Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.
Whether you realize it or not, awards should play a prominent role in your wedding PR campaign. They not only provide brand recognition, but they also speak to your expertise and act as a source of outside credibility. Winning a few quality awards can grow your revenue, in addition to boosting morale in the office.
“That’s great. But where do I apply?”
The number one key to a successful award application is to only submit to those that fit your business. Sending applications out to any and all awards you can find is a waste of time, as well as damaging to your integrity. Remember – every story is different, so don’t assume that you’re a fit for every award that your competitor has. Stick to the ones that your company truly qualifies for and put all of your effort into it.
Aim high, but be realistic as well. While you certainly may deserve some of the top-tier awards, you’ll need to work on building your brand recognition before you reach that point. Start out by applying to local and regional awards before going for the larger national ones – this way, you can start developing your award-winning portfolio.
Once you’ve narrowed your focus down to one or a few awards, be sure to read and reread the guidelines. One mistake may cost you the win, so do your due diligence and know what is required for a completed submission. Give yourself enough time to complete the application and submit it prior to the deadline.
Map out your approach prior to writing – the last thing you want is to fill out an application online and lose it from faulty Internet or one wrong click. When writing up the copy, it’s best to use your own voice to make everything flow together into a coherent story. This means that you need to “speak” with the judges – stay away from jargon, acronyms, and other terms that may confuse them. Don’t assume that they know everything, so connect the dots and make it easier for them to understand. Using facts and figures, as well as images, are great ways to support your story.