» How-to: Understand Facebook Insights

Facebook logoA lot of Pros focus on building your Facebook page, but there’s an important aspect beyond the exterior of your page. Analytics can be a foreign concept to a lot of people who own and run businesses, but they’re an important part of building and bettering your Facebook posts. You can see in-depth information about your top posts, demographics of your followers, and more. Here’s a quick how-to that will help you understand and utilize your analytics!

If you’ve never looked at your Facebook page Insights before, you’ll find them located at the top menu bar on your Facebook page. Only page administrators have access to these valuable insights, so visitors to your page will not see your page’s performance. Facebook Insights tracks and reports on a number of metrics and statistics – here’s a breakdown of what each metric means.

Likes

The Likes menu shows you, fittingly, how many likes your page has. It also gives you more in-depth statistics and also  allows you to pick a time period to analyze. The first section of the page has “start” and “end” fields, where you can adjust the time period you would like to measure. Once you select the dates you want, you’ll see the total likes and net likes your page has, and where your likes happened over  that time period.

Net Likes is a really useful tool for figuring out what gets more followers and what makes you lose followers. If you tried a new posting technique during the month of April, you can gauge exactly how effective it was. If you typically gain 20 followers per month but you gained 50 new followers in April, it’s likely that your strategy worked. But if you lost 7 followers and only gained 2, it might be time to try a new posting strategy. Hint: Our posts about using social media effectively and using images on social media would be a good start.

Where Your Page Likes Happened is a tool that gives even more insight into how people liked the page. If Facebook suggested your page on someone’s profile and they liked it because of the suggestion, this chart will show you how many likes that generated. You can also see if someone visited your page, enjoyed what they saw, and then followed through and liked the page. And that’s always a good thing!

Facebook Insights: Likes

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» How To: Update Your Facebook Cover Photo

When was the last time that you updated your Facebook Cover Photo? This image is one of the first things that potential clients see when visiting your Facebook account. It is important to have a great cover image to make a good impression! Stand out with a beautiful and engaging cover photo that expresses the personality of your business.

Tips for a stellar cover photo:

  • Update your cover photo frequently! A fresh image is engaging. Make it relevant for potential clients seeking services like you but updating based on the season, an image that expresses business personality and matches your logo, or use an image from a recent favorite event (with attribution to the photographer).
  • Always include a photo description with your cover photo and a call to action to visit your Storefront, business website or to contact you directly to learn more about your service with a link to your contact form.
  • Coordinate your cover photo with your profile photo to make it a great visual experience for your visitors and convey a consistent brand message.

Facebook Page Designer

Not sure how to update your cover image on Facebook? Use the step-by-step guide below.

  1. Log in to your Facebook account, select your business account under your ‘Pages’
  2. When viewing your Timeline, hover over your cover photo
  3. Click the edit icon, ‘Change Cover’
  4. Pick one of the options from the pop-up menu (ex: Upload photo, Chose from Photos)
  5. Select the photo or image of your choice,  drag to reposition as needed
  6. Save your changes

What tips do you have for an eye-catching cover photo?

» Marketing Tips to Boost Your Business

What does it take to make sure that your company really hits the ground running and has a successful season?  Whether you are a new business, or a seasoned business looking to expand, these tips from Mashable provide valuable insights into how to boost your business to the next level!

  • Focus on your Target Customer: Who is your target client? Instead of focusing on reaching anyone and everyone, consider your select target group of customers that will lead you to your short term goals and can help take your business to the next level. Do you have some openings in your calendar? Focus on how to find more niche clients or how to get your business known to more couples or people planning events. Have a packed calendar but need more income? Focus on raising select prices while remaining competitive.
  • Build Strategic Partnerships: Getting involved with a business that you know has a strong brand and will help you build the creditability of your business. Form strong relationships with other local and wedding professionals, and work together to serve as a reference to each other’s clients looking for a Pro in that service category. Consider joining a top Association or community group in your category as well for added benefits, exposure, and accreditation.
  • Engage in Community Outreach: You want to get your name out there, whether it is in local news papers, radio, or through an industry blog. Check out our tips for building a strong brand, and start pitching your business! Brand exposure and attendance at local networking and professional events will lead to your business being considered a key player in the industry.
  • Incentivize People to Share: It is important to get people talking about your product or service, so don’t be afraid to give a discount or some form or a perk for having them talk up your company or “like” your company on Facebook. Some options include a free consultation, added gift or select discount on your most popular product or service with the proof of a “like” or recommendation.
  • Leverage Social Media: Make sure to establish a relevant and engaging social media presence for your business. Couples are planning their weddings online, and spend hundreds of hours on social media. Be sure to post daily when you can, and share social media content that is relevant and consistent with your brand, service offering and target client. Favorite wedding and event inspiration, how to planning tips, favorite quotes, and your latest blog posts are great places to start.
  • Apply for and Share Your Business Awards: No matter what your product or service is, it is important to get the recognition for your stellar business when you can! Keep an eye out for relevant local awards, and aim for industry-wide awards such as the WeddingWire Bride’s Choice Awards and WeddingWire Rated (and show them off on your website, Storefront and at your business or local wedding shows to stand out!).

To get more in-depth information on these marketing tips to boost your business, click here!

» How To: Make Your Business SEO-Friendly

We know that establishing strong Search Engine Optimization (SEO) can seem daunting; however, it is critical for generating traffic to your business website and WeddingWire Storefront.

Strong SEO enables potential clients to find you more easily by your business showing up more frequently in relevant searches, and also reaching a higher placement on search pages. WeddingWire’s SEO & Links tool for paying members makes it simple to optimize your Storefront, get indexed on the top search engines –Google, Yahoo! and Bing– and add strong and effective SEO links from the #1 Wedding Network.

Get started today with this quick video tutorial!

» HOW TO: Use the Pro Forums

WeddingWire Pro Forums allow wedding industry professionals to connect with one another, pose questions and share valuable tips and information.

Interested in learning more? Access the Pro Forums and take a look around by following these simple steps:

  • Login to your account
  • Click on the Pro Forums tab
  • Review forums by clicking Recent Posts, New Discussions or Most Popular tabs directly under the Pro Forums tab in the top left-hand corner
  • To start a conversation, click the Start a Discussion button on the top right-hand corner

Forums are organized so you can easily browse by category or use the search option on the right to find discussions about a specific topic.

Additionally, you can browse Wedding Forums by clicking the tab on the left of the screen, and leave comments and advice to engaged couples’ questions.

You can keep track of your participation in forums by clicking the My Activity tab to the left of the Pro Forums tab. Here, your discussions, comments and any comments that you have left in the Wedding Forums are tracked.

Forums great way to stay up to date on industry news, make connections with other professionals, ask questions to get an outside point of view and share your own expertise!

» HOW TO: Conquer Your Fears #2

As we mentioned in our first post, many times the sales aspect of your job as a Wedding Professional can be quite daunting. Here is fear #2 of 3 and how to combat it.

2. Rejection. You know you can’t be successful with 100% of potential clients, but still those who say know may put a bit of doubt in your mind. It is important to remember that not everyone is going to be the best fit for your business. Sometimes, it might even be important for you to reject and inquiring bride who you know you may not be worth the time/money/effort.

When rejection does bare its head (and it will) it is important to try to understand the reasons behind it and use that as feedback to evaluate your offering on a big picture scale. You may need to refine your offerings or presentation. And finally remember, usually after you confront your fear and get it over with, you will realize it really wasn’t that bad in the first place!

For more details, check out this article.

 

» HOW TO: Conquer Your Fears #1

It’s common for you to have concerns when talking to potential clients and hoping to win their business. Many Wedding Pros may find the pitch of your product or service to be one of the most difficult aspects of your job. Over the next week we will outline 3 top fears – and how to combat them.

1. You will make a negative first impression. 

Especially in the wedding industry, we all know how important a first impression can be. The fear that a negative one could ruin the opportunity for business can be a big one. The best way to fight this fear is by showing credibility to potential clients. Do this through your behavior and appearance as well as in more tangible ways.

  • It’s always a good idea to smile, engage in eye contact, and keep open posture.
  • Show off your past work to give brides the idea that, “if you can do that, you can definitely do what I want!” Give examples and show photos.
  • Share your past client reviews! Hearing from other real brides can help push a client over the edge. If so many people thought you did such a great job, won’t she too?

For more details on this and some other top fears, read the full article.

» HOW TO: Optimize Images for Your Website

Any and all content on your website and blog can help to enhance your SEO. Google and other search engines can index your images to make them available in organic search as well. Keep these things in mind as you update your images on the web:

Stay on topic. When selecting an image, make sure it relates to the content on the webpage. Often images will catch someone’s eye before the content, so make sure it corresponds to the text on the page. If they are interested in the image, then they might stop to read more.

What’s in a name? Pick a related keyword as the name of your file. This will help with how images are ranked in search results. Rather than “pic1” or “logo” try something like “wedding dress” or something you would expect someone to type into the search bar.

Use Alt Text. If an image does not immediately download, you can specify the text that will appear in its place. This Alt Text also helps search engines know what the image is about. Using descriptive text and keywords here can also help your ranking.

Size matters. Try to follow the goldilocks rule here, not too big and not too small. Usually a larger image will perform better however you want to make sure it doesn’t take up the entire page and you balance images with text. A good rule of thumb is to have a larger image above the fold aligned to the left or right of your text.

By following these quick tips you can help convey your message using images and boost your search results. Just remember to use your keywords! For more ideas and information, click here.

» HOW TO: Use the Contact Us Widget

As noted in this Entrepreneur.com article, a contact form “legitimizes your business by offering a real person to contact, and helps you gather leads.”  If you don’t already have one, WeddingWire makes it easy for your business to add a Contact Us form to your website and/or blog. It is important the form is in a prominent location on your website so that potential clients will actually use it.

To add your custom form:

1. Log in to your WeddingWire account

2.  Click here, or on the My Inbox tab

3. You have the option of collecting Wedding City & State and an additional Message Box, if you would not like to display these fields simply uncheck the corresponding boxes

4. Click and copy the HTML code for the Contact Us widget

5. Paste onto your website and/or blog

Thats it! When someone fills out this form, their information will populate into the Leads section of your WeddingWire account and you will receive an email notification. Keeping all of your leads in one place will help you stay organized and allow you to mark off those you have already responded to.

WeddingWire makes it easy for your business to add a Contact Us form to your website and/or blogWeddingWire makes it easy for your business to add a Contact Us form to your website and/or blog

» HOW TO: Showcase Your Work with Video

Make it easy for potential clients to see your past work by uploading photos and video into your Portfolio. When a couple is searching for their vendor, they will compare a number of things, including examples of what you have done for others. By showcasing a variety of things you have done before, you will give a bride and/or groom a good idea of your range and style. Just another way to ensure they give you a call to book your for their big day!

Just follow these simple steps to add your own photos and videos:

1. Login to your account Storefront

2. Click on the Portfolio tab

3. Select either Photo Gallery or Video Gallery

4. Click the blue button to upload your media files

5. Remember to Save!