» How to Take Home More Industry Awards

A key way to expand your business and stand out from the competition is through winning industry awards. Whether you’re a new business or a seasoned pro, earning both recent and frequent accolades, collecting stand-out client reviews, and sharing your best work is a pivotal part of your business success.

In our latest infographic, get insights from Education Expert Meghan Ely of OFD Consulting with these six helpful tips to earn more industry awards!

earn-industry-awards

For more information, watch the full webinar! All past webinars are available within your WeddingWire account under the Education tab for Premium members to view on-demand at any time.

» Go for the Gold: How to Take Home More Industry Awards

september-premium-webinar-awardsWebinar recap!

An easy way to expand your business and stand out from the competition is through winning industry awards. Whether you’re a new business or a seasoned pro, earning accolades, collecting client reviews, and showcasing your hard work is a pivotal part of your success.

In this month’s webinar for Premium members, WeddingWire Education Expert and Owner of OFD Consulting, Meghan Ely, shared her tips for how to submit for and win more prestigious awards that build your credibility in the wedding industry.

Here are a few steps to earning more industry awards:

  • When deciding which awards to apply for, first take a close look at your business goals. Ask yourself how earning the award would help you meet these goals and then pick your top choices to actively pursue.
  • Once you decide to submit, always read and then reread the guidelines. It’s easy to overlook an element that could make or break your entry, or notice it too late in the process, simply by not paying enough attention to detail.
  • Create a plan for your submission before jumping in. Once you carefully review the guidelines and submission details, draft an outline of what you need to do and strategically plan your approach before you start writing.
  • Use facts and figures to stand out and impress the judges. By bringing your work to life with stats and examples, you can showcase the difference your business has made, and why you deserve to earn the award through a compelling story.
  • Share images that help support your story where applicable. However, it’s important to get approvals you may need from photographers to use their images. Also, make sure you do not rely on the images alone to tell your story.
  • Ask a friend to review and proofread your entry. A second set of eyes is key to making sure your story makes sense to an outside point of view, and that you are not overlooking and grammatical mistakes that could be easily avoided.
  • If you win — spread the news! Share your win on social media, and showcase your expertise by adding your award to all your marketing materials on and offline. This will impress clients and industry colleagues alike, and help you stand out in a competitive industry.

To learn more great tips from Meghan, watch the full webinar now!

Did you know that you can view all past webinars any time in your WeddingWire account? Watch recorded webinars at your convenience on a variety of topics to support your business growth from SEO to social media to sales and beyond.

» Wedding PR: How to Craft an Award-Winning Submission

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.

Whether you realize it or not, awards should play a prominent role in your wedding PR campaign. They not only provide brand recognition, but they also speak to your expertise and act as a source of outside credibility. Winning a few quality awards can grow your revenue, in addition to boosting morale in the office.

Wedding PR: How to Craft an Award-Winning Submission“That’s great. But where do I apply?”

The number one key to a successful award application is to only submit to those that fit your business. Sending applications out to any and all awards you can find is a waste of time, as well as damaging to your integrity. Remember – every story is different, so don’t assume that you’re a fit for every award that your competitor has. Stick to the ones that your company truly qualifies for and put all of your effort into it.

Aim high, but be realistic as well. While you certainly may deserve some of the top-tier awards, you’ll need to work on building your brand recognition before you reach that point. Start out by applying to local and regional awards before going for the larger national ones – this way, you can start developing your award-winning portfolio.

“Then what?”

Once you’ve narrowed your focus down to one or a few awards, be sure to read and reread the guidelines. One mistake may cost you the win, so do your due diligence and know what is required for a completed submission. Give yourself enough time to complete the application and submit it prior to the deadline.

Map out your approach prior to writing – the last thing you want is to fill out an application online and lose it from faulty Internet or one wrong click. When writing up the copy, it’s best to use your own voice to make everything flow together into a coherent story. This means that you need to “speak” with the judges – stay away from jargon, acronyms, and other terms that may confuse them. Don’t assume that they know everything, so connect the dots and make it easier for them to understand. Using facts and figures, as well as images, are great ways to support your story.

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» Congrats to the 2016 Weddi Awards™ Winners

Weddi Awards 2016

We are pleased to announce the 2016 Weddi Awards™ winners!

The Weddi Awards™ is WeddingWire’s annual award program distinguishing exceptional businesses and individuals in the wedding industry in the categories of Professional Achievement, Customer Excellence and Innovation + Creativity. Review the full list of winners, and navigate to the award categories, then click on each award name to find out the individual winners.

All winners were announced at the Weddi Awards™ reception at WeddingWire World 2016 last week. Winners receive a trophy to showcase their win, materials to help spread the word, and bragging rights on the Weddi Awards™ website for the year!

Thank you to all those who participated in the Weddi Awards program this year through nominations, voting, judging and collecting great amounts of reviews, endorsements and traffic to great features on WeddingWire. We appreciate your commitment to success and integrity in the industry, as well as your support of colleagues and other Pros.

We look forward to continuing to evolve, expand and improve the program in the future. Stay tuned for details for the 2017 Weddi Awards™ program later this year via the Weddi Awards™ website!

» Announcing the WeddingWire Couples’ Choice Awards® 2016

Announcing the WeddingWire Couples’ Choice Awards® 2016

We are pleased to announce the winners of our eighth annual awards program, the WeddingWire Couples’ Choice Awards® 2016!

The honorees represent the top five percent of wedding professionals in the WeddingWire local vendor community who demonstrate excellence in quality, service, responsiveness, and professionalism. This year’s list of winners is made up of the nation’s top local wedding professionals, covering over 20 different service categories including wedding venues, florists, wedding photographers, and more.

Our Couples’ Choice Awards winners are chosen solely based on the quality, quantity, consistency, and recency of the wedding reviews each professional received from consumers through the 2015 calendar year. Our program is meant to serve as an indicator of legitimacy and reliability for engaged couples when selecting their team of wedding professionals. According to Lynn, a WeddingWire user from Michigan:

“This award absolutely made a difference when I was picking vendors. If a vendor had that seal, I knew that enough engaged couples liked their services that I would, too. It helped me decide between two DJs that were otherwise equal.”

We are proud to feature these award-winning professionals who also understand the impact reviews have on their successful wedding businesses! Winners were notified via email on January 6, 2016. Recipients also received the official WeddingWire Couples’ Choice Awards 2016 badge within their WeddingWire account, along with access to a suite of marketing tools to showcase the award.

Congratulations again to all the WeddingWire Couples’ Choice Awards 2016 winners! We’re thrilled to celebrate such a high-caliber, committed group of professionals for the Couples’ Choice Awards’ eighth year.

» Voting is Now Live for the Weddi Awards™!

Weddi_Award16_logo_stacked-teal-black-TMThe Weddi AwardsTM, WeddingWire’s latest awards program for distinguishing exceptional service in the wedding industry, has now launched the voting pages for all Weddi Award nominees!

Earlier this fall, we launched the program and accepted submissions from Pros and peers to honor exceptional work in the industry through a variety of awards in the professional experience, customer excellence and innovation + creativity categories.

To vote, visit the website and click through the award pages to find out what Pros you know have been nominated, and vote for your favorite entry for each voting-based award. Each individual can only vote one time per award (per device), so pick your winner carefully!

The top three nominees with the most votes per award will move on to the final stage of the competition, and will win a free ticket to WeddingWire World 2016 and a special invitation to our Weddi Award reception at the event where the ultimate winner as determined by our panel of 11 industry judges will be announced!

If you or an industry friend has been nominated, share the news! Email, post, and tweet with a  link to their award’s voting page and ask your audience of past clients, colleagues, friends and family to vote from now through December 23, 2015 when voting closes at midnight EST. All nominees will be contacted to learn if they are in the top three per award by December 31, 2015.

For more information about the Weddi Awards™, please read our press release here.

Additional questions? Please refer to the Weddi Awards™ FAQ page, or you can reach out to us directly at weddiawards@weddingwire.com.

Good luck to all the nominees!

» Preparing for the 2016 WeddingWire Couples’ Choice Awards®

How your wedding business can prepare for the Couples' Choice AwardsBefore reaching out to a wedding professional, brides and grooms like to read wedding reviews to get a better understanding of your business. In fact, our data shows that 83% of searching couples like to hear what they should expect, not from the vendors themselves, but from past customers who’ve been in their position.

Unlike other awards in the wedding industry, the WeddingWire Couples’ Choice Awards® are solely based on reviews from real newlyweds and their experiences working with their wedding professionals. Our annual awards program recognizes the top five percent of wedding professionals who demonstrate excellence in quality, service, responsiveness and professionalism.

Check out our tips below on how to collect more wedding reviews before the December 31st deadline and get one step closer to winning the 2016 Couples’ Choice Awards:

Send a “Thank You” note to recent clients

Because most communication these days is online, your email may get lost in the chaos of a client’s inbox. To get their attention, consider sending a “Thank You” note to some of your most recent clients! While this may take a little more time than sending an email, a handwritten note will stand out and be appreciated. It’s a personalized way to not only congratulate them on their wedding but also a great way to ask them to post a review for you. Just be sure to make it clear in your note that they can review you by going to your Storefront, and include the link whenever possible.

Remind your 2015 couples to leave a review

Take advantage of collecting feedback from all the events you worked so hard for all spring and summer! 1 in 5 couples will write a review when asked by their vendor, and that number increases to 1 in 3 if they are reminded at least once. The WeddingWire Review Collector makes requesting, following up, and getting reviews simple. You can upload your clients’ email addresses and use our pre-formatted templates or a craft personalized message to send your past clients a polite request to review your services. Additionally, you can share with your clients on Facebook or Twitter using our messaging!

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» Submit Your Business for the Weddi Awards™!

The Weddi AwardsTM is WeddingWire’s latest awards program for distinguishing exceptional service in the wedding industry. You can submit your business or industry colleagues who deserve recognition to win!

Honor extraordinary work by submitting your business or a peer for a Weddi AwardTM in the main categories of Professional Achievement, Customer Excellence, and Innovation & Creativity. Business’ with the most total wedding reviews on WeddingWire in the US, Canada, by region, and by category will also win. View all awards on the Weddi Awards™ website, and see some highlighted awards below.

Weddi_Award16_logo_stacked-teal-black-TMYou could win:

  • Best Real Wedding
  • Most Creative Use of Social Media
  • Most Total Wedding Reviews by Category
  • Most Effective Branding
  • The Rising Star Award
  • Most Helpful Mentor Award
  • Most Charitable, Wedding Related
  • And more!

The top three candidates for each award will receive a complimentary standard ticket to WeddingWire World 2016, where candidates will be invited to a special awards reception where winners will be announced awarded with a custom trophy (and bragging rights!). Be sure to purchase your WeddingWire World ticket now before our next price increase, and any tickets purchased by winners will be refunded.

Applications close after November 18th, 2015, so don’t wait! You can submit to as many awards as you would like, but you can only submit once per award, per business.

Submit Your Business for the Weddi Awards™!

Learn more and start submitting today!

» Couples’ Choice Awards® 2015: Hear from the Winners

Couples’ Choice Awards® 2015: Hear from the Winners

Last week, we were thrilled to announce the winners of the WeddingWire Couples’ Choice Awards® 2015!

Our annual awards program recognizes the top five percent of wedding professionals in the WeddingWire Network who demonstrate excellence in quality, service, responsiveness and professionalism. Unlike other awards in the wedding industry, the WeddingWire Couples’ Choice Awards® are solely based on reviews from real newlyweds and their experiences working with their wedding professionals.

We are always excited to start the year by celebrating the success of these top-rated wedding professionals! In our seventh year of the awards program and now with over two million consumer and peer reviews, we continue to emphasize the power of reviews and their proven impact on these award-winning businesses that are committed to quality, professionalism and top-tier service.

Below is some of the feedback we received from a few of our wonderful winners who have seen how their WeddingWire reviews and awards have helped grow their businesses:

617 WEDDINGS ENTERTAINMENT“Our team is thrilled to be a recipient of the Couples’ Choice Awards 2015 from WeddingWire. Our primary focus is developing a collaborative planning method and empowering couples to actively create their day with us. That’s why we are so proud to have our business practices recognized by our clients on WeddingWire. We could not be more excited to be awarded this distinction by our couples, especially when entering a New Year!”

– Jimmie Espo, 617 Weddings, Woburn, MA

 
Carolina Event Design“It’s always encouraging and humbling to win the Couples’ Choice Awards. Past clients and referrals from WeddingWire are our biggest lead source and avenue for new business. It says a lot about any vendor when they receive so many reviews. And since people are usually pretty honest when reviewing companies, products, and services online, it speaks volumes of any business that receives this award.”

– Heather Bryson, Carolina Event Design, Charlotte, NC

 

For additional information, read the full press release. Congratulations again to all our 2015 winners!

» Announcing the WeddingWire Couples’ Choice Awards® 2015

Announcing the WeddingWire Couples’ Choice Awards 2015

We are pleased to announce the WeddingWire Couples’ Choice Awards® 2015! Our annual awards program recognizes wedding professionals across all service categories based on their overall achievements throughout the previous year.

The Couples’ Choice Awards® represents the top five percent of the WeddingWire local vendor community, comprised of over 200,000 Wedding Professionals throughout the United States, Canada and abroad. The winners are determined by recent reviews in recognition of excellence in quality, service, responsiveness and professionalism within the wedding industry.

The Couples’ Choice Awards® 2015 winners were notified via email on January 7, 2015. Recipients also received the official WeddingWire Couples’ Choice Awards® 2015 badge within their WeddingWire account, along with access to a suite of marketing tools to showcase the award.

The WeddingWire Couples’ Choice Awards® are selected solely based on the reviews from past clients on WeddingWire, the nation’s largest wedding review website, featuring over two million newlywed reviews. To see a list of the winners in your region or category, please visit our Couples’ Choice Awards® 2015 page.

Because collecting reviews is an important part of building your wedding business’ online reputation, we’ve teamed up with MOO.com to introduce branded Review Request Cards. Whether you won the Couples’ Choice Award® this year or not, take advantage of this cool new perk – plus, all WeddingWire Moo products are 20% off for WeddingWire members!

Congratulations to all the WeddingWire Couples’ Choice Awards 2015 winners!

» WeddingWire Named in the Inc. 500|5000 List for Third Consecutive Year!

WeddingWire Named in the Inc. 500|5000 List for Third Consecutive Year!We’re excited to announce that WeddingWire has ranked on the Inc. 500|5000 List of Fastest Growing Companies for the third consecutive year since 2012!

This year, we’re ranked number 741 out of 5000. The list is an exclusive ranking of the nation’s fastest-growing private companies, presenting the most comprehensive look at America’s entrepreneurial businesses, while recognizing superior innovation and industry initiative.

Last year, WeddingWire ranked second among Maryland job creators in the second annual Inc. Hire Power Awards (our second consecutive year on the list!), 79th on Deloitte’s Technology Fast 500™ and, 309th on the Inc. 500 list in 2012.

Every year we look forward to raising the bar by creating innovative technology solutions for our valued clients, and we’re continually grateful to our outstanding network of wedding and events professionals who have been our partners in success. Thanks to all the Pros who’ve helped us reach this point!

Read more about this exciting announcement in our official press release.

» WeddingWire Named Official Honoree in the Webby Awards!

WeddingWire Named Official Honoree in the Webby Awards!We are very excited to announce that WeddingWire has been selected as an Official Honoree for the Webby People’s Voice Award in the 18th Annual Webby Awards for Guides/Ratings/Reviews!

The Webby Awards is the leading international award honoring excellence on the Internet. The Webbys is presented by the International Academy of Digital Arts and Sciences (IADAS) — a 1,000+ member judging body that leading web experts, business figures, and former Webby Award Winners and Nominees.

The Webby Awards presents two honors in every category — The Webby Award and The Webby People’s Voice Award — in each of its five entry-types. The online community determines the winners of the Webby People’s Voice by voting for the nominated work that they believe to be the best in each category. Each year, The Webby People’s Voice Awards garners millions of votes from the Web community all over the world.

WeddingWire is honored to be part of the Official Honoree distinction, which is awarded to the top 20% of all work entered that exhibits remarkable achievement. We received Official Honoree distinctions in 2011 and 2012 as well, but with 12,000 entries received in 2014 from all 50 US states and over 60 countries, we’re thrilled to be honored this year!

Thanks again to all the Pros who make WeddingWire great! We couldn’t win these types of awards without the support of our vendor community.