» Updates to Your WeddingWire Analytics Reporting

Updates to Your WeddingWire Analytics ReportingWe’re excited to announce that as of May 1, 2015 your WeddingWire Storefront traffic in your account Analytics is reported through Google data services and displays Storefront Visits in place of Storefront Clicks.

In order to provide more in-depth Analytics information, we transitioned to Google data services. Google Analytics is regarded as the industry standard for traffic reporting, and we want to provide a consistent experience when reporting your Storefront traffic.

Here’s the breakdown of the new metrics you’ll need to understand and how the data points differ:

  • Unique Visits: A unique visit consists of the activity of a single user on your Storefront. A unique visit ends when a user is inactive for more than 30 minutes. Unique Visits do not reflect how many times someone clicks on tabs and links within your Storefront or how often a single user returns to your Storefront during the visit.
  • Storefront Visits: Cumulative monthly unique visits to your WeddingWire Storefront compared to the median number of visits to other Storefronts in your region and service category.

In reporting Storefront Visits instead of Clicks, you now have a more transparent view into the number of unique visitors viewing your Storefront each month. This update – based on feedback from our members – will give you access to enriched Analytics and set the foundation for future Storefront data improvements.

It’s important to note that your Website Click and Review data within Analytics will remain upunchanged during this update! While we have updated some functionality over the past year, our goal is to continue to surface more information to you in future versions. If you have any feedback or improvement requests based on these updates, please complete this form.

WeddingWire Analytics, along with guaranteed directory placement, is only available to premium WeddingWire members. Learn more about upgrading at vendors.weddingwire.com or get started by contacting us at sales@weddingwire.com.

» Top Google Apps for Wedding Professionals

Top Google Apps for Wedding ProfessionalsIn the wedding industry, a day of work extends beyond 9am-5pm for many wedding professionals. Between actual client events, appointments with prospects and other business errands, you often find yourself out of the “office” more than you’re actually in it! With all the back and forth, you want to have access to everything your business needs.

If you’ve been in the industry for a while, you may be using outdated business tools simply because they weren’t available when you first started your wedding business. Google offers a suite of apps that help businesses get work done faster, and the functionality is only getting better by the day. Read on below for the top Google apps for wedding professionals today!

Gmail

For those old-school Pros who prefer Outlook (or Yahoo, Hotmail, AOL, etc.) for their email needs, Gmail is worth a second look! Google’s email product, Gmail, provides a number of helpful features for wedding professionals in particular. Because Gmail is a web-hosted email service, you can access your account from any computer, tablet, smartphone or other device with Internet access! This means that no matter where you are or how you’re accessing the Internet, you’ll be able to communicate with prospects and clients. And with 15GB of free storage, you don’t have to worry about deleting emails to make room. The best feature, though, is that you can also get a custom email with your company’s domain name which runs through Gmail! It’s free for personal users, but for a few dollars a month you’ll get the professional look you’re going for and never lose access to your business’ needs. Check out our list of Gmail tips and tricks to help you save time!

Google Drive

Ever want to share a document with a colleague or collaborate with more than one other person? If you’re emailing Word documents or Excel spreadsheets back and forth, you may experience issues dealing with the multiple versions. Google Drive is the perfect solution for wedding professionals who need lots of data and information at their fingertips at all times! With Google Drive, your business can go wherever you go. You can organize, edit and share documents from any computer at drive.google.com, or on-the-go with the Drive mobile app. Multiple users can be in your documents at one time, and you can add comments/track changes as you would in a Word doc. The spreadsheets in Google Drive are also extremely useful to keep track of all your event information and expenses. You can also upload photos, videos and other files to keep them accessible to multiple people from multiple devices.

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» Let’s Get Analytical!

Top Business Tracking TipsWebinar Recap!

In late March, we held our monthly webinar for premium members, all about tracking your business analytics online! WeddingWire CMO, Sonny Ganguly hosted the webinar and shared his insights into the importance of analytics, and the best resources for business tracking online.

Analytics plays an important role in measuring your business’ success and online impact – but don’t let the numbers scare you! Check out the six key sources you should be measuring, below!

  • Traffic: The best way to track your business website traffic is through Google Analytics. Review your site’s basic metrics and overall page traffic as well as your key driving sources in one place with this tool.
  • SEO: A key to standing out in search is to use the best keywords for your business. Do a bit of research to determine interest in search terms using Google Trends to get started.

» Online Tools for the Creative Entrepreneur

Online Tools for the Creative EntrepreneurAs busy wedding and event professionals, you probably don’t have a ton of free time – if any! With everything on your plate, it can be hard to find the time to be creative with your business. Whether you’re looking for emerging trends in the wedding industry, trying to stay up to date with industry leaders or just thinking about new ways to make your customers happy, you need the right tools to access all that information quickly and efficiently.

Many entrepreneurs and small business owners have the same problems; you’re expected to be in-the-know about all aspects of your business, but you rarely have the time to keep up with it all. Luckily for you, there are plenty of online tools and apps to make your life easier!

If you want to be creative but still get everything done, use these online tools to save time!

Trend Tools

Pulse – Use the Pulse app to pull all your favorite news sources into one custom stream. You’ll keep your finger on the “pulse” of what’s going on with your favorite websites, publications and news sources. It’s easy to use on your phone or tablet, so you can quickly look through your stream when you have a few extra minutes on the go.

Pinterest – Your business may already be using Pinterest to add your own business’ images to get more backlinks to your website, but you can also use Pinterest as a quick and easy trend spotting tool! Follow your friends in the industry (or even WeddingWire!) for wedding inspiration, and follow WeddingWireEDU to easily scan trends in the business and tech world.

Data Tools

Google Analytics – If you aren’t already signed up on Google Analytics, it’s time to start. Google Analytics allows you to track traffic on your website and blog and see more information about your visitors, what pages they visit, and how long they stayed on your site. You’ll see which areas are performing well and which areas need improvement so you can increase web traffic and conversions. The best part: it’s free!

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» Top Tools to Help You Work Less #3: Insights and Analytics

 

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.

 

Next up in our Top Tools to Help You Work Less series, is the top WeddingWire tested Insights and Analytics tools to help run your business effectively. Also, be sure to review top Website tools, as well as Social Media and Email tools, and stay tuned for more tools to keep you organized!

Insights and Analytics

Understanding your business Insights and Analytics are very important to growing your business! These tools help you get important feedback, measure traffic and discover ways to improve your services.

  • Survey Monkey
    • Survey Monkey is an easy to use tool that enables you to create quick, custom online surveys that you can distribute through emails or social media.  Track results in real-time with charts and filters on any type of device.
  • Kiss Insights
    • Want to get feedback right away?  Kiss insights allows you to get feedback right on your website as users hit specific pages on your site.  A survey will pop up to understand what your customer is thinking at that moment.
  • Quantcast
    • Having Google Analytics is a must have on your website, but adding Quantcast’s code is a great next step.  Quantcast will measure your traffic and give you demographic data of your site’s visitors.
  • Facebook Insights
    • Facebook Insights is a great tool on all Business Facebook pages, but it can be hard to find. It provides details about the fans of your business, including their demographics and connections. Best of all, it will tell you how effective each of your posts is and how to improve.

» Inside WeddingWire: Meetings Galore!

Continuing our new ‘A Look Inside WeddingWire‘ series, take a sneak peak into our meeting yesterday. The WeddingWire Marketing Team had an Email and Analytics lunch and learn with our resident Email Specialist and Customer Acquisition Specialist. Here we are diving into Google Analytics and reporting:

» Beginners Guide to Google Analytics: Part I

If you aren’t already signed up on Google Analytics, consider this your wake up call! It’s time. It’s free and allows you to track traffic on your website and blog. Analytics allows you to see more information about your visitors, what pages they visit, and how long they stayed on your site. In turn, allowing you to see what areas you need to improve as well as what areas are performing the best. The end goal: increasing conversions and traffic through the web. Sign up through your Gmail account.

Take a look at the example below of the interface. (Reference this page for information on each item.)

Next, install the code on your website and/or blog. Just follow these steps:

1. Grab your personalized Google Analytics Tracking Code – use the unique code for your Google Analytics profile which can be find within the Profile Settings page of your account. Click here for full instructions or watch the how-to video below.

2. Implement the code – paste the code you copied from Step 1 below the content on your site right before the tag on each page.

Having trouble? Visit the Google Analytics troubleshooting site.

» Track Tweets, Likes, and Pluses with Google Analytics

Google has added the ability to track your Twitter, Facebook, and Google+ on your website, blog, and Facebook Fan Page through Google Analytics Social Tracking. You will have to make a few updates to the pages you want to track to incorporate a bit of new code.

Once you log into your account, you’ll need to switch to the “New Version” and grab the provided code. Then it is important to add this code to the correct places on the pages you want to track. Click here for the full instructions.

After you give Google Analytics a full 24 hours to update, you will be able to see a new “Social” section where you will be able to view this data. The Social section is divided into three parts:

Engagement – view how likely users are to become socially involved on each page

Action – see the total actions users have taken on your site as well as the percentage of each type (like, tweet, etc.)

Pages – allows you to compare which pages your visitors take action and what actions they take

If you’re wondering why we haven’t mentioned the +1 button, it’s because Google built this to automatically track so you are already set!

» What’s your web traffic?

Interested in seeing how many visitors you get to your website or blog?  Check out this list of 50 analytics tools you can use to monitor and analyze your web traffic.  The list comprises of everything from analytic software packages to other tools for market research data and site rankings.  You will also find a variety of free basic tools and some that are more advanced and cost a fee.  All and all, it’s one big list.  Thanks to Cameron at Mashable for her excellent compiling skills!


How do you measure your web traffic? Share in the comments section.

» Google Adwords and Anayltics

Interested in learning how Google Analytics and Google AdWords works? Here are three useful Google slideshows I found in a Mashable blog post this morning that you might find useful as you prepare your marketing plans for the New Year:

  • An Introduction to Google Analytics – A quick explanation of what Google Analytics is and how it works.


  • Google Analytics: Measuring Interactions – Demonstrates how Google Analytics measures website interactions (beyond pageviews).
Google Analytics

View SlideShare presentation or Upload your own. (tags: barcamppune bcp5)


  • Google AdWords- A demonstration of how Google AdWords works. It provides tips and suggestions too!