» WeddingWire at Create & Cultivate Seattle

On September 9th the WeddingWire team was thrilled to join hundreds of inspiring and entrepreneurial women as a sponsor of Create & Cultivate’s Seattle Conference. Hosted on Microsoft’s Campus, the day was filled with impactful workshops, meaningful mentor sessions, and empowering discussions, including the “Radically Creative” panel featuring WeddingWire’s own Jeffra Trumpower, Associate Director, Content + Creative Services. Attendees also enjoyed delicious cocktails, food, pop-up shops, photo booths, gift bags and of course a WeddingWire Confetti bar (where many “boomerang” videos ensued!).

If you aren’t familiar with Create & Cultivate, it is an organization for women who are “looking to create and cultivate the career of their dreams”. C&C gathers the next generation of curious creatives, entrepreneurs, and “girl bosses” to spark conversation around the topics they are passionate about including brand building, small business strategy and influencer marketing. Along with all of these talented and like-minded influencers, entrepreneurs, and event professionals, WeddingWire was joined by other influential brands such as Microsoft, Refinery29, La Croix, GoDaddy, Express, Shopstyle and more. We, along with many others, left feeling inspired and empowered to bring our learnings back to WeddingWire HQ.

To read more about Create & Cultivate head on over to their site and don’t miss the write up on how WeddingWire is Defying Tech Industry Norms!

» 5 Things We Learned About the Diverse Needs of Today’s Couples

5 Things We Learned about the Diverse Needs of Today’s Couples’ Photo by Cynthia Rose Photography

Here at WeddingWire, we continually promote the importance of understanding today’s couples, largely millennials who want a personalized experience that might not closely mirror the weddings of yesterday. At WeddingWire World DC on August 14-15, we assembled a panel of trend experts for a discussion about “Understanding the Diverse Needs of Today’s Couples”, including Chezelle Rodriguez, Destination Wedding & Event Specialist at CD Weddings; Jacqueline Nwobu, CEO & Editor-in-Chief of Munaluchi Bride Magazine and Anne Chertoff, WeddingWire Trend Expert.

Attendees were treated to insider secrets on how to appeal to and best serve today’s couples, whether they be straight or LGBTQ, of a different ethnicity or religion. Here are the top five takeaways:

There’s no “I” in team.

Although all couples are looking for different skills and qualities in their wedding vendors, modern couples really want a “wedding team”. That means they’re not just looking for a caterer to come in, set up food and leave. They want to know who you are, what your values are and how you’ll fit into their overall vision. So, don’t be afraid to show your personality to couples on social media!

Little details help when you’re in uncharted territory.

There’s a first time for everything. Maybe you’ve never served a same-sex couple before, but you’ve just signed a contract with a gay couple. Or, perhaps, you’ve mainly done non-denominational ceremonies, but your newest client wants a traditional Hindu wedding. Whatever the case, be sure to approach potential clients with the respect and industry knowledge that made them want to inquire with you in the first place. Of course, it helps to do your research before your first meeting, but, otherwise, be sure to listen actively, remember little things (like their names!) and be courteous — just as you would with all potential clients. Pretty soon, you’ll be confident and familiar with the couple and happy to add a new area of expertise to your portfolio.

Authenticity matters.

Weddings are highly personalized and it’s OK, if not preferred, to specialize in a certain aesthetic or style of wedding. This might mean that you turn down clients, or some clients won’t approach you, but it will also mean that you’ll spend your time working with couples who really enjoy the same style that you do. Millennials in particular are looking for wedding vendors with an authentic approach to their work, rather than a one-size-fits-all chameleon. This might come into play with a more curated Instagram feed or even working with other wedding vendors who have a similar style to create a styled shoot that represents your aesthetic.

Speaking of styled shoots...

They’re a great way to enter a new wedding market. For example, if you’re dying to book your first LGBTQ couple, but don’t have examples to show you know how to shoot or style a wedding for a same-sex couple, consider getting some of your favorite wedding pros together for a styled shoot. However, be strategic. Create a short list of wedding publications or websites where you can submit the styled shoot for maximum exposure before you spend the time and money to produce it. Also, when you’re sharing the shoot, be extra-careful to credit everyone who was involved!

Avoid the cookie-cutter approach. 

This is a phrase you’ve likely heard from a lot of clients — “I don’t want a cookie cutter wedding.” While it’s true that most weddings follow a very similar time schedule (ceremony, cocktail hour, reception, possibly an after party), couples want you to infuse their wedding with their personality and love story. This means listening carefully and asking the right questions, like how did you meet; when did you fall in love; what are some of your favorite things to do as a couple? From here, you’re able to present your client with your vision for wedding details that are meaningful to them.

» WeddingWire World DC 2017: Recap

Thank you to all of the wedding professionals who joined us for World DC 2017!

Our team was thrilled to host WeddingWire World DC at the Washington Hilton on August 14-15. From engaging educational sessions, to interactive Success Workshops, to the networking reception (and everything in between!), we are still buzzing as we reflect on two amazing days.

Thank you to all of our attendees for the posts, comments, and memories shared! Be sure to catch up on all the action by checking out #WWWorld on Instagram and Twitter. We’ve also picked some of our favorite photos and compiled them in a full album on our Facebook page!

World DC 2017 highlights:

  • Educational sessions on dozens of topics including trends, SEO, hiring, networking, video marketing, personal brand, and so much more!
  • The opportunity for attendees to meet with our Customer Success team members one-on-one during the conference for WeddingWire account advice, tutorials, and more.
  • Main stage and breakout sessions from our WeddingWire Education Experts and Contributors Alan Berg, Meghan Ely, Kathryn Hamm and Bethel Nathan.
  • One of our all-time favorite keynote speakers, celebrity Fashion Director Monte Durham, of Bridals by Lori and TLC’s Say Yes to the Dress: Atlanta, joined us on the main stage and shared his insights into this year’s trends in wedding fashion and styles.
  • Engaging panel discussion on understanding the diverse needs of today’s couples and how to avoid a cookie cutter approach to weddings.
  • Four interactive Success Workshops with in-depth coaching on managing reviews, storefront improvements, new ways to get noticed, and lead replies.
  • The WeddingWire Lounge, including complimentary professional headshots taken on-site by Tania Hossain Photography, a meet and greet speaker table, and interactive booths by GayWeddings, LiveBooks, and WeddingWire 3D venue tours.
  • Special prizes and giveaways throughout both days – two GoPros given out for the best Instagram posts, a new smartphone, and more.
  • A lively Networking Reception, including delicious flatbreads, a fabulous cheese and appetizer spread, open bar, new connections, and a packed dance floor!

Finally, we’d like to extend one more big thank you to all the partners who made World DC 2017 possible:

Bridal Artistry
Elegant Gatherings
Fat Head
In Motion Video
Jason Jani and SCE Event Group
KIND Bars
Life of the Party Entertainment
Party Portraits Photo Booth
Tania Hossain Photography
Rob Ferre, Life of the Party

Thank you again to all the wedding professionals who traveled from far and wide to join us this year.

» Wedding MBA 2017: Special Savings for WeddingWire Members

Don’t miss three exciting days of education for wedding professionals at Wedding MBA this October 2-4th in Las Vegas!

wedding mba weddingwire

Did you know you can save extra on your ticket just by being a WeddingWire member? Register on the Wedding MBA website with the code WW3624 to save an extra $20 on the current price (your discount will be applied at checkout).

What will you experience at Wedding MBA?

  • Engaging education to promote your business success. Attend the event for more than 150 seminars geared toward business, technology and trends in the wedding industry. This year, there are category-specific seminars on the first day to supplement the industry relevant main presentations to attend.
  • Presentations from industry leaders and experts. Attend inspirational and informative presentations from top industry influencers including WeddingWire CEO Timothy Chi, CMO Sonny Ganguly, Education Experts Alan Berg, Kathryn Hamm, Meghan Ely, and many more. View the full list of WeddingMBA speakers and sessions here.
  • Networking and celebrating with industry peers. Make new friends while attending the daily sessions, the annual much-anticipated WeddingWire Party, the WeddingWire Happy Hour and more. Plus, meet with members of the WeddingWire team to discuss your account and see what fun surprises we have in store at our Lounge!

Check out the highlights from last year’s event for an inside look at the conference, and get your ticket before the next price increase. See you in Vegas this fall!

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» Get Your Ticket for WeddingWire World 2017

www2017-logoTickets are now on sale for the the leading industry conference for wedding pros, WeddingWire World!

We’re excited to announce that based on popular demand, we’re bringing the latest education and top speakers to both the West and East coasts in 2017. WeddingWire World will be held on May 1-2 in Los Angeles, CA and on August 14-15 in Washington, DC.

Pick the location and date that works best for you, and register now to lock in the lowest ticket price that will be offered! Don’t delay – the low introductory rate of just $99 for standard tickets and $199 for VIP tickets is only available until 11/15/16.

Here’s what you can expect:

  • Informative Presentations: Learn from industry experts, business leaders and top performing weddings pros to leave with actionable ways to set your business up for more success than ever before.
  • Personalized Education: Enjoy a variety of breakout sessions based on your business needs, and meet with an experienced Customer Success Manager one-on-one for custom account support.
  • New Connections: Meet new friends and connect with friendly colleagues at the event. Come together for daily celebrations and enjoy lots of networking over two fun-filled days.

For more information about WeddingWire World, visit the website and be sure to relive WeddingWire World 2016 by taking a peek at the highlight video. Stay tuned for more details on speakers, agenda and travel accommodations, coming soon! Save your spot>>
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» Highlights from Wedding MBA 2016

We had a great time at the Wedding MBA conference 2016 in Las Vegas last week! It was wonderful to connect with thousands of pros from all over the country and beyond, share some great education, and celebrate together throughout the week.

Here are some of our favorite conference highlights:

Lots of Learning

We loved getting to share some business tips, industry insights and education with you. Our team and Education Experts presented 11 times at the event — on a wide variety of topics from tech to social media to websites and more. Stay tuned for our presentations which will be emailed to attendees later this week so you can re-visit the presentations for any notes you may have missed.

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Fun at the Lounge

Thank you for stopping by the WeddingWire Lounge to say hello to the team, and grab some fun swag. We met with hundreds of pros to share account advice, set your business up for success on the site, or to collect your product feedback for future updates and improvements. We hope you enjoyed the fun surprises including the t-shirt press, the 360 photobooth and the slot machine prize give away.

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Celebrating with Pros

It wasn’t all business and learning — there was plenty of fun and celebrations along the way! It was great to unwind after a full day at the conference Tuesday night and take in some Vegas nightlife and great music at the annual party in Hakkasan Nightclub. Plus, we loved toasting to the end of the conference and sharing all we learned along the way at the conference ending Happy Hour on Wednesday evening following the final session of the day.

busy-360-blog

Thank you again to our wonderful partners: Jason Jani of SCE Event Group for DJing our party and Happy Hour, DJ Jer Events & Lighting Design for making our Lounge pop, Promovizion for the awesome shades, and Open Air Photobooth for the photobooth fun at the party. Review the photobooth photos here!

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For more event take aways and to stay updated on all the latest WeddingWire happenings for pros, be sure to follow WeddingWireEDU on Twitter and Instagram. We hope you see you again next year!

» Where to Find WeddingWire at Wedding MBA

see-you-at-wmba

Wedding MBA is almost here! We can’t wait to meet pros from around the country attending the educational conference this week in Las Vegas. If you are attending, take a look below to learn where to find us, and about some fun happenings you won’t want to miss.

Learn from Experts:

Start the conference by connecting with the team. Bring your online marketing questions to our Ask the Expert room Monday morning from 9-11:00 AM in the Saguaro room. Throughout the conference, attend exciting and informative sessions from WeddingWire CMO Sonny Ganguly and our Education Experts Alan Berg, Andy Ebon, Meghan Ely & Kathryn Hamm.

Meet the Team:

Visit the WeddingWire Lounge for a one-on-one consultation, collect fun swag, take a picture in the 360 photobooth,  select your favorite style at the t-shirt press, and come back for more surprises each day. Plus, be sure to stop by the WeddingWire family booths — GayWeddings, liveBooks and Newlywish. They would love to meet you too!

Celebrate at the Annual Party:

Mix and mingle at our annual WeddingWire Party! Conference attendees are welcome to join us Tuesday at 9:00 PM at the Ling Ling Club, located above Hakkasan Nightclub in the MGM Grand Las Vegas. Come ready to unwind, dance and enjoy great music!

Toast to New Friends:

After your final day of education on Wednesday, it’s time to celebrate all you have learned! Enjoy drinks, music and networking at the event closing Happy Hour, located in the WeddingWire Lounge starting at 6:00 PM.

Let’s Connect:

Don’t forget to follow @WeddingWireEDU on Instagram and Twitter! We will be posting key takeaways from Education Expert sessions, reminders for important event details, special contest information and more. Plus, we will be sharing some great posts from other conference attendees, so be sure to tag us and #WeddingMBA to be featured.

We look forward to seeing you soon!

» Wedding MBA: Don’t Miss Ask the Experts and Exciting New Content!

We can’t wait to see wedding pros from around the country for three full days of top-notch educational seminars at Wedding MBA this October 3-5 in Las Vegas. Don’t miss the fun and lots of exciting new content!

This year, the conference will start Monday morning and end after our celebratory Happy Hour at the Exhibit Hall Wednesday evening. Be sure to plan your travel accordingly to not miss any valuable sessions!

What can you expect at Wedding MBA?

  • The conference kicks off with a brand new track — Ask the Experts. During these sessions from 9am-12pm on Monday, you will be able to visit a variety of rooms on topics that matter to your business success and ask tough questions to experts in categories such as Online Marketing, Websites, SEO, Legal and more. Bring your toughest questions, or just pop around and learn tips from the questions posed by your peers. WeddingWire is sponsoring the Online Marketing track, so stop by to ask your questions our CMO Sonny Ganguly and Education Experts Alan Berg and Meghan Ely!
  • Monday afternoon you can follow the breakout track that applies to your business category and learn from other successful pros in your area of service such as Venues, Wedding Planners, DJs & Lighting, Photography, Officiants and more.
  • Tuesday starts bright and early at 8am with exciting sessions from top industry professionals including our own CMO Sonny Ganguly and CEO Timothy Chi, WeddingWire Education Experts and many more. Come ready and charged up for a full day of note taking and social sharing!
  • What’s a trip to Vegas without hitting the town? Stay tuned for more details on our can’t-miss annual party Tuesday night for conference attendees.
  • Tuesday and Wednesday from 12-6pm you will be able to visit the businesses participating in the Exhibit Hall. Don’t miss the fun give aways and surprises we have planned each day in the WeddingWire Lounge!
  • Wednesday is another full day packed with valuable business presentations you won’t want to miss. You’ll leave with a full agenda of ideas to apply to your business this year and beyond.
  • Join us to cheers to the end of a great conference with new friends, music, and a celebratory drink (or two!) at WeddingWire’s complimentary Happy Hour in the Exhibit Hall starting at 6pm.

Not yet signed up to attend? Don’t miss out! Register using this special link to save an extra $20 on the current ticket price simply by being a WeddingWire member (your discount will be applied when you complete checkout). See you in Vegas!

Sonny and Tim in Uniform

WW staff in boothKathryn 1

 

» Have You Registered for Wedding MBA?

Have You Registered Wedding MBA?Don’t miss three exciting days of presentations and seminars from top-notch wedding professionals and favorite industry experts at Wedding MBA this October 3-5th in Las Vegas!

Did you know you can save extra on your ticket just by being a WeddingWire member? Register using this special link to save an extra $20 on the current ticket price (please note your discount will be applied when you complete checkout).

What can you look forward to at Wedding MBA?

  • An entire first day  filled with specialty content covering a variety of categories. There will be Wedding Venue Seminars, Photobooth Seminars, Decor Seminars, Florist Seminars, and many more! Attend the sessions to learn from your peers.
  • Many WeddingWire Education Experts will be in attendance, such as WeddingWire Education Guru Alan Berg, who will be presenting his own talk, “Wedding Cashers,” on making more sales in less time. Alan’s other presentation, “Word Up,” will discuss ways to optimize your website text. You can also hear from WeddingWire Education Expert Kathryn Hamm on “Serving Same-Sex Couples: The Real Story”, and Meghan Ely on “One for the Money: Ten Ways to Boost Sales Without Discounting.” Plus, WeddingWire CMO Sonny Ganguly has three main stage sessions you won’t want to miss.
  • WeddingWire is excited to have our booth, annual party, and to sponsor a Happy Hour as the closing celebration for the event Wednesday evening! We can’t wait to show you what fun surprises we have in store this year.

The event will be here before we know it! Don’t forget to register now and save on your ticket before the next price increase on Saturday, June 25th.

» NACE Experience: Special Savings for WeddingWire Members

NACE Experience logoWeddingWire believes in the value of ongoing education to support your business growth in the wedding industry, and we’re excited to share a special offer to save on tickets to the National Association for Catering and Events (NACE) Experience 2016! This three day educational conference for all catering and events industry professionals is being held July 17-20 in Ft. Lauderdale, Florida.

Register today and save $50 on your ticket by using promo code WPM50E16, applied during checkout.

The NACE Experience includes:

  • Design Experience, a one of a kind interactive demonstration of the latest trends and design tips
  • Culinary Experience, a multi-sensory experience that lets participants enjoy culinary treasures at their seats as they are being prepared on site
  • National speakers from all over the industry, such as personalities from the Food Network, Hard Rock International, and more

Don’t miss your chance to enjoy breakout sessions, award-winning national keynote speakers, networking with other catering and event professionals, and a Marketplace Expo with top industry companies – including WeddingWire!

For additional details, view the full schedule, speakers, and travel and hotel information, and follow along on social media with #NACEEXP16.

Planning to attend? You’re invited to join the Greater Fort Lauderdale Convention & Visitors Bureau for their Wedding Planning Destination Experience 2016, immediately following the NACE Experience 2016. Conference attendees who attend the event receive one complimentary hotel night with their registration!

nace experience hotel

» Wedding MBA 2016: Special Savings for WeddingWire Members

Wedding MBA: Special Savings for WeddingWire MembersDon’t miss three exciting days of education for wedding professionals at Wedding MBA this October 3-5th in Las Vegas!

Did you know you can save extra on your ticket just by being a WeddingWire member? Register with this special link to save an extra $20 on the current ticket price (your discount will be applied when you complete checkout).

What will you experience at Wedding MBA?

  • Great education to boost your business’ success. Attend the event for 100 seminars focused on business, technology and trends in the wedding industry. This year, there are category-specific tracks the first day in addition to all the industry relevant main presentations to look forward to.
  • Presentations from industry leaders. Experience inspirational and action-oriented presentations from top industry speakers including WeddingWire CEO Timothy Chi, CMO Sonny Ganguly, Education Experts Alan Berg, Andy Ebon, and Kathryn Hamm, and many more. View the Wedding MBA website for all speakers and sessions!
  • Networking and celebrating with industry friends. Make new friends while attending the daily educational seminars, the annual much-anticipated WeddingWire Party, the WeddingWire Happy Hour and more. Plus, meet with members of the WeddingWire team to discuss your account and see what fun surprises we have in store at our Lounge this year.

Check out our highlights from last year’s event for an inside peek at the conference, and get your ticket before the next price increase. We hope we’ll see you in Vegas this fall!

Audience Sonny and Tim in Uniform Julie Blair Selfie Stick in Lounge Alicia with vendors

» WeddingWire Networking Night Cleveland

Earlier this week, wedding professionals gathered at The Club at Key Center for WeddingWire Networking Night Cleveland!

At the Networking Night, Cleveland pros had the opportunity to enjoy the stunning venue space, network with other local professionals across all service categories, meet members of the WeddingWire team, and listen to an educational presentation by WeddingWire’s Regional Manager for Customer Success, Megan Hayes.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our newest issue of WedInsights, and great photos from the evening (as seen below). If you want to continue the conversation with some of the pros you met at the event, check out the WeddingWire Networking Night Cleveland board in the Pro Forums.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

We’re excited to announce the winner of our WeddingWire Prize Pack – congrats to Meg of Meg Bowman Photography!

WeddingWire Networking Night Cleveland 2016
WeddingWire Networking Night Cleveland 2016
WeddingWire Networking Night Cleveland 2016
WeddingWire Networking Night Cleveland 2016 Continue reading