Have you started using Facebook Live to market your business yet? If not, it’s a must-have in your social media marketing strategy. Here are two reasons why:
- Facebook’s algorithm is making it increasingly difficult for businesses to reach an audience on the platform. You may notice that most posts hardly get seen. However, Facebook loves Live. They prioritize live videos in the news feed and will even notify a handful of your followers whenever you start a live video to help you build an audience.
- Your followers will love it! The beauty of Facebook Live is that it is spontaneous and unscripted. Your authenticity and brand personality will shine through, and you’ll get to have genuine interactions with your audience. This establishes trust, which is key for getting couples to book you.
You may be wondering, “What would I even talk about or do in a live video?” You can always go live for Q&A sessions and to give advice to your audience, but those are very common Facebook Live topics. Here are 5 unique ways to use Facebook Live to stand out and attract couples:
Interview past clients
If you really want to stand out amongst other competitors who use Facebook Live, interview past clients live using a tool like BeLive.tv. This tool allows you to go live in split screen, so that way two people can host a live video together from anywhere – And you can interview past clients about their experience working with you!
This Facebook Live tactic is powerful because your audience can see your past clients unfiltered testimonial about working with you. After establishing trust through your Facebook Live interview, encourage those watching to visit your WeddingWire profile to read more reviews about your work.
Give a sneak peek behind-the-scenes
Photographer? Show yourself editing some photos live. Caterer? Show your chefs in the kitchen. DJ? Go live while preparing for a wedding. Whatever you do, there’s always lots of behind-the-scenes work that couples don’t necessarily get to see. Facebook Live is your time to give them a sneak peek.
Share your story
Why did you get into the wedding industry? What makes you excited and passionate about your job? Hop onto Facebook Live and share it with your audience! Couples will love to hear you share your story. Getting real and talking about your “why” with your audience will prove to them that you are in business to help make their wedding dreams come true, not just to make money.
Walk through your process
What is your process with clients? Think about all of the steps you take when you first talk with a client all the way up until their wedding day. Now identify what makes your process unique compared to other vendors. For example, a wedding planner who puts a special focus on tablescapes and event design has a very different process than a planner who focuses on logistics.
Go live on Facebook and talk about it – explain your process, what makes it different, and why it will benefit the couple.
Go live at a wedding
Now that we’re in wedding season, use Facebook Live at a wedding (with the permission of the couple, of course). No matter what role you have at the wedding – officiant, hair stylist, makeup artist, caterer, photographer, DJ, planner, etc. – you have the ability to go live and show potential clients how you interact and work at an actual wedding.
This is one of the best ways to use Facebook Live because couples who view the video will be able to picture you at their own wedding, which will make them want to book you.