When it comes to closing the deal and signing on the dotted line, many wedding professionals unintentionally end up delaying the final sale due to outdated processes surrounding contracts and payments. As a result, engaged couples can become frustrated trying to find the time to meet in person or find a printer or fax machine.
In today’s digital age, millennials expect to do most of their wedding planning and vendor communication online. Using an online contract can not only help you close the deal faster, but also reflects well on your reputation as a tech-savvy wedding business! Below are some compelling statistics about the use of online contracts from Volume 8 of the WedInsight Series:
Over 60% of couples are required to sign a contract by meeting in person or by printing, signing, and sending the contract back.
Fax machines and scanners are no longer a household device, so why force your clients to spend time tracking down these devices to deliver you a signed contract? Plus, businesses that require their clients to fax a contract back take 1-2 days on average to receive a signed contract. Today’s couples prefer to use online methods, so use it to your advantage to make closing the deal as convenient as possible.
When given the choice, a couple’s most preferred method for signing a contract is using an online contract platform.
Using antiquated, offline methods could have a negative impact on your business’ reputation. The majority of couples perceive businesses that require contracts to be signed and sent back via fax or snail mail to be outdated and not tech savvy – which could give couples the same perception about your business. Make sure this same perception doesn’t carry over to your professional work by staying up-to-date with modern technology to show that your business is able to adapt.