There are many ways to make a mark on the wedding industry and reach potential clients. It can be done through networking, social media, and bridal shows, but one of the easiest ways to get your business’ name out there is by creating and maintaining a blog. The word “blog” may evoke images of young millennials with headphones on – but there is so much more to blogging than what meets the eye!
A blog gives your business a platform to speak to potential clients and it also helps you stand out as an expert in the industry. Blogging consistently can also yield search engine optimization (SEO) benefits for your business and improve your search rankings. Having a blog is important, yes, but having a readable blog is just as important.
If you’re having trouble creating content, you’re not alone! Especially if writing isn’t your favorite activity, writer’s block can be a real hurdle for achieving blogging benefits. Here are a few tips for overcoming writer’s block so you can start blogging more regularly:
Know what you want to say before writing.
It’s tempting to overcome a bout of writer’s block by just sitting down and typing a post, but without a vision or a clear topic, those efforts are probably fruitless. It’s almost impossible to write concise posts if you don’t know what you want to say. Fellow Pros, current clients and even friends or family members can be a source of inspiration when you’re brainstorming blog posts. Once you have a topic to talk about, you’ll be able to communicate clearly about the subject.
Use bullet points.
Once you’ve chosen a topic, make a bullet point list of the main points you’d like to make. This can help you narrow down your post, making it easier to write and easier to understand. A blog post about how to design a wedding bouquet can be very interesting, but a 3,000 word post about how to design a wedding bouquet is over the top. Ideal post length is between 400 and 1,500 words: it should take 5-7 minutes to read. If you choose 3-5 bullet points to address and write a paragraph about each of them, you should be right on point!