Christine Dyer is a social media expert and the founder of BridalTweet.com. Christine shares her social media expertise with the wedding industry through a series of free wedding marketing videos. As a testament of Christine’s social media success, BridalTweet now has over 14,000 Facebook fans, 44,000 Twitter followers, and over 3,000 Pinterest followers. Prior to launching BridalTweet, Christine Dyer was the Director of Social Media Marketing at American Express where she led the development and growth of their Facebook fan pages, which had 1.6 million fans. Christine received a B.S. and M.B.A. in marketing from Fordham University.
On April 10, 2009, I launched BridalTweet.com without any social following. At that time, all I had was a BIG idea – to create a more open wedding community where vendors could have complete editorial freedom to write about their businesses and post photos for free. That would lead to a place that engaged couples could turn to for free advice, planning ideas, giveaways, local events and more.
So, how did I do it, and how can this positively impact your business? I attracted the attention of brides and wedding vendors by consistently writing engaging posts on Facebook. I consider Facebook posts to be engaging only if posts deliver helpful information to your fans and if they encourage your fans to ‘Like’ or leave a comment on the content. Posting helpful information will increase your chances of rising to the top of hundreds of newly engaged couples (and their friends’) News Feeds.
Becoming influential on Facebook is bound to help your business, too. It will create more opportunities and it will drive referrals for you, and it’s something that anyone can do! But the big challenge lies in engagement. You’re certain that your latest Facebook post would inspire fans to ‘Like’, respond and share, yet there’s been little (or no) response. You keep hitting the refresh button and wondering why no one’s listening.
In celebration of BridalTweet’s 5th birthday, here are my 10 ways to get more Facebook fans to help you boost your page’s engagement!
- Create an attractive Facebook business page. Your page needs to do three main things: give people a reason to become a fan, showcase your work, and link to your website. You can also add the functionality to capture email addresses from your Facebook page to assist in building your lead list.
- Build your Facebook fan base. Add a Facebook icon linked to your page to all of your marketing materials, including all of your key website pages, your WeddingWire Storefront, and your email signature. You can also send an email to your current or past clients and friends and family inviting them to ‘Like’ your Facebook business page to drive some initial engagement.
- Act like a magazine. To understand what I mean, check out BridalTweet’s Facebook page. I’ve gotten into the habit of creating regular posts that include an inspiring wedding photo with a compelling headline or question that links back to the source of the photo (usually on my website). This formula attracts couples and is easily shareable. Continue reading