Social media profiles tend to give you limited space when it comes to writing your bio. Facebook gives you 255 characters for your “About” section and Instagram only gives you 150 characters. In order to spark couple’s curiosity and intrigue them to learn more, you need to make every character count. Here’s how:
The keyword in social media is social. Couples want to see that your business is operated by people – people who have personalities that they can relate to. If they can immediately get a sense of your style and personality, they will be more likely to like and trust you. Doing this will also help you attract ideal clients, rather than couples who don’t fit your style.
If you’re stuck on how to infuse your personality into your bio, here are a few ideas:
- Use Emojis throughout your bio.
- Use exclamation points to show enthusiasm!
- Write how you would speak. Say it out loud and make sure it feels natural.
- Include quirky phrases that you regularly use out loud when talking with clients.
Stop focusing on yourself…
Most businesses go straight for the traditional approach of creating a business-focused company bio. They explain what the business does. Sounds like it would make sense, right?
A business focused bio would sound something like this: Bella Photography offers engagement and wedding photography to couples in Florida.
That absolutely describes what Bella Photography does, which is great, but there are a lot of photographers out there who shoot weddings. How are Bella Photography services any different? How would hiring Bella Photography over someone else benefit a couple?
You need to differentiate yourself quickly so that you don’t lose the attention of a potential client when they come across your social media profile. Continue reading