» 10 Easy Ways to Get More Facebook Fans

WeddingWire Education Expert

Christine Dyer is a social media expert and the founder of BridalTweet.com. Christine shares her social media expertise with the wedding industry through a series of free wedding marketing videos. As a testament of Christine’s social media success, BridalTweet now has over 14,000 Facebook fans, 44,000 Twitter followers, and over 3,000 Pinterest followers. Prior to launching BridalTweet, Christine Dyer was the Director of Social Media Marketing at American Express where she led the development and growth of their Facebook fan pages, which had 1.6 million fans. Christine received a B.S. and M.B.A. in marketing from Fordham University.

On April 10, 2009, I launched BridalTweet.com without any social following. At that time, all I had was a BIG idea – to create a more open wedding community where vendors could have complete editorial freedom to write about their businesses and post photos for free. That would lead to a place that engaged couples could turn to for free advice, planning ideas, giveaways, local events and more.

Flash forward to five years later, BridalTweet is a thriving community with 18,000 members, 47,000 Twitter followers, 30,000 Facebook fans and 4,000 Pinterest followers!

10 Easy Ways to Get More Facebook FansSo, how did I do it, and how can this positively impact your business? I attracted the attention of brides and wedding vendors by consistently writing engaging posts on Facebook. I consider Facebook posts to be engaging only if posts deliver helpful information to your fans and if they encourage your fans to ‘Like’ or leave a comment on the content. Posting helpful information will increase your chances of rising to the top of hundreds of newly engaged couples (and their friends’) News Feeds.

Becoming influential on Facebook is bound to help your business, too. It will create more opportunities and it will drive referrals for you, and it’s something that anyone can do! But the big challenge lies in engagement. You’re certain that your latest Facebook post would inspire fans to ‘Like’, respond and share, yet there’s been little (or no) response. You keep hitting the refresh button and wondering why no one’s listening.

In celebration of BridalTweet’s 5th birthday, here are my 10 ways to get more Facebook fans to help you boost your page’s engagement!

  1. Create an attractive Facebook business page. Your page needs to do three main things: give people a reason to become a fan, showcase your work, and link to your website. You can also add the functionality to capture email addresses from your Facebook page to assist in building your lead list.
  2. Build your Facebook fan baseAdd a Facebook icon linked to your page to all of your marketing materials, including all of your key website pages, your WeddingWire Storefront, and your email signature. You can also send an email to your current or past clients and friends and family inviting them to ‘Like’ your Facebook business page to drive some initial engagement.
  3. Act like a magazine. To understand what I mean, check out BridalTweet’s Facebook page. I’ve gotten into the habit of creating regular posts that include an inspiring wedding photo with a compelling headline or question that links back to the source of the photo (usually on my website). This formula attracts couples and is easily shareable.  Continue reading

» 10 Must-Do Resolutions for Wedding Vendors in 2014

WeddingWire Education Expert

Christine Dyer is a social media expert and the founder of BridalTweet.com. Christine shares her social media expertise with the wedding industry through a series of free wedding marketing videos. As a testament of Christine’s social media success, BridalTweet now has over 14,000 Facebook fans, 44,000 Twitter followers, and over 3,000 Pinterest followers. Prior to launching BridalTweet, Christine Dyer was the Director of Social Media Marketing at American Express where she led the development and growth of their Facebook fan pages, which had 1.6 million fans. Christine received a B.S. and M.B.A. in marketing from Fordham University.

2014 is off to a great start – especially since January and February mark the high season for when couples get engaged and begin to plan their weddings! That makes this the perfect time for wedding vendors to reflect on areas where we can improve our businesses.

10 Must-Do Resolutions for Wedding Vendors in 2014Here are 10 resolutions that I believe every wedding professional needs to make to get this year off to a great start:

  1. Differentiate yourself Some days it can be overwhelming to think about how many wedding professionals there are in the industry, but don’t be discouraged! My advice is that you should create a short list of things that make you unique and present that list to potential wedding clients before even discussing your services. You can also survey your clients and ask them how your business can help them the most. Then, focus on selling what brides actually want – and not what you think they need. These tactics will help you to stand out!
  2. Provide valuable information – To get today’s couples’ attention, be sure to look at the world through their eyes. Ask yourself: what do they want and what do they need to know during the various stages of wedding planning? You are the wedding expert, so providing your advice in the form of a wedding blog can showcase your work and provide planning tips.
  3. Go above and beyond – Look at unique, special touches that can be offered to your wedding clients. These don’t have to cost a lot but that extra effort will go a long way in terms of client satisfaction. In addition, handle all customer service issues as soon as possible to build loyalty and increase the likelihood of future referrals.
  4. Don’t lower your prices – Have confidence in what your business offers and don’t sell yourself short! Focus on prospects in your target market – couples who value the problems that your business can solve for them.
  5. Say no – especially to Bridezillas – Many wedding professionals feel that they need to work with every single client, but you have to make sure your client relationships are mutually beneficial. It is OK to come to terms with the fact that not every client is a good fit for your business! The time you waste on clients who aren’t the right fit translates into money that you could have been using to drive new business.  Continue reading

» 2014 Bridal Trend Predictions

WeddingWire Education Expert

Christine Dyer is a social media expert and the founder of BridalTweet.com. Christine shares her social media expertise with the wedding industry through a series of free wedding marketing videos. As a testament of Christine’s social media success, BridalTweet now has over 14,000 Facebook fans, 44,000 Twitter followers, and over 3,000 Pinterest followers. Prior to launching BridalTweet, Christine Dyer was the Director of Social Media Marketing at American Express where she led the development and growth of their Facebook fan pages, which had 1.6 million fans. Christine received a B.S. and M.B.A. in marketing from Fordham University.

Another year has flown by! 2013 showed us a year of beautiful, elegant weddings, but it’s time to get ready for what’s coming in 2014. Now is the time of year I like to compile bridal trend predictions for the year ahead.

In early December, I reached out to members of BridalTweet’s online wedding community and asked, “What are your predictions for 2014 weddings?”  Here are the highlights from the answers that I received from the experts!

1. Hand-painted Wedding Cakes. Predicted by Crystalpearl Jewelry.

Hand-Painted Wedding Cakes

2.  Detailed Backs.  “Backs are going to be the main feature in 2014.  Thanks to vintage influences in 2013, 2014 is going to be packed with this subtle yet sexy feature.  We are talking keyholes, jeweled embellishments, architectural pleating and lace fill-ins.” – Rachel Morgan

Detailed backs

3.  Rustic is out. Elegant is in. “Brides are looking for contemporary design with traditional touches. Budgets will still be tight but there will be increased spending on uniqueness and interactive activities for guests.” – Marina Luri Events

Elegant decor

Continue reading

» WeddingWire Education Experts Give Thanks

As 2013 draws to a close with Thanksgiving already upon us, we’ve been thinking a lot about what we’re thankful for as a company.

WeddingWire is first and foremost thankful for all the wonderful wedding and event professionals who choose to use WeddingWire to help manage and promote their businesses! We love helping our Pros learn more about effective strategies and tools to grow, and we’re always on the lookout for new resources to help you be even more efficient! Thank you all for the amazing feedback and support over the past year.

We’re also thankful for our wonderful Education Experts who contribute their expertise and help bring an added point of view and expertise to our educational offering. So, in the spirit of Thanksgiving, we’re all getting together to reflect on this year and talk about what we’re all thankful for.

Here’s what our Education Experts are thankful for this year!

WeddingWire Education Guru Alan Berg“I’m thankful for the passion and generosity of the wedding and event professionals I am privileged to meet and work with this, and every year. You share your frustrations and triumphs with me. Without you attending my presentations, reading my articles and listening to my webinars, I’d be talking to myself… a lot. So, thanks for listening. Thanks for sharing. Thanks for caring. Your success is my success. Let’s keep reaching higher, together.”

Alan Berg, North America’s Leading Expert on the Business of Weddings & Events

WeddingWire Education Expert Christine Dyer“I’m most thankful for the 18,000 brides and wedding professionals who have joined the free wedding community at BridalTweet.com. Thank you for your inspiration, enthusiasm and support over the last four and a half years. Together, we’re taking a REAL leadership role in shaping how the wedding industry can continue to connect and prosper. It is my hope that you have been inspired by the connections that you have made at BridalTweet.  You can join now for free to use BridalTweet’s free services to grow your wedding business!”

– Christine Dyer, Founder, BridalTweet.com

WeddingWire Education Expert Meghan Ely“We here at OFD Consulting are particularly grateful for the outpouring of support and virtual high-fives with the arrival of the first OFD baby this past spring. From our staff forging ahead independently to our clients and colleagues who insisted on “meet baby OFD” Skype sessions, the response has been phenomenal and it made the transition back this summer that much more seamless. Additionally, we’re thankful that Mason jar trend is fading. :)”

– Meghan Ely, Owner, OFD Consulting

Photo by Carly Fuller

“This holiday season, I continue to remain grateful to our many LGBTQ allies who have provided voices of strength, clarity and compassion in our long journey toward marriage equality. We at GayWeddings.com are as grateful for the early allies who believed in us and our mission when we began our journey in 1999 as we are for those of you who have joined our family of allies in the years since – and will in the years to come. We are especially grateful to our friends at WeddingWire for believing in our company mission, our relationships, and marriage equality. And, of course, we would not be where we are today without the 60,000+ wedding professionals in our vendor directory who let engaged couples know every day that they are there for all loving couples, regardless of sexual orientation.”

– Kathryn Hamm, President, GayWeddings.com

WeddingWire Education Expert Jennifer Reitmeyer“After an incredibly challenging year in my personal life, I’m so very thankful for the continued support and friendship from my fellow Wedding Pros. Of course we’re business owners, but we’re also human beings who must find balance between work and family, something that can be difficult even when we aren’t in crisis. The strong relationships I’ve built among other Wedding Pros remind me just how fortunate we are all to be a part of such a warm, empathetic and caring industry.”

– Jennifer Reitmeyer, Owner, MyDeejay

Thanks again to all our incredible Education Experts for contributing to the wealth of knowledge we strive to provide for all our Pros! On behalf of the WeddingWire team, we hope you all enjoy the Thanksgiving holiday.

What are you thankful for this holiday season? We would love to hear from you in your comments below! You can also email support@weddingwire.com at anytime with suggestions for us or questions about our programs.

» 5 Ways to Stand Out This Engagement Season

WeddingWire Education Expert

Christine Dyer is a social media expert and the founder of BridalTweet.com. Christine shares her social media expertise with the wedding industry through a series of free wedding marketing videos. As a testament of Christine’s social media success, BridalTweet now has over 14,000 Facebook fans, 44,000 Twitter followers, and over 3,000 Pinterest followers. Prior to launching BridalTweet, Christine Dyer was the Director of Social Media Marketing at American Express where she led the development and growth of their Facebook fan pages, which had 1.6 million fans. Christine received a B.S. and M.B.A. in marketing from Fordham University.

It’s a fact — Christmas, New Years and Valentine’s Day are the most popular days for engagements.  As a result, brides are more likely to browse the web to find wedding professionals and planning ideas from December through February. So are you prepared for this coming engagement season? Here are five ways to stand out on Facebook and to give you an edge this coming engagement season:

  • Attract newly engaged brides with 2014 wedding trends. I’m a huge advocate of posting ONLY quality content on BridalTweet’s Facebook page. If it isn’t something that I think is share-worthy, then I won’t post it. And this definitely holds true for this coming engagement season. I recommend that you collect a series of wedding trends that you think will be popular in 2014. Then, post one trend per day on your Facebook page. Or create a special report of 5-10 trends and promote it on your Facebook page. You can even require brides to give you their contact info in order to read the special report. Pagemodo.com is a service that lets you set up a custom tab on your Facebook page, which will have this type of lead generating functionality. You’ll just have to create the special report, set up the custom tab, and promote the tab through your Facebook posts. If you don’t know what the trends will be for 2014, then casually survey your wedding vendor friends and ask for their opinions on this topic. I’m sure they will come up with some inspiring ideas. They might even have some beautiful photos to share!
  • Post once a day and when you think engaged couples will be listening. Play around with this and see when you are getting the best response. A report from the link-shortening service, bit.ly, says:
    • The most optimal time of the entire week to post Facebook content is Wednesday at 3 p.m. ET.
    • The highest average click-throughs on links within Facebook messages resulted from posting between 1 p.m. and 4 p.m. ET.
    • Traffic peaks midweek between 1 p.m. and 3 p.m. ET.
    • Content attracts the least attention before 8 a.m. ET and after 8 p.m. ET. Continue reading