Successfully communicating with Millennials can sound like a daunting task if you aren’t familiar with their heavy reliance on mobile devices. After all, Millennials are the “mobile generation”: everything they do or want to do can be done on-the-go. They have around the clock access to email, news, social media – you name it, they can do it! So how do you possibly get their attention in a time when there are literally thousands of modes of interaction? The key is to understand three of the most popular (and efficient) ways Millennials are interacting with the world around them: texting, email, and social media.
To give you an idea of just how “mobile” this generation is, consider this: Millennials spend an average of four hours and 22 minutes on smartphones each day, and 87% of millennials have their smartphones on them at all times. According to the same data, 80% of Millennials said that the first thing they do when they wake up is check their smartphone, and 60% said that they believe everything will be done on mobile devices in the next five years. Looking at your audience specifically, engaged couples spend 30% of their time planning their weddings on mobile devices each week. The world is shifting to become much more mobile-based, and it’s essential to adapt your business’s marketing strategy accordingly. Is your business catering to these individuals?
If your answer is no, don’t worry. By following a few simple mobile etiquette tips and adjusting your current marketing strategy to account for this mobile generation, you’ll be equipped to successfully communicate with Millennials via email, social media, and even text messaging.
- Make your emails mobile-friendly. According to the 2016 WeddingWire Newlywed Report, about 70% of WeddingWire consumer emails are opened on mobile devices, which demonstrates how important it is that all of your business’ emails can be opened from a mobile device. WeddingWire Education Guru Alan Berg refers to this practice as “mobile end-to-end,” which means that the Millennials who are constantly on-the-go can access your content on a desktop or mobile device and enjoy the same experience.
- Don’t get lost in the (inbox) crowd. Once you reach your client’s email inbox, it’s important to direct them to your email amidst the hundreds of others they’re probably receiving. To do this, use a short, descriptive subject line that grabs their attention and provides all of the important information. This strategy is crucial for a generation that often weeds out emails based merely on the subject lines.
- KISS. This acronym – Keep It Short and Simple – is the golden rule for your email content. Millennials’ time is precious; they’re a busy generation with very little time to read through lengthy boring content. So once you’ve grabbed their attention with a catchy subject line, make your emails concise and exciting. Use images and large font to engage your clients, and be sure to keep the message short enough so you don’t lose their interest.
- Respond ASAP. Remember to respond as quickly as you can, because besides being courteous, doing so lets your clients know they are important. Our data suggests that most couples expect to hear back from a vendor within 24 hours, so aim for that at a minimum.