» Why We #Like Facebook Business Pages: Part 1

 

This post was written by Sonny Ganguly, CMO of WeddingWire. You can follow him on Twitter @sonnyg. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.

Did you know that Facebook accounts for one out of every five pageviews online? With 1 billion users and growing, Facebook is not only the top online social networking site—it is also a powerful tool for small businesses. Top keys to maximizing Facebook’s impact is to invest time in designing, developing and managing your business page to ensure you are effectively using the channel to showcase your services and expand your reach, ultimately growing your client base.

Still not convinced about the power of Facebook?

  • Facebook receives 500 million logins each day
  • Facebook’s user base is more than 3x the size of the U.S. population
  • 3.5 billion pieces of content are shared on Facebook each week
  • Every 60 seconds, 136,000 photos are uploaded, 293,000 statuses are updated and 510,000 comments are posted!
  • There are over 2 million currently engaged couples on Facebook

With so much activity and potential clients spending time on Facebook, it is crucial that your business page is a positive reflection of your company. We recommend using 5 easy steps to help you establish a strong and engaging presence on Facebook:

  1. Create a Facebook business page with appealing and fresh content
  2. Design your Facebook business page to guarantee conversions
  3. Set your custom URL using your business name
  4. Monitor Facebook Insights to learn about your effectiveness
  5. Use social media management tools to help streamline your social efforts

Step 1: Create a Facebook business page

Every business in the wedding industry should have a Facebook business page! If you have not already created one, visit www.facebook.com/business to get started. The site will give you simple, step-by-step instructions on how to build your page, connect with people, engage your audience and finally, influence friends of fans.

The same way that you place value in your own website, your Facebook business page should be another extension of your company.  It should be easy for potential customers to learn about your business, whether they find your website or your business page on Facebook.

Step 2: Design your Facebook business page

As Facebook becomes a more important audience-facing portal for your business, you should treat your page as you would treat your website or blog. And just as you do with your website and blog, it’s important to make sure your page accurately showcases your business and makes it easy for clients to contact you and learn more about your services.  Your Facebook page is another extension of your business and you want to ensure that the look and feel is similar to your website, your marketing materials, your brochures, your business cards, etc.  Your customers should feel that each of your marketing elements feels cohesive in design and function.

Be sure to read part 2 of the series to establish a strong and engaging Facebook presence for your business, or read the full article now in the Education Center.