» 10 Creative Ways to Use Your Reviews

Reviews are a key way to showcase your expertise – all from the voice of happy couples! Don’t just collect reviews, make sure you showcase them in creative ways to promote your excellent work. Don’t be afraid to toot your own horn – it’s an excellent way to gain new business!

10 Creative Ways to Use Your Reviews:

  1. On your website: Add your reviews and sound bites from happy couples to your website, and not just on a testimonial page! Consider adding a testimonial on all your website pages – especially your homepage.
  2. In your marketing: Add testimonials or reviews to your marketing collateral. Reviews should be on all important materials that would reach new potential clients. After all, 88% of consumers trust online reviews as much as personal recommendations!
  3. On your packages or pricing info: Reviews and testimonials from past clients are a great addition to your pricing to show the value behind your services. This will also help support the reasoning behind your cost structure, showing couples that you are the right professional to book for their wedding or event.
  4. On social media: Share your new reviews on social media to quickly reach your audience and build positive brand awareness. A few ideas include, creating a quick post on Instagram, snapping the new review on Snapchat or sharing to Facebook. This is made easy through the Facebook share buttons in the Reviews tab of your WeddingWire account.
  5. On your business cards: Make a lasting first impression by adding a great review sound bite to your business cards. Not only will this help to make you more memorable, but will also show your value, allowing you to stand out from the competition.
  6. In your promo videos: Easily add a quick testimonial right from a happy couple’s mouth with a short video. Video testimonials show a real couple and capture their genuine appreciation for your services which can make a big impact. These can then be shared on your website, social media, etc.
  7. In your wedding show booth: Create materials such as postcards, signage and more to show your reviews in your wedding show booth. This will help make your business stand out from the rest by making a couple to couple connection. Also be sure to showcase any review related awards you have won, such as WeddingWire Rated™ or the WeddingWire Couples’ Choice Awards®.
  8. In your email communication: Consider adding a favorite review to your email signature, as well as a link to your WeddingWire reviews URL. That way, interested couples can quickly click through to read your great reviews, and this will help encourage them to leave you a review post-event by showing that these reviews matter to you!
  9. On your blog: Add the WeddingWire Review Widget to your business’ blog and website to showcase your reviews on those sites. Also consider adding the Review Us button to those sites to encourage past clients to review your business to continue collecting new reviews.
  10. In your photo gallery: Couples love to see photos of your work, and tend to go to that section of your website or Storefront first. Make a lasting impression by posting quick testimonials to those pages to create that visual connection between great reviews and happy couples.

Ready to put your reviews to good use? Visit the Reviews tab of your WeddingWire account to collect more reviews with the Review Collector tool, add your reviews to your website with the Review Widget, and set a customized Review URL to grab some of your best review sound bites for your marketing!

Plus, the more reviews you have on WeddingWire, the more you stand out! Earn badges through the WeddingWire Rated™ review program, which instantly recognizes how many reviews you have and boosts your badge level with each new milestone. Aim to join the 100 Review Club for Pros with over 100 wedding reviews!

» Celebrating Our 100 Review Club

Celebrating Our 100 Review ClubIt’s the 100th day of the year, and we’d like to use this day to recognize the elite group of WeddingWire Pros who’ve made it into our WeddingWire Rated™ 100 Review Club!

The WeddingWire Rated™ program recognizes wedding professionals across the U.S. and abroad for commitment to providing quality service by allowing them to showcase different badges based on their number of wedding reviews. WeddingWire members with a minimum average rating of 3.5 are eligible to receive new badges when they reach 3, 10, 25, 50 and 100 review levels. The more reviews you collect, the higher your WeddingWire Rated™ status!

Vendors who have made it into the 100 Review Club are part of an exclusive group of premium Pros who have worked hard to earn more than 100 wedding reviews while maintaining an average rating of 3.5 or higher. We’re celebrating all the hard work it took to reach the coveted WeddingWire Rated™ Black Badge with a new page to showcase the winners! Be sure to check out the new WeddingWire Rated™ 100 Review Club page today.

With 95% of engaged couples using online reviews to select their Pros, reviews from your past clients are extremely important! Below are just a few of the benefits reviews can have on your business:

  1. Reviews create consumer trust because they come from other consumers, not your business! In fact, 72% of consumers trust online reviews as much as personal recommendations.
  2. Having a high average rating as you collect more reviews shows consistency in your work. Seeing that other couples are all saying the good things about your business helps other couples make decisions.
  3. Reviews can help increase your number of inquiries – our research shows that average Storefront traffic increases 106% for Pros with 11-20 reviews!

And don’t forget – collecting all your reviews in one place makes research easier for engaged couples. They can search for your business and find examples of your work, an explanation of your services, your contact information and your reviews all on WeddingWire. WeddingWire also helps you monitor and manage your online reputation by notifying you every time you receive a new review. Check out your current reviews, and request reviews from past clients here.

Happy 100th Day of the Year, Pros!

» Announcing the New WeddingWire Rated!

WW_Rated_badges

WeddingWire is excited to announce the new WeddingWire Rated™ awards program! WeddingWire Rated recognizes wedding professionals across the U.S. and abroad for their commitment to providing quality service, and is an opportunity to showcase great reviews and  a strong overall WeddingWire rating from previous clients. Based on the number of reviews, wedding professionals receive a WeddingWire Rated badge to show-off their achievement.

We are excited about some new updates to this program this year. Check out full details below and see how it applies to you!

About WeddingWire Rated:

How does it work? It’s simple! The more reviews you collect, the higher your WeddingWire Rated status. WeddingWire members with an average review rating of 3.5 will earn an updated badge when they reach the 3, 10, 25, 50 and 100 review level throughout the year.

When do I get my new badge? WeddingWire Rated badges are awarded on an ongoing basis, which means the moment you achieve the next level, you’ll get instant access to your new badge, plus a suite of marketing materials to generate buzz about your business! Log in to your account, navigate to ‘Showcase Reviews’ under the Reviews tab, and get the code for your WeddingWire Rated badge to add it to your business website or blog.

How do you showcase your reviews and Rated level? Your WeddingWire Rated badge will automatically update to reflect the current number of wedding reviews you receive on WeddingWire, and will be part of your current WeddingWire Rated badge. Check out the WeddingWire Rated levels, below.

WeddingWire Rated levels:

  • 3 Reviews: blue badge
  • 10 Reviews: bronze badge
  • 25 Reviews: silver badge
  • 50 Reviews: gold badge
  • 100 Reviews: black badge (Premium members gain access to the 100+ Review Club!)

I’m Rated! What’s Next?

If your business is WeddingWire Rated, congratulations! Now it’s time to share the news.

To get started, log in to your WeddingWire account, navigate to the Reviews tab, select ‘Showcase Reviews’ then follow the steps below:

  1. Grab your badge and add it to your business website and blog by clicking the ‘Get the Code’ button
  2. Access your custom suite of marketing tools to showcase your accomplishment by clicking ‘Get Started’ under the badge code. You will be provided with tools to:
  • Generate buzz and promote your business’ reputation by sharing your WeddingWire Rated status on top social media sites Facebook, Twitter and Pinterest
  • Submit a customizable press release to announce your achievement and help you reach your target audience on leading PR sites
  • Download a free, customizable and printable certificate to display at your place of business or next bridal show

Questions about WeddingWire Rated? We are here to help! Visit our support center for answers to commonly asked questions, or email support@weddingwire.com for assistance.