» Get Ready for the 2017 WeddingWire Couples’ Choice Awards!

Couples-Choice-Awards-2017-announcement-imageWhen searching for the perfect wedding team, couples rely on reviews from other clients to understand the value of the experience your business provided for their special day. In fact, 87% of engaged couples read reviews when searching for their wedding pros. Reviews give your business credibility and encourage more couples to reach out to learn about your services.

Exciting news — the WeddingWire Couples’ Choice Awards® are coming soon! This annual awards program recognizes the top 5% of WeddingWire professionals leading the industry in high quality reviews from newlywed couples. Recipients of the Couples’ Choice Award are determined based on their demonstration of excellence in quality, service, responsiveness, and professionalism each year.

To be eligible for the award in 2017, we encourage you to reach out to your past clients and request reviews! You have until December 31st, 2016 to collect reviews from your clients this year in order to qualify for the prestigious award.

Here are three easy tips to help you collect more reviews quickly:

Start with gratitude

Email or write a handwritten note to your past clients expressing congratulations on their nuptials and how thankful you are for sharing a part of their special day. Your sincerity will be appreciated and will reinforce why they chose your business to be part of their wedding team. Be sure to invite them to leave you a review on WeddingWire, and make it clear that their feedback matters to your business and helps secure future clients.

Showcase your reviews

You earned great reviews, so let your past clients help sell your business for you! Add your reviews to your website, printed materials, and social media to let your past clients help set you apart from the competition. By showcasing your reviews, your clients will notice how committed you are to producing excellent work — and will be encouraged to leave you a review when their wedding is complete since it clearly matters to your business.

Make it easy

After spending months planning their wedding, sometimes couples want a break from their to-do list. Luckily, we make leaving a review easy for both you and your clients! Simply share a direct link to your personalized review URL, or send an automated email from the Review Collector to request reviews from your clients. By directing them right to source to share a few words about their experience with you, it greatly increases the chance they will complete the process. After all, 1 in 5 couples will write a review when asked, and that number increases to 1 in 3 if they are reminded at least once!

Request reviews from your 2016 clients and be on your way to earning more great reviews before 2017!

» Announcing the WeddingWire Couples’ Choice Awards® 2016

Announcing the WeddingWire Couples’ Choice Awards® 2016

We are pleased to announce the winners of our eighth annual awards program, the WeddingWire Couples’ Choice Awards® 2016!

The honorees represent the top five percent of wedding professionals in the WeddingWire local vendor community who demonstrate excellence in quality, service, responsiveness, and professionalism. This year’s list of winners is made up of the nation’s top local wedding professionals, covering over 20 different service categories including wedding venues, florists, wedding photographers, and more.

Our Couples’ Choice Awards winners are chosen solely based on the quality, quantity, consistency, and recency of the wedding reviews each professional received from consumers through the 2015 calendar year. Our program is meant to serve as an indicator of legitimacy and reliability for engaged couples when selecting their team of wedding professionals. According to Lynn, a WeddingWire user from Michigan:

“This award absolutely made a difference when I was picking vendors. If a vendor had that seal, I knew that enough engaged couples liked their services that I would, too. It helped me decide between two DJs that were otherwise equal.”

We are proud to feature these award-winning professionals who also understand the impact reviews have on their successful wedding businesses! Winners were notified via email on January 6, 2016. Recipients also received the official WeddingWire Couples’ Choice Awards 2016 badge within their WeddingWire account, along with access to a suite of marketing tools to showcase the award.

Congratulations again to all the WeddingWire Couples’ Choice Awards 2016 winners! We’re thrilled to celebrate such a high-caliber, committed group of professionals for the Couples’ Choice Awards’ eighth year.

» Preparing for the 2016 WeddingWire Couples’ Choice Awards®

How your wedding business can prepare for the Couples' Choice AwardsBefore reaching out to a wedding professional, brides and grooms like to read wedding reviews to get a better understanding of your business. In fact, our data shows that 83% of searching couples like to hear what they should expect, not from the vendors themselves, but from past customers who’ve been in their position.

Unlike other awards in the wedding industry, the WeddingWire Couples’ Choice Awards® are solely based on reviews from real newlyweds and their experiences working with their wedding professionals. Our annual awards program recognizes the top five percent of wedding professionals who demonstrate excellence in quality, service, responsiveness and professionalism.

Check out our tips below on how to collect more wedding reviews before the December 31st deadline and get one step closer to winning the 2016 Couples’ Choice Awards:

Send a “Thank You” note to recent clients

Because most communication these days is online, your email may get lost in the chaos of a client’s inbox. To get their attention, consider sending a “Thank You” note to some of your most recent clients! While this may take a little more time than sending an email, a handwritten note will stand out and be appreciated. It’s a personalized way to not only congratulate them on their wedding but also a great way to ask them to post a review for you. Just be sure to make it clear in your note that they can review you by going to your Storefront, and include the link whenever possible.

Remind your 2015 couples to leave a review

Take advantage of collecting feedback from all the events you worked so hard for all spring and summer! 1 in 5 couples will write a review when asked by their vendor, and that number increases to 1 in 3 if they are reminded at least once. The WeddingWire Review Collector makes requesting, following up, and getting reviews simple. You can upload your clients’ email addresses and use our pre-formatted templates or a craft personalized message to send your past clients a polite request to review your services. Additionally, you can share with your clients on Facebook or Twitter using our messaging!

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» 5 Things Couples Look for in Your Wedding Reviews

Understand what couples look for in your wedding reviewsBefore reaching out to a wedding professional, brides and grooms like to read wedding reviews to get a better understanding of your business. In fact, our data shows that 83% of searching couples like to hear what they should expect, not from the vendors themselves, but from past customers who’ve been in their position.

We’ve compiled the top five factors engaged couples look for in your wedding reviews to help you understand the frame of mind your potential clients have when evaluating your business:

Responsiveness

One of the biggest things couples look for in your past reviews is whether or not reviewers comment on your responsiveness. Since research shows that most couples expect to hear back from a vendor within 24 hours, your ability to respond quickly and effectively is a huge consideration during the planning process. On average, 10 wedding vendors are involved in a couple’s wedding, so they’re constantly communicating back and forth with multiple pros. They need a professional who won’t make them chase him or her down to get an answer to a question or sign a contract.

Consistency

When looking at all your past reviews, couples are most interested in pros that have consistently positive reviews. They’re looking to see if most of your clients had a similar experience, and reading the comments your clients have made to see what patterns may emerge. While consistency is key, it’s okay to have a few less-than-favorable reviews scattered throughout your review history. Survey data suggests that 72% of consumers find a variety of opinions to be valuable when reading through reviews. Couples understand that feedback is subjective and having a few imperfect reviews does not necessarily prevent a customer from contacting you!

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» Couples’ Choice Awards® 2015: Hear from the Winners

Couples’ Choice Awards® 2015: Hear from the Winners

Last week, we were thrilled to announce the winners of the WeddingWire Couples’ Choice Awards® 2015!

Our annual awards program recognizes the top five percent of wedding professionals in the WeddingWire Network who demonstrate excellence in quality, service, responsiveness and professionalism. Unlike other awards in the wedding industry, the WeddingWire Couples’ Choice Awards® are solely based on reviews from real newlyweds and their experiences working with their wedding professionals.

We are always excited to start the year by celebrating the success of these top-rated wedding professionals! In our seventh year of the awards program and now with over two million consumer and peer reviews, we continue to emphasize the power of reviews and their proven impact on these award-winning businesses that are committed to quality, professionalism and top-tier service.

Below is some of the feedback we received from a few of our wonderful winners who have seen how their WeddingWire reviews and awards have helped grow their businesses:

617 WEDDINGS ENTERTAINMENT“Our team is thrilled to be a recipient of the Couples’ Choice Awards 2015 from WeddingWire. Our primary focus is developing a collaborative planning method and empowering couples to actively create their day with us. That’s why we are so proud to have our business practices recognized by our clients on WeddingWire. We could not be more excited to be awarded this distinction by our couples, especially when entering a New Year!”

– Jimmie Espo, 617 Weddings, Woburn, MA

 
Carolina Event Design“It’s always encouraging and humbling to win the Couples’ Choice Awards. Past clients and referrals from WeddingWire are our biggest lead source and avenue for new business. It says a lot about any vendor when they receive so many reviews. And since people are usually pretty honest when reviewing companies, products, and services online, it speaks volumes of any business that receives this award.”

– Heather Bryson, Carolina Event Design, Charlotte, NC

 

For additional information, read the full press release. Congratulations again to all our 2015 winners!

» Announcing the WeddingWire Couples’ Choice Awards® 2015

Announcing the WeddingWire Couples’ Choice Awards 2015

We are pleased to announce the WeddingWire Couples’ Choice Awards® 2015! Our annual awards program recognizes wedding professionals across all service categories based on their overall achievements throughout the previous year.

The Couples’ Choice Awards® represents the top five percent of the WeddingWire local vendor community, comprised of over 200,000 Wedding Professionals throughout the United States, Canada and abroad. The winners are determined by recent reviews in recognition of excellence in quality, service, responsiveness and professionalism within the wedding industry.

The Couples’ Choice Awards® 2015 winners were notified via email on January 7, 2015. Recipients also received the official WeddingWire Couples’ Choice Awards® 2015 badge within their WeddingWire account, along with access to a suite of marketing tools to showcase the award.

The WeddingWire Couples’ Choice Awards® are selected solely based on the reviews from past clients on WeddingWire, the nation’s largest wedding review website, featuring over two million newlywed reviews. To see a list of the winners in your region or category, please visit our Couples’ Choice Awards® 2015 page.

Because collecting reviews is an important part of building your wedding business’ online reputation, we’ve teamed up with MOO.com to introduce branded Review Request Cards. Whether you won the Couples’ Choice Award® this year or not, take advantage of this cool new perk – plus, all WeddingWire Moo products are 20% off for WeddingWire members!

Congratulations to all the WeddingWire Couples’ Choice Awards 2015 winners!

» Couples’ Choice Awards™ 2014: Hear from the Winners!

WeddingWire Couples' Choice Awards 2014 Last week, we were thrilled to announce the winners of the WeddingWire Couples’ Choice Awards™ 2014!

Our annual awards program, formerly known as the Bride’s Choice Awards, recognizes the top five percent of wedding professionals in the WeddingWire Network who demonstrate excellence in quality, service, responsiveness and professionalism. Unlike other awards in the wedding industry, the WeddingWire Couples’ Choice Awards are solely based on reviews from real newlyweds and their experiences working with their wedding professionals.

We are so happy to recognize this group of Wedding Pros for their impressive achievements! There’s no better way to start 2014 than by honoring the hard work, commitment and success of these top-rated wedding professionals on the WeddingWire Network.

Below is some of the feedback we received from several of our wonderful winners who have seen how their WeddingWire reviews have helped grow their businesses:

1930 Grande Room - Winner of the WeddingWire Couples’ Choice Awards™ 2014“We are honored to be selected for WeddingWire Couples’ Choice Awards 2014! As a new venue in our market, our reviews on WeddingWire help us stand apart.  Real couples expressing their experience to future brides and grooms only helps them make a more informed decision when planning for such an important day.”

– Jennifer C. Sanschagrin, 1930 Grande Room, Tampa, FL


Perfect Planning - winner of the WeddingWire Couples’ Choice Awards™ 2014The reviews on WeddingWire communicates to couples who we really are. Since, joining the WeddingWire Network this has been the best decision for my business. WeddingWire puts me in front of the client; and as WeddingWire grows to higher heights, they take my business on the journey with them.

 

– Tara Melvin, Perfect Planning, Washington, D.C.


Nature Coast Entertainment - Winner of the WeddingWire Couples’ Choice Awards™ 2014“WeddingWire reviews are at the core of our business. We use the WeddingWire Couples’ Choice Awards 2014 as a marketing tool to show potential clients that we are a company that they can trust. These awards are in almost all of our communications, as well as our social media pages. We strive to exceed our client’s expectations in all that we do, so that when they do review our services, a 5 star score would be the only rating possible for us!”

– Michael Greenberg, Nature Coast Entertainment, Tampa, FL

For additional information, read the full press release. Congratulations again to all our 2014 winners!

» Announcing the Couples’ Choice Awards™ 2014

WeddingWire Couples' Choice Awards 2014

We are pleased to announce the WeddingWire Couples’ Choice Awards™ 2014!

WeddingWire Couples' Choice Awards 2014

Our annual awards program represents the top five percent of the WeddingWire local vendor community, comprised of over 200,000 Wedding Professionals throughout the United States and Canada. Professionals across all service categories, from wedding venues to wedding photographers, are recognized based on their overall achievements throughout the previous year.

The winners are determined by recent reviews in recognition of excellence in quality, service, responsiveness and professionalism within the wedding industry. The WeddingWire Couples’ Choice Awards are selected solely based on the reviews from past clients on WeddingWire, the nation’s largest wedding review website, featuring over one million newlywed reviews.

The Couples’ Choice Awards™ 2014 winners were notified via email on January 6, 2014. Recipients will receive the official WeddingWire Couples’ Choice Awards™ 2014 badge, along with access to a suite of marketing tools to showcase the award, on Monday, January 13, 2014.

Congratulations to all the 2014 winners!

Some of our Pros may recall that in years past this award was named the Bride’s Choice Awards. This year’s name change is meant to be more inclusive of all types of couples who submit the reviews that qualify each business, and we’re excited to make this shift to our awards program for 2014 and beyond!

» Announcing WeddingWire Love. Write. Feed.

Announcing WeddingWire Love. Write. Feed.WeddingWire is excited to announce our newest charitable endeavor, Love. Write. Feed. For every vendor review written about your business, WeddingWire will donate $1 towards a warm meal to feed those in need this holiday season. We invite all newlyweds to review their wedding vendors on WeddingWire – each review we receive through the end of the year will provide an average of 4 meals for a neighbor in need.

The donation will go to one of our food bank partners within the region where the vendor is located. Our donation goal is $10,000 – that amount would mean we’d be able to donate 41,600 meals across our food bank partners! That’s a big number that could really help a lot of people in need during the holidays.

How can WeddingWire Pros help?

Though it’s the newlyweds who’ll need to write reviews, our WeddingWire Pros can also help us reach our goal by requesting reviews from their newlyweds! Not only will these reviews help us raise money, but you’ll also be helping your business gain recognition through our awards programs:

  • Each new review means you’re working towards a higher level in our WeddingWire Rated program, so can earn updated badges that show off your stellar reputation.
  • The higher quality reviews you receive, the closer you are to winning a Couples’ Choice Award, recognizing your business as within the top five percent of wedding professionals on WeddingWire who demonstrate excellence in quality, service, responsiveness and professionalism!

The WeddingWire Review Collector makes it easy for you to collect reviews from past clients by sending a personalized email, creating a unique URL or using our customizable ‘Review Us’ button! There’s no easier way to collect and showcase your reviews all in one place.

By requesting reviews from your past clients, you’ll be helping us to get one step closer to reaching our donation goal. Stand out from your competitors and spread holiday cheer by collecting reviews before the end of the year!

Request Reviews Today >

» Small Business Marketing: Are You Holding Yourself Back?

With the world becoming increasingly digital, there’s a website for almost any imaginable idea, event, company or person. In addition to a website, many entities expand their reach by setting up social networking profiles, mobile websites, and profiles on other industry websites and communities.

So how can it be that so many small business owners have not adopted modern technology to assist in their marketing efforts? According to a recent survey by Yodle, more than half (52%) of SMB owners do not have a website, or even measure the results of their marketing programs. Even worse, only 1 in 10 small businesses have figured out how to use social media or online advertising.

Small Business Marketing: Are You Holding Yourself Back?In this day and age, you cannot afford to hold yourself back by not having an online presence. Think about it from an engaged couple’s perspective: are you willing to hire a company who doesn’t have a website or has one of poor quality that is hard to navigate? How can you trust this service’s work without being able to do online research? If the company can’t afford a website, how can they be successful?

At WeddingWire, we’re constantly improving our services to be a true technology partner for small businesses. Wedding and event professionals like you should be able to focus on what you love to do, and we make that easy through our industry-focused business management and marketing tools. We make it simple and quick to build a strong online reputation with reviews, create a mobile site, set up and manage social media in one place, and more. WeddingWire’s suite of online tools, available to our premium members, help you easily manage your business and get back to doing what you love!

If your business is missing a website or other key online elements, here’s how WeddingWire can help:

1.  Create a Storefront. Your WeddingWire Storefront is a customizable area for you to describe your business services to prospective clients. Here you can upload photos, collect reviews, display your services and a include variety of other important aspects of your business! Your Storefront will be seen by engaged couples searching for wedding and event vendors in your chosen category and region. Continue reading