The following post was written by WeddingWire Education Expert Andy Ebon. Andy is the Founder of Wedding University and The Wedding Marketing Blog, and is an International Public Speaker, Writer and Consultant based in Las Vegas. Andy travels across North America and beyond, presenting to Associations, Wedding Industry Conferences, Regional Gatherings, and Local Meetings.
Your website is always evolving, but it has one singular purpose: to generate inquiries and leads. Creating an engaging, optimized, easy-to-navigate site is a critical part of your success. Now, more than ever, an impressive website is the sign of a successful and trustworthy business, so it’s vital that you modernize and update your website often.
These seven components of a successful website will help you update your site to today’s standards and put your best foot forward for potential clients in your area.
How your website functions and responds to visitors is the starting point of your website’s user experience. If visitors can’t find what they need or your website is broken in some way, the content you write doesn’t matter. There are several considerations to take into account when thinking about your website’s functionality:
- Intuitive Navigation: Your website’s navigation is the blueprint for visitors – they’ll use your framework to find what they’re looking for. Give your web pages logical names, and keep it simple. The ideal number of pages in your main navigation is seven or fewer. If you have more pages than that, consider adding sub-pages that drop down from the main pages. Additionally, recognize that there is a top-down or left-to-right bias in order and choice. A user is more likely to click one of the first three tabs, so be thoughtful about choosing the order.
- Internal Search: Our collective brains are wired differently. Some people will follow your carefully thought-out main navigation menu, while others prefer a search box to find specific information quickly. Offering a search box gives visitors a number of options for how they prefer to navigate your website. Most website builder platforms/programs offer this sort of option, plus third-party widgets are available to incorporate a search function into your site.
- Mobile-friendly: Google reports that more Google searches take place on mobile devices than on computers in 10 countries, including the US and Japan. It’s no longer acceptable to expect users to pinch the screen to zoom in or out to view all the features of your website on a mobile device. In fact, Google has begun prioritizing mobile-friendly, responsive sites in search results to encourage those who have not yet updated their sites to make the necessary changes. You can check your website’s compliance with Google’s mobile-friendly test. The best solution? Choose a responsive template that automatically adjusts to the visitor’s screen size.