» How to Run a Facebook Contest This Engagement Season

Walking Eagle Photography

Photo by Walking Eagle Photography

Running contests and giveaways is a great way to get engagement and visibility for your Facebook page, but it’s important to be aware of the  promotional guidelines you must follow to ensure a successful promotion. Before running a Facebook contest or giveaway this engagement season, we recommend brushing up on Facebook’s guidelines in order to avoid your account being flagged or shut down. Here are three of Facebook’s rules that you may not have known about before.

You cannot ask for shares or tags as a requirement for entry

“Share this post and tag a friend in the comments to enter!” is a common line found in contest posts on Facebook, and it makes sense, right? Shares get you in front of more people and if someone tags a friend who is engaged, it can get you in front of more potential clients – plus, everyone asks for shares and tagging in the comments! It can’t be that bad…right?

As innocent as it may seem, asking for people to share your post or tag a friend violates Facebook’s guidelines. The official Facebook rule states, “Personal Timelines and friend connections must not be used to administer promotions.”

This means that you cannot ask for people to: share your post to their page, share your post to a friend’s page, tag friends in the comments, or tag friends or themselves in a photo in order to enter your contest.

However, you can ask people to like the post or comment in order to enter. You can even encourage tagging a friend in the comments or sharing the post to spread the word, as long as it is not a condition to enter the contest.

You must state the official terms and eligibility requirements for your contest

Your post should explain the rules of the contest or giveaway. Make sure to include minimum age, location, or other requirement for entry, along with how the winner will be chosen and any other terms that you would like to include. If you have longer terms and conditions, you can always link to a web page that outlines them.

For example, if you are a wedding photographer hosting a giveaway for a free engagement session, you may want to state that all eligible participants must be engaged, living within your state, and must be getting married within a certain timeframe.

You must state that Facebook is in no way affiliated with or sponsoring your contest

Facebook requires that you make it clear that they are not connected with your contest whatsoever. The easiest way to do this and cover all your bases is to pull directly from Facebook’s official contest guidelines and add a line to the end of your post stating that your promotion “is in no way sponsored, endorsed or administered by, or associated with, Facebook.”

Now that you know three important Facebook contest guidelines to follow, here are some ideas for contests and giveaways:

  • Ask for couples to share their wedding date in the comments, then randomly select one couple to receive a discount off a package or a free service.
  • Post a photo that relates to the couple (photo of them, their wedding, their invitations, etc.) and state that if you get a certain number comments or likes on the post, the couple will get a discount or bonus while working with you.
  • In a post about engagements, have couples comment with their engagement story or location, encouraging photos and details. Then randomly select an engagement story from the comments to win and be shared.

» Social Media Bios That Attract Couples

social bios

Social media profiles tend to give you limited space when it comes to writing your bio. Facebook gives you 255 characters for your “About” section and Instagram only gives you 150 characters. In order to spark couple’s curiosity and intrigue them to learn more, you need to make every character count. Here’s how:

Show personality!

The keyword in social media is social. Couples want to see that your business is operated by people – people who have personalities that they can relate to. If they can immediately get a sense of your style and personality, they will be more likely to like and trust you. Doing this will also help you attract ideal clients, rather than couples who don’t fit your style.

If you’re stuck on how to infuse your personality into your bio, here are a few ideas:

  • Use Emojis throughout your bio.
  • Use exclamation points to show enthusiasm!
  • Write how you would speak. Say it out loud and make sure it feels natural.
  • Include quirky phrases that you regularly use out loud when talking with clients.

Stop focusing on yourself…

Most businesses go straight for the traditional approach of creating a business-focused company bio. They explain what the business does. Sounds like it would make sense, right?

A business focused bio would sound something like this: Bella Photography offers engagement and wedding photography to couples in Florida.

That absolutely describes what Bella Photography does, which is great, but there are a lot of photographers out there who shoot weddings. How are Bella Photography services any different? How would hiring Bella Photography over someone else benefit a couple?

You need to differentiate yourself quickly so that you don’t lose the attention of a potential client when they come across your social media profile. Continue reading

» 4 Ways to Increase Engagement on Facebook Without Paying for Ads

filming

Facebook’s ever-changing algorithm is making it feel more and more difficult to reach your followers and get high levels of engagement on your posts, but don’t worry – it’s still possible to get a big response without paying for ads! Here’s how:

Show your personality

Giving yourself a distinct personality and showing your quirks is so important online! It gives people the ability to connect with you and gain trust, which will make them gravitate towards you when it comes time to book vendors for their wedding. It will also help your audience feel more comfortable and willing to comment on your posts.

So how can you do this? Add Emojis, use exclamation points, and write posts in your own voice. A good rule of thumb is ask yourself if what you are posting feels like something you would say out loud, or if it feels inauthentic to your personality. If it feels right, post away! If it doesn’t, try saying what you want to get across out loud, then write that out.

» 5 Unique Ways to Attract Couples With Facebook Live

facebook live wedding business

Have you started using Facebook Live to market your business yet? If not, it’s a must-have in your social media marketing strategy. Here are two reasons why:

  1. Facebook’s algorithm is making it increasingly difficult for businesses to reach an audience on the platform. You may notice that most posts hardly get seen. However, Facebook loves Live. They prioritize live videos in the news feed and will even notify a handful of your followers whenever you start a live video to help you build an audience.
  2. Your followers will love it! The beauty of Facebook Live is that it is spontaneous and unscripted. Your authenticity and brand personality will shine through, and you’ll get to have genuine interactions with your audience. This establishes trust, which is key for getting couples to book you.

You may be wondering, “What would I even talk about or do in a live video?” You can always go live for Q&A sessions and to give advice to your audience, but those are very common Facebook Live topics. Here are 5 unique ways to use Facebook Live to stand out and attract couples:

Interview past clients

If you really want to stand out amongst other competitors who use Facebook Live, interview past clients live using a tool like BeLive.tv. This tool allows you to go live in split screen, so that way two people can host a live video together from anywhere – And you can interview past clients about their experience working with you!

This Facebook Live tactic is powerful because your audience can see your past clients unfiltered testimonial about working with you. After establishing trust through your Facebook Live interview, encourage those watching to visit your WeddingWire profile to read more reviews about your work.

Give a sneak peek behind-the-scenes

Photographer? Show yourself editing some photos live. Caterer? Show your chefs in the kitchen. DJ? Go live while preparing for a wedding. Whatever you do, there’s always lots of behind-the-scenes work that couples don’t necessarily get to see. Facebook Live is your time to give them a sneak peek.

Share your story

Why did you get into the wedding industry? What makes you excited and passionate about your job? Hop onto Facebook Live and share it with your audience! Couples will love to hear you share your story. Getting real and talking about your “why” with your audience will prove to them that you are in business to help make their wedding dreams come true, not just to make money.

Walk through your process

What is your process with clients? Think about all of the steps you take when you first talk with a client all the way up until their wedding day. Now identify what makes your process unique compared to other vendors. For example, a wedding planner who puts a special focus on tablescapes and event design has a very different process than a planner who focuses on logistics.

Go live on Facebook and talk about it – explain your process, what makes it different, and why it will benefit the couple.

Go live at a wedding

Now that we’re in wedding season, use Facebook Live at a wedding (with the permission of the couple, of course). No matter what role you have at the wedding – officiant, hair stylist, makeup artist, caterer, photographer, DJ, planner, etc. – you have the ability to go live and show potential clients how you interact and work at an actual wedding.

This is one of the best ways to use Facebook Live because couples who view the video will be able to picture you at their own wedding, which will make them want to book you.

» 3 Reasons Why You Need a Facebook Group (Even If You Have a Facebook Page)

facebook group wedding pro

Let’s talk about Facebook. Specifically, moving beyond your trusty Facebook page. Facebook groups have the power to attract engaged couples nationwide or in your area while they are wedding planning. You can use the group to give daily tips, ask questions to learn about your target market, pitch your services, and connect couples with other vendors. You may be wondering why you can’t just post all of this content on your business page, and why you should post it in a group instead. Here are 3 reasons why:

Facebook groups will help you reach more people and get higher engagement for free.

Have you ever posted something on your Facebook page that you were super proud of, only to get zero interactions from your followers on it? Don’t be too discouraged. There is a reason for this, and it’s not your fault. Facebook pages get almost no organic visibility anymore, thanks to Facebook’s news feed algorithm.

Facebook’s algorithm favors posts written by friends or in groups over posts from businesses, which is why starting a Facebook group for your business is quickly becoming one of the best ways to reach potential customers and make sales. The benefit to posting in groups rather than pages is that the posts get ranked higher in the news feed than business page posts, so you get more organic visibility and don’t have to spend money on ads to get seen.

Managing a Facebook group will establish credibility and trust for your business.

When you create a Facebook group, you become the expert. Couples who join the group will see you running the show, ask you questions, and refer their friends to your group when they need help wedding planning. They will see how amazing you are, get to know you as a person, and trust what you have to say. Then, when the same people need your product or service, you will be the first person they think of to buy from.

However, in order to be successful in establishing trust and credibility, you have to give more valuable content than sales pitches. Make your group 80% value and 20% sales. Here are some ideas on what you can post in order to provide value:

  •      Tips about wedding planning, especially if they relate to your product or service
  •      Facebook Live videos with Q&A or advice
  •      Discussion questions about what couples are struggling with, dreams for their weddings, and how you can help them

Every person who joins your group has the potential of becoming a customer.

Make your group a resource for couples in your area so that way you will attract users who have real potential of becoming customers. When they join, the credibility, trust, and relationships you build with group members will help you be able to close sales and book couples. Here are a few tips to ensure you attract the right users to your group:

  •      Include the name of your city, state, or region in the name of your group.
  •      Include the year in the group name to attract couples who are actively wedding planning. You can change the group name each year as you go.
  •      Include the word “wedding” to help couples find the group.

Building a new Facebook group will take more work in the beginning and become less time consuming as they grow, but will generally only take a couple hours of your time per week. If you decide to start your own Facebook group, remember that they do take time to grow, but the work you put into it will be worth it in the end.

» 3 New Instagram Updates You Should Be Using

instagram wedding professionals florist

The wild, wacky world of social media is ever-evolving. Case in point: Instagram and its bevy of new features for marketers. While change was slow in the four years since the company was acquired by Facebook, the visual blogging site has hit the ground running in recent months to integrate with Facebook and offer similar tools for audience engagement.

Here’s a rundown of the big changes:

1. Stay Top of Mind With Instagram Stories

We’re sure you’ve seen those little circles above your Instagram timeline by now. The Stories feature is Instagram’s attempt at replicating the immediacy and fleeting nature of popular new networks like Snapchat. So far, it’s been a wild success, capturing 150 million daily users in the first 25 weeks.

How it works is pretty simple: From the home screen, click the little camera symbol on the top left corner. This will activate your phone’s camera and you’ll have the option to shoot a live video (more on that later), a normal photo, a Boomerang video or a hands-free video. You also have the option to use photos and videos taken within the last 24 hours by pressing down on the bottom of the screen and swiping up. Once you’ve taken or selected an appropriate image, you can simply add it to your story. This will stay visible to your followers for 24 hours. You can continually add an infinite number of photos and videos to your story, each adorned with text, drawings, time stamps, location stamps or accessories like crowns and sunglasses.

2. Take Advantage of Shared Facebook-Instagram Business Tools and Go “Live” on Instagram

You probably noticed last year that there were a lot more business tools for Instagram users, including the ability to add a “contact” button to your page and to see detailed analytics within the Instagram app. These tools come as Facebook finally integrates the two social media platforms, allowing businesses to reply to comments from both platforms from the Facebook Pages app, manage campaigns across both platforms through Facebook’s Business portal and employ some of the bigger network’s most popular features, including the ability to go “Live.”

Instagram Live works in a similar fashion as Facebook Live, in that followers are alerted that you’re live. However, unlike Facebook Live, the video content is not archived and disappears as soon as you stop broadcasting.

3. Encourage Engagement by Liking the Likes

Engagement is super-important to wedding pros looking to connect with couples and peers. Social media should always feel like a conversation between you and other folks—not like a rally where you’re blasting your message out through a megaphone. Which is why it’s a pretty big deal that Instagram now allows you to like comments on your posts as well as making it even easier directly reply to the user. As you grow your social media presence, it may not always be possible or make sense to reply to every comment (although you should aim to go into the comments on a regular basis!), but a simple like is a great way to show that you’ve read it and you appreciate it.

Learn more about how Instagram can fit into your overall marketing strategy

» The Force of the Social Media Four

It can be challenging to stay on top of the latest social media sites and trends — especially while you are busy running a successful wedding business. But there’s no need to feel overwhelmed. Social media doesn’t have to require lots of time to make a big impact on your client reach!

This infographic shares the four key social media sites where you will make the greatest impact with your target audience of engaged and pre-engaged couples today. Review these tips from WeddingWire CMO Sonny Ganguly to learn how to leverage the social media four: Facebook, Pinterest, Instagram and Snapchat.

The-force-of-social-four