new business? This is very good question to ask yourself.  Through surveys and discussions, we have found that a significant amount of vendors in the industry rely on referrals from their happy customers (“word of mouth”) and networking groups for business growth.  Relying solely on these two ways of generating Read more…

Facebook reached a big milestone yesterday.  There are now 150 million people around the world actively using Facebook and almost half of them are using the site every day, according to a post on the official Facebook Blog yesterday.  Back in August 2008, the site hit 100 million active users, which means the number Read more…

You can now use Twitter People Search to track them down! Twitter is much more useful when you can find the accounts of your friends, colleagues, competitors or companies that interest you.  So whether you are searching for a friend or for WeddingWire, just click the “Find People” in the navigation bar at the Read more…

With the current state of our economy, many companies are turning their efforts to Inbound Marketing because it is a more efficient way to market their business than traditional, Outbound Marketing.
Let’s take a look at the difference between the two types:

Outbound Marketing: Main goal is to find customers.
Inbound Marketing: Main goal is Read more…