This post was written by Sonny Ganguly, CMO of WeddingWire. You can follow him on Twitter @sonnyg. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
Step 5: Use social media management tools
At WeddingWire, we strongly believe in the power of social media, but understand that it can be difficult to manage and stay up to date. The goal is to make sure you are sharing great content with your fans and followers on a regular basis. You want to keep them updated about your business and show off your personality.
A social media platform like Hootsuite allows you to:
- Sync your Facebook, Twitter and LinkedIn profiles, making it easy to share across all three accounts at one time. You post once and it can hit all three!
- Quickly pre-schedule your posts for a future date and time. So if you’re on vacation you can continue posting updates!
- Easily include web links and upload photos in each post.
- Monitor your social activity and view the number of comments and likes you receive every time you post.
Posting photos from past events, recent industry news, and your latest reviews and client feedback from this tool will help engaged couples get a sense of your business personality and work quality. Additionally, engaging and relevant posts for your audience will generate activity and shares, therefore having your business reach more people and expand your reach.
Facebook is a powerful tool to help you represent, grow and manage your business – and it continues to grow! Invest the time to design, create, manage and grow a strong Facebook business page. You will drive engagement within your community, expand your business exposure and develop more connections with potential clients.
We #Like to see Wedding Professionals with a great Facebook business page!