» WedInsights: How Couples Choose a Wedding Date

WedInsights

WedInsights: How Couples Choose a Wedding DateWhile 37% of engagements occur between November and February, 76% of weddings occur during the summer and fall months. In fact, 25 dates make up 50% of all weddings in 2015 (and you guessed right, they’re all on Saturdays!). Despite the fact that there’s a ton of competition between clients for those coveted dates, there are a number of reasons why a couple selects their wedding date.

Our research shows that the top ten most popular factors that influence when couples choose a wedding date are:

  1. Season/weather
  2. Convenient for the couples and families
  3. Sentimental date (i.e., anniversary date)
  4. Venue availability
  5. No clear reason
  6. Liked the date
  7. Convenient based on engagement length (i.e., enough time to plan)
  8. For financial reason
  9. On a holiday
  10. Astrology

Beyond those considerations, 74% of couples know vendor pricing may differ based on day of the week or season – which could also come into play when selecting a date if the couple is on a tight budget. And for those considering a destination wedding, choosing a date has a whole different set of considerations than those couples getting married locally. Our data indicates that 14% of U.S. couples have a destination wedding, and of those, 11% have a wedding at a destination within the U.S. and 3% travel internationally (mostly to the Caribbean).

What does it all mean for you?

Once the ceremony and/or reception venue is booked and the date is set, there is a general expectation that all other vendors need to work within that schedule. Since most couples hire 10-13 wedding pros, availability is a key criterion for choosing which pros to contact. However, don’t forget that other factors affect who a couple contacts – most importantly price, reviews, and location.

As we head into the busy wedding season, be sure to add pricing to your Storefront, update your About Us section to make all your contact information easily available, and collect those last few reviews you’ve been putting off! Ensuring you cover the top three factors couples consider when reaching out to a pro means that they’ll be well-informed about your business before they even ask you about your availability.

For more insights on how couples choose a wedding date, read our latest WedInsights fact sheet.

» Infographic: How to Stay Profitable During the Off-Season

Many pros consider this time of the year that is more quiet a bit of an ‘off-season’ before busy wedding season picks up in in few months. Even if you may be less busy during this time, it is important to focus on your business, and set yourself up for a successful and profitable year ahead!

Check out these four ways to stay profitable and focused even during the ‘off-season’ from WeddingWire Education Expert Andy Ebon. Want more information? Watch the full webinar here!

Stay Profitable During the Off-Season

» 7 Ways to Stay Creative and Inspired

The following post was written by WeddingWire Education Expert Andy Ebon. Andy is the Founder of Wedding University and The Wedding Marketing Blog, and is an International Public Speaker, Writer and Consultant based in Las Vegas. Andy travels across North America and beyond, presenting to Associations, Wedding Industry Conferences, Regional Gatherings, and Local Meetings.

In the throes of the busy wedding season, it may seem like all you’re able to do is keep up with status quo; you prepare for one wedding, work the event, and then move on to the next. There’s often little time left to devote to creativity, which means you can start to feel like a weddings robot.

Idea! light bulbFew people can maintain creativity, but certain habits can rejuvenate you when you’ve fallen into a rut. Here are some solid ideas to keep you creative and inspired, even during the busiest of times:

Change your morning routine

If you are a creature of habit, change things up! Take a different route to your favorite coffee shop. Maybe pick a different copy shop. You’ll see and meet different people. Change your coffee order; pick a bagel instead of croissant. You know it’s time to do this, when your barista asks, “The usual?”

Pace yourself

Don’t just work til you drop from exhaustion; take breaks. Set a timer for 60-90 minutes, then take a breather. Work in sprints. Take 20 minute breaks to refresh. Get out of the building, take a walk, read fiction, call an old friend, turn on some high-energy moving and dance for a few minutes. In short, shake yourself up, so you’ll look forward to the next task at hand.

Carry a notebook and a pen

Smart ideas, blog topics, and other creative thoughts hit you at random times. Don’t get caught short without a way to record those ideas. I like the process of letting the ink flow, but you might prefer dictation on your smartphone. Cool! How you save the ideas is not the key – just make sure to save them for future action.

Change your soundtrack

Listen to different radio station or music channel. Dig through old CDs and rediscover some of your music. Unclick your favorite, predictable playlist and randomize from your entire collection. Pick up some nature tracks like rain or ocean waves, and let them be this afternoon’s background.

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» Managing Your Business During Busy Season

This post is by Jennifer Reitmeyer. Jennifer has worked in the wedding industry since 1997. In addition to owning MyDeejay, an award-winning wedding entertainment firm serving the Washington, D.C. market, she also maintains a wedding business blog, WeddingIQ, and a blogging and social media service for wedding businesses, Firebrand Messaging. Jennifer is available for small business coaching, speaking, and writing opportunities. Read more at jenniferreitmeyer.com.

Summer is here, and with the high temperatures comes most Wedding Pros’ busiest event season. From April to October, many of us are frantically working to fulfill our contracts, and often, business planning and other non-urgent tasks get moved to the back burner.

With some creative scheduling and focused goal-setting, however, it is possible to continue to grow your business even in the crunch of busy season.

Here are some tips to keep you focused on your business’ “big picture” when you’re crazy busy:

  • Identify the have-to’s. Every wedding business has a basic set of tasks and workflows that must be completed in order to service your clients. Whether it’s ordering supplies, preparing timelines and other paperwork, or actually creating a product, these are the true essentials. By incorporating these into a concrete schedule, you’ll have a clearer idea of what time is left for business development, and you’ll be assured that nothing truly important is missed.
  • Block off some time for you. Taking time to recharge is especially important, and therefore deserves a dedicated spot on your schedule. Preventing burnout is key for being able to focus on making the most of your business.
  • Make a business wish list. What are the things you’ve been wanting to do for your business? It could be a website redesign, new collateral pieces, an enhanced social media presence or a fresh approach to networking. Whatever you’ve been wishing you could do but haven’t yet started, make a list so you can prioritize.
  • Choose a starting point. Be realistic – you now have a clear idea of how much time is left in your schedule. Remember that the busy season probably isn’t the time for the biggest project on your list, but just because you don’t have time to do everything doesn’t mean you can’t do something. Pick a project or task that you feel you can commit to completing, and that you feel will have the most immediate impact on your business right now.
  • Break your chosen project into steps. Maybe there’s some research you need to complete or a contract you need to hire. Once you know exactly what that project requires, you can then build those individual tasks into your schedule and start crossing them off your list.
  • Give yourself permission to occasionally just tread water. We all get swamped, and it’s completely okay to take your focus off business development when you’re overwhelmed. After all, honoring your commitment to your clients is the most important business task you can complete.

Finally, remember that, in the busy season, dropping the “all or nothing” mindset and focusing instead on doing something is the best thing you can do to continue growing your business.