» How to Get Big Results with a Small Team

Pro to Pro Insights

Leila Lewis, photo by Valorie Darling PhotographyThis post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and editorial roles for business and lifestyle publications. Since transitioning into the wedding business in 2004, Leila has over 10 years of wedding marketing experience under her belt, and is the industry’s go-to for wedding public relations services, brand development and business consulting.

Be Inspired started with just two employees, and over the years we’ve grown into a team of 12 and the majority of my employees have been with me for many years. Through all the growth, I’ve learned that having a quality team is more important than having a large team.

How to Get Big Results with a Small TeamIf you follow my tips you can make your smaller team more successful than ever.

  1. Don’t hire based on resume

With any team, especially smaller ones, you need to be extra picky when hiring new employees. If your team is small, you need hard workers who will thrive in your environment. Their resume may read perfect experience for the position, but if their personality does not fit with the rest of your team, it’s not going to work out. One person who doesn’t fit into the work environment can throw the whole thing off and negatively affect your business. Understand your business’ culture and be specific.

  1. R-E-S-P-E-C-T

With a smaller team, you are most likely sharing a space with the same people 8 hours a day, 5 days a week. To prevent burnout and frustration with each other, create a company culture based upon respect. There is a time and place to for personal conversations and the more respect within the company, the easier it will be for your employees to understand boundaries.

  1. Have Company Outings

At Be Inspired PR, we’re all about having fun outings together as a squad. We’ve gone on a whale watching trip, done sweat-dripping work out classes, and most recently had a pool party! It’s a great way to just let loose out of the office and have some fun. But company get-togethers can be in office too! Whether it’s walking to a local favorite restaurant or ordering in, group lunches are the perfect way to strengthen the feeling of being a team.

  1. Keep it simple

When you have a small team it’s crucial that everyone is clear about their tasks and responsibilities. That way nobody steps on anybody’s toes and there is a clear sense of who is leading what. Of course, there are always opportunities for collaboration, but for everyday tasks it’s more successful to keep things streamlined.

A small team can be just as successful as a big one when managed in the right way. Maintain the respect between your employees, but also treat them well. With a small team, it may seem easier to manage, but it’s crucial that everyone pulls their own weight.

» How to Get Your Fill of Vitamin D While Working Over the Summer

Pro to Pro Insights

Leila Lewis, photo by Valorie Darling PhotographyThis post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and editorial roles for business and lifestyle publications. Since transitioning into the wedding business in 2004, Leila has over 10 years of wedding marketing experience under her belt, and is the industry’s go-to for wedding public relations services, brand development and business consulting.

With the summer air and the sunshine calling your name, it can be difficult to sit in your office all day while the gorgeous days pass you by – especially as friends and family take weekend trips you know you’ll be missing! While the weather in most of the country is at its best, we often find ourselves chained to our computers or workstations in the midst of the busy wedding season.

How to Get Your Fill of Vitamin D While Working Over the SummerAfraid of missing out on sweet summertime? Never fear! Here’s how you can do everything you can to get your fill of vitamin D while working in an office.

Have a walking meeting

Instead of just meeting in your office, get moving! Sitting at a desk or workstation for 8+ hours a day is unhealthy, and the fresh air and natural sunlight will help you clear your head and revive your energy for the rest of the day. Our office is on the luckier side – we’re located in Manhattan Beach, just a short walk away from the ocean – but you can take a spin around your neighborhood to keep your blood flowing. Need to take notes? Consider recording your meeting on your smartphone to write down your to-do items later.

Change up the environment

Staring at the same wall or out the same window all day every day can be difficult and make work feel stagnant. Switch up your location from time to time as an easy fix. Find a café or coffee shop (with reliable Wi-Fi!) and take your office to a new location with an outside patio. You can also meet with clients in cafés or restaurants closer to their homes or offices, which benefits both of you and makes the situation feel less formal. You’ve got the sun, your work, and, most importantly, coffee – what more do you need?

Continue reading

» How to Get the Most Out of Networking Events

Pro to Pro Insights

Leila Lewis, photo by Valorie Darling PhotographyThis post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and editorial roles for business and lifestyle publications. Since transitioning into the wedding business in 2004, Leila has over 10 years of wedding marketing experience under her belt, and is the industry’s go-to for wedding public relations services, brand development and business consulting.

Whether you have an established business or if you’re just starting out, networking is crucial for your company to thrive. Networking can be intimidating and nerve-wracking, but with the proper tips, you can definitely take advantage of any networking event. You want to come in confident, make your mark, and guarantee that they will remember you.

  1. Do your research.

How to Get the Most Out of Networking EventsNever go into a networking event blind. You don’t need to necessarily deep dive to find every little detail, but definitely do some background research to find out the background of the company hosting the event, who will be there, what type of features the event will have to maximize networking, etc. Also, it wouldn’t hurt to prepare some conversation starters. It may seem awkward and unnatural at first, but the more you have these in the back of your head, the more prepared you will feel when you meet up with someone new.  You never know who you are going to meet, and you want to guarantee that you make a solid impression.

  1. Shake out the nerves and be confident.

When you get to the event, you may feel nervous (which is normal!), but don’t let it affect you to the point where you just freeze. You’re here to maximize your business and meet people that will only help you. The more confident you feel, the more you will succeed at these events. Take a couple of deep breaths, shake it off, and walk in and network like boss. You’ve got this!

  1. Just do it.

Do a quick scan of the room, find the person you want to talk to and just do it. You have about five seconds to go start that conversation before you begin to overthink it or worse, allow someone else to beat you to the punch. This is all about creating those new connections and you want to take advantage of these opportunities.

  1. Be genuine and keep it real.

Yes, you have the prepared conversation ignitors, but make sure to keep it natural. These connections could help build lasting relationships and give you the ability to collaborate in the future. Be genuinely curious about what they have to say and learn more about them.  Continue reading

» 5 Things to Remember When Creating a Website

Pro to Pro Insights

Leila Lewis, photo by Valorie Darling PhotographyThis post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and editorial roles for business and lifestyle publications. Since transitioning into the wedding business in 2004, Leila has over 10 years of wedding marketing experience under her belt, and is the industry’s go-to for wedding public relations services, brand development and business consulting.

Online brand representation can make or break a company. I’ve been consulting with brands for the past 10 years, and I have seen just how effective a well-done company website can be. Your website can be visually appealing, but if it doesn’t have a few fundamental basics, then your website could have a negative impact on your business.

5 Things to Remember When Creating a WebsiteBelow I share five things to remember when creating a website for your wedding business. Some of these tips may seem like no-brainers, but 60-80% of sites I review are still missing the mark on what makes a website client-friendly!

Tell Your Potential Clients Who You Are

Many sites refer to the overall company name when describing what they do, but there is no mention of who is behind the brand. Potential clients are looking to learn everything there is to know about your company when accessing your website, especially who you are! Including an “About Me” page will allow your clients to easily access the information they want, including your name, photo, and a short bio. Use this page to your advantage and list your impressive credentials and past experience.

Include Social Media Links

If you make it difficult for potential clients to find your social media sites, they aren’t going to spend the time looking for them. Including links to your company’s Instagram, Twitter, Pinterest, and any other relevant social media accounts will allow clients to not only access the sites quickly, but will give your company credibility and relevance with the new generation of customers. Make the links clear and visible on the home page and include it on all other pages as well.

Show off!

A company website is not the place to be humble. Create a press page where you showcase any features, mentions, or positive reviews. Clients will be more inclined to work with a company who has had previous success. Include links to these features and don’t be afraid to show off your work!

Continue reading

» How to Leave Your Stress at Work

Pro to Pro Insights

Leila Lewis, photo by Valorie Darling PhotographyThis post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and editorial roles for business and lifestyle publications. Since transitioning into the wedding business in 2004, Leila has over 10 years of wedding marketing experience under her belt, and is the industry’s go-to for wedding public relations services, brand development and business consulting.

When you get home after a long day of work, many of us feel the need to decompress. After all the hours at the office, you have the physical freedom to do as you please…but many people have a hard time allowing themselves the mental freedom from the hustle of a long day at work. If you are constantly thinking about work, even when you are at home, when do you take a break? If you don’t take time to separate what you are working on during the day from your down time at night, you are sure to get burned out!

Follow these tips to leave your stress at work and help guide your mind away from unfinished projects and work responsibilities to be able to truly refresh yourself, avoid burnout, and prepare for another day.

How to Leave Your Stress at WorkMake a To-Do List

Before you leave the office for the night, make a list of things that you already know you need to do tomorrow and place it somewhere where you will see it as soon as you walk in the next morning. By writing your to-do list down and leaving it at work you’re relieving your brain of the endless cycle of trying to remember each task on that list. There’s nothing worse than laying down and closing your eyes only to picture a mental list of tasks that could prevent you from a good night’s rest! Physically leaving your list of tasks at work can help your brain leave your stress at work as well.

Unplug

After a long day of staring at a screen, it’s time to unplug and disconnect. Not only is it good for your eyes, but also great for your brain. If you’re like me, it can be hard to ignore an email, text, or call when your phone is constantly ringing. Avoid the temptation and obligation you feel to immediately read and respond to any messages that are work-related and don’t apply right now. Disconnecting from constant emails and texts will allow you to be fully present wherever you are.

Continue reading

» 5 Tips for Maximizing Your Productivity

Pro to Pro Insights

Leila Lewis, photo by Valorie Darling PhotographyThis post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and editorial roles for business and lifestyle publications. Since transitioning into the wedding business in 2004, Leila has over 10 years of wedding marketing experience under her belt, and is the industry’s go-to for wedding public relations services, brand development and business consulting.

When you look back at your day and remember how busy and stressed you felt, take a second to think about what you actually accomplished. If you are able to check a number of tasks off of your to-do list, good for you! If you are realizing that you may not have spent your time so productively, it is time to make some changes in your day-to-day routine.

	5 Tips for Maximizing Your ProductivityHere are some tips on getting organized and maximizing your productivity!

1. Start the mornings off right: There’s nothing more stressful than running late and trying to grab everything you need for the day last minute, nervous that you’ll forget something. Mornings like these always put us in a frantic mood. A productive day usually begins with the previous night. Before you go to sleep, pack your bag with all of your work essentials. If you are going to be in the office all day make sure you bring snacks, lunch, and a water bottle. It can be hard to focus if your stomach is growling.

2. Plan it out: At the very beginning of the day decide what you are going to accomplish. If you have a game plan, you are more likely to stick to it and finish the work you need to get done. This is also a great way to measure your productivity at the end of the day. It is extremely satisfying to cross tasks off your list as you finish them.

3. Focus on one task at a time: While we think that multitasking is so important in the office, often times we are much more productive when we give all of our attention to one project. At the beginning of the day, read and respond to all of your emails so you can feel good about an empty mailbox, even if it’s only empty for a minute. Concentrate on what you are doing instead of becoming preoccupied with other things you have to do. By following this rule you will finish complete projects instead of jumping from task to task.

Continue reading

» Top 4 Email Dos and Don’ts

Pro to Pro Insights

Leila Lewis, photo by Valorie Darling PhotographyThis post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and editorial roles for business and lifestyle publications. Since transitioning into the wedding business in 2004, Leila has over 10 years of wedding marketing experience under her belt, and is the industry’s go-to for wedding public relations services, brand development and business consulting.

In many situations, communication between businesses and clients occurs almost exclusively over email. While emailing is a huge time saver, it’s important to realize that they are often the first and only impression that a client or business has of you!

Take your emails seriously and follow these dos and don’ts to ensure that your emails are representing you well.

Top 4 Email Dos and Don’tsReply…and reply quickly! Do not take too long to reply to an email. An overdue email response can not only be a lost opportunity, but it can also send a negative message about you and your business. Take the time to reply to everyone who has taken the time to reach out to you, no matter how insignificant.

Think about how you sound. Although emails often seem like a very informal form of communication, you should always use correct punctuation, spelling, and format. Take the time to proofread your emails so you come off as intelligent and professional. That being said, you can (and should!) still attempt to convey your personality and excitement in your emails. This can often be hard in writing, but don’t be afraid to use exclamations to change the tone of what you are saying and make the recipient feel more comfortable.

Continue reading

» 4 Tips for Dealing with Difficult Clients

Pro to Pro Insights

Leila Lewis, photo by Valorie Darling PhotographyThis post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and editorial roles for business and lifestyle publications. Since transitioning into the wedding business in 2004, Leila has over 10 years of wedding marketing experience under her belt, and is the industry’s go-to for wedding public relations services, brand development and business consulting.

When you have respectful and kind clients, working with them is not only easy, but fun! When you have a good, positive relationship with the people you work with, it makes you want to work hard for them. However, this isn’t true for every client relationship. Sometimes you receive unfriendly emails, rude calls, and impatient people who make it difficult or downright unpleasant to do your job.

4 Tips for Dealing with Difficult ClientsIf (or when) that happens, here are my four tips for dealing with difficult clients:

  1. Be kind. Working with difficult or high maintenance clients can be exhausting and can cause you to mirror their language and actions. With these clients, it’s especially important to fight fire with water. In times of disagreement or high tension, take the high road – make your clients feel valued and heard. Often times, that’s ultimately what they’re really looking for.
  1. Communicate often. I find when my clients don’t hear from me for a period of time (even though I’m still working hard for them!), it causes them anxiety and sometimes causes them to think, “Well what is she even doing for me?” Take a few extra minutes to send them an email with a quick update or put a more formal update process in place to send over recaps. Open communication ultimately builds trust.
  1. Be present. When you’re on a phone call or in a meeting with a client, be all there. Turn your phone on silent, only use your computer to take notes, and give them your undivided attention. Multitasking can come across as frazzled or un-invested, which only creates more tension.

Continue reading